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    10-Nov-2014
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    Technology

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This is the Albany presentation.

Transcript of Albany

  • 1. A brief look at Web 2.0 Brought to you by Time Warner Cable Business Class Twitter use #TWCBC
  • 2. This presentation is brought to you by
  • 3. Time Warner Cable Business Class
  • 4. This is me
  • 5. This is also me:
  • 6. This is also me:
  • 7. Social media presence
    • Im going to talk about social media for your business
    • But first, personal versus professional
  • 8. Social media presence
  • 9. Social media presence
  • 10. Personal vs Professional
    • Use these tools personally because playing with them helps
    • If you know why someone might use Twitter, then youll better understand how to use it for your business
  • 11. THE INTERNET
  • 12. Web 1.0 a little history
    • The web was information-based when it started (and many of us put up online brochures)
    • Websites werent often updated
    • Nor did they really have goals
    • And geography didnt matter as much
    • It was a monologue approach to a dialogue medium.
  • 13.
    • This is web 2.0
  • 14. Buy this Did you see this? Yeah, Waddja think? Fail . Not convinced I luv it. Really ? Why? Do you know what it does? Tell me.. Well , I tried it on my 2 kids And Pam: Joanne: Abby: Jen : John : Dave: Joanne: Mitch: Sara: WOW Brand X:
  • 15. 1.0 2.0
  • 16. Web 2.0
    • Web 2.0 is a community (OReilly Media). It isnt a message to a consumer, its a consumer interaction.
    • Instead of a website (updated by someone you pay)
    • Big or small brands can have a digital presence.
    • Where they can have a real conversations.
    • With other real people.
    • Easily.
  • 17. Web 2.0
    • Wikipedia has 4,000,000 articles.
    • YouTube has more than 1,000,000,000 videos.
    • There are perhaps as many as 200,000,000 blogs.
    • If people are online, chances are they are using a social network.
  • 18. Web 2.0
    • Again, so what?
    • People trust the recommendations of other consumers more than they trust our ads.
    • And they realize that they can use social media sites to get opinions, voice opinions, and get recommendations about your brand.
    • Without marketers.
  • 19. Social Networks
  • 20. What is a social network?
    • Were you impressed by all the logos?
    • Obviously logos are only part of the story
    • Before we dive deeper into these logos, we should think about whats different here.
  • 21. TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
  • 22. Web 2.0
    • The tools of Web 2.0 exist because people like to share
    • 2 nd Law of Social Networkingpeople will share twice as much this year as they shared in the previous year
    • People use social media sites to get opinions, voice opinions, and get recommendations
  • 23. Why does Web 2.0 matter?
    • People trust the recommendations of other consumers more than they trust our ads.
    • They use social media sites to get opinions, voice opinions, and get recommendations about your company.
    • With or without you.
    • On that happy note, lets dive in.
  • 24. A DEEPER DIVE
  • 25. Social Networks
  • 26. #1 Facebook
    • Facebook is one of the best known social networks.
    • With 300 million members and 250,000 new users a day
    • The fastest growing segment is 25+
    • 50% of all Canadians have a profile!
    Source: http://www.facebook.com/press/info.php?statistics
  • 27. Facebook
    • Facebook is based on the premise of connecting people who they already know.
    • It especially works locally
  • 28. Facebook
    • This is my mini-feed
    • This is my profile
    • This is my info
  • 29. Facebook
    • Everything thats blue is clickable.
    • Facebook calls this the social graph, and its the reason for its connectivity
  • 30. Facebook Page
    • Facebook offers brands a tool called Pages. Pages are a free presence on Facebook for people to engage with a brand.
    • Here are some examples:
  • 31.
  • 32. Facebook Pages
  • 33. Facebook
    • The brilliance of Facebook is the social graph.
    • Everything is linked. Its Facebooks opinion that peoples favorite books, movies, etc say something about them socially.
    • People will associate with brands on Facebook because well crafted brands say something about someones personality.
  • 34.
  • 35. LinkedIn is a business social network.
    • LinkedIn is the business social network.
    • Its fast-becoming one of the best ways to get jobs and connect to people in your category.
    • Its a worldwide networking tool that isnt based on geography.
  • 36.
  • 37. LinkedIn
    • Groups
  • 38. LinkedIn
    • Answers
  • 39. LinkedIn
    • People create profiles in LinkedIn. They refer each other, answer questions, join groups.
    • From those profiles, LinkedIn creates a picture of the company.
  • 40. LinkedIn
  • 41. LinkedIn
    • LinkedIn: 67% of users saying they use their profile to make new business or professional contacts
    • If youre on LinkedIn, it uses profile data to create the business profile.
      • Source: Pew Internet & American Life Project Survey December 08
  • 42.
  • 43. Twitter
    • Twitter is a micro-blogging platform that lets people update their networks on the minutia of life. In 140 characters or less
    • Twitter is an excellent way to interact with both of your target markets.
  • 44. Twitter
    • There are a lot of brands that are part of the everyday life of people. Enjoying Albany? Make sure you make it out to Lark Street and Bombers Burrito Bar. :p. MsExclusiveness: Running around Albany. Working out with all these hills.