Al Gharbia Hospitals Corporate Identity

Al GharbiaNEW CORPORATE IDENTITY SYSTEM

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www.qmakers.com



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These identity guidelines have been developed to provide a consistent ‘look and feel’ by which our audiences will identify Al Gharbia Hospital.

These guidelines cover all the tools which, when used together, make us unique: our company signatures(logos), our English and Arabic typefaces, and our colour palettes. It also shows how to apply these elements to a selection of applications from stationery to collateral.

Welcome



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Index 1

6. Typography Primary typeface English Secondary typeface English Primary typeface Arabic Secondary typeface Arabic Website typeface English & Arabic

7. Signage application Hospital interface 3D brand applications 8. Corporate stationery Letterhead Note pads (notebooks) Fax header & footer Stamp ID Card Email Signature

9. Envelopes DL Envelope A4 Envelope A3 Envelope A5 Envelope C5 Envelope

1. Introduction Using our brand mark

2. Brand overview Basic identity elements

3. The brand mark colours Corporate spot colours Logo lolour usege Corporate process colours Single spot colour Single process colour

4. Freespace - horizantal Horizontal brand mark Subsidiary brand mark Arabic Subsidiary brand mark English Correct examples Incorrect examples

5. The brand mark - stacked Colours Freespace Stacked brand mark version Background



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Index 2

10. Brand Stationery Business Cards English Business Cards Arabic

11. Branding Printed Materials A4 Brochure front cover A4 Brochure back cover A4 Brochure Spreads A4 Brochure content page Flyer front face Flyer content Flyer back face Poster DVD & CDs

12 Photography Environment 13. Outdoor Signs Flags Unipole Megacom Lamppost Mupi

14. Indoor Signs Rollups Exhibition Stand Door Signage

15 Advertising Templates Quarter Page Ad Half Page Ad Full Page Ad 16. Vehicle Graphics Back View Side View Ambulance

17. Website Endorsement Frontpage Layout Contents Layout

18. Indoor Ads & Gifts items T-shirt cap Pen Mug Bags Storage Library



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This document provides guidelines on the usage of the Al Gharbia Hospital logo in print and electronic media.

The objective is to ensure style and brand consistency, which in turn enhances a professional, recognizable identity internally, to employees, to patients, and to the public.

Introduction



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Using the brand identity guidelinesThe Al Gharbia Hosptials brand identity is the tangible expression of all that we stand for.It embodies what we do, how we do it and why we are a beacon of trust andsupport throughout the communities we serve. In a very real way, members of ourcommunities, our partners, and our satkeholders experience the Al Gharbia Hosptials brandthrough our deeds, as well as through the verbal and visual messages we send.A carefully managed and well-implemented brand identity program will helpcarry our brand message to the world. These guidelines are provided toensure the correct and consistent use of the brand identity system. Alongwith the brandmark, typography, color palette and other visual elements,specific directions are included to help you manage your visual communicationmaterials. By accurately implementing this brand identity system, you protectthe equity of the Al Gharbia Hosptials brand and better support its repositioning.



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Vision, Mission, PositioningThe vision we embrace is that Al Gharbia Hosptials will build a stronger Al Gharbia Regionby mobilizing our communities to improve people’s lives.

Our mission is to improve lives by mobilizing the caring power of communities.



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Brand mark usageAl Gharbia Hospital is a care taking & health organization of enormous optimism, ambition and determination.Al Gharbia Hospital operates within a framework of social responsibility.Al Gharbia Hospital has a strong influence – it uses this position of power to serve the people of the Al Gharbia Region and advances to higher levels of hospitality.Al Gharbia Hospital is collaborative – it shares information and encourages the people about awareness and its services.The core essence of Al Gharbia Hospital will form the basis of the brand proposition. It has the power to drive all communications and should be integral to communication strategy.



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Colour Theme



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Colour Theme



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Colour Theme



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Colour Theme



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Brilliant

Solid

Grayscale

Black

CMYK RGB

A special version of the Al Gharbia Hospital CompatibleApplication logo has been created for use onblack backgrounds. The blue has beenenhanced to provide better visibility.

One Colour

A one colour version of the logo is alsoprovided. This version is only to be used when full colour is not an option. It may be reproduced in or reversed out of a variety of colours dependant on your application requirements.

Black Version

A black version of the logo should only be usedwhen a company must display a CertifiedProvider logo in the same space. In thisinstance, please use the configuration as seenin the example shown on your right hand.

