GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P

2. Anisah Bt Ismail P14D389P

3. Syarifah Rohaya Bt Wan Idris P14D397P

4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

ALBASSAMI INTERNATIONAL

GROUP

biggest companies specialized in vehicle transportation in the Middle

East

started 1968

At present, the group is operating all over the Kingdom and extends

throughout the Gulf Cooperation Council (GCC) countries, Syria,

Lebanon and Jordan.

Transportation market in

kingdom of Saudi Arabia

Variety of activities :

• All kinds of vehicle transportation services

• Transportation of goods and supplies

• Special transportation services (VIP)

• Trucks and vehicle maintenance and repair centre

POOR ASSET MANAGEMENT

No audits on drivers

No Freight Tracking

OPERATIONAL REPORTING ERRORS

Different Truck’s availability lists

Discrepant shipping reports

from different

branches and headquarters

COMPETITORS

Abdullah Hashem

Company Ltd.

Al Tala’a International

Transportation Co. Limited

Ma

na

ge

me

nt •Encourage

knowledge sharing among

•branches and headquarters

•Increase use of data by managers

•Identify opportunity to use technology

Org

an

iza

tio

n •Redesign Business

Processes

•Built new channels of information flow

•Train employees in use of the system

Tec

hn

olo

gy

•Deploy clustered Dell Servers (windows 2003) and over 270 clients (XP)

•Deploy a DBMS (using Sybase Adaptive Server) and clients (using SQL anywhere)

•Deploy SMS (short massage service)/POD (point of Delivery) updating

•Tracking shipment & Customer info

•Deploy a web page

•Online tracking with bill/phone number

•Rate calculation

Info

rma

tio

n s

yst

em

• Online tracking

• SMS Tracking

• SMS on Delivery

• POD (print on demand) updating

Bu

sin

ess

So

lutio

n

• Up to date clients data, maintenance and vehicle tracking info (every 30 minutes) (electro. data interchange)

• Proper budget allocation

• Improved investment and operational decisions (improved Decision Making)

• Better audit on drivers

• Proper performance monitoring – Appraisals –Loyal staff

There are two system are implementation in the Albassmi group are

describe in this case.

The database management system, used as the backbone of the system,

is Sybase Adaptive server, whereas client use SQL anywhere. There are

replication between the server at HQ and the client’s branches.

Throughout the replication, branches data is sent to server and

aggregated to create most update database version, and then send back

to the branches. This means every branches have the most recent version

of client list, truck’s availability, and new shipping contracts so that any

customer is able to deal with any branch at anytime.

There are two system are implementation in the Albassmi group are

describe in this case.

Maintains all the sender information such as the sent car, the track

number, the sender and the receiving branches and send the SMS

message to the client acknowledging the arrival of the car. The system

also records the client data and hold maintenance information. The

system also enables standard report to be provided to top management

and head sectors about the productivity of each branch. The system

allowed a better audit on all drivers’ behaviour.

Enhance company performance.

Operational excellenceAchieve better customer

services

New products, services, and business models

Customer and supplier intimacy

Improved decision making

Competitive advantage

Proper performance and monitoring resulted in adequate

employees’ appraisals and consequently loyal staff.

Maintains all the sender information :

• Sent car

• The truck number

• The sender and receiving branches

• Send an SMS to the client acknowledging the arrival of the car.

The system also records :

• The client’s data

• Holds maintenance information

• Linking the data of vehicle maintenance centre with the transportation service helps to enhance company performance and achieve better customer service.

BEFORE …

• Before the implementation of the computerized system, the struggle of the company was that it was difficult or impossible to properly handle and control the endless number of daily work options and orders related to the business operations at a perfect level of service.

AFTER …

• This problem was overcome only when the shipping information system was deployed. The work that was previously done manually was being included in the system. The accuracy, speed and reliability of the workload greatly increased and this helped the company address it business needs and information requirements.