Alexandra Public Relations newsletter n°2 february 2017

February News

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ALEXANDRA PUBLIC RELATIONS

Summary

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Flash NewsWhere to find us in February

FocusMaison Dada: Designing from East to

West

Trends Almond Sweet

Portrait Patrick Roger: the Taste of Art

New to Alexandra Public Relations

Savoir-faireD. Porthault: Haute Couture Bed

Linen

Trends Menthol Fresh

The Agency’s News

Our Clients

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SunbrellaStockholm Furniture Fair

From 7th to 11th of February

Stand A20 : 31

Mässvägen 1 Alvsjö, Stockholm

Created by French Designer Elise Fouin, the «Sunbrella Canopy» is composed of thousands of embroidery

hoops forming a mosaic of coloured indoor and outdoor fabrics. Light, filtered by the fabrics, unveils the

depth of their textures, imitating a luxurious tropical forest. First presented in Milan in 2016, the installation

now spreads its colours in Stockholm on the occasion of the Stockholm Furniture Fair.

Scarlet Splendour India Design 2017

From 16th to 19th of February

Decoration Pavilion, NSIC Grounds, Okhla Industrial Estate Phase III, New Delhi

Co-founded by siblings Suman Kanodia and Ashish Bajoria, Scarlet Splendour will be attending for the

second time in India Design fair – India’s largest international design event. By continuing to mix Eastern

influences and European design, the luxury design brand will be presenting its new carpet and furniture

collections by Italian designers Matteo Cibic and Dario Contessotto.

Flash News where to find us in february

APR • Newsletter n° 2

February 2017 - 3


4 - February 2017

How did you come to start Maison Dada, your first furniture company?

Thomas Dariel: I founded Dariel Studio, my interior

design studio, in Shanghai, back in 2006. Delphine

Moreau, my associate, joined me two years later,

and we were looking into adding something to our

projects for quite a while now. I love to work on an

architectural scale and would go to other designers’

furniture, but there came a time when I wanted to be

able to handle projects from A to Z, up to that final

touch. This is how Maison Dada was born last year, in

Shanghai as well.

It is a very evocative name!

Thomas Dariel: Humour is something very

important to me, even in decoration which is why it

can be found in the core identity of Maison Dada as

well as in our products’ design. But the dissenting

aspect of the dadaist movement went way further

than just aesthetic conventions.

It is a heritage we fully claim too, as with one foot

in Asia and another in Europe, we put ourselves

beyond traditional dichotomies and conventional

boundaries.

You are very proud of being a «Made in Shanghai» brand. What does that dimension mean to you?

Thomas Dariel: It allows me to produce collections

with artisans I already know for the quality of their

work, since they are the same ones I work with for

my interior design projects with Studio Dariel. Having

been based in Shanghai for quite some time now,

I also wanted to prove that true craftsmanships,

some worth being preserved, also exist here and that

doing quality work in that part of the world is indeed

possible. But conscious of our planet’s state, I also

hope the Western launch we recently had at Maison

& Objet will allow us to create partnerships with

French artisans, so we can provide this new market

with a local distribution approach.

maisondada.com

Focusmaison dada: designing from east to west

1. Thomas Dariel. 2. « Little Eliah » suspensions. 3. « Seoul by Day n°4 » rug , « CH 3 » and « CH 4 » candle holders. 4. « Japanese

Abstraction n°5 » rug, « Rose Selavy » vanity and stool.

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1. «Foster Soft» armchair, wood and fabric, design Andrea Parisio, Meridiani. 2. «Miro» ottoman, fabric, ash, leather, Bellavista Collection. 3. «Windsor» armchair, golden enameled iron, design Fabian Pellegrinet Conte, Hamilton Conte Paris. 4. «Queens Key Border» wallpaper border, Cole & Son. 5. «Harlech 12» bed, brass and velvet, Savoir Beds. 6. «Xiang III» rug, matte silk, design Hang Feng, Tai Ping. 7. «Tsarine» teacup, porcelain and gold, J.L Coquet. 8. «Adelaide» and «Tropical» cushion covers, cotton, Madura. 9. «Jupiter» photophores, transparent and silvered glass, design Arik Levy, Verreum. 10. Nomad and rechargeable « Battery » LED lamp, mass tinted PMMA, design Ferruccio Laviani, Kartell.

