Alan Richardson RSA A3 Boards
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Transcript of Alan Richardson RSA A3 Boards
Welcome Capture encourages you to think beyond pressing just the button on your camera by setting you a range of Photographic challenges no matter how good you are at taking a picture. The challenges are split into three engaging categories community, walking and found objects.
Proposal Capture
Capture is a series of challenges that engage
participants in enjoyable and popular
activities involving photography such as
walking or taking a picture for someone else
to improve their wellbeing. The challenges
are aimed at everyone no matter what their
photographic capabilities. Research for
Capture suggests that many people have a
strong interest in photography, which has
been linked to improving everyday
well being, for example overcoming
anxiety. Photography is also an activity that
has mainstream appeal and is accessible with
many people now owning phones with a
built in camera. Another benefit of
photography is that it isn’t seen to be
overtly associated with mental health in
society. The charity Mind (that campaigns for
better mental health) suggests that
setting yourself realistic challenges and
being creative can enhance your well being
which Capture aims to do.
Home Challeneges Improve Photos Login
Capture : Page 1
My Research for Capture
Susan Sontag (a theorist on photography)
explores the relationship between
photography and mental health. In her book
‘On Photography”, she suggests the process
helps us overcome anxiety for example she
points out that people enjoy taking pictures
in unfamiliar locations. Sontag also believes
that photography has become so popular that
most people don’t think about carrying it out
as art form.
Donald .A. Norman writing on
anthropomorphism in his book ‘Emotional
Design’ was also of use when conducting
research for the branding of Capture. He
suggests anthropomorphic responses can
bring delight and pleasure to a product if
executed well and make people build an
emotional connection with the brand. A Ted
Talk by Gabe Zichermann was helpful in
understanding what was engaging for the user.
He suggested that people are more motivated
to participate in activities involving
gameification.
One example he gave was a decrease in
motorists breaking the speed limit in
America, this was due to drivers receiving
rewards for obeying speed cameras. The
‘Impossible project’ (a website that promotes
polaroid photography) was another source
of inspiration due to the site’s minimalistic
layout.
Primary research for Capture consisted of
asking creative people what they most
enjoyed about being creative. It was valuable
to ask people who were already very
creative, as they had tried out a range of
processes and challenges such as photography
already. Results from the research suggested
they would be willing to get involved in a
creative activity if they personally gained
something from it for example a reward or
learning a new skill. The research also
highlighted that respondents enjoyed getting
involved in the process of photography, for
example photo editing.
Home Challenges Improve Photos Login
ChallengesThink beyond pressing the button
Try out a range of photographic challenges to get you out and about.
Improve your photos composition
Find out about events near you
Challenges
Find out what the latest Challenges are
Improve Events
Research Capture : Page 2
Photogrpahys Appeal
Capture would enhance the experience of
photography by setting the user challenges,
thus encouraging them to get out and about
and engage with other people. The challenge’s
categories walking, community and taking
pictures of found objects (such as textures on
rocks) are common activities that anyone can
take part in regardless of their background.
The challenges would also encourage people
to think differently about how they take
pictures, as the activities will encourage them
to think more creatively about the how they
take pictures for the challenges.
Capture’s Incentive
Capture will further encourage positive
behaviours by having a reward system for
doing the tasks, this would be done through a
progression feed similar to sites such as
‘Linked In’ encouraging people to go through
with the challenge and progress. Capture will
also have virtual badges that award the
progress the user makes. The website
encourages people to improve the
composition of their photos through looking
at the ‘improve photos’ section of the site and
making them aware of other photographic
skills they could further explore for example
lighting.
Explore how to capture action in your shots.
Learn how to get to closer to smaller objects.
Lighting
Introduces you to the importance of lighting in photography.
Action Close Ups
Benefits Take photos to the next LevelLearn a range of new tips and skills to help take your photos to a new level whether your an ametuer or professional through these tutorials.
Home Challenges Improve Photos Login
Capture : Page 3
Low Costs
From a financial point of view the project
would be low in cost due to Capture being a
website. Even the stages of interaction would
be low in cost as the site largely involves the
user responding to the challenges set using
their own camera. The challenges themself
would involve very little cost as they would
mostly encourage people to get out and
about in their own surroundings. Another
benefit of Capture being a website is that it is
universally accessible, for example even free
public areas such as libraries have Internet
connection and IT support. The Events
section would also be low in cost as this part
of the site allows users to find out about free
events and or ones low in cost near them
that maybe of interest and a good place to
take pictures, for example local sports events
and fun fairs. This will ensure Capture
maintains a mainstream appeal.
I
Impact on Society
Capture would have a great benefit on society,
as some of the challenges will consist of
people interacting with other people, for
example the challenges will encourage users
to take pictures and respond to challenges
with other people. There will be other social
aspects to the site such as sending pictures to
your friends and other people. The users will
even be able to set a challenge and see
people’s responses to them. Users will also
be able to set up a free account allowing them
to post their responses to the challenges set
by the site and other users, check their
progress through the site’s progress feed, post
images to other people and view other
people’s responses to challenges.
Take a picture or a range of pictures that
represent a change of time
Post to a Response Send to a Friend Help Help
Posted : 1st March 2014
Challenge
Send to a friend
Latest postsTime
Skyline
Wildlife
Unusal buildings
Walking
Community
Found
Home Challenges Improve Photos Logout
Posted : 5th March 2014
My Badges Categories
Challenges
Challenge Progress
Scalablity Capture : Page 4