Brand Overview



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Brand Identity GuidelineLogo Rationale

Color Palette

The Al Gharbia Hospitals logo design encompasses many elements which together help to portray the caring and professional healthcare services offered by an Al Gharbia Hospital.

The fresh and bold Al Gharbia brand mark symbolizes the joining of two hands in unison which together form a ‘cup’ which can cradle, support and provide comfort.

The joining of hands symbolizes co-operation and unity of purpose as well as strength through mutual co-operation. The upwards facing ‘fingers’ from each hand are reaching towards the sky, symbolizing the ambition of striving to achieve higher levels of achievement in healthcare.

As a secondary design influence, the overarching shape of the brand mark also mimics the overall shape of fronds from the traditional date palm common in the region.

Al Gharbia Hospital logo is one of the company’ s most valuable assets. On specific elements use the logo can be used on several application.

The color palette is elemental in nature and has been drawn directly from the local environment in the Al Gharbia region, namely the brilliant blue sky, the azure seas, the golden desert sands and the warm yellows and reds of an Abu Dhabi sunset. The clean blue also represents and symbolizes both the medical fraternity and hospital services

The LOGO main concept care human

Unique & modern shape reflecting two Hands (doctor holding patient hand)

Always Care..

we used the great matching colors to show a great contrast which enriched the identity,

COLOUR PATERNOur brand mark can be applied based on the following typography.

Colour provides powerful means of identification. Al Gharbia Hospital has its own rich colour palette. Primary Colour palette - The two primary Al Gharbia colours are blue and orange. After the logo, colours are the second most important elements used to identify Al Gharbia Hospital. In printed applications, the logo requires four-colour process lithography using the colour-separated digital artwork provided by Al Gharbia Hospital brand management. For Web site, specific browser-safe RGB colours are to be used. PANTONE® colours have also been provided for use when a match colour is appropriate.Special attention should always be given to accurately matching the Al Gharbia Hospital colours to the specific use.

*The colours shown in the examples in these guidelines are not intended to match the PANTONE® Colour Standards.



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Below are the coorporate spot colours which are used for Al Gharbia Hospital logo.

Always follow the correct colour specification. Then specifying the colour for the Al Gharbia Hospital symbol and type. These Artworks should cater for all requirements and should never attempt to re-create them.Single Spot Colours:

Corporate spot colours

C = 100 M = 20 Y = 0 K = 0 R = 0 G =149 B = 217

R = 46 G =46 B = 146

R = 255 G = 203 B = 5

R = 245 G = 130 B = 31

PANTONE 2995 C

PANTONE 2747 C

PANTONE 123 C

PANTONE 716 C

C = 100 M = 100 Y = 0 K = 0

C = 0 M = 20 Y = 100 K = 0

C = 0 M = 60 Y = 100 K = 0

CMYK SPOT COLOURS PANTONE SOLID COLOURS RGB COLOURS



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Shown on the right hand is the single spot colour version which is used for Al Gharbia Hospital logo.Whereas below shown is a cutting edge of the logos for spotting and die making.

Always follow the correct colour specification. Then specifying the colour for Al Gharbia Hospital symbol and type. These Artworks should cater for all requirements and should never attempt to re-create them.

Single spot colours

Single spot colours to be used.Single colour usege

Cutting edges



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Below is the guideline for the usage of colour and its gradient for Al Gharbia Hospital Logo.


Logo colour usage

Gradient using



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Below is the guideline for the usage of colour and its gradient for Al Gharbia Hospital Logo.


Freespace - Horizontal



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Always maintain minimum clear space around Al Gharbia Hospital logo to reserve its integrity in both Arabic and English subsidiary.

To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or crowded by copy, photographs or graphic elements.

the minimum clear space must never differ proportionally from the diagrams demonstrated on this page, the clear space for Al Gharbia Logo is the full cap width of the letters in the Al Gharbia symbol.

Subsidiary brand mark



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The preferred background colour for the Al Gharbia Hospital logo is white. The logo can appear on colour, black, or dark blue, or gradient blue – baby blue.

Correct examples



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The ideal placement for the logos is on a white background. However, when this is not possible, always follow the rules shown in this page.

Incorrect examples

x

x

x

x

x

x



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Always maintain minimum clear space around Al Gharbia Hospital Horizontal logo to reserve its integrity.


