All About Twitter!The A-Z Guide to the platform’s features, users and advantages to your

business!

What is its Value Proposition?• Latest news in ‘real time’.• Target niche topics using hashtags.

• 140 character limit allows fast and efficient communication.• New live streaming function: via Periscope.

source: https://www.quora.com/What-is-the-value-proposition-of-Twitter

What is its Value Proposition• Use it to build your personal brand.• Use it as an analytics tool to see what you’re competitors are up to. • Find stories and information relevant to your brand or cause.

Some Stats and Demographics• With 302 mn. active monthly users, Twitter is the 3rd most popular social media

platform in the world. The following infographics by the Hubspot Blog provide some more details.

source: https://http://www.businessinsider.com/who-uses-twitter-2015-6

Stats and Demographics• The largest age demographic on Twitter is between the ages of 18 and 34.

There are more males than females and the most number of users come from the Asia-Pacific region.

source: https://http://www.businessinsider.com/who-uses-twitter-2015-6

Why Should Your Brand be on Twitter?• Building and maintaining customer relationships.

• Marketing in real time. Using the power of hashtags, brands can communicate in real time during live events. source: https://blog.twitter.com/en-gb/2016/how-brands-have-changed-marketing-through-twitter

Why Should Your Brand be on Twitter?• Targeted Ads

Twitter ads allows you to target your ads based on users’ location, gender, accounts they follow, interests and language spoken.• Live Streaming functionality: Periscope has allowed influential users and brands to live stream video to their fans and have gained a lot of attention doing so.

source: https://blog.twitter.com/en-gb/2016/how-brands-have-changed-marketing-through-twitter

What are Optimal times to tweet?• The Hubspot Blog recommends tweeting between 12 pm and 3pm for the best

engagement, although this can depend on the nature of your business.

source: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

What metrics can you use to assess your Tweets?

RetweetsTells you how many people have shared your tweet

LikesTells you how many people have liked your tweet

Replys:Tells you how many people have commented on your tweet

Favourites:Tells you how many people have made tweet a favourite

Other metrics that assess performance

Analytics Tools available to assess your tweets?• Perhaps the best and most convenient analytics tool is Twitter’s Analytics Tool

that will provide you (free of cost) a range of metrics.

• You are also provided the option to view the monthly performance of your tweets

B2C or B2B?• It is hard to state definitively whether Twitter is more beneficial to B2C or B2B

companies. • B2C Companies like Skittles and GoPro have found incredible success on the

platform whereas B2B companies like Hubspot and Dropbox are also driving highly successful accounts.• Some stats do show Twitter as being used more by B2B companies than B2C

ones. This could be attributed to the professional nature that most of its users follow in comparison to platforms like Facebook and Pinterest.

A Successful Organization on TwitterCNN @CNN was named by Forbes as the most engaged brand on Twitter. Today it has 28.9 mn followers who engage with the brand consistently and help extend its media coverage of live events and add to the conversation taking place offline.

Get Started on Twitter!• There are a lot of how-to guides and click-bait articles out there that promise to

help you become successful on the platform, but it is never that easy. • So an article that takes you through the entire process of setting up an account

to creating some momentum for your brand is a good candidate. Therefore, this article by Marketingland.com is my choice to help you get started on Twitter! • Good Luck!