Alex Sbardella presentation
24
Alex Sbardella Product Strategy Director Red Ant www.redant.com/retailos Simple Steps to Retail Innovation
-
Upload
magentys -
Category
Technology
-
view
208 -
download
1
description
'Six simple steps for retail innovation' Alex is a mobile retail technology expert, with a multi-discipline skill set: user psychology and experience; mobile strategy; technical design; systems architecture; marketing; and consumer technology. he has designed and delivered award-winning mobile technology and strategy for some of the UK’s largest retailers, including Topshop, BHS, Mastercard and Burton, as well as several start-ups.
Transcript of Alex Sbardella presentation
Alex SbardellaProduct Strategy DirectorRed Ant
www.redant.com/retailos
Simple Steps
to Retail Innovation
Agenda
What is driving change in retail?
What does this change look like?
What processes do you need?
What technology should you use?
What is driving retail change?
Customers
can move
much faster
than
businesses
Expectation Gap
Constant access to data
Huge market choice
Online convenience
Best-of-breed consumer
experiences
Employees
are
consumers
too!
What does this change look like?
Customers are
way ahead of
you on
“innovation”
Year 1
• Vision
• Technology Audit
• Supplier Review
• APIs and
Middleware
• Replatforming
Year 2-3
• Single Customer
View
• Universal Stock
• BYOD Support
• In-Store Technology
• Personalisation
Year 4+
• Next Device Shift
• In-Store
Experiential
• Ubiquitous Location
• Smart Inventory
• Cognitive
Six Simple Stepsto Get There
Simple Steps to Future Retail
Departmental Conflict
Multiple Providers Technology Lock-In
Lack of Integration“Systems” projects are big, expensive,
and slow
No room for “Failure”
“Special Projects” Team
Audit and Push Use Middleware
Link up systems using customer
senseBuild, Pilot, Learn
Set expectations, aim small, stay
nimble
What Does This Mean?
A simple question:
“What is the best tablet for me?”
How can staff
possibly know
more than
customers about
every product?
A simple question:
“What is the best tablet for me?”
A simple question:
“What is the best tablet for me?”
How can
you
match the
personal
experience
available
online?
How does this scale across a whole
organisation?
Understands
natural
language
Generates
and
evaluates
hypotheses
Adapts
and learns
Cognitive
systems think
and learn like
humans – but
at big data
scales
Technology for Smarter Retailers
RetailOS is an in-store mobile platform that helps employees sell smarter, communicate better, and manage more efficiently.
• Service Plus: Clienteling &
Customer Loyalty
• Store Front: In-Store
eCommerce
• Sell Smart: Cognitive
Computing for Retail
• App Commerce: Truly
multichannel mCommerce
RetailOS
[email protected] www.redant.com/retailos