The minimum clear space must never differ proportionally from the diagrams demonstrated on this page the clear space for Al Gharbia Logo is the full cap width of the letters in the Al Gharbia symbol.

Horizontal brand mark - Colours

Colourful

Solid

Grayscale

Black



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Always maintain minimum clear space around Al Gharbia Hospital Horizontal logo to reserve its integrity.


The minimum clear space must never differ proportionally from the diagrams demonstrated on this page the clear space for Al Gharbia Logo is the full cap width of the letters in the Al Gharbia symbol.

Horizontal brand mark - Background

Colourful

Solid

Black



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We have two versions for our brand mark, with short spaces we shall use stacked version, and in horizantal spaces we shall use the normal version, in all cases our brand mark should be surrounded by clear space as shown, no other element is allowed in that safe area.

Stacked brand mark

Stacked Version Normal Version



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Colour provides powerful means of identification. Al Gharbia Hospital has its own rich colour palette. Primary Colour palette - The two Al Gharbia colours are blue and orange. After the logo, colours are the second most important elements used to identify Al Gharbia Hospital. In printed applications, our logo requires four-colour process lithography using the colour-separated digital artwork provided by Al Gharbia Hospital brand management.

For Web site, specific browser-safe RGB colours are to be used. PANTONE® colours have also been provided for use when a match colour is appropriate.Special attention should always be given to accurately matching Al Gharbia Hospital colours to the specific use.

*The colours shown in the examples in these guidelines are not intended to match the PANTONE® Colour Standards.

Stacked brand mark - Colours

Colourful Solid Grayscale Black



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Placement on dark coloured backgrounds: to place the logo into dark backgrounds always ensure that they are highly visible at all times and that the colours chosen do not overcome those of the brand mark.

In most circumstances the reversed full colour format should be chosen.

Stacked brand mark - Background

Colourful Solid Black

TYPOGRAPHYOur brand mark can be applied based on the following typography.



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The english typeface is the Myriad Pro -Family, Simple and contemporary type style that complements Al Gharbia Hospital visual language. This typeface must be used across all applications.This is available for both PC and macintosh systems.

Typography - English

abcdefghijklmnopqrstuvwxyz1234567890

Headline TypefaceBodycopy TypefaceMyriad Pro - Light

Sub headline TypefaceSemicopy TypefaceMyriad Pro - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

Website TypefaceMyriad Pro - Semi Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Myriad Pro



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The english typeface is the Myriad Pro -Family, Simple and contemporary type style that complements Al Gharbia Hospital visual language. This typeface must be used across all applications.This is available for both PC and macintosh systems.

Typography - Arabic

Headline TypefaceBodycopy TypefaceAXtManal

Sub headline TypefaceSemicopy TypefaceAXtManal - Bold

Website TypefaceAXtManal - Bold

AXtManal

�أ ب ت ث ج ح خ د ذ ر ز �ض �ض �ض �ض



CORPORATE STATIONERY A general overview of the basic Al Gharbia Hospitals stationery suite. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

LetterheadNote padsFax header & footer



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Shown opposite is Al Gharbia Hospitals letterhead. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Corporate stationeryA4 Letterhead

Trimmed sizeA4 – 210mm x 297mm

P.O. Box 1234, Abu Dhabi, UAEPhone: +971 2 1234567Fax: +971 2 [email protected] Letterhead



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Shown opposite is Al Gharbia Hospitals Continuation Sheet. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.


| www.algharbia.ae |A4 Letterhead

Corporate stationeryA4 Continuation sheet



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Shown opposite is Al Gharbia Hospitals - Mirfa Hospital letterhead. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Corporate stationery (Another Example)A4 Letterhead


P.O. Box 1234, Abu Dhabi, UAEPhone: +971 2 1234567Fax: +971 2 [email protected] Letterhead



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Shown opposite is Al Gharbia Hospitals Continuation Sheet. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Fax Header & Footer


Urgent

For Review

Quote

Invoice

Please Reply

To:

Please Call

Date:

FACSIMILE COVER SHEET

File Ref.

Total no. of pages = cover +

if you do not receive all pages, pleastelephone or telex immediately.

Fax No:

From:

Fax No:

Telephone No:

Subject:Confidential

This facsimile is intended for the named cecipient only and may contain privileged ans confidential. If you have received thisfacsimile in error, please notify us immediately. Please do not disclose the contents to anyone or copy it to outside parties.Thank You.

