Alianza DXBCreativity in Advertising

Project II

Aleksey Narko

Target Audience

• Stay connected anywhere you go

• Two devices

• Early buyers and IT geeks

Objectives

• Raise awareness of the potential

investors

• Increase brand recognition

• Persuade the customer to buy the

product

• Own the category

• Link the attributes of safety

and convenience

Designing Communications

• Message Strategy:In any combat zone: walkie-talkie and phone!

• Message Frameworks:Slice of life

Authoritative

• Message Sources:Normal people

Marketing Channels

Webpage

Bloggers

Social

networks

Journalists

Budget

• % of Sales

• Affordable Method

• Objective&Task Method

• 1000-10000

Thank you

&

Maybe ???