Alexey Kraynov, General Director, Russia & CIS, Riot Games
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RU & CIS For “White Nights 2015”
Transcript of Alexey Kraynov, General Director, Russia & CIS, Riot Games
RU & CISFor “White Nights 2015”
2,000+ РАЙОТЕРОВ20 ОФИСОВ
LEAGUE OF LEGENDS
>7.5M
ИГРОКОВ ОНЛАЙНОДНОВРЕМЕННО
ДАННЫЕ ОПУБЛИКОВАНЫ В ЯНВАРЕ 2014
>70М
ИГРОКОВЕЖЕМЕСЯЧНО
>30M
ИГРОКОВЕЖЕДНЕВНО
Russia & CIS Place
• Picture of team• When the office was
established
Russia & CIS Team
• Picture of team• When the office was
established
Riot Games
We aspire to be most player focused
gaming company in the world
Russia & CIS Vision
To make League of Legends The Phenomenon on the Russian
market in the entertainment industry
and beyond
IRL Social Play Initiatives
LOL Student GuildsDJ
SONA
Parties
Guild Battle
sUniversity Battles
LoL Nigh
ts
Student Guilds Program
Students Guilds Program. Video
Guilds Mobile App
Targets: • To activate large number of Guild Masters from CIS universities to build Student Guilds• To initiate fast growth of League of Legends community in selected Universities
Participants:• Pre-selected 1,000 LoL players from different CIS cities who performed best in Guilds
closed beta.
We provide the Guild Masters with:• Riot’s Vision and Philosophy• Understanding of and engaging with the Guilds concept• Tools & Action Plan
After Guild Masters Summit. The 1000.
University Battles
Guild Battles
DJ Sona Parties. Video
LoL Nights
IRL Social Play: Interim Results
Activation of players IRL connections within Student Communities
1.
Acquisition of new LoL players via Guilds growth mechanics
3.
2.Attraction of new and Pride for existing LoL players