Message

P.O.Box 12154, Abu Dhabi, Tel: +971 2 6781234, Fax: +971 2 6781325, www.algharbiahospital.ae



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Shown opposite is Al Gharbia Hospitals Internal memo. Use of the logo, typographic style and colour

Internal memo


To:Date:

File Ref.

From:

Subject

Message

MEMORANDUM

P.O.Box 12154, Abu Dhabi, Tel: +971 2 6781234, Fax: +971 2 6781325, www.algharbiahospital.ae



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Official stamp



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A Stylish model was used for ID card with special effects in background.

ID Card



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Whenever sending an email, the following signature layout should always be followed.

Name: 12pt Arial BoldPosition: 12pt ArialTelephone, Mobile & Fax: 9pt ArialWeb address: 9pt Arial Bold

Use 9 line spaces between the ‘Designation’and the ‘Contact Numbers’.

Disclaimer (optional): 8pt ArialUse 1 line space between ‘Web Address’ andthe ‘Disclaimer’.

The exact content of the disclaimer will be advised by Al Gharbia Hospitals>s legal department.

Technical specificationsThis e-mail signature should be includedon all internal and external emails.

Email signature

ENVELOPESDL – EnvelopeC3 – EnvelopeC4 – EnvelopeC5 – Envelope



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Shown opposite is Al Gharbia Hospitals DL envelope.

DL Envelope

Trimmed sizeDL – 220mm x 110mm



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Shown opposite is Al Gharbia Hospitals DL envelope.

Large Envelopes

Trimmed sizeC3 – 324mm x 458mmC4 – 229mm x 324mmC5 – 162mm x 229mm

BRAND STATIONERYBusiness card



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Shown opposite is the Al Gharbia Hospitals Business Card.

Business Card

Trimmed size90mm x 50mm

PRINTED MATERIALSA4 Brochure EnglishA4 Brochure ArabicA5 Leaflet EnglishA5 Leaflet Arabic21X9.9 Promotional Flyer English21X9.9 Promotional Flyer Arabic



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a

a

a

The logo must be posi-tioned in the top, left hand corner of the front cover. This means that when the leaflet or brochure is put in a leaflet dispenser or laid out on a table, the branding will be seen.

Main headline must be clear simple stan-dard font without any fancy effects (we pre-fer Myraid)

Brochure front cover example

Collateral pieces function to communicate the attributes of the company, and communicate their inclusion within Al Gharbia Hospitals.

As a result, brochures for example, all use unique photogra-phy, copy and are laid out in a unique fashion, their design must reflect Al Gharbia Hospitals as whole. Not only must each collateral piece convey the look, it must also strive to capture ‘the essence’ or ‘personality’ of the product.

The graphical styling shown in the following pages should be applied to all collateral pieces for Al Gharbia Hospitals.

Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Brochure - Front cover



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Collateral pieces function to communicate the attributes of the company, and communicate their inclusion within Al Gharbia Hospitals.

As a result, brochures for example, all use unique photogra-phy, copy and are laid out in a unique fashion, their design must reflect Al Gharbia Hospitals as whole. Not only must each collateral piece convey the look, it must also strive to capture ‘the essence’ or ‘personality’ of the product.

The graphical styling shown in the following pages should be applied to all collateral pieces for Al Gharbia Hospitals.

Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Brochure - Back cover

We prefer the back cover of brouchure to be blank and logo should be smaller than front cover logo

Brochure back cover example



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The brochure spreads, shown right, demonstrate the recommended style and layout that should be applied to all our brochure contents.

It shows the use of typographic style and the ap-plication of colour which used together produce a powerful and visually consistent piece of col-lateral.

Brochure SpreadsChairman Message

Photograph

Text supporting line

Main headline must be clear simple standard font

without any fancy effects (we prefer Myraid)

Brochure Spreads example



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The brochure spreads, shown right, demonstrate the recommended style and layout that should be applied to all our brochure contents.


Brochure - Content

Main headline must be clear simple standard font without any fancy effects (we prefer Myraid)

Photograph Page numbering style

Brochure Spreads example



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The Flyer front cover, shown right, demonstrates the recommended style and layout that should be applied to all flyer covers.

It shows the use of typographic style, the Al Gharbia Hospitals logo and the application of colour which used together produce powerful and visually consistent piece of collateral.

Flyer - Front face The logo must be posi-tioned in the top corner of the front cover. This means that when the leaflet or brochure is put in a leaflet dispenser or laid out on a table, the branding will be seen.