Trendsalmond sweet

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February 2017 - 5

How did art come into your life?

Patrick Roger: As a little boy, I was only good in one

class: drawing. In Poislay, the small village of Perche

(Normandy) I grew up in, I simply could not stand

still, neither in class nor in my parents’ bakery. Later,

as I was an apprentice to the pastry chef and caterer

Pierre Mauduit, I quickly understood I would get bored

if I spent my life making eclairs over and over again.

To punish me, they assigned me to chocolate making.

It was love at first sight with the material and I was

assigned to the craziest projects, such as a concert set

resembling an old factory for Serge Gainsbourg. It was

the first sign of a passion that has never left me since.

Since chocolate, you have been working with metal?

Patrick Roger: Since the opening of my first shop, in

Sceaux, back in 1997, there were chocolate sculptures

in my windows. Futhermore, it was with a sculpture,

« Harold », representing a South-American chocolate

planter, that I won the title of chocolatier « Meilleur

Ouvrier de France » in 2000. But I have actually been

working with both chocolate and metal, and having

some of my pieces moulded for 30 years. Sculpture,

no matter the medium, is something quite natural to

me. Sometimes, my hands are not even quick enough.

From chocolate to metal, the common thread is the

idea of transmission.

Business owner, artisan, artist, how do you manage your numerous roles?

Patrick Roger: If my passion for motocyles gave me a

taste for risk, I learnt the taste of hard work from my

parents. It all comes down to being demanding and

disciplined. One must relentlessly practice to integrate

the gestures, settle for nothing less than excellency and

never take anything for granted. But the true key to it all

is freedom. And forging my own artistic culture allowed

me to become the totally free artist I am today.

patrickroger.com

Portrait patrick roger: the taste of art

1. Patrick Roger. 2. «La Fille du Nord» sculpture, aluminium. 3. «Hippos» monumental sculpture, 2 tons, aluminium. 4.

«Balzac» chocolate sculpture, detail, Musée Rodin.

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6 - February 2017


Trendsmenthol fresh

1. «Groussay» wallpaper, Christian Lacroix Maison at Designers Guild. 2. «Bicos» carafe and wine glass, tinted glass, Vista Alegre. 3. «Hector» lamp, porcelain and metal, Original BTC. 4. «Nahka» wallpaper, design Alexia de Ville, Tenue de Ville. 5. «Tout simplement Hammam» bath towel, cotton loop and jacquard, Blanc Cerise. 6. «Smith» sink mixer tap, chromed, Urban by THG Paris. 7. Diary, 160 pages, hard-cover, elastic band, Galison. 8. «Convoitise» bench seat, with integrated tablet and lamp, chestnut, lacquered cottonwood and fabric, design Geraldine Prieur, Rouge Absolu. 9. «Miss Legs» side table, Private Session Collection by Vick Vanlian.

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February 2017 - 7

Le Bailli de Suffren

At the heart of the Saint-Tropez

Gulf, nestled in a sheltered bay by

the Rayol village, the 4 stars hotel

hosts 55 rooms with breathtaking

views. Its « bastide » spirit, private

beach, and four restaurants make

it an essential stop on the French

Riviera. The hotel will reopen its

doors in May 2017, with a brand

new decor by François Champsaur.

lebaillidesuffren.com

Kathryn M Ireland

From English manors to

Hollywood mansions, the British

interior designer is known for her

legendary remodels. Injecting her

projects with the best of European

style and Californian cool, she

became a true reference in

product design, with a recognized

preference for textiles.

kathrynireland.com

Bellavista Collection

Since 1984, the Zanni brothers have

been perpetuating the excellency

of Italian bespoke furniture

craftsmanship. Thanks to the best

artisans and exceptional materials,

the cosmopolitan and vibrant

pieces by Bellavista Collection have

already found their way into the

most exclusive aesthetes’ homes

and decorators’ projects.

bellavistacollection.com

Kitchen MP

This new restaurant on Rue

Mouffetard (Paris, 5th Arr.) was born

from the meeting of Paul, a serial

entrepreneur with Matthieu and

Pauline, culinary happiness creators.

