ALDE Social Media for Non-Profit Presentation
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Transcript of ALDE Social Media for Non-Profit Presentation
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Nonprofit Technology: Engaging Your Audience in
Social Media
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ALDE Conference
Overview 5ivecanons Listening Strategy Creative Distribution Optimization Discussion and Q/A session
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Agency Preface
Core Perception is reality Have a vision Everything in iterations Stick to the brief There is no formula to success There is a process
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5ivecanons
The agency is called “five canons,” to serve as a reminder that our process is more important than our surnames.
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Listening
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Creep on someone
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Listening (Discovery Phase)
Audience Data Demographics Psychographics Connections
Brand Research Competitive Analysis Persona and Voice Media Assessment Influencers
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Strategy
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Strategy
Pre-Strategy Strategy Assess your data Organize the information Take the time to understand data Make a pie chart
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Strategy
Check List Goals SWOT Budget Media Assessment Scope Creative Brief Editorial Plan Digital Strategy
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Strategy
SWOT Strengths Weaknesses Opportunities Threats
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Strategy
Creative Briefs Who are we talking to? What are we saying? How are we saying it?
+Data +Goals +SWOT +Budget +Digital Strategy
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One Rule*
To rule them all*
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Creative
Process Stick to the brief First, come up with concepts Then Executions Have a vision Sketch your ideas Share your ideas Kill the bad ones Kill the good ones Compare to brief Yay! An Idea.
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Creative
Execution Support Hire a writer for messaging Hire a designer for perception Hire a developer for UX Hire an agency
DIY Instagram Templates Use your sketches Make it yourself
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Creative :: Example
Client Community First Credit Union “Invested in You”
Goal Engage users online Improve brand perception Increase likes Increase membership
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Creative Example
Concept Give back to community by funding ideas that improve it Execution Investing In You Contest $1000 sweepstakes User generated ideas User voting Winner video production
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Distribution
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Distribution
Media Owned Earned Paid
Social Media Equivalent Brand Channel Social Chatter Facebook Advertising
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Optimization
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Optimization
Optimization Checklist Real-time analytics SWOT of actual campaign Revise strategy Revise creative Revise distribution Learn from mistakes Learn from successes
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Discussion