ALAE Conference: Social Media for Building Alumni Relations
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What’s Hot in Social Media
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Transcript of ALAE Conference: Social Media for Building Alumni Relations
What’s Hot in Social Media
FSC Interactive
Andy Kutcher
What is Social Media?
But, What is Social Media?Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
online
CustomizationConsistencyCommunityContent
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
– Tom Curley, CEO of The Associated Press
Content
What to Post
• Alumni News• Alumni Success Stories• University Press Releases• Alumni Events• University Breaking News • Athletics• Photos• University Nostalgia (photos, videos, quotes, polls,
etc.)
Consistency
Create a Schedule(and stick to it!)
Customization
You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
- James Bond, Tomorrow Never
Dies
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties.
a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
Community
What Channels Will Work Best For Me, as a Member of ALAE?
Facebook: Social Networking Site that allows for open communication between people and brands.
46% of Facebook users are 25-44 years old81% of Facebook users have some level of higher education
Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
57% of Twitter users are 25-44 years old37% of Twitter users have a Bachelors Degree, at least
YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
Average age of YouTube is 27 with 20% being 35+78% of YouTube users have some level of higher education
The ‘book
Facebook tops Google for weekly traffic in the US.
So you have a Facebook Page?
Now what?
Using Facebook as a BrandEngaging on Facebook as a Page
Customizing Your PageFinding Alumni through Targeted Ads
Measuring Success with InsightsUsing Facebook Groups
Engaging on Facebook as a Page
Customizing Your Facebook Page
Page Settings
Facebook Places
Claiming Your Place
Facebook Deals
Creating a Deal
Customized Tab
Finding Alumni Through Targeted Ads
Facebook Ads
For Example…
• NSU: 29,080• Tulane: 44,760• Loyola: 18,880• Nicholls: 23,100• Centenary: 4,900• Dillard: 6,260• UNO: 36,340
• LA Tech: 36,800• LSU Eunice: 3,200• McNeese: 23,960• Delgado: 16,320• UL Monroe: 28,820• ULL: 43,960
Measuring Success with Insights
Insights: Users
Insights: Interactions
Using Facebook Groups
Why Use Groups-Specific alumni Chapters
-On-going alumni events or organizations
-Communication between specific graduating classes and the alumni association
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
Using Twitter as a BrandSpeaking the Language
Why Twitter MattersUsing Twitter Lists
Measuring Success on Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
Speaking the language
RT @fscnola hosting a #socialmedia101 training session this morning!
Twitter Translator
Saaay What?
Replies
@ denotes a tweet sent to another Twitter user.
@TiffanyStarnes see you in the park tonight!
Retweet
Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address [email protected]
Hashtag
# makes a term into a keyword that is searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at #socialsummit
@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Why Twitter Matters
PR
Alumni Relations
Crisis Communication
To Accomplish Goals:
• Drive Alumni Giving
• Foster Alumni Relations
• Foster Facebook Growth
Monitoring the Conversation
www.search.twitter.com“search term” near:zipcode
TweetBeep
Using Twitter Lists
www.Listorious.com
Why Use Lists?
• Curate other “official” university Twitter handles
• Curate any professors/university resources
• Curate Alumni, providing another opportunity for communication and engagement
Measuring Success on Twitter
Success = ____________?
“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
- Coach Mike Krzyzewski
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
YouTube
There are more than 2 billion views of YouTube videos everyday
Using YouTube as a BrandPopular Content
Customizing Your ChannelAdding Other Videos
Measuring Success with Insights
Popular Content
How-To Videos
Behind The Scenes
Professional Videos
Keep it Short.
Customize Your Channel
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Search Optimization
Adding Other Videos
Find Other Channels Like Yours
And…Comment!
(with keywords!)
And…Subscribe!
How Do I Know if it’s Working?
Analyze!
YouTube Insights
