CONSUMERS’ REQUIREMENTS

The dream of millions of women?

to have PERFECTLY SMOOTH HAIR and MORE TIME FOR THEMSELVES!

… to be able to manage their hair quickly and effortlessly, without having to do battle with the hairdryer and brush every day

* Legal limit to the use of Formaldehyde and its derivatives as envisaged by European Cosmetics Directive 76/768/EEC and subsequent amendments and corresponding international standards, and as set forth in EC Regulation no. 1223/2009, issued by the EUROPEAN PARLIAMENT.

1 Permanent smoothing technologies: thioglycolate, Soda, Guanidine, Lithium BUT they are not suitable for all hair types and they are more aggressive (they break the keratin bridges)

2 Smoothing products containing Keratin

3 New “Formaldehyde-free” technologies: glycolic acid, hydrolyzed keratin + silicones, carbocysteine, etc.BUT they do not deliver adequate performance in terms of straightening, cosmetic effect and duration.

BUTLots of the products present on the market contain or release FORMALDEHYDE in quantities higher than 0.2%* and are therefore not compliant with regulations and are harmful and detrimental to health!

WHAT DOES TODAY’S MARKET OFFER?

A revolutionary smoothing treatment containing Keratin!

100% SAFEVERSATILEHIGH-PERFORMANCE

Presents

ALFAPARF MILANO

SAFE

HIGH

PERFORMANCE

HIGH

PERFORMANCE

VERSATILE

VERSATILESAFE

SAFE

Formaldehyde-free For all hair types (also colored and treated hair)

Less cost per application

=even more service profit

for your salon!

Tested safe and legal.

Safe for your clients and safe for you!

Smooth+

color service on the same day

Made in Italy.The guarantee of a multinational Italian

cosmetics company for thirty years dedicated to

Stylists

Smooth, velvety, glossy and tangle-free hair using an innovative Keratin-based technique.

100% safe, conforms to European and international standards**

Lasting result (up to 3 months)

Eliminates frizz

Paraben-free

Salt and Sulfate-free (maintenance products)

** Environmental exposure evaluation tests performed according to the

methods implemented by the US Environmental Protection Agency

(EPA) and for the evaluation of the limit values proposed by the

American watchdog organisations OSHA and ACGIH.

Progressive* smoothing treatment with Keratinfor all hair types

* At each application the effect is better and longer-lasting.

Tested using the most stringent American standards!

Next to zero formaldehyde release:

100 times lowerthan the legal limit!

Environmental test evaluating formaldehyde exposure during application of the service.

Outcome: the environmental detection test performed by Made HSE S.r.l confirms that the product is regulation-compliant and significantly below the limit values proposed by ACGIH and OSHA.

*OSHA: Occupational Safety and Health Administration USA.

OSHA* limit of formaldehyde released into the air over 8 hours (0,75 Parts per million)

FORM

ALDE

HYDE

REL

EASE

D (P

arts

Per

Mill

ion)

0

Formaldehyde-free formula

1

0,5

0,25

0,75

0,75

LISSE DESIGN - value of formaldehyde released into the air over 8 hours

0,0069

Test performed on release of “warm” formaldehyde.

Threshold Limit Value-Time-Weighted Average (TLV-TWA).

THE GUARANTEE

Outcome: the analysis performed by Chelab – Chemical Laboratories confirms that the product under the conditions of use complies with legal guidelines.

THE TECHNOLOGY

Keratin combined with the properties of oils

Kera-Collagen Complex

Complex containing Hydrolyzed Keratin and Quaternised CollagenThe complex that guarantees long-lasting smoothness (up to 3 months).With the aid of heat, it reshapes the arrangement of the hair's keratin chains, straightening them to give the characteristic smooth result.

Babassu oil

A precious oil with extraordinary emollient properties from the Amazon leaves hair soft, silky and shiny.

ORGANIC

PROFESSIONAL SERVICE

DEEP CLEANSING SHAMPOOSALT & SLES FREE Cleanses deeply and leaves hair completely tangle-free. Helps open cuticles to prepare hair for smoothing treatment.

SMOOTHING FLUID Uses heat to rearrange hair’s keratin chains and leave them smooth without chemically breaking sulfide bridges.

2Phase1Phase

Consult Professional Guide for step by step instructions.

SILVER SMOOTHING FLUIDUSE ONLY IN THE CASE OF BLONDE/COOL TONESSmoothing fluid specifically formulated for blonde/highlighted hair with cold tones and natural gray/white hair. Helps prevent the hair from yellowing due to use of high temperature straightening irons.

DETANGLING CREAMHelps maintain and enhance cosmetic effects during treatment. Makes brushing and styling with an iron easier and faster while protecting hair from heat damage.

REHYDRATING MASK Moisturizes hair and prevents dryness, helps slow the natural drying process. Hair looks bright, shiny and is easy to comb.

4Phase

Phase

3Phase

USE ONLY IN THE CASE OF VERY DAMAGED HAIR

If the cosmetic color fades away and you want to refresh it*:Mix Color Wear directly with Rehydrating Mask.

* If the treatment is used on colored hair, the cosmetic color may fade by up to 1 and ½ tones.

NEWin the market

4B

MAINTENANCE SHAMPOO

Paraben, sulfate and salt-free shampoo Gently cleanses the hair and helps maintain and prolong the cosmetic effects obtained

with salon treatments. The formula, enriched with Keratin and Babassu Oil leaves the hair

soft, tangle-free and glossy.

HOME TREATMENT

MAINTENANCE CONDITIONER

Paraben, sulfate and salt-free conditioning creamNourishes and moisturizes the hair and helps

maintain and prolong the cosmetic effects obtained with salon treatments. The formula, enriched with Keratin and Babassu Oil leave

the hair soft, tangle-free and glossy.

Perfect for the at-home maintenance of all smoothing treatments.

TECHNICAL DETAILS

Natural (not colored) hair will also stay smooth and frizz-free for up to 3 months when washed 2-3 times a week

The more the hair is treated, the longer-lasting and better the effect. This keratin-containing treatment leaves the hair healthy-looking and visibly replenished.

DURATION: UP TO 3 MONTHS (on colored / treated hair)

The treatment has a progressive result. At each application the effect is better and longer-lasting. For natural and particularly curly hair, additional applications are recommended in the weeks following the initial treatment to obtain the best performance in terms of straightness and duration.

PROGRESSIVE RESULT:

Innovative professional service which combines the keratin smoothing treatment with the permanent color service. LISSE DESIGN Keratin Therapy + Evolution of the Color³ on the same day!

NEW SERVICE “LISSE + COLOR & SHINE”:

If the treatment is used on colored treated hair, the cosmetic color may fade by up to 1 and ½ tones. In order to maintain the original color, during the last step of the treatment, it is recommended to mix the most appropriate Color Wear shade (1:2 with Activator) with Rehydrating Mask and leave to act for 5 – 10 minutes before rinsing the hair.

COSMETIC COLOR DAMPENING:

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