Aldrich Keynote AOBrown - Adam Oliver...
Transcript of Aldrich Keynote AOBrown - Adam Oliver...
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Communication: the indispensible Link Between Academia and Society
1 Dr. Adam Oliver Brown
Department of Biology / University of Ottawa Department of Biology / University of Ottawa 2
Department of Biology / University of Ottawa Department of Biology / University of Ottawa 3
Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Science Communication
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Music
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Morris Dancing
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Mummers Folk Plays
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Communication and Academia
! Intra-specific communication
! Inter-specific communication
! Pedagogy ! Communication
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Communication to the Public
! Justify your funding ! Impact public policymaking ! Increase public
understanding of issues ! Create informed citizens
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Ph.D. = Philosophiae doctor
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa 11
History of Biological Thought
Aristotle Theophrastus
Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Public Communication
! Academia is – General > Specific
! Public communication – Specific > General
! Bottom line
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Framing for a Diversity of Audiences
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Framing for a Diversity of Audiences
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Framing for a Diversity of Audiences
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Framing for a Diversity of Audiences
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Problems in Science?
! Creationism vs. Evolution
! Climate Change Denial
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! Guided by the laws of nature
! Explained by making reference to natural laws
! Testable against empirical world
! Tentative, until future discoveries are made
! Falsifiable
What is Science?
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Creationism Confusion
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Role of the Media
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! ‘Balanced Reporting’ must present both sides
! Presented as a 50:50 debate
! Uncertainty and probability = “the jury is still out”
Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Requirements for Action
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! Former USA Army Chief of Staff – General Gordon Sullivan
Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Role of Special Interest Groups
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Donald Rumsfeld – Secretary of Defense
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Does The Study of History Have a Communication Problem?
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History Image Problem?
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Awesome Boring
Most people
Historian
Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Ferris Bueller’s Day Off
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Re-Framing the Study of History
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Taking a Page from the Historians
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Re-Framing Biology
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Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Talking to the Press ! They are your friend ! Need a catchphrase headline ! Anticipate your contrarian ! Personalize it, but distinguish your roles
! Clear, Concise, Conversational (3Cs)
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Talking to Policymakers ! Extremely busy people
– Talk to aides – Recognize different schedules
! What do we do about it? ! Good at balancing interests ! Quick, catchy take-home
messages about importance
! People, Press, Policy, Principle, Politics (5Ps)
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Dennis O’Keefe Mayor of St. John’s
Department of Biology / University of Ottawa Department of Biology / University of Ottawa
Get Started Early in your Career!
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