1. An Emerging Standard Andy Weissberg, Vice President of Identifier Services July 10, 2009 The Changing Standards Landscape:Creative Solutions to Your InformationProblems

2. The pressing need for a standard tool for linking different printed and digital manifestations to a common title makes the ISTC potentially the most important standard for our industry since the ISBN. -Michael Holdsworth The identification of digital book content BISG White Paper 3. The International ISTC Agency Comprised of Founding Members representing rights/royalties management, bibliographic collections management and discoverability sectors IFRRO, CISAC, Bowker and Nielsen Responsible for the promotion, coordination and supervision of the International Standard Text Code (ISTC) standard and system. Maintains an accurate register of the registration agency elements that have been assigned., including metadata and administrative metadata. Facilitate the review and resolution of duplicate applications for or registration of textual works. 4. ISTC An Overview International Standard Text Code (ISTC), provides a means of uniquely and persistently identifying textual works in information systems. ISTC will facilitate the exchange of information between every point in the supply chain on an international level. ISTC makes it possible to group products (physical, digital, etc.) containing the same content, or even in some cases, different content with the same origins. ISTC will optimize discovery, improve collections management, sales and loans analysis. ISTC will support emerging rights and royalties claiming and processing procedures. 5. ISTC Linking Works & ManifestationsTextual work created by author ISTC #AManifestation ManifestationManifestationManifestationpublished inpublished in published as published as hardbackpaperback audio-booke-book in PDFformat format format ISBN #B ISBN #C ISBN #D ISBN #E 6. ISTC StructureISTC only precedes the code for4-digit year element Hyphens or spaces are for display purposesdisplay purpose only & arenot part of the ISTC valueISTC 0A9-2008-00000007-C 3-hexadecimal character8-hexadecimal character Hexadecimal registration agency element work element Check digit 7. ISTC Assignments In-copyright works rights-holders (publisher, author or agents) can request ISTCs from an authorized ISTC Registration Agency Most registration agencies will be operated by bibliographic agencies and Reproductive Rights Organizations. Current RAs (pilot opportunities) Bowker Nielsen MVB (Germany) September 2009 ISTC assignments to out-of-copyright works may be requested by anyone, but most likely libraries, particularly within scanning initiatives. ONIX for ISTC standardized methodology for enabling assignments Links between works (ISTC) and products (ISBN) will be captured on bibliographic databases utilized by search engines, libraries, retailers and other channels providing discoverability 8. ISTC Prospective Business Cases Streamlined Consumer Search & Discovery Efficient search behaviorRefined results and accuracyin primary search vs.intensified faceting Make immediately availablemultiple format options Refined happy accidents 9. ISTC Prospective Business Cases Book Rights Registry (BRR) Claiming Process More efficient pre-populatedsourcing and validation Intelligent, consolidatedattribution of titles andmanifestations Validation use-cases Product-level (format) Work attributes Contributors Future contributor-level identifier interoperability ISTC + ISBN + ISNI 10. ISTC Prospective Business Cases Streamlined Collections Development & Mgmt. ISTC enhances FRBR Metadata enables consolidated edition grouping within title-based display and retrievalMake immediately available multiple format optionsOptimized subject-level search and retrieval 11. Thank You! Questions, Answers & Comments Andy WeissbergVice President of Identifier Services908.219.0206andy.weissberg@bowker.comwww.ISTC-International.org