Alexander Babbage - Shopping Center Industry Social Media Benchmark Report Q4 2010

© 2010 Alexander Babbage, Inc. All Rights Reserved www.alexanderbabbage.com

Shopping Center Social Media Benchmark Report

Q4 2010

1201 Peachtree Street NE, Suite 500Atlanta, GA 30309

Phone: (404) 961‐7600www.alexanderbabbage.com

Shopping Center Social Media Q4 2010

© 2010 Alexander Babbage, Inc. All Rights Reserved 2 www.alexanderbabbage.com

Summary

The online presence of the retail shopping environment is becoming larger than ever driven in part by

social media tools and networks that make it easier for shopping centers to relay information, interact

with customers, and generally stay connected. Customer service and feedback have been revolutionized

as social networks like Facebook and Twitter allow customers to publically voice their opinions. These

networks have formed an outlet for shopping centers to publically respond, that takes business‐

customer relations to a whole new level. At Alexander Babbage we collect and report on benchmark

data for the shopping center industry. Since data was first collected two quarters ago, use of Facebook

and Twitter by U.S. shopping centers 300,000 square feet or larger has grown by 78.2% and 54.5%

respectively.

Alexander Babbage quantified the online presence of 1,842 U.S. shopping centers 300,000 square feet

or larger. Facebook and Twitter use was observed from those centers that link from their webpage.

Among all centers studied in Q4, just less than half (46.0%) are on Facebook, while 37.1% have a Twitter

account, a percent growth of 39.3% and 22.6% respectively from Q3 to Q4 2010. Super regional centers

have the highest percentage of Facebook pages (68.5%), while value centers continue to have the

strongest presence on Twitter (58.5%). This past quarter super regional centers experienced the highest

growth in the use of both Facebook and Twitter.

Other than entertainment centers’ Twitter use, which experienced zero growth from Q3 to Q4 (bear in

mind that there are only 17 entertainment centers in the U.S. 300,000 square feet or larger), all other

center types saw additional centers started using Facebook and Twitter. Super regional centers

surpassed entertainment centers, and lifestyle centers surpassed value centers in their percentage of

participation on Facebook.

Center Type (300,000 square feet or larger)

Number of Centers Studied

Super Regional Centers 432

Regional Centers 777

Lifestyle Centers 522

Value Centers 94

Entertainment Centers 17

Total Industry 1,842



Percentage of Centers who use Facebook by Center Type*

Center Type Q2'10 Percent with Facebook

Q3'10 Percent with Facebook

Q4'10 Percent with Facebook

Percent Growth from Q3 to Q4

2010

Super Regional 35.6% 44.9% 68.5% 52.6%

Regional 22.9% 31.1% 45.2% 45.0%

Lifestyle 21.5% 26.2% 31.0% 18.2%

Value 25.5% 28.7% 30.9% 7.4%

Entertainment 41.2% 47.1% 52.9% 12.5%

Total Industry 25.8% 33.0% 46.0% 39.3%

Percentage of Centers who use Twitter by Center Type*

Center Type Q2'10 Percent with Twitter

Q3'10 Percent with Twitter

Q4'10 Percent with Twitter

Percent Growth from Q3 to Q4

2010

Super Regional 35.0% 42.6% 57.4% 34.8%

Regional 19.8% 25.9% 32.0% 23.9%

Lifestyle 15.5% 20.9% 23.8% 13.8%

Value 53.2% 56.4% 58.5% 3.8%

Entertainment 35.3% 41.2% 41.2% 0.0%

Total Industry 24.0% 30.2% 37.1% 22.6% * The definitions of each center type can be found in the appendix.



Findings

Industry‐wide, social media use among shopping centers has seen increased growth over the past three quarters. However, Facebook in particular has seen notable growth from 608 centers on Facebook in Q3, to 847 in Q4, growth of 78.2% in three months.

