No-Budget, Big-Result Experts

• Meredith Christie - Curse Digital Media @cursedigital

• Meredith Obendorfer - DKC@meredithob

• Emily Peters - Uncommon Bold @emilyfpeters

Startup Evolutionary Advantages

• You’re small: Pick fights, make quick changes, take bold steps, be creative

• No one cares about you: Blank slate, fresh story, can fail big

• Every success matters: Wins, build momentum

• You’re naive: Fearless

Startup Evolutionary Disadvantages

• You’re small: No budget, no resources, no help

• No one cares about you: No recognition, no momentum, industry outsider

• Every tiny success matters: Missed opportunities hurt even more

$100 Startup Marketing Case Studies

• Play it dangerous

• Fancy pants

• Hyper-target in a small pond

• Shameless carpooling

• Stickers for days

• Data mine on public land