Aldrich Keynote AOBrown - Adam Oliver...

6
1 Department of Biology / University of Ottawa Department of Biology / University of Ottawa Communication: the indispensible Link Between Academia and Society 1 Dr. Adam Oliver Brown Department of Biology / University of Ottawa Department of Biology / University of Ottawa 2 Department of Biology / University of Ottawa Department of Biology / University of Ottawa 3 Department of Biology / University of Ottawa Department of Biology / University of Ottawa Science Communication 4 Department of Biology / University of Ottawa Department of Biology / University of Ottawa Music 5 Department of Biology / University of Ottawa Department of Biology / University of Ottawa Morris Dancing 6

Transcript of Aldrich Keynote AOBrown - Adam Oliver...

Page 1: Aldrich Keynote AOBrown - Adam Oliver Brownadamoliverbrown.com/wp-content/uploads/2011/02/Aldrich_Keynote … · Morris Dancing 6 . 2 Department of Biology / University of Ottawa

1

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Communication: the indispensible Link Between Academia and Society

1 Dr. Adam Oliver Brown

Department of Biology / University of Ottawa Department of Biology / University of Ottawa 2

Department of Biology / University of Ottawa Department of Biology / University of Ottawa 3

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Science Communication

4

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Music

5 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Morris Dancing

6

Page 2: Aldrich Keynote AOBrown - Adam Oliver Brownadamoliverbrown.com/wp-content/uploads/2011/02/Aldrich_Keynote … · Morris Dancing 6 . 2 Department of Biology / University of Ottawa

2

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Mummers Folk Plays

7 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Communication and Academia

! Intra-specific communication

! Inter-specific communication

! Pedagogy ! Communication

to the Public 8

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Communication to the Public

! Justify your funding !  Impact public policymaking !  Increase public

understanding of issues ! Create informed citizens

9 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Ph.D. = Philosophiae doctor

10

Department of Biology / University of Ottawa Department of Biology / University of Ottawa 11

History of Biological Thought

Aristotle Theophrastus

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Public Communication

! Academia is – General > Specific

! Public communication – Specific > General

! Bottom line

12

Page 3: Aldrich Keynote AOBrown - Adam Oliver Brownadamoliverbrown.com/wp-content/uploads/2011/02/Aldrich_Keynote … · Morris Dancing 6 . 2 Department of Biology / University of Ottawa

3

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Framing for a Diversity of Audiences

13 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Framing for a Diversity of Audiences

14

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Framing for a Diversity of Audiences

15 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Framing for a Diversity of Audiences

16

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Problems in Science?

! Creationism vs. Evolution

! Climate Change Denial

17 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

!  Guided by the laws of nature

!  Explained by making reference to natural laws

!  Testable against empirical world

!  Tentative, until future discoveries are made

!  Falsifiable

What is Science?

18

Page 4: Aldrich Keynote AOBrown - Adam Oliver Brownadamoliverbrown.com/wp-content/uploads/2011/02/Aldrich_Keynote … · Morris Dancing 6 . 2 Department of Biology / University of Ottawa

4

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Creationism Confusion

19 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

20

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Role of the Media

21

!  ‘Balanced Reporting’ must present both sides

!  Presented as a 50:50 debate

!  Uncertainty and probability = “the jury is still out”

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Requirements for Action

22

! Former USA Army Chief of Staff – General Gordon Sullivan

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Role of Special Interest Groups

23 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Donald Rumsfeld – Secretary of Defense

24

Page 5: Aldrich Keynote AOBrown - Adam Oliver Brownadamoliverbrown.com/wp-content/uploads/2011/02/Aldrich_Keynote … · Morris Dancing 6 . 2 Department of Biology / University of Ottawa

5

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Does The Study of History Have a Communication Problem?

25 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

History Image Problem?

26

0

10

20

30

40

50

Awesome Boring

Most people

Historian

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Ferris Bueller’s Day Off

27 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Re-Framing the Study of History

28

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Taking a Page from the Historians

29 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Re-Framing Biology

30

Page 6: Aldrich Keynote AOBrown - Adam Oliver Brownadamoliverbrown.com/wp-content/uploads/2011/02/Aldrich_Keynote … · Morris Dancing 6 . 2 Department of Biology / University of Ottawa

6

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Talking to the Press !  They are your friend !  Need a catchphrase headline !  Anticipate your contrarian !  Personalize it, but distinguish your roles

! Clear, Concise, Conversational (3Cs)

31 Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Talking to Policymakers !  Extremely busy people

– Talk to aides – Recognize different schedules

!  What do we do about it? !  Good at balancing interests !  Quick, catchy take-home

messages about importance

! People, Press, Policy, Principle, Politics (5Ps)

32

Dennis O’Keefe Mayor of St. John’s

Department of Biology / University of Ottawa Department of Biology / University of Ottawa

Get Started Early in your Career!

33