Alasdair Munn's Social Media Training

ALASDAIR MUNNIN SOCIAL MEDIA TRAINING WEBINAR ACTION

AUGUST 2ND, 2010

Tuesday, August 3, 2010

PROVIDE A FRAMEWORK OF PROCESS AND STRUCTURE FOR THE CLIENT

AND THEN ASKLISTEN

KICK OFF WITH A CLIENT


ANALYZE


BRAINSTORM FINDINGSWITH ASSIGNED TEAM


IF THERE IS A GOOD CHANCE OF A SOCIAL MEDIA

CONVERSATION TO BE HAD, RELAY STRATEGIC FRAMEWORK TO

CLIENT


CREATE “ABOUT ME” FOR THE CAMPAIGN


REMIND YOURSELF TO ALWAYS RESPECT THE CLIENT


LOOK AT ALL THE CREATIVE WAYS TO GROW THIS CONVERSATION AND

CHOOSE THE TOOLS MOST APPROPRIATE. LEARN THE RULES OF THE GAME


MOTIVATE THE TEAM


MAKE SURE CONTEST HAS EXCELLENT AND RELEVANT PRIZES


LAUNCH WITH A MEASUREMENT STRATEGY


LISTEN TO THE CONVERSATIONS AND TWEAK THE STRATEGY ACCORDINGLY, AND IF NECESSARY

ADVISE CLIENT TO TWEAK THEIR PRODUCT/BRAND POSITIONING


LEARN. BE TRANSPARENT. PLAY BY THE RULES. HAVE MORE HUMANS

RUN THE CAMPAIGN THAN RULES. PEOPLE KNOW.

PEOPLE ARE BUSY.


And that, Ladies and Gentlemen, is how It

should be Done

posted by tcg’ers during training with ajmunn.tcg


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