Alex Mitchell - From idea to launch: The product development journey - Productized16
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COMPANY CONFIDENTIAL Building Tower Alex Mitchell
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Transcript of Alex Mitchell - From idea to launch: The product development journey - Productized16
COMPANY CONFIDENTIAL
Building Tower
Alex Mitchell
COMPANY CONFIDENTIAL
Let’s Go Back to 2014
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
But… this was the output
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
But… this was the output
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
On Mobile?
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
The Prototype
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
The Prototype
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
The Prototype
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
Prototype Performance
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
Prototype Performance
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
Transitioning from Prototype to Build Out
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
PM’s Best Friend
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
PM’s Best Friend
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
PM’s Best Friend
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
Listening to Customers
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
Reacting to Customer Feedback
Do We Need Multipage?
Do we need full-featured eComm?
Do We Need More Templates?
Does Onboarding Make an Impact?
Yes!
Yes!
No!
Yes!
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
Improving Metrics
Publish Rate
Churn
Net Promoter Score
25% 60%
50% 30%
25 55
$75 $175 Lifetime Value
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
The Launch
Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16
10%
20%
50%
100%
Percent Getting New Website Builder
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
COMPANY CONFIDENTIAL
The Final Product
COMPANY CONFIDENTIAL
What Did Customers Build with Tower?
COMPANY CONFIDENTIAL
COMPANY CONFIDENTIAL
COMPANY CONFIDENTIAL
COMPANY CONFIDENTIAL
Give Tower a Try!
bit.ly/TowerWebsite
Username: [anything]Password: vpswift
@amitch5903AlexMitchell.coFeedback?
Customer Sites
The LaunchKPIs
Customer Feedbac
k
The Prototype
Historic Website Builders