The result? A gourmet, fresh and

energetic menu. Special mention

must go to the caramelized squash

and the carrot cake.

instagram.com/kitchenparis

Coming B

Béatrice Tinguely founded her

own «maison d’édition» back in

2000. Ever since, Coming B has

been offering daily objects with

modern and simple lines, mostly

drawn in-house by Aurélie Henry.

The noble materials, such as wood

and marble are here paired with

an affordable ethos.

comingb.fr

Scarlet Splendour

Founded by Suman Kanodia and

Ashish Bajoria, Scarlet Splendour

is the hottest new brand in

Indian Design. Their banner, in

scarlet red, evokes the idea of

tradition, glamour and luxury.

Designer Matteo Cibic signed a

first collection, launched in Milan

at Rossana Orlandi.

scarletsplendour.com

New to Alexandra Public Relations


8 - February 2017

2

Savoir-faired. porthault: haute couture bed linen

How are D. Porthault’s identity and savoir-faire emblematic?

Delphine Beltran: Our identity is multi-faceted: There

is a culture of excellence, a capacity to respond to a

demanding clientele and the ability to offer bespoke

products. Our printed veil is unique to us, so are our

exceptional finishes. Sensuality, elegance, audacity

and freshness could encapsulate our brand. The D.

Porthault House was able to preserve in-house creation

and fabrication processes, overseeing quality at every

level, from weaving to printing and finishes.

How do you interpret the House’s rich, and almost centenary, history?

Delphine Beltran: It is not that simple to guarantee

continuity whilst also renewing it in a House created

in 1920. I wanted to make a strength out of this past, to

seize it, to put it forward in order to defend it and bring

something new. I tried to get inspired by it, to go back

to the original spirit without any preconceived notions.

We must integrate this history without becoming its

prisoner and evolve with it by always reinventing it.

Promoting what is essential and had disappeared, to

make the history last through modernization. We needed

to get that obvious audacity back, privileging everything

that makes us unique, while integrating my own universe

to it.

Coming from the world of fashion, what is your outlook on home textiles today?

Delphine Beltran: The link between the D. Portault

House and Couture is quite clear. Madeleine Porthault,

inspired by great fashion designers, changed the codes

of the bed linen industry by introducing prints and

colours. I come from fashion and luxury, but decoration

and home textiles were already a part of my background.

Therefore, I do not see a boundary, just different,

specific, constraints. Beauty, attention to detail, and

comfort are the same. I imagine «night ornaments»

in which to relax and feel good, must always remain

elegant in either sobriety or sophistication.

dporthault.fr

1. Delphine Beltran, artistic director. 2. and 3. « Solfège » bed linen sets, with decorative stitches and colored satin application

on cotton satin. 4. « Daphnée » bed linen set with hand-embroidered appliqué on cotton satin.


