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Social Media Measurement* * * *

Social Media Measurement

By @Miriwobo

Social Media Measurement

twitter@Miriwob ‐ Social Media Consultant

How to measure Social Media?

twitter@Miriwob ‐ Social Media Consultant

Social Media Goals

Increase Sales/ Placements

Increase Web Traffic

Reduce Support Costs

Improve Search Engine RankingsQuantitative

Strengthen BrandReputation Market ResearchStrengthenStrengthen Brand Awareness

Reputation Management

Market Research(eg. Improve Services,

communication,…)

Strengthen Candidate

RelationshipQualitative

twitter@Miriwob ‐ Social Media Consultant

Social Media ValueBenefitValue

Advertising Gain potential candidates ho are acti el in ol edAdvertising (Visibility/Traffic)

Gain potential candidates who are actively involved

Ad ti iGain potential candidates who view and

Advertising (Visibility/Traffic)

pdownload the content, without actively participating

PR Impact of social media on eg. Reputation Management

Word-of-Mouth Mentions in high-profile blogs/ websites/ Influencers

Research Direct customer feedback

Support Cost saving support calls / direct inquiries

twitter@Miriwob ‐ Social Media Consultant

1. Define your Social Media Metrics

twitter@Miriwob ‐ Social Media Consultant

2. Create Activity Timlines

twitter@Miriwob ‐ Social Media Consultant

3. Track Transactional Precursors

twitter@Miriwob ‐ Social Media Consultant

4. Overlay all Timelines

twitter@Miriwob ‐ Social Media Consultant

4. Prove Relationships

twitter@Miriwob ‐ Social Media Consultant

4. ROI Equation

twitter@Miriwob ‐ Social Media Consultant

Best SMM Tools

twitter@Miriwob ‐ Social Media Consultant