Akzonobel networked innovation
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The AkzoNobel Networked Innovation Story: Share and Cooperate ENG's TECHSCOUT 2013
1. AkzoNobel at a glance
2. The starting point for the networked innovation initiative
3. The building blocks of the AkzoNobel networked innovation approach
4. Preliminary conclusions
Agenda
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AkzoNobel at a glance
• Headquarters Amsterdam
• 2011 revenues € 15.7 billion
• 57,000 employees
37%
27%
36%
Performance CoatingsDecorative PaintsSpecialty Chemicals
Revenue by Business Area
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AkzoNobel Networked Innovation The starting point
• Major acquisitions and divestments since 2005 (ICI, Organon, Uniquema ..)
• Synergies
• One AkzoNobel / Culture
• Organic growth supported by innovation
• Focus
• Speed
• Experience in open/networked innovation
• Innovation brokers
• Universities, suppliers, customers
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The AN choice for Knowledge Management What best under the conditions?
The data focused approach The people focused approach
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The AN Networked Innovation Organizational Building Blocks
Expert Capability Groups Communities of Practice
AkzoNobel Networked Innovation (ANNI) Champions
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Expert Capability Groups Drive critical science areas
• 4 Groups, integrated in Corporate RD&I organization
• Experts in science and technology areas crucial to AkzoNobel
• Balance between critical mass and geographic distributions (4 sites in Europe and Asia)
• Allocated to BU RD&I projects (no corporate funding)
Science and technology input into major BU programs
Participation in BU projects, extensive internal and external networks,
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Communities of Practice Leveraging AkzoNobel’s capabilities
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Communities of Practice Domains
Top-down defined domains Strategically important to the wider AkzoNobel
• Colour & Effects
• Corrosion Protection
• Efficient Crosslinking
• Process Efficiency
• Renewable Raw Materials
• Waterborne Technologies
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Communities of Practice Organization & Scope
• Full time CoP leader, reporting to Corporate RD&I
• Core members (10-20), time investment 10-20%
• Associated members (500-1000)
Leverage existing knowledge available to AkzoNobel:
WebEx / Intranet site / Newsletters / Online discussion forum /
Challenge webinars / Working groups
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Communities of Practice Metrics
Membership ca. 5000 to date • Not just from RD&I, also Marketing, Process Engineering,
Purchasing .. • Good BU and geographical spread > 40 active special interest working groups > 125 webex presentations to date (av. 40 participants) Newsletters to > 6000 addressees CoP sites 1000 unique visitors/month, 700 site visits/day > 800 discussion threads to date Many 1:1 and 1:>1 technical exchange and problem solving interactions
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ANNI Process and Champions
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AkzoNobel as part of a global network The Global Innovation Community
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A 4 step process for finding (internally & externally) and incorporating solutions
Developed in cooperation with
AkzoNobel Networked Innovation (ANNI) The process
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AkzoNobel Networked Innovation (ANNI) The process
Needs brief & Request for
Proposal (RfP)
Agreement on acquiring solution
Identifying (potential) solution provider
Making the solution work
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AkzoNobel Networked Innovation (ANNI) WANT: Identify the need and describe it
An RfP brief is
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AkzoNobel Networked Innovation (ANNI) WANT: Ask the right question
«.. there are few things as useless
- if not dangerous -
as the right answer
to the wrong question»
Peter Drucker The Practice of Management, 1954
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If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask . Albert Einstein (1879 - 1955) Physicist & Nobel Laureate
AkzoNobel Networked Innovation (ANNI) WANT: Ask the right question
AkzoNobel Networked Innovation (ANNI) FIND: Identify potential solution provider (internally)
AN
>50’000 employees >100 (?) business lines >1000 sites Is there a solution somewhere? Where?
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AkzoNobel Networked Innovation (ANNI) FIND: The Champion approach
Create a team of networked innovation champions (NIC) from all BU’s as the core team and as the driver of the networked innovation activities within all parts of the organization
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ANNI Working Group Networked Innovation Champions (NIC)
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ANNI Champions role Within BU
• Lead and coach networked innovation approach
• Single point of contact for ANNI activities in BU
• ANNI needs selection and prioritisation
• Coaching need development and brief writing
• “Spider” in the network within BU
• Managing and distributing internal RfP
• Coordinating external brief activities
• Encourage timelines
• Coaching and facilitating evaluation of responses
• Manage ANNI project portfolio
• Collecting and sharing metrics
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ANNI Champions role Beyond BU
• Identify and communicate best practices
• Combine metrics into full picture
• Participate in and contribute to NIC Workgroup activities
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AkzoNobel Networked Innovation Implementation
• AN Top down initiative end 2009 • Key factors: • Training: a) NIC b) local “champions” c) all users
• Cross functional, cross BU, “train the trainer”
• Alignment: embedding in organization • NIC in each BU, collectively ANNI team, sharing methods
and experiences
• Always RFP within AkzoNobel as first step, thereafter (optionally) to outside world
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Cooperation within NIC The team to lead and drive
• Two F2F meetings / year
• Invited presentations
• Monthly telcons
• Exchange of RfP for reviews