February 2017 - 9

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alexandra poster bennaim launches apr digital

The Agency’s News

Alexandra Poster Bennaim is happy to announce the birth of APR Digital, a new agency entirely dedicated to the different facets of e-reputation. This brand new entity’s approach is both bespoke and multidisciplinary, offering digital communication strategies and tools adapted to different expectations such as brand content, community management, web-design or influencer marketing. Alexandra Poster Bennaim explains «Our clients are looking for guidance with their transition into a digitalized era. This evolution requires specialised advice and support. Our clients appreciate the creativity of an external eye applied to these new tools». «Our role is to refine our clients’ message, to make their image more coherent, but foremost, to federate a community that will remain faithful to their brand, with the overall goal of developing brand awareness.» a project manager adds. «Our greatest strength is the ability to match our clients’ needs with our own creative vision».

apr-digital.com


10 - February 2017

ALEXANDRA PUBLIC RELATIONSDIGITAL

VICK VANLIANZOÉ OUVRIER

EDITORSBELLAVISTA COLLECTIONCHRISTIAN LACROIX MAISONCOLE & SONCOMING BD.PORTHAULTDSIGNEDBY.GALISONHAMILTON CONTE PARISHOUSE OF TAI PINGHUGUES CHEVALIERJAUNE DE CHROMEJ.L COQUETKARTELLKELLY HOPPEN INTERIORSKEVIN REILLY COLLECTIONLA MANUFACTURE COGOLINLEBLON DELIENNE MARCEL FRANCKMERIDIANIORIGINAL BTCPOUENATROUGE ABSOLUSAVOIR BEDS SCARLET SPLENDOURSODEZIGN SUNBRELLATENUE DE VILLETHG PARISVERREUMVISTA ALEGRE FAIRS | EXHIBITIONSHOLIDAY HOUSE SALONE DEL MOBILE

HOSPITALITY | GASTRONOMYFRAME BRASSERIE HÔTEL MONTALEMBERTHÔTEL LE BAILLI DE SUFFRENKITCHEN MP

PATRICK ROGER

ASSOCIATIONSMATIÈRES LIBRES

WEBSITEKELLYHOPPEN.COM SODEZIGNTHE INVISIBLE COLLECTION

TECHNOLOGIESROGER DUBOIS LIFESTYLE TECHNOLOGIES

SHOWROOMS | BOUTIQUES | GALLERIESBLANC CERISE

CHRISTIAN LACROIX MAISONCOLE & SON

D. PORTHAULT DOMAINE DES ROCHETTES

FORT ROYALGALERIE NEGROPONTESHAMILTON CONTE PARIS

HOUSE OF TAI PINGHUGUES CHEVALIER JAUNE DE CHROME

J.L COQUETKARTELL

LA MANUFACTURE COGOLINLEBLON DELIENNE

MADURA NOËL

NOVALUCE ORIGINAL BTC

PATRICK ROGER POUENAT

ROUGE ABSOLUSAVOIR BEDS

SODEZIGN THG PARIS

TIMOTHY OULTON

ARCHITECTS | INTERIOR DESIGNERS | DESIGNERSALEXANDRA DE GARIDEL

ARIK LEVYAW2

DARIEL STUDIOÉMILIE BONAVENTURE

FRANÇOIS CHAMPSAUR GATSERELIA

GEOID GÉRARD FAIVRE PARIS

HUMBERT & POYET JENNIFER SHORTO TEXTILES

JEREMY COLEJOY DE ROHAN CHABOT

KATHRYN M IRELANDKELLY HOPPEN INTERIORS

KERYLOS INTERIORS MARTYN LAWRENCE BULLARD

OLEG KLODT ARCHITECTS RABIH GEHA ARCHITECTS

RACHEL LAXER REDA AMALOU DESIGN

ROUGE ABSOLUSTÉPHANIE COUTAS

STUDIO MARC HERTRICH & NICOLAS ADNET SYBILLE DE MARGERIE

TENUE DE VILLETIMOTHY OULTON

PARIS OFFICE18 RUE DU CHÂTEAU

92200, [email protected]

+33 (0)1 47 58 08 03

LONDON OFFICE1 B HOLLYWOOD ROAD - UNIT 6, VERNEY HOUSE SW10 9HS, [email protected]+44 (0)207 371 9225

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February 2017 - 11

Alexandra Public Relations newsletter n°2 february 2017

Design

Transcript of Alexandra Public Relations newsletter n°2 february 2017