All About Julio Viskovich
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Julio ViskovichSocial Selling Coach # Author & Keynote Speaker # Helping You Drive Sales With Social Media &Video
SummaryOne of the world's premier digital strategy, online video and social selling consultants. I help develop
campaigns and strategies to empower human to human customer engagement, improve customer experience,
and exponentially grow the lifetime value of each of your customers by turning them into lifelong advocates. I
have worked with a number of Fortune 500 brands to develop, implement, and build local, national, and global
social selling programs, and social communications strategies. Author of Sellarketing - a tweetable book about
social selling. Catch me blogging on Marketo, HootSuite, Social Media Today, Nimble, and B2B Community.
Let's work together and partner for success. Contact me today to learn how social selling can empower your
sales team to crush their quotas. I can help you find the right approach, tools, and training to help you win in
2014. Welcome to sales 2.0 - let me be your guide.
I can help you win through:
#Social selling planning, integration and training
#Building lifelong customer relationships
#Improve your buyer's experience
#Create thought leader and trusted advisers with micro-marketing
#Injecting social selling into your sales process
Recognition:
#Forbes - Top 30 Social Selling Influencers in the World
#Sales Lead Management Association - 50 Most Influential of 2013
#AA-ISP Top 25 Most Influential Inside Sales Professionals of 2013
#InsideView and Social Selling University - Top 15 Selling Professionals of 2012
# 604-209-3001
@JulioVisko
#You can now access my tweetable book Sellarketing here: http://bit.do/SellarketingBook
#Currently available for consulting, training, keynote speaking, and as a tech adviser or board member.
ExperienceEnterprise Ambassador at Hootsuite Media Inc.June 2014 - Present (1 month)
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Advocating and evangelizing HootSuite Enterprise.
Adjunct Professor (part-time) at Sauder School of Business at UBCApril 2014 - Present (3 months)
Happy to work with the brightest minds at Sauder School of Business teaching eMarketing to full-time and
part-time MBA students. Happy to inherit such a great class formerly taught by one of my faves, Paul
Cubbon.
Business Development Manager at SoMedia NetworksApril 2014 - Present (3 months)
As business development manager, I am tasked with developing strategic alliances and long term success for
our partnerships. Partnering with companies all over North America to drive ROI and business results
through video.
Founder & President at NexLevel SalesJanuary 2014 - Present (6 months)
NexLevel Sales is the leader in social selling readiness, implementation, and training. As a leading B2B
research, advisory, we deliver actionable insights, expert recommendations, and comprehensive training
options to accelerate your b2b sales team.
1 recommendation available upon request
Published Author, Writer, and Blogger at AmazonJanuary 2013 - Present (1 year 6 months)
I have authored and published Sellarketing - A Social Selling Guide for B2B Sales Leaders and Practitioners.
You can see this book here: http://bit.do/SellarketingBook
I have also edited and contributed to The Infinite Pipeline. This was published in both paperback and digital.
You can find this book here: http://bit.do/InfinitePipeline
My author profile can be found at amazon.com/author/julioviskovich
Adjunct Professor (part-time) at Simon Fraser UniversityNovember 2012 - Present (1 year 8 months)
Part-time digital communications instructor for SFU's Digital Communications Certificate. My classes
include social media outreach and advanced social and web analytics.
Global Social Media & Social Selling Trainer at HootSuiteDecember 2013 - January 2014 (2 months)
Providing people with the mind set, skill set, and tool set to be successful in social communications and
digital strategy. Responsible for the design, development, and implementation of social selling and enterprise
social media initiatives, digital strategy, and online sales development. This includes social media strategy
education, onboarding of our global Go-To-Market team, and social selling education internally and
externally to our customers.
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9 recommendations available upon request
Social Sales Training & Enablement Leader at HootSuite Media Inc.November 2011 - January 2014 (2 years 3 months)
Oversee and develop the entire ongoing social media, sales training, onboarding and professional
development programs globally. Pioneered and integrated all social selling education initiatives and
measurements for the enterprise sales force. Key sales methodologies include Customer Centric selling and
Solution Selling. Social media education for internal and external stakeholders through in-person sessions,
webinars, and via HootSuite University.
