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Analyzing Your Audience and Purpose

Chapter 5

Presented By:Rachel Harkness

Steven Butts

Jon Band

Chris Cordell

June 6, 2006

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Types of Readers

Characteristics of Readers

Cultural Factors

Multiple Audiences, Purpose, andManagement

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Analyzing an Audience

Thinkingtake what you know and like

Listeningtalk to others

Classifyingbased on their knowledge on the

subject

Types of Readers

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Identifying Audiences

Primary Audiencehave a direct roll inresponding Use the document in their job

Evaluate the document Act on your recommendations

Secondary Audienceneeds to stay aware of

developments

Types of Readers

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Basic Categories

Experthighly trained, theoretical and practicalunderstanding

Technicianbuilds, operates, maintains

Managerlong range concerns; broad picture

General Readerself-interest

Types of Readers

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Types of Readers

Characteristics of Readers

Cultural Factors

Multiple Audiences, Purpose, andManagement

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Individual Characteristics

Who is your reader?

What are the readers attitudes andexpectations?

How will the document be used?

Characteristics of Readers

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Who is your Reader?

The Readers Education

The Readers Professional Experience

The Readers Job Responsibility

Characteristics of Readers

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Who is your Reader?

Personal Characteristics

Personal Preferences

Cultural Characteristics

Characteristics of Readers

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What Are Your Readers Attitudesand Expectations?

Attitude Towards You

Attitude Towards Subject

Expectations of Your Reader about the

Document

Characteristics of Readers

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Why and How Will Your ReaderUse Your Document?

Reason for Reading the Document

The Way the Document will be Read

Reading Skills of Your Reader

Physical Environment of the Reader

Characteristics of Readers

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Types of Readers

Characteristics of Readers

Cultural Factors

Multiple Audiences, Purpose, andManagement

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Communicating Across Cultures

Society and workforce are becomingincreasingly diverse, both culturally and

linguistically.

Effective communication requiresunderstanding of cultural beliefs, attitudes, and

values that motivate behavior.

Cultural Factors

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Understanding Cultural Variables

Communicating effectively with people fromanother culture requires understanding a set ofvariables that lie on the surface.

Political Economic

Social

Religious

Educational

Technological

Linguistic

Cultural Factors

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Writing to Other Cultures

Guidelines for Approaching Readers of AnotherCulture Limit Your Vocabulary

Keep Sentences Short Define Acronyms and Abbreviations in a Glossary

Avoid Jargon

Avoid Idioms and Slang

Use the Active Voice Whenever Possible

Be Careful with Graphics

Have Someone from the Target Culture Review Your Document

Cultural Factors

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Types of Readers

Characteristics of Readers

Cultural Factors

Multiple Audiences, Purpose, andManagement

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Dealing with Multiple Audiences

Will there be multiple types of readers usingyour document?

Modular Document

Multiple Audiences

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Audience Profile

Helps Analyze Your Readers

Example on page 88

Multiple Audiences

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Determining Purpose

What is the document accomplishing?

Verbs can help define purpose. To describe To inform

To outline

To define

To assess

To propose

To evaluate

Purpose

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Gaining Managements Approval

Are you on the right track?

Do those with the final say agree?

Management