Album Covers.I’ve started by looking at Taylor’s albums from her daibue to her most recent release. It is clear to see how she has grown and changed as a an artiest though time. I am going to look at how she has made gradual adjustments to mature her style as her targeted audience grows. From this, it is also clear to see aspects of her covers which have stayed the same throughout for example, the fonts she uses for her name, she has her shoulders bare and she is never directly facing the camera.

The main colours of her first cover are greens and blue which have strong ‘earthy’ and ‘natural’ connotations which suggest that Taylor as an artist is ‘pure’ and ‘fresh’.

In terms of costume and make-up , it appears as though Taylor is not wearing any. This links with the natural theme that is running throughout the image.

The sketched butterflies add a kind of free and organic feel to the cover of this digipak which helps to tie in the natural themes.

Links can be made between the curls in the title font and the curls and waves of the artists hair as both seem free and unruly and linking to the natural theme of which is ideal when aiming to attract a younger audience.

In this cover it is easy to see that the image of Taylor is airbrushed and she is heavily made up. This helps to suggest that she is growing and maturing as an artist. It also makes this cover look more professional in comparison to her first cover.

One thing that as remained the same is the style and font she has used for her name. this shows that the she as an artist s becoming a brand.

The plain white studio background that Taylor is set against hold connotations of clarity and innocence.

Here her costume is showing a lot of skin and is very feminine. The flowing layers in seem to resemble blooming petals along with the pink and purple colouring of the dress itself. This all creates a very girlie atmosphere.

Linking to the butterflies in her first cover here the title of the album ‘Speak Now’ looks as though is has been hand written. This makes the cover feel more personal suggested that Taylor has added her own writing to the cover like she would a dairy.

In contrast to her pervious covers here Taylor has used a strong block front and has is printed in all capitals. This suggest the Taylor is making a bold statement with this album.

Here Taylor is made up but less heavily airbrush and is not making direct address, this is less inviting to the audience and looks as though she is turning away from them in an attempt to conceal some thing supported by the fact she is looking downwards. I don’t think this works will with the statement font used for the title of the album.

She has kept both her curls and the font her name is printed in and in this cover the two are even linked through the colour scheme showing that they are both part of her brand.

Similar to the cover of ‘Fearless’ Taylor is not making direct address, instead she is looking down and in the cover for ‘Red’ half of her face is covered with a shadow possibly suggesting that she as a secrete which she will reveal in the album.

Unlike her pervious covers here Taylor is not in a studio nor has she been super imposed onto a background as her image was in her first album, instead she is outside with what seems to be natural or soft lighting.

The cover suggests that Taylor is trying to rebrand herself as an artist. She has changed the font in which her name is printed and her hair is smooth and wavy. This would also appeal to a different type of female audience

The colour scheme is much more subtle and natural with mostly browns and tan shades apart from the lipstick and with links to the albums title. The colour red holds connotations of passion and strength which does link to the messages portrayed in previous covers.

The costume and make up are both extremely similar in these covers (white collard shirt and red lipstick), due to strong links between music and fashion.

The covers use very similar colour scheme with only a few main colours.

Both artists have used the same block font for their covers choosing to use all capital letters in both titles.

Comparing Taylor to Other Artists.