1.5 Introduction to Nestle Pakistan1.5.1 History

Nestle started their operations in Pakistan since 1988 when Nestle Switzerland based acquired shares in Milkpack ltd. The Company is engaged in manufacturing, processing and sale of food products in Pakistan. The company offers milk, dairy, and chilled dairy products, including UHT milk, yogurt, raita, ghee, and cream; beverages, such as coffee, juices, and instant drinks; and bottled water in non-returnable and bulk bottles for home and office delivery. It also offers infant cereals; prepared meals, such as noodles; breakfast cereals; and mints, chocolates, and confectionery and culinary products.

Through its effective marketing and vast sales and distribution network throughout the country it ensures that its products are made available to its consumers every where. It respects the culture of country it operates in and values the quality og life for the citizen of that country. Nestle pakistan is commited to excelence in providing value to its customers. nestle pakistan is registered on Lahore and Karachi stock exchange

Nestle as leader in FMCG has 509 fatorues in 83 countries. In Pakistan it is operating in Sheikhupura, Kabariwala, Islamabad and Karachi. 1.5.2 BrandsMilk, Dairy And Chilled Dairy:NidoNeslacEverydayYogurtFruit YogurtRaitaMilk Pak CreamMilk Pak Desi Ghee

BeveragesBottled WaterNestle pure life

Nestle JuicesFruita vitalGuavaChonsa (mango)Mango orangeMango Red Grape Pineapple

Baby FoodCerelac

Prepared MealsMaggie 2Minutes Noodles

Break Fast CerealsNestle CornflakesNestle KokocrunchNestle Honey Stars2

Chocolates & ConfectionaryNestle Kitakat and Kitakat Chunky. 1.5.3 ValuesIn Nestls view, it must be fully integrated in the social, cultural and economic fabric of the countries in which it operates. Thus no matter which country it operates in, it is committed to strengthening local communities.Nestle follows the code of corporate governance strictly, and try to deal fairly with all stakeholders, no matter their age, background or geographical location.Nestl's vision of Corporate Social Responsibility guides all its operations. Nestle feels that businesses and society are partners: if one flourishes, so does the other. At the same time, we try to make sure that our own business practices are good for our society. Our Milk Collection System is a glowing example of our dedication both to our community and our consumers

Vision and StrategiesThe Nestle global vision is to be the leading health, wellness, and Nutrition Company in the world.Nestle Pakistan subscribes fully to this vision. In particular, they envision to: Lead a dynamic motivated and professional workforce - proud of its heritage and bullish about the future. Meet the nutritional needs of consumers of all age groups - from infancy to old age, from nutrition topleasure, through an innovative portfolio of branded food and beverage products of the highest quality. Deliver shareholder value through profitable long-term growth, while continuing to play a significant and responsible role in the social, economic and environmental sectors of the country.Nestle have profitable and diversified high quality food and beverage product portfolio, delivering60:40+ advantages to consumers, available across all sales channels.Nestle brands are the preferred choice in their categories. Consumer insight drives all aspects of theirmarketing and communication efforts. Their company is seen as the No. 1 career destination for talented, motivated and ambitiousprofessionals. Their result-oriented organizational structure ensures effective communication and empowered self-management.

Mission StatementSince Nestle came into being, health, nutrition and wellness have been central to the Nestle vision. 140years after Henri Nestle, nutrition is, more than ever, the key to the company's future. . Consumers are at the heart of all that Nestle does. Their philosophy is summed up in four words: Good Food, Good life.In their quest to become the world's leading health, nutrition and wellness company, they do everything they can to help people live more fulfilling lives.

Good Food, Good LifeHenri Nestle chose his own coat of arms to represent the company's philosophy: a bird's nest, with amother feeding her young. The image represents their core values: care, family values, nutrition, andhealthy growth. Safety and comfort. It is a guarantee of quality and a commitment to their responsibilitiesas a food company and experts in nutrition. Over the years they have reaffirmed their commitment towellness. Helping their consumers to live longer, healthier and more productive lives, no matter their age,gender or socioeconomic status.

Good IngredientsThree vital ingredients lie at the heart of Nestle and come together in their brands: their people, theirresearch and development, and their commitment to quality.The 250,000 dedicated people who make up the Nestle family are the source of strength and energy.Realizing this, Nestle offer them constant professional development. Nestle is one of the largest investorsin food technology. R&D is the cornerstone of the Nestle guarantee of quality. They consider quality inthree key dimensions: health, sensory pleasure, and social applicability. Thus they try to providenutritious. Tasty meals that offer value and arc culturally relevant.