Senior Sales & Marketing Trainer (via Mosaic) at MicrosoftFebruary 2010 - November 2011 (1 year 10 months)
Worked to create 360 degree hardware and software solution offerings and trainings based on customer
needs. Led a team of sales training and education specialists to create brand awareness and advocacy by
designing and consistent messaging across the entire country, as well as, delivering sales process training to
Microsoft Reps nationwide. This included Other tasks included public speaking at events from 5-1000
people. Methodologies used included solution selling and Spin Selling.
1 recommendation available upon request
Principal Consultant & Digital Strategist at JulioViskovich.comMarch 2007 - January 2010 (2 years 11 months)
Helping small and medium businesses develop and implement a social media and interactive strategy, build
online brand, develop cross-channel campaigns, leverage the right marketing solutions and create
professional message content. Key services include assessing each clients' business needs using and then
prescribe the perfect – most profitable digital / interactive / mobile / internet business strategy that is custom
tailored to generate profits for your business.
Marketing and Sales Specialist at Mosaic Sales Solutions2009 - 2010 (1 year)
Responsible for increasing brand awareness, advocacy and ultimately product sales at retail through training
of retail sales associates, department managers and store managers on the features and benefits of our client's
products and services. This includes delivering formal classroom training, as well as, informal training visits
at retail locations.
Sales Account Executive at Casa CubanaAugust 2007 - August 2008 (1 year 1 month)
Responsible for:
Selling to key strategic accounts in Western Canada. Exceeded quota and cleared targets consecutively during
my tenure. Forecasting, prospecting, and achieving assigned quantitative and qualitative sales goals and brand
building measures. Using solution and value-based selling methodologies to create added value for
buyer/seller. Consistently demonstrating the application of company values in all business interactions.
Business Communications Instructor at Thompson Rivers University
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May 2007 - July 2007 (3 months)
Instructor at Thompson Rivers University in Kamloops, BC.
Business Communications Professor at Northern College of Applied Arts & TechnologySeptember 2005 - January 2007 (1 year 5 months)
Faculty responsibilities included teaching 12 credit hour per quarter. In addition, contributed to curriculum
development. Teaching methodologies included classroom, distance, and online instruction. Courses included
Report Writing Guidelines, Business Communications and Grant Proposal Writing (RFP), Elementary
Management & Supervision and Comm. Fundamentals.
Skills & ExpertiseSocial SellingSocial BusinessStrategySaaSDigital MarketingHootsuiteTrainingSales ProcessSocial MediaSocial Media MarketingDigital StrategyStrategic PartnershipsSolution SellingMarketingOnline MarketingCRMFacebookLinkedInSocial NetworkingEducationSales ManagementSEOGoogle AnalyticsInside SalesMobile MarketingBrand DevelopmentBrand ManagementLead GenerationDigital MediaManagementAdvertisingLeadershipWeb AnalyticsIntegrated MarketingEmail Marketing
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Educational TechnologyHigher EducationB2BBloggingEntrepreneurshipCommunity ManagementSocial Media StrategistSEMStorytellingE-commerceCommunity BuildingCampaign ManagementBusiness Development
OrganizationsVancouver Board of TradeMember
June 2014 to Present
For 127 years, The Vancouver Board of Trade has helped businesses of all sizes to grow and prosper.
Membership in The Board of Trade offers an extensive number of resources and services and puts you in
touch with thousands of businesses, representing hundreds of thousands of employees across B.C. and the
world.
Honors and AwardsForbes Top 25 Most Influential Social Sellers of 2014Forbes
April 2014
Top 25 Most Influential Inside Sales Professionals of 2013AA-ISP | Social Selling
April 2013
The Top 25 Most Influential Inside Sales Professionals were announced at the 2013 American Association of
Inside Sales Professionals Leadership Summit on April 10 in Chicago.