Industry‐wide Use of Facebook and Twitter (% of all centers over 300,000 square feet using Facebook or Twitter)

Other than showing growth, the use of social media by center type has not changed much from Q3 to

Q4 2010. Value centers still use Twitter more (58.5% compared to 30.9% on Facebook), while the other

center types primarily use Facebook.

Social Media use by Center Type

25.8%

33.0%

46.0%

24.0%

30.2%

37.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Q2 Q3 Q4

Facebook

Twitter

41.2%

58.5%

23.8%

32.0%

57.4%

52.9%

30.9%

31.0%

45.2%

68.5%

82.4%

80.9%

62.8%

74.8%

94.9%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Entertainment Centers (17)

Value Centers (94)

Lifestyle Centers (522)

Regional Centers (777)

Super Regional Centers (432)

Website

Facebook

Twitter



The average number of Facebook fans in Q4 was 1,626 per center, and despite a growing number of centers utilizing Facebook (and therefore having below average number of fans), the average still increased by 4.0% from the previous quarter’s average of 1,563 fans. Entertainment centers continue to have the largest fan base (7,202), while regional centers continue to fall behind with an average of 684 fans per center. Value centers saw the greatest increase in the number of fans from Q3 to Q4 with 62.7% growth, while super regional centers saw a slight decrease in the average number of fans which relates to their 52.6% growth in the number of super regional centers now on Facebook. The highest number of Facebook fans for any one center was 115,060 for the super regional center Mall of America in Bloomington, MN.

Average Number of Facebook Fans by Center Type

The average number of Twitter followers per center in Q4 ’10 was 310, a 10.3% increase from the previous quarter’s average of 281 followers. Lifestyle centers saw the largest growth in Twitter followers from Q3 to Q4 (22.5%). Comparable to Facebook, entertainment centers continue to have the greatest following on Twitter (1,407), while regional centers have the lowest average (145). The highest number of Twitter followers for any one center was 6,960 for the lifestyle center The Grove in Los Angeles, CA.

Average Number of Twitter Followers

1244

5655

1027

1859

479

1516

1563

6221

1341

2064

594

2167

1,626

7,202

2,182

2,289

684

2,162

0 1000 2000 3000 4000 5000 6000 7000 8000

Total Industry (1842)


Value Centers (94)




Q4

Q3

Q2

252

1117

408

479

109

190

281

1161

431

467

125

248

310

1,407

516

572

145

268

0 1000 2000 3000 4000 5000 6000 7000 8000

Total Industry (1842)


Value Centers (94)




Q4

Q3

Q2



It is more common for a shopping center to have both a Facebook and a Twitter account than to use either individually. As of Q4 2010, out of the 1,842 observed shopping centers 46.0% have a Facebook account. Out of that 46.0% (847 centers), 203 use only Facebook and the remainder (644) have both a Facebook and a Twitter account.

Facebook Use Among Observed Shopping Centers

Compared to Facebook, centers are even less likely to have a Twitter account without also being on Facebook. 37.1% of centers have a Twitter account. Out of that 37.1% (683 centers), 39 use only Twitter and the remainder (644) have both a Twitter and a Facebook account.

Twitter Use Among Observed Shopping Centers

46.0%

54.0%

Yes

No

24.0%

76.0%

Facebook Only

Facebook and Twitter

37.1%

62.9%

Yes

No

5.7%

94.3%

Twitter Only

Twitter and Facebook



Developers

Among developers with 20 or more centers, Simon Property Group, CBL & Associates Properties, and

Macerich all experienced growth exceeding 100% in the number of centers using Facebook from Q3 to

Q4 2010. Simon Property Group experienced growth over 100% for the second quarter in a row for both

Facebook (295.6% growth) and Twitter (154.7% growth). Glimcher remains the only developer among

those with 20 or more centers to have 100% participation on both Facebook and Twitter. A complete list

of the top 25 developers based on the number of centers can be found in the appendix.

