All business is a community v01 #wwv13
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Transcript of All business is a community v01 #wwv13
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WebWinkelvakdag 2013
‘All business is community’
#wwv13
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Engagement Media
Social Media Scan
Social Media Concepts
Social Media Mix
Mediaplanning
Social Media Guidelines
Storytelling
Social Campaigns
Platform Development
Community Building
Content Creation
Social media Activation
Social Customer Service
Webcare
Werving, Selectie &
Detachering
Community Managers
Social Media Training
LinkedIn Workshop
Twitter Workshop
Webinar
Strategie
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Community
Management
2
Social Media
Services
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Social Media Strategie
Concepting
Social Media Richtlijnen
Social Media Activatie
Webcare
Customer Service
Social Media People
Social Media Education
Social Media Meetups
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CommunityManager.NU
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Communities
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Zakendoen gaat om gunnen
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Social Networks It’s about people connecting
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Social media in veel bedrijven
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Mogelijke doelstellingen met
social media
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Wat je kunt doen! werkwoordvormen van sociale media
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Voorlichting Kennis delen
Co-creatie Webcare Community Reputatie
Management
Crowdsourcing &
funding
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Context social media
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Context van Social Media
Filosofie
Media
Tooling
Business
Social
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Wees benaderbaar
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Eerlijkheid
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Reciprociteit
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Communities en bedrijfscultuur
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Hiërarchisch
Project
Community
Netwerk
Org
an
isa
tori
sc
he
as
pe
cte
n
Org
an
isa
torisch
e a
sp
ecte
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Integratie van social media
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Wat je kunt doen! werkwoordvormen van sociale media
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Kennis delen
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Maar hoe geef ik social media
een plaats in mijn organisatie?
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Context van Social Media
Filosofie
Media
Tooling
Business
Social
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Content marketing
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Betere vindbaarheid van uw website
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Merkboodschap
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Thoughtleadership
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Voorlichting
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Content Marketing
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Awareness gaat over vindbaarheid
Awareness
Consideration
Preference
Action
Loyalty
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Infographic
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Video
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Consideration gaat over informeren
Awareness
Consideration
Preference
Action
Loyalty
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Endorsements
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Demo’s
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Voorkeur gaat over transparantie!
Awareness
Consideration
Preference
Action
Loyalty
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Wiki
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VEH Stap 1; Installatie zonnepanelen
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Dashboards
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(Trans)actie
Awareness
Consideration
Preference
Action
Loyalty
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Downloadable Vouchers
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Q&A
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Loyalty
Awareness
Consideration
Preference
Action
Loyalty
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Zelfhulpprogramma’s
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Klusvideo’s
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Context van Social Media
Filosofie
Media
Tooling
Business
Social
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Social Platforms it’s a service and it’s about content
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Reputatie Management
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Context van Social Media
Filosofie
Media
Tooling
Business
Social
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Abonnementen via apps?
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Geld verdienen aan data
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Retail en/of e-commerce
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Co-Creatie
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Crowdsourcing will become mainstream
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Context van Social Media
Filosofie
Media
Tooling
Business
Social
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Gesprek
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Stel vragen
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Say Thank you
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Webcare
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Community building
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Community ontwikkeling
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Het community groeimodel; de ideale lijn
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Bezoekers
A
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Het community groeimodel; de ideale lijn
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Bezoekers
A Leden
B
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Het community groeimodel; de ideale lijn
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Bezoekers
A
Deelnemers
C
Leden
B
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Het community groeimodel; de ideale lijn
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Bezoekers
A
Deelnemers
C
Participanten
D
Leden
B
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Het community groeimodel; de ideale lijn
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Bezoekers
A
Deelnemers
C
Participanten
D
Zelfvoorzienend
E
Leden
B
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WAT KUN JE ALS BEDRIJF
DOEN?
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Consequences for companies
Processes
Company
Change
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Het kan best veel werk zijn
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75 http://relnetyx.com/cms/images/stories/strategie.jpg
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Een geïntegreerde aanpak met timing
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Zakendoen gaat om gunnen
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+31(0)650 871 600