50 Most Influential Sales Professionals 2013Sales Lead Management Association | Social Selling
November 2013
"These are people who have given their time and expertise in the field of lead management and are now
recognized by their peers for outstanding work. They are champions of wealth generation and we thank them
for their unselfish efforts." - James W. Obermayer, CEO of the Sales Lead Management Association
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ProjectsLinkedIn Influencer Campaign: Career CurveballsApril 2014 to Present
Members:Julio Viskovich, Jill Konrath, Alex Hisaka, Trish Bertuzzi, Matt Heinz, Jill Rowley, Craig Rosenberg,
Neal Schaffer
The "Career Curveballs" campaign featured surprising career twists from LinkedIn sales experts and what
they learned from their experience.
Social Media Strategies Summit Chicago - Speaker and HostApril 2014 to Present
Members:Julio Viskovich, Sara Snyder, Susan Emerick, Cassandra Clark, Elly Deutch, Carlos Gil, Ramon De
Leon, Jeff Gibbard, Corey Padveen
Speaker and networking dinner host. Everyone and Anyone interested in learning, from the best, how to
harness the power of social media to further your brands reach and impact.
Speaker: IBM Inside Sales Digital Week | Topic: Social SellingJune 2013 to Present
Members:Julio Viskovich, Terence Donohoe, Hugh Leonard
IBM is a global leader in social selling and social business enablement. It was a true pleasure to work closely
with IBM Software Group by presenting social selling best practices and implementation strategies to IBM
Software Group's entire european salesforce during IBM Inside Sales Digital Week #ISDigitalWeek
Social Media Strategies Summit Las Vegas - SpeakerFebruary 2014 to Present
Members:Julio Viskovich, Elly Deutch, Mia Dand, Corey Padveen, Cassandra Clark, Breanna Jacobs, Ramon
De Leon, Terry City, Pam Didner, Jeff Gibbard
Over 4,000 marketers have attended the Social Media Strategies Summit, and 85% of attendees are manager
level or higher. Speakers are handpicked to provide relevant, real-life insights and best practices into building
and maintaining powerful social media plan that aligns with your business strategy.
Crush Your Quota | Webinar WIth LinkedIn, HootSuite, OneSourceMarch 2013 to Present
Members:Julio Viskovich, Craig Elias, Jamie Shanks, Ralf VonSosen, Gerhard Gschwandtner, Colleen Honan
Join us as LinkedIn (Ralf VonSosen), HootSuite (Julio Viskovich), OneSource (Colleen Honan), Selling
Power (Gerhard Gschwandtner), Trigger Event Selling (Craig Elias) and Sales For Life (Jamie Shanks) join
forces to demonstrate how you can leverage LinkedIn, News, and Social Selling to CRUSH YOUR QUOTA.
HootSuite University Social Media Strategy CoursewareSeptember 2013 to Present
Members:Julio Viskovich, Gerard Recio, Bradley Damsgaard
Worked with industry leading social media and social business education platform HootSuite University to
plan, develop and execute digital strategy courseware.
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The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales SuccessNovember 2012 to Present
Members:Julio Viskovich, Mike Ellsworth, robbie johnson, ken morris
The book describes the Infinite Pipeline™ Sales Development Process, which enables B2B sales people to
use social media to create online relationships for sales success. Authored by Mike Ellsworth, Robbie
Johnson, Ken Morris JD. My contributions to the book came in the form of consulting, editing, and
reviewing.
