Alex negara
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Мобильная Реклама в приложениях Android Докладчик: Александр Негара Pronto! Media Corporation E-mail: [email protected]
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Transcript of Alex negara
Мобильная Реклама в приложениях Android
Докладчик: Александр Негара
Pronto! Media Corporation
E-mail:
Agenda
Mobile Marketing Overview
Website
Advertising (Mobile and Desktop)
Location-based Services
Email & SMS
Apps & Gaming
Measurement
Resources
Mobile Marketing
Overview
Why Mobile
Personal
Targeted
Scalable
Immediate
Actionable
Portable
Interactive
Measurable
Mobile Marketing: New Frontier
Effective from 2014
Mobile Marketing: Numberpalooza
Websites Visited via Smartphone
77%
65%
46%
43%
38%
26%
25%
24%
24%
23%
18%
17%
15%
14%
Search engine websites
Social networking websites
Retail websites
Video sharing websites
General consumer websites
Brand or manufacturer websites
Review websites, blogs, or msg boards
Health information websites
Finance-related websites
Travel-related websites
Coupon websites
Full length TV programming websites
Magazine websites
Other websites
Mobile Search Growth
Mobile Search by Type
Mobile Marketing Evolution
Mobile: Influencing Purchase Process
Mobile Websites
Адаптивные версии сайтов
Mobile-friendly Websites Optimizing for Mobile
No Flash & larger buttons (with spacing)
Contact information in footer
Map & driving directions
Building for Mobile WordPress plug-ins
Design in CSS (Handheld.css & iPhone.css)
Dedicated website (m.company.com)
Quick and Dirty Mobile Site
Mobile Advertising
Мобильная реклама
W:
AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery,
branding and monetization on the mobile web. Mobile devices are a critical media platform and we
are building the tools to let every business on earth leverage mobile.
Our MISSION is:
To provide the business models, services, tools, and data fundamental to the development
and growth of the mobile internet.
With it’s SDK, AdMOB is 100% friendly with Android Apps
AdMob for
Android Apps
Mobile Ad Spend
Mobile Ads: Driving Action
Mobile PPC Advertising: Google
Dedicated Mobile PPC Campaign
Location & Click-to-Call Extensions
Landing Pages & Conversion Funnel (LiveBall)
Mobile Display Advertising: iAds
A recent study released by Campbell’s showed that
iAds were twice as effective as TV advertising, and
consumers who say the iAd were four times more
likely to purchase the product than those who saw
the TV ad
Location-based Services
Геосервисный подход
LBS: The Big 3 Virtual Loyalty/Couponing Programs
Utilize cellular, GPS, Bluetooth & NFC
technology
Popular: Google & Facebook Places,
Foursquare, Twitter
Alt Platforms: Yelp! Mobile, LJ
Mobile Email & SMS
Email on Mobile
20% of email
sent by retailers
is opened on a
mobile device!!!
Mobile Email & SMS
Mobile-friendly email platform (ExactTarget)
Build or buy SMS platform (MobileStorm)
Mobile-friendly content strategy
Ideal for market research/surveys (Opiniator)
Mobile Apps
Mobile App Stats
Mobile App vs. Website
Mobile Measurement
1. AdMob genuine analytics
2. Facebook Statistics
3. Referral Platforms statistics
(lead generation)
Mobile Analytics
Mobile Platforms (AdMob, Bango, Mobilytics)
Analytics Platforms (Google, Omniture,
WebTrends)
Apps (Flurry)
Integrated (Unica, Responsys)
Mobile Ads Trends: Google
In 2014 analytics are predicting extreme growth of Mobile Ads.
Especially Facebook, Twitter, Google+Google
Stay tuned!
Благодарю за внимание!
Докладчик:
Александр Негара
Магистр информатики,
Основатель
Pronto! Media Corporation
Phone:
+373 69661638
+7 926 8552524
Skype: negara_alexander
LinkedIn: http://www.linkedin.com/in/alexnegara
Q&A & Next Steps
