Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Internet of Things And...
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Touchatag, an Alcatel-Lucent Venture on Internet of things & Mobile Wallet 2.0 Toon Coppens October 2009
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Presentation by Toon Coppens, marketing Director touchatag, an Alcatel-Lucent venture. This presentation covers the area of Internet of Things and mobile wallet 2.0. This presentation was given at digital marketing first, Brussels, in the Emakina academy on 22 October 2009.
Transcript of Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Internet of Things And...
Touchatag, an Alcatel-Lucent Venture
on Internet of things
& Mobile Wallet 2.0
Toon Coppens
October 2009
2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
R&D Budget: €2.5 billion
Active Patents Held: More than 26,000
Nobel Prizes Won: 8
Worldwide Presence: More than 130 countries
Annual Revenues: €16.98 billion (2008)
Employees: More than 77,000
Touchatag, an Alcatel-Lucent Venture
Launch: October 2008
Partners: Belgacom, ProximityBBDO
Membership: NFC forum (INTL), SMSC (France)
Location: Antwerp (Belgium), Murray Hill (US)
Internet of Things
4 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
INTERNET OF THINGS ?
CONNECT OBJECTS TO THE ONLINE WORLD
5 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
INTERNET OF THINGS?
OBJECTS BECOME SMART
6 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
INTERNET OF THINGS?
LAUNCH APPLICATIONS WITH A SIMPLE TOUCH
7 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
INTERNET OF THINGS ?
GET STARTED YOURSELF
Mobile Wallet 2.0
9 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
•Paper vouchers E-card
10 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
11 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
12 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Tag (identity) & wallet
Personal context
+ +
Social relevan
ce=
MOBILE WALLET 2.0 ?
MORE THAN THE LEGACY WALLET
13 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
TOUCH WITH PHONE TO RENT
14 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS
15 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT
16 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
PAY BY PHONE AND SHARE YOUR SHOPPING DAY
17 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
YOUR PERSONAL MOBILE CINEMA APPLICATION
18 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
touchatag ApplicationCorrelation Server And Profile System
Gateway Credit/Debit Card Payment method
Stored ValueAccounts Server(prepaid, loyalty,
vouchers, coupon)
Other payment instruments providers:
•Payroll•Billing
..
Alcatel-Lucent domain
Post Pay
Systems
MOBILE WALLET 2.0 ?
E2E solution + Partnering with Belgacom PingPing
19 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Bridge between CRM, advertising, direct marketing and sales
MOBILE WALLET 2.0 ?
ARE YOU READY?