EducationNewhouse School of Communication @ Syracuse UniversityAdvanced Social Media Strategy Certificate, Social Media & Digital Strategy, 2013 - 2013
Grand Canyon UniversityM.B.A, Marketing, 2008 - 2010Activities and Societies: Delta Mu Delta
Nipissing UniversityB.A. (hons), Communications, 2000 - 2005
CertificationsHootSuite Professional Social Media CertificationHootSuite Media Inc License Social Selling | Digital Strategy | Community Manager December 2011
Advanced Social Media Strategy CertificateNewhouse School of Communication License Digital Strategy | Community Manager 2013
Advanced Google AnalyticsGoogle February 2014
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PublicationsSellarketing - A Tweet-able Book on Social SellingPublished by ThinkAHA March 30, 2014
Authors: Julio Viskovich
Sellarketing highlights the necessary convergence of sales and marketing skills every modern salesperson
needs to be successful. This book provides insights on how you can market yourself and your product using
the techniques of social selling through content marketing. It teaches how you can embark on successful
social selling by striking a balance between sales and marketing. It will help you hone your skills in executing
effective micromarketing campaigns. Since buyers trust people and not brands, it is increasingly important for
B2B salespeople to build thought leadership and drive customer acquisition through trusted advice and timely
content. Get Sellarketing today!
Copyright (c) 2014 Julio Viskovich, All rights reserved.
Published by THiNKaha(r), 20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014
Practitioner's Guide To Social SellingSocial Media Today | Social Selling January 5, 2013
Authors: Julio Viskovich
Complex sales involve a number of different people. You will find multiple decision makers, buyers, each
having a completely different role and need than the next one. As a sales professional, it is up to you to work
within the ranges of expertise and knowledge to present your solution in a compelling manner.
Using HootSuite for Social SellingHootSuite | Social Selling March 5, 2013
Authors: Julio Viskovich, Matt Foulger
A tactical guide for implementing social media in to your sales process using HootSuite.
The Benefits of Embracing Real-Time Marketing on Social Channels and BeyondMarketo | Marketing Strategy May 16, 2013
Authors: Julio Viskovich
Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a
relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or
weeks. And messaging centers around real-time feedback from customers or around current events that
happen. The benefit of this type of marketing, is that you can capitalize on trending topics that your followers
can relate to.
How Twitter Can Help Your Sales TeamSocial Media Today | Social Selling December 15, 2012
Authors: Julio Viskovich
A 2012 study by the Aberdeen Group found that 79% of sales reps that incorporated social media into their
sales process achieved their quota over the last year compared to 43% of the industry average. How could this
be? It’s because the traditional sales process is a few touch points with long periods of darkness. Social
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media, and particularly Twitter, help transform the sales process into something more engaging and
interactive.
How LinkedIn Can Help Your Sales TeamSocial Media Today | Social Selling December 17, 2012
Authors: Julio Viskovich
There are a number of things we could focus on when using LinkedIn for sales like using advanced search
functions, but today I want to focus on using LinkedIn to deepen your network and establish important
connections that will pay-off for your sales team today and down the line.
What Is Social Selling and How Does It Increase Sales?Social Media Today | Social Selling December 12, 2012
Authors: Julio Viskovich
Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect
when you would normally go dark during off periods of non-communication. Social selling allows you to stay
connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted
advisor.
Courses
Independent Coursework
BASHO
Solution Selling
Advanced Social Media & Digital Strategy
LanguagesEnglish (Native or bilingual proficiency)French (Professional working proficiency)
Volunteer ExperienceMentor at Big Brothers Big Sisters of CanadaSeptember 2001 - March 2003 (1 year 7 months)
Rewarding to help children lacking role models and play a part on their development.
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Honors and AwardsDelta Mu Delta
Kappa Delta Pi
Dean's List
Interestssocial selling, digital marketing, community management, digital strategy, social media, finding ROI, training,
new technology, real time marketing, social media, entrepreneurship, micromarketing
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Julio ViskovichSocial Selling Coach # Author & Keynote Speaker # Helping You Drive Sales With Social Media &Video
11 people have recommended Julio
"I have had the pleasure of including Julio as a speaker at GSMI's Social Media Strategies Summit. Julio is
great to work with - he is responsive, organized, extremely flexible, and a true thought leader in his industry.
He always puts together excellent presentations and consistently receives great reviews on his talks from
summit attendees. Looking forward to having Julio speak at many more summits."