Social Media Usage Among Developers with 20+ Centers

Developer Base Q3 % with Facebook

Q4 % with Facebook

% Growth Facebook

Q3 % with Twitter

Q4 % with Twitter

% Growth Twitter

Simon Property Group 218 20.6% 81.7% 295.6% 29.4% 74.8% 154.7%

General Growth Properties 190 88.4% 88.4% 0.0% 86.8% 86.8% 0.0%

CBL & Associates Properties 83 4.8% 19.3% 301.6% 7.2% 12.0% 67.3%

Westfield Corporation 54 35.2% 55.6% 57.9% 27.8% 40.7% 46.7%

Macerich 51 35.3% 98.0% 177.8% 98.0% 98.0% 0.0%

DDR 46 32.6% 32.6% 0.0% 32.6% 32.6% 0.0%

Jones Lang LaSalle 46 58.7% 65.2% 11.1% 45.7% 52.2% 14.3%

Pennsylvania R/E Investment Trust 31 48.4% 58.1% 20.0% 3.2% 3.2% 0.0%

Forest City 24 70.8% 75.0% 5.9% 70.8% 75.0% 5.9%

The Taubman Company 22 0.0% 0.0% ‐ 0.0% 0.0% ‐

Glimcher 21 100.0% 100.0% 0.0% 100.0% 100.0% 0.0%

* A complete list of the top 25 developers based on the number of centers can be found in the appendix.

Note the data for Simon Property Group was aggregated by Simon Property Group (Chelsea), Kravco Simon and Simon Property Group, Inc. CBL

& Associates Properties was aggregated by CBL RM ‐ Waco LLC and CBL & Associates Properties, Inc. and Forest City was aggregated by Forest

City Commercial Management, Forest City Enterprises, Forest City Management, and Forest City Ratner Companies.



Region

Shopping centers in the west continue to utilize social media more than any other region, with half of all

centers on Facebook and Twitter. Centers in the south have seen the most growth in the use of both

Facebook (44.2%) and Twitter (70.7%) over the past quarter.

