Alibaba Marketing Plan
-
Upload
aswin-yusuf-gumilar -
Category
Documents
-
view
230 -
download
0
Transcript of Alibaba Marketing Plan
-
8/3/2019 Alibaba Marketing Plan
1/16
Company Introduction
Neither this document nor any discussion relating to it is an offer or a solicitation of any offer to purchase securities in the Company. All information in thisdocument is provided for informational purposes only. Any projections and forecasts included in these materials were prepared based on assumptionsregarding facts and future events that may or may not materialize. No representation or warranty of any kind is made by the Company, its management orany other person associated with the Company in relation to any such projections or forecasts or any other information included in these materials, and noreliance may be placed for any purpose whatsoever on the accuracy or completeness of any such projections, forecasts or other information.
-
8/3/2019 Alibaba Marketing Plan
2/16
Alibaba.com Corporation:Three Marketplaces & A Way to Transact Safely
International Site:Global B2B
Taobao.com:China Site:
China Domestic B2B
Exporters China Wholesalers
Overseas Buyers/Importers
Consumers
China Wholesalers Retailers/ Volume Sellers
China Consumer E-Commerce
AliPay
-
8/3/2019 Alibaba Marketing Plan
3/16
Yahoo! China
August 2005 announcementUS$1billion investmentYahoo 40% stake in Alibaba
Long term strategic partnership
-
8/3/2019 Alibaba Marketing Plan
4/16
Awards and HonorsFar EasternEconomic Review
Forbes Magazine
Best Website forEntrepreneurs
Entrepreneur
Magazine
Top Website forEntrepreneurs
Harvard Business
School
Case Study A & B
-
8/3/2019 Alibaba Marketing Plan
5/16
Top-Ranked Websites
Alexa.com: an Amazon.com subsidiaryproviding independent website traffic statistics
Alibaba and Taobao receive top rankings:
Alexa Rankings:
Worlds Top-Ranked Import andExport Site
Worlds Top International
Business and Trade Site
Alexa Rankings:Chinas Top-Ranked ConsumerE-Commerce Site
Worlds Third-Ranked ConsumerE-Commerce SiteAlexa, May 2005: In China, thelargest auction site is
Taobao.com... a solid win.
-
8/3/2019 Alibaba Marketing Plan
6/16
A Time-Tested Team
Founded in 1999 Started with 18 founders, now 4,000+employees China: Sales and service offices in 14 cities
International: Offices in US and Europe & HK Senior management working together for 5+ years
1999 2004
-
8/3/2019 Alibaba Marketing Plan
7/16
Alibaba Values
Customer is #1
Promote Teamwork Embrace Change
Passion
Integrity
Respect
-
8/3/2019 Alibaba Marketing Plan
8/16
Strong Revenue Growth
Positive free cash flow since 2002
1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05
GAAP Revenue Cash Receipts
-
8/3/2019 Alibaba Marketing Plan
9/16
Alibaba.com International
Worlds largest business-to-business
marketplace for global trade 2.2 million members (SMEs) 200+ countries and territories 4.8 million + trade leads, company
postings and product listings
www.Alibaba.com
-
8/3/2019 Alibaba Marketing Plan
10/16
Gold Supplier Members
Export community forpremium pre-qualified China
suppliers Only sold in China
Gold Supplier content across34 industries
Content updated daily
New products
New suppliers
Authenticated and verified by3rd party credit service
-
8/3/2019 Alibaba Marketing Plan
11/16
International Site: Where Are the Alibaba Buyers?All Over the World a Truly Global Marketplace
United States
21%
Europe
21% China
4%
India
7%
S.E.Asia
5%
Hong Kong
4%
Canada4%
Singapore &
Malaysia
4%
Australia
3%
Other27%
-
8/3/2019 Alibaba Marketing Plan
12/16
Member Testimonial
Mr. Tim Redhed of YourBuyer, Nevada, USA
Alibaba Member - 2 years
Annual imports fromChina: US$15 million
Uses Alibaba to source awide variety of itemsrelated to hospitality,electronics, premiumsand commodities.
-
8/3/2019 Alibaba Marketing Plan
13/16
Alibaba China
Chinese-language business-to-
business marketplace for domesticChina trade
Online and offline community of SMEs 21 million + trade leads, company
postings and product listings 11 million+ registered members
www.China.Alibaba.com
-
8/3/2019 Alibaba Marketing Plan
14/16
Taobao.com Consumer e-Commerce
Chinas largest online shopping site, 72%of the market share Study by CNNIC*Consumer-to-consumer and business-to-consumer set-price sales and auctionsSurpassed competitors in less than two
years, 28million items on sale and 20million membersHighest customer satisfaction ratings vs.competitors
True online community of buyers andsellers
www.Taobao.com
-
8/3/2019 Alibaba Marketing Plan
15/16
AliPay-Chinas Online Payment Platform
Chinas leading online payment
platform Escrow system resolves trust issue inonline transactions
Buyers payment is held in AliPay
escrow account until receipt of productis confirmed
Provides final link in transaction chain Short term: rolling out to China
merchants Long term: roll out internationally
www.AliPay.com
-
8/3/2019 Alibaba Marketing Plan
16/16
Thank you!