Flyer back face example

Main headlinemust be clear simple standard font without any fancy effects (we prefer Myraid)

a

a

a



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The Flyer back face, shown right, demonstrates the recommended style and layout that should be applied to all flyer covers.

It shows the use of typographic style, the Al Gharbia Hospitals logo and the application of colour which used together produce powerful and visually consistent piece of collateral.

Flyer - Back face

Flyer back face example



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The flyer example, shown right, demonstrates the recommended style and layout that should be applied to all our flyers.


Flyer - Content

Flyer content pages example



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The example, shown right, demonstrates the recommended style and layout that should be applied to all our posters.

It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produce a power-ful and visually consistent piece of collateral.

Poster - Display format a

a

a



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The example, shown right, demonstrates the recommended style and layout that should be applied to all DVDs & CDs.

It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produce a power-ful and visually consistent piece of collateral.

DVDs & CDs

PHOTOGRAPHYPhotographs play an important part in expressing the values of Al Gharbia Hospitals. It is vital to use excellent photos wherever possible in collateral and advertising.



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The examples, shown right, demonstrate the rec-ommended postures. The photographs should have the ‘Parental Care’ theme as a primary line.We may also include as a secondary one the ‘Health Care’ theme.

Photography



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The examples, shown right, demonstrate the rec-ommended postures. The photographs should have the ‘Parental Care’ theme as a primary line.We may also include as a secondary one the ‘Health Care’ theme.

Photography - environment

OUTDOOR SIGNSFlagsUnipoleMegacomlamppostmopi



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Shown right is a graphic styling for unipole (Eng-lish), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image.

Please note that these designs are purely ex-amples and not final layouts and creative license may be used whenever recreating them.

Unipole

a

a

Main Heading must be clear & standard font, without any special or messy effect.

Other logo should be 60% or less of the main logo.



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Shown right is a graphic styling for flags and it demonstrates the recommended style and lay-out that should be applied.

It shows the use of typographic style, the Al Ghar-bia Hospitals logo and the application of colour which used together produces a powerful and visually consistent piece of collateral.

Flags

Other logo should be 60% or less of the main logo


Main Heading must be clear & standard font, without any fancy effect.(We prefer Myriad)

Main Heading must be clear & standard font, without any fancy effect.(We prefer Myriad)



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Shown right is a graphic styling for Megacom (English), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image.


MegacomSize: 3(h) x 4m(w)

x

y

Main Heading must be clear & standard font, without any special or messy effect.

Other logo should be 60% or lesss of the main logo



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Shown right is a graphic styling for Lamp post, it demonstrates the recommended style and lay-out that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and vi-sually consistent graphic image.


Lamp postSize: 3(h) x 1m(w)


Main Heading must be clear & standard font, without any fancy effect. (We prefer Myriad)

x1 x2

y



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Shown right is a graphic styling for Lamp post, it demonstrates the recommended style and lay-out that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and vi-sually consistent graphic image.


Lamp post - (Another Example)


Main Heading must be clear & standard font, without any fancy effect.(We prefer Myriad)x1x2

y



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Shown right is a graphic styling for Mupi (Eng-lish), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image.


Mupi

a

Main Heading must be clear & standard font, without any fancy effect. (We Prefer Myriad)


a



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Shown right is a graphic styling for Mupi (Eng-lish), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image.


Mupi - (Another Example)

a

a

Main Heading must be clear & standard font, without any fancy effect. (We prefer “Myriad”)


INDOOR SIGNSA general overview of the basic Al Gharbia Hospitals indoor design.

RollupsExhibition StandDoor Signage



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Shown right is a graphic styling for Roll Up Stand, it demonstrates the recommended style and lay-out that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and vi-sually consistent graphic image.


Roll Up (Pull Up)

Main headlinemust be clear simple standard font without any fancy effects (we prefer Myraid)




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Shown right is a graphic styling for flags and, it demonstrates the recommended style and lay-out that should be applied.

It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produces a pow-erful and visually consistent piece of collateral.

Exhibition stand



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Signage has a functional role to play as well as contribut-ing to people’s perceptions of the hospital first impressions count and these can be formed on a visit to any hospital facility.

The hospital is currently working on new signage plans and is in discussion with the local planning authorities. We anticipate a prioritised rolling programme phased in over time.