Number Division Base Facebook Q4 Twitter Q4

1 New England 81 59.3% 44.4%

2 Mid Atlantic 236 60.2% 25.4%

3 South Atlantic 411 44.8% 33.8%

4 East South Central 99 39.4% 24.2%

5 West South Central 216 43.5% 38.4%

6 East North Central 271 42.1% 33.2%

7 West North Central 118 46.6% 36.4%

8 Mountain 156 48.7% 47.4%

9 Pacific Division 254 55.9% 52.8%

31.0%

23.7%

23.7%

26.2%

39.8%

31.6%

30.3%

33.1%

53.2%

43.4%

43.7%

45.1%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

ICSC West Regions 8 and 9

ICSC Midwest Regions 6 and 7

ICSC South Regions 3, 4, and 5

ICSC Northeast Regions 1 and 2

Q4

Q3

Q2

37.8%

22.6%

20.0%

17.0%

44.6%

30.1%

25.6%

21.5%

50.7%

33.9%

43.7%

30.3%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%





Q4

Q3

Q2



Facebook Top 20

Q3 Rank

Q4 Rank Center Name Location Square Feet Managed By

Q4 # of Facebook Fans

1 1 Mall of America Bloomington, MN

2,768,399 Triple Five Corp. 115,060

3 2 Westfield Garden State Plaza Paramus, NJ

2,132,112 Westfield Corporation 37,840

2 3 King of Prussia Mall King of Prussia, PA

2,698,477 Kravco Simon Company 36,279

5 4 The Galleria Houston, TX

2,350,308 Simon Property Group, Inc. 21,858

4 5 Westfield Valley Fair Santa Clara, CA

1,478,023 Westfield Corporation 21,832

7 6 Asbury Park Asbury Park, NJ

400,000 Madison Ashbury Retail LLC 19,526

8 7 The Wharf Orange Beach, AL

376,116 AIG Baker S/C Properties L 18,697

6 8 Zona Rosa Kansas City, MO

925,000 Steiner & Associates 18,582

9 9 Santana Row San Jose, CA

565,000 Federal Realty Investment 15,818

10 10 Broadway at the Beach Myrtle Beach, SC

700,000 Burroughs & Chapin Co Inc 14,252

11 11 Seminole Paradise Hollywood, FL

350,000 The Cordish Company 13,769

‐ 12 Opry Mills Nashville, TN

1,166,379 Simon Property Group, Inc. 13,599

14 13 Aventura Mall Aventura, FL

2,099,164 Turnberry Associates 13,418

13 14 Town Square Las Vegas Las Vegas, NV

1,000,000 Turnberry Associates 13,177

12 15 Bel Air Mall Mobile, AL

1,334,000 Jones Lang LaSalle 13,117

15 16 Pier Park Panama City Beach, FL

504,663 Simon Property Group, Inc. 12,231

19 17 The Greene Beavercreek, OH

790,000 Steiner & Associates 11,197

20 18 Crocker Park Westlake, OH

550,000 Stark Enterprises, Inc. 10,763

18 19 Downtown Silver Spring Silver Spring, MD

789,146 The Peterson Companies 10,515

‐ 20 The Grove Los Angeles, CA

575,000 Caruso Affiliated 10,291

The Mall of America has remained the top ranking shopping center based on the number of Facebook

fans with 115,060 fans at the end of Q4 2010. The top five centers in Q3 have remained in the top 5 for

Q4, however Westfield Garden State Plaza has surpassed King of Prussia Mall to rank second, and The

Galleria has surpassed Westfield Valley Fair to take fourth place. Opry Mills and the Grove have pushed

Southlake Town Square and The Mall at Stonecrest out of the rankings, and made their way into the top

20. Opry Mills experienced the highest growth in the number of fans at 84.9%.



Top 5 Shopping Centers Based on Facebook Fan Growth Rate

Center Name Location Center Type Square Feet Managed By

Q3 # of Facebook Fans

Q4 # of Facebook Fans Growth

Opry Mills Nashville, TN SR 1,166,379 Simon Property Group, Inc. 7,356 13,599 84.9%

Mall of America Bloomington, MN SR 2,768,399 Triple Five Corp. 83,645 115,060 37.6%

The Grove Los Angeles, CA LC 575,000 Caruso Affiliated 7,601 10,291 35.4%

Pier Park Panama City Beach, FL RC 504,663 Simon Property Group, Inc. 9,061 12,231 35.0%

Aventura Mall Aventura, FL SR 2,099,164 Turnberry Associates 9,945 13,418 34.9%

The Galleria Houston, TX SR 2,350,308 Simon Property Group, Inc. 16,204 21,858 34.9%

Facebook Spotlight: Mall of America 115,060 Fans

Getting fans involved:



Exclusive Fan‐only Promotions/Deals:

Keep Fans Informed:



