Albert Heijn, Netherlands
-
Upload
ruth-cousins -
Category
Retail
-
view
74 -
download
0
Transcript of Albert Heijn, Netherlands
© him! Ltd 2016. All rights reserved
ALBERT HEIJN TO GO, NETHERLANDS
DECEMBER 2016
© him! Ltd 2016. All rights reserved
ALBERT HEIJN TO GO: THE FACTS
Albert Heijn To Go is one of four formats of the Dutch brand Albert Heijn which has been on the market since 2012.
There are six ‘To Go’ shops, 3 in Netherlands and 3 in Germany. They are based in main stations to mainly benefit commuters and those travelling.
Albert Heijn is the largest supermarket chain in the Netherlands, founded in 1887.
© him! Ltd 2016. All rights reserved
ALBERT HEIJN SHOPPERS: A SNAPSHOT
of Albert Heijn To Go shoppers live at home with their parents vs. 7%
Netherlands average
Their shoppers are more than twice as
likely to be on a food to go mission vs.
Netherlands average
are carnivores vs. 75% Netherlands
average
22%68%
© him! Ltd 2016. All rights reserved
HIM INTERNATIONAL TRENDS AND BENCHMARKS
7,845 shopper
interviews captured
Nat rep online
interviews with robust
shopper panels
3rd – 30th
November 2016
In key accounts across 10 European countries
All shopper types across all shopper missions & occasions
WHAT HOW WHEN WHERE WHO
2016 represents the 3rd year of our annual international shopper research study and this year’s is the best yet! With robust retailer account targeting and enhanced
questionnaire techniques to get to the heart of what makes these shoppers tick
© him! Ltd 2016. All rights reserved
ACROSS 11 EUROPEAN COUNTRIES
FRANCE BELGIUM UK POLAND
GERMANY ITALY NETHERLANDS SWITZERLAND
IRELAND CZECH REP. SPAIN
© him! Ltd 2016. All rights reserved
COVERING KEY SMALL FORMAT ACCOUNTS
© him! Ltd 2016. All rights reserved
For more information please contact:[email protected]