— Breanna Jacobs, Director, Conference Production, Global Strategic Management Institute, was withanother company when working with Julio at NexLevel Sales
"Julio is one of a very small handful of social selling experts that I've come to depend on for insight, wisdom
- and new tricks. Just read anything Julio has written about how to leverage social media to build customer
relationships, and you'll immediately recognize someone who clearly practices what he preaches. He's a really
nice guy, to boot."
— Vernon Niven, CEO and Founder, NeedTagger, Inc., was with another company when working withJulio at HootSuite
"After completing Julio's "Ctrain" demonstraion program I felt immediately rewarded. From the onset of our
3 week training journey Julio expressed his passion and need for us to step up our game and deliver truly
Customer-Centric demonstrations of our product. I learned so much about my presentation style's strengths
and opportunities and why we need to be executing what really matters. I consider this a huge win so early in
my sales career and look forward to taking what I have learned forward and blowing away my/our
competition. If I had to sum Julio up in one word, it's Passionate!"
— Jamie Kerr, Corporate Account Executive, HootSuite, worked directly with Julio at HootSuite
"Julio is the king of social selling --- utilizing social media to drive sales. Besides being an expert and a
thought leader in this space, Julio has an amazing capacity to train and coach sales professionals. The end
result? A finely tuned sales force utilizing social selling to crush their numbers. Having been trained by Julio
as well as working with him on social selling engagements, I would recommend him to any organization
looking to take their sales team to the next level."
— Oren Friedman, Manager, Enterprise Partnerships (Strategic Accounts), HootSuite, worked directly withJulio at HootSuite
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"Julio is an excellent trainer who made it easy to get started with HootSuite and jump into the world of social
media. He is very knowledgeable on the state of social media and has great vision and insight into the future
of social for business.He brings a very positive energy and is awesome to work with!"
— Jake O'Brien, Enterprise Sales Intern, HootSuite, reported to Julio at HootSuite
"I worked with Julio on the #QuotaCrusher webinar - one of the world's largest Social Selling webinars.
Julio's insight & contribution to the sales community has been amazing. He's a true influencer to socially
savvy sales leaders."
— Jamie Shanks, Managing Partner, Sales for Life, was with another company when working with Julio atHootSuite
"Julio did a webinar for my clients on how to leverage Hootsuite for social selling. He delivered a crisp,
outcome-oriented demonstration of how HS helps sellers Find & Connect with Prospects, Discover Content,
and Measure Results. He knows his stuff and really lives up to his title "Social Selling Sensei""
— Kurt Shaver, Founder, The Sales Foundry, was with another company when working with Julio atHootSuite
"Julio is the backbone to why HootSuite carries such high standards in training and development. As an intern
at HootSuite, he became a resource, a support system and a role model. I value his teachings and I respect
him as an educator. His positive attitude and work ethic is admirable, and I am lucky to have worked beside
him."
— Antoine Guntalilib, Sales Intern, HootSuite, worked indirectly for Julio at HootSuite
"Julio is an incredibly passionate, intelligent, resourceful and most patient sales trainer I have ever had the
pleasure of working with. He has an amazing ability to present data in the most dynamic way, allowing you to
learn, grow, and understand any topic. Simply Brilliant!"
— Ramen Puni, Enterprise Account Executive, HootSuite, worked indirectly for Julio at HootSuite
"Julio represents the next wave of social media evangelists and trainers. He has solid theory and conceptual
points. Add to that great soft skills plus a hands on approach to teaching and you will get a trainer that is
among the best. Commitment with results and continuous learning are inherent to his personality. I highly
recommend Julio for any organization aiming to create, organize and share knowledge related to the Social
Web!"
— Luciano Monteiro de Miranda, Enterprise Account Executive, HootSuite, worked with Julio atHootSuite Media Inc
"As far as social media marketing goes, Julio’s your man! He has the keen ability to develop a vision as well
as a viable strategy to achieve this vision. Through the use of social media strategies, Julio helped define my
brand and business online. His strategies reduced my advertising costs and drastically increased online
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revenue."
— Brandon Gorman, was Julio's client
Contact Julio on LinkedIn
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