Twitter Top 20

Q3 Rank

Q4 Rank Center Name Location Square Feet Managed By

Q4 # of Twitter Followers

1 1 The Grove Los Angeles, CA 575,000 Caruso Affiliated 6,960

‐ 2 Dana Park Village Square Mesa, AZ 400,000

Triple Five AZ Development 4,555

2 3 Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 4,335

3 4 Universal CityWalk Universal City, CA 400,000 Universal CityWalk 3,068

4 5 Winter Park Village Winter Park, FL 522,000 Casto 2,319

8 6 Atlantic Station Atlanta, GA 1,500,000 Jones Lang LaSalle 2,311

10 7 The Galleria Houston, TX 2,350,308

Simon Property Group, Inc. 2,160

7 8 Scottsdale Fashion Square Scottsdale, AZ 2,030,000

Scottsdale Fashion Square 2,105

6 9 Kierland Commons Scottsdale, AZ 320,000 Westcor 2,096

5 10 Belmar Lakewood, CO 1,200,000

Continuum Property Mgmt 2,049

12 11 Patriot Place Foxborough, MA 1,300,000 Strategic Retail Advisors 2,038

9 12 The Americana at Brand Glendale, CA 475,000 Caruso Affiliated 2,035

13 13 Frisco Square Frisco, TX 500,000

Frisco Square Development 2,009

‐ 14 The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 1,920

‐ 15 Easton Town Center Columbus, OH 1,500,000 Steiner & Associates 1,866

11 16 The 900 Shops Chicago, IL 450,000

Urban Retail Properties, LLC 1,746

16 17 Asbury Park Asbury Park, NJ 400,000 Madison Marquette 1,678

15 18 Washington Square Tigard, OR 1,458,840 Macerich 1,638

14 19 Pier Park Panama City Beach, FL 504,663

Simon Property Group, Inc. 1,581

18 20 Freehold Raceway Mall Freehold, NJ 1,600,000 Macerich 1,561

The Grove has remained the top center based on the number of followers on Twitter, with 6,960

followers at the end of Q4 2010. Dana Park Village Square, Easton Town Center, and The Cosmopolitan

pushed Tempe Marketplace, Santana Row, and The Wharf out of the top 20 for Q4 2010. Mall of

America, The Grove, Pier Park, The Galleria, and Asbury Park all made both the top 20 list for Facebook

as well as the top 20 list for Twitter.



Top 5 Shopping Centers Based on Twitter Followers Growth Rate

Center Name Location Square Feet Managed By

Date Joined Twitter

Average Tweets Per Day

Q3 # of Twitter Followers

Q4 # of Twitter Followers Growth

Dana Park Village Square Mesa, AZ 400,000 Triple Five AZ Development 11/20/09 3.4 3,390 4,555 34.4%

The Grove Los Angeles, CA 575,000 Caruso Affiliated 03/12/09 4.8 5,205 6,960 33.7%

Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 07/23/08 6.1 3,263 4,335 32.9%

Atlantic Station Atlanta, GA 1,500,000 Jones Lang LaSalle 06/12/09 1.5 1,747 2,311 32.3%

Frisco Square Frisco, TX 500,000 Frisco Square Development 02/02/10 1.6 1,537 2,009 30.7%

Number of Fans Compared to Average Tweets Per Day‐ Top 10 Centers

4.8

3.4

6.15.8

1.6

1.5

3.3

1.0

2.6

0.70

1

2

3

4

5

6

7

8

0

1000

2000

3000

4000

5000

6000

7000

8000

Q4 Followers

Avg tweets per day



Twitter Spotlight: The Grove 6,960 Followers

Interact with followers:

Exclusive Follower‐Only Promotions/Deals:

Keep Followers Informed:



Conclusion

It is not difficult to see the interest in social media is growing with profound enthusiasm across all

industries, and shopping centers are responding to the revolution just as strongly. We are at a time

where we are actually able to witness the evolution of the marketing and customer service world as

more and more functions are moving online and businesses are interacting with their customers in a

completely different way. Just over half (956) of U.S. shopping centers 300,000 square feet or larger

were not using Facebook or Twitter as of Q4 2010, down from 1,277 centers in Q2. It will be interesting

to see if this number continues to fall over time, or if social media proves to be just a fad. It is our

opinion that it is here to stay and centers who have embraced social media as using at as a key part of

their marketing mix in the same way as previous technologies (websites, email) have been adopted and

adapted.

Alexander Babbage will continually monitor social media activity in the shopping center industry with

benchmarks published at the beginning of each quarter. For more information about comparing your

center or portfolio to benchmarks, contact:

Alan McKeon at 404‐961‐7602 or [email protected] or

Charlotte Sykes at 404‐961‐7603 or [email protected]

A

Alexander Babbage, Inc., is an Atlanta based full‐service research firm specializing in experiential research for destinations

including shopping centers, professional sports teams, retailers, restaurants, the arts and financial institutions. It has the

deepest experience and most extensive benchmark set among private research providers. Alexander Babbage acquired

Stillerman Jones & Company in 2007 and MAXtrak® in 2004, making it the shopping center industry’s leading provider of

market and shopper research.



Definitions

Center Type

Only centers 300,000 square feet or larger in the continental United States were considered.

Super Regional Center ‐ Similar to a regional center, but because of its larger size, a super regional

center has more anchors, a deeper selection of merchandise, and draws from a larger population base.

As with regional centers, the typical configuration is an enclosed mall, frequently with multi levels.

Regional Center ‐ This center type provides general merchandise (a large percentage of which is

apparel) and services in full depth and variety. Its main attractions are its anchors: traditional, mass

merchant, or discount department stores or fashion specialty stores. A typical regional center is usually

enclosed with an inward orientation of the stores connected by a common walkway and parking

surrounds the outside perimeter.

Lifestyle Center ‐ Most often located near affluent residential neighborhoods, this center type caters to

the retail needs and “lifestyle” pursuits of consumer in its trading area. It has an open‐air configuration

and typically includes retail space occupied by upscale national chain specialty stores. These center may

or may not be anchored by one or more conventional or fashion specialty department stores.

Value Center ‐ A center that includes outlet tenants as well as superstores, catalog, retail clearing

houses, off‐price or discounters, and food vendors.

Entertainment Center ‐ A shopping center that encompasses theaters, restaurants and related retail.

Social Media Terms

Facebook ‐ A publication for an organization, such as a school or business, which helps members identify

each other; also, an online version of this, with profiles including a picture, name, birth date, interests,

etc.

Twitter ‐ An information network made up of 140‐character messages, typically sent as text messages.

Tweet ‐ A message posted via Twitter containing 140 characters or fewer.

Follow ‐ To follow someone on Twitter means to subscribe to their Tweets or updates on the site.

Follower ‐ A follower is another Twitter user who has followed you.

Data and counts are effective as of the measurement date 9/30/2010.

Dictionary of Shopping Center Terms, Third Edition Twitter Glossary



Appendix

Top 25 Developers Based on Number of Centers.

Facebook and Twitter usage among each developers centers of 300,000 square feet or larger

Developer Base Q3 % with Facebook

Q4 % with Facebook

% Growth from Q3 to

Q4 Q3 % with Twitter

Q4 % with Twitter

% Growth from Q3 to

Q42

Simon Property Group 227 21.6% 81.7% 278.5% 30.0% 74.8% 149.7%

General Growth Properties 190 88.4% 88.4% 0.0% 86.8% 86.8% 0.0%

CBL & Associates Properties 83 4.8% 19.3% 300.5% 7.2% 12.0% 66.0%

Westfield Corporation 54 35.2% 55.6% 58.0% 27.8% 40.7% 46.5%

Macerich 51 35.3% 98.0% 177.7% 98.0% 98.0% 0.0%

DDR 46 32.6% 32.6% 0.0% 32.6% 32.6% 0.0%

Jones Lang LaSalle 46 58.7% 65.2% 11.1% 45.7% 52.2% 14.3%

Pennsylvania R/E Investment Trust 31 48.4% 58.1% 20.1% 3.2% 3.2% ‐

Forest City 24 70.8% 75.0% 5.9% 70.8% 75.0% 5.9%

The Taubman Company 22 0.0% 0.0% ‐ 0.0% 0.0% ‐

Glimcher 21 100.0% 100.0% 0.0% 100.0% 100.0% 0.0%

Prime Retail Management 19 5.3% 10.5% 100.0% 0.0% 0.0% ‐

Kimco Realty Corporation 18 0.0% 5.6% ‐ 0.0% 0.0% ‐

Inland US Management LLC 17 52.9% 52.9% 0.0% 17.6% 17.6% 0.0%

The Cafaro Company 17 0.0% 0.0% ‐ 0.0% 0.0% ‐

Tanger Factory Outlet Centers, Inc 16 93.8% 93.8% 0.0% 93.8% 93.8% 0.0%

RED Development 16 31.3% 43.8% 40.0% 25.0% 31.3% 25.0%

CB Richard Ellis 16 18.8% 18.8% 0.0% 12.5% 18.8% 50.0%

Vornado Realty Trust 15 0.0% 0.0% ‐ 0.0% 0.0% ‐

Casto 14 21.4% 21.4% 0.0% 21.4% 21.4% 0.0%

Westcor 13 15.4% 76.9% 400.0% 84.6% 84.6% 0.0%

Centro 11 18.2% 27.3% 50.0% 9.1% 9.1% 0.0%

Madison Marquette 9 77.8% 77.8% 0.0% 66.7% 66.7% 0.0%

Mid‐America Real Estate Group 9 11.1% 11.1% 0.0% 11.1% 11.1% 0.0%

Poag & McEwen Lifestyle Ctrs, LLC 9 44.4% 44.4% 0.0% 44.4% 44.4% 0.0%

The Sembler Company 9 11.1% 11.1% 0.0% 0.0% 0.0% ‐

The Pyramid Companies 9 100.0% 100.0% 0.0% 22.2% 22.2% 0.0%

Vestar Development 9 77.8% 77.8% 0.0% 55.6% 55.6% 0.0%



Developer Aggregated by

Simon Property Group Simon Property Group, Inc., Simon Property Group (Chelsea), Kravco Simon Company

General Growth Properties General Growth Properties, Inc., c/o City of Trotwood, c/o Grand Teton Mall

CBL & Associates Properties CBL & Associates Properties, CBL & Associates Properties, Inc. , CBM RM‐Waco LLC

Jones Lang LaSalle Jones Lang LaSalle, c/o Ashtabula Towne Square

Forest City Forest City Enterprises, Forest City Commercial Management, Forest City Management, Forest City Ratner Companies

Inland

Inland Southwest Management, Inland American Retail Mgmt LLC, Inland Commercial Property Mgmt, Inland Pacific Property Svcs LLC, Inland US Management LLC, Inland Continental Property Mgmt.

Red Development RED Development , RED Asset Management, Inc.

CB Richard Ellis CB Richard Ellis, CBRE Louisville, CBRE/MEGA

Vornado Realty Trust Vornado Realty Trust , Vornado/Charles E. Smith

The Pyramid Companies The Pyramid Companies, c/o Avitation Mall

Vestar Development Vestar Development , Vestar Property Mgmt , c/o Vestar Development Co.



Facebook Use by Center Type

Twitter Use by Center Type

35.6%

22.9% 21.5%25.5%

41.2%44.9%

31.1%26.2% 28.7%

47.1%

68.5%

45.2%

31.0% 30.9%

52.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Super Regional Centers

Regional Centers Lifestyle Centers Value Centers Entertainment Centers

Q2

Q3

Q4

35.0%

19.8%15.5%

53.2%

35.3%

42.6%

25.9%20.9%

56.4%

41.2%

57.4%

32.0%

23.8%

58.5%

41.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Super Regional Centers

Regional Centers Lifestyle Centers Value Centers Entertainment Centers

Q2

Q3

Q4



Facebook Use by Region

Twitter Use by Region

31.0%

23.7%26.2%

23.7%

39.8%

30.3% 33.1% 31.6%

53.2%

43.7% 45.1% 43.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%





Q2

Q3

Q4

37.8%

20.0%17.0%

22.6%

44.6%

25.6%21.5%

30.1%

50.7%

43.7%

30.3%33.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%





Q2

Q3

Q4

33.7% 44.2%

40.9%

37.3% 36.3%

12.6% 70.7%13.7%

% Change Q3 to Q4

% Change Q3 to Q4



Number Region Division States

1 Northeast New England Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont

2 Northeast Mid Atlantic New Jersey, New York, Pennsylvania

3 South South Atlantic Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia

4 South East South Central Alabama, Kentucky, Mississippi, Tennessee

5 South West South Central Arkansas, Louisiana, Oklahoma, Texas

6 Midwest East North Central Illinois, Indiana, Michigan, Ohio, Wisconsin

7 Midwest West North Central Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota

8 West Mountain Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming

9 West Pacific Division California, Oregon, Washington

Alexander Babbage - Shopping Center Industry Social Media Benchmark Report Q4 2010

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