Types of SignageThere are a number of different sign types, some or all of which will eventually be used by Al Gharbia Hospitals: Iden-tity Signs, Directional Signage, Instructional Signage etc.

Door signagesymbols usage



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Signage has a functional role to play as well as contribut-ing to people’s perceptions of the hospital first impressions count and these can be formed on a visit to any hospital facility.

The hospital is currently working on new signage plans and is in discussion with the local planning authorities. We anticipate a prioritised rolling programme phased in over time.

Types of SignageThere are a number of different sign types, some or all of which will eventually be used by Al Gharbia Hospitals: Iden-tity Signs, Directional Signage, Instructional Signage etc.

Door signageExample 2

logo usage

AD TEMPLATESA general overview of the basic Al Gharbia Hospitals advertising templates.

Quarter Page Ad Half Page AdFull Page Ad



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The objective is to position Al Gharbia Hospitals as an organisation that is visionary, future focused and effecting the lives of our fellow citizens.

The advertising template uses an effect which emphasises an impor-tant moment in the future.

Often the usage will feature its facilities. The background will be dilini-ated by its corporate colour.

The quarter page advertisement, shown right, demonstrates the rec-ommended photographic style and layout that should be applied to all Al Gharbia Hospitals advertisements.

It shows the use of artisitc style, Al Gharbia Hospitals logo and the application of colour which used together produce powerful and vi-sually consistent advertisement.

Example shown is based ona 120mm x 200mm trim size.

Newspaper Ad-Quarter page, size: 12(w) x20cm(h)



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The half page advertisement, shown right, demonstrates the recom-mended photographic style and layout that should be applied to all Al Gharbia Hospitals advertisements.



Newspaper Ad-Half page, size: 32(w) x26.5cm(h)



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The half page advertisement, shown right, demonstrates the recom-mended photographic style and layout that should be applied to all Al Gharbia Hospitals advertisements.



Newspaper Ad-Full page, size: 32(w) x53cm(h)

VEHICLE GRAPHICSShown Brand Identity is applied to Vehicles

Back ViewSide ViewAmbulance



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The Brand Identity is applied to Ambulance as a vinyl sticker

Ambulance

Front Profile Side Profile



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The Brand Identity is applied to all vehicles as a vinyl sticker and is positioned onto the side and back door panels. There is no branding on the front and rear of the vehicles.

Vehicle graphice

Back ProfileSide Profile

WEBSITEShown right is a graphic styling for the detailing of our website

Front PageContent Page



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Shown right is a graphic styling for the detailing of our website, it demonstrates the recommended style and layout that should be ap-plied.

It shows the use of typographic style, the Al Gharbia Hospitals signa-ture and the application of colour which used together produces a powerful and visually consistent graphic image.

Web EndorsementFront page layout



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Shown right is a graphic styling for the detailing of our website, it dem-onstrates the recommended style and layout that should be applied.

It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produces a powerful and visually consistent graphic image.

Web EndorsementContent page layout



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This section refers to how the new identity is controlled when produc-ing miscellaneous items. These items may include Al Gharbia Hospitals pens, T-shirts, mugs, caps, bags etc. When possible the hospital logo should be used as outlined in the Brand Policy section.

However, it may not be possible to place the logo in any corner on some items. When this is the case, the logo should be used independently in the best possible position.

Apparels

GIFT ITEMSThis section refers to how the new identity is controlled when producing miscellaneous giftv items.

ApparelsMugPenCapBags



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However, it may not be possible to place the logo in the top right hand corner on some items. When this is the case, the logo should be used independently in the best possible position. The text only version is for very specific items such as pens and is only available by contacting Me-dia.

Gift items

Mug

Cap

Pens



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Bags



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BagsOther example (plastic bag)



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Shown right is a style guide of Al Gharbia Hospitals Storage kit & DVD, it demonstrates the recommended style and layout that should be ap-plied to all hospital’s storage kits.

it shows the use of typographic style, the Al Gharbia Hospitals Logo and the application of colour which used together produces powerful and visually consistent piece of collateral.

Storage media

CDR 70 mins



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Additional copies of this guide are available in hardcopy and softcopy formed from:

Quality Makers Media & AdvertisingP.O.Box: 109926, Abu Dhabi, UAETel: +971 2 4452996, Fax: +971 2 [email protected], www.qmakers.com

www.algharbiahospitals.ae

Al Gharbia Hospitals Corporate Identity

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