Alex Esser

Music Branding som PR

• Search Behaviour• Social

• Local

• Consumption• Subscription / Streaming

• Music Branding

WHY? - TRENDS WE SEE

2000 - 2010 Record Sales in Sweden -36% (globally -50%)

Veronica Maggio 2012: + 5,2 MkrRevenues from Streaming Music Services + 93% 2012 Swedish Records Labels 2012: + 32%

•In Sweden, over 86% of 16 - 25 years use Spotify.

•Spotify: 15,000,000 active users in 21 countries.Deezer: 3,000,000 active users in 181 countries.Pandora Radio: 150,000,000 users Soundcloud: 20,000,000 content creators

STREAMING

“Brands are the New Labels” - Mark Marot, Island Records

•Coca-Cola (about to) invest $10M in Spotify

•Toyota owns a top 10 music blog

•Sony Branding, EMI Branding, Universal Branding, Warner Branding

•Music Branding, not advertisement Adidas, Starbucks, Metro, Heineken, Red Bull, Ralph Lauren, G-star, Dressman, Stadium

MUSIC BRANDING

Discover Great Music Wherever You Are

Application (inside Spotify desktop)

• Wired UK

• Evolver.fm

• Music week

• etc

Released August 2012 and featured on the same week in:

Musikhjälpen 2012

Third Party Apps - City guides

Sammanfattning:

• Music in 2013 is Social

• Music is more fun than ADs

• Brands are the new Labels.

alex@tunaspot.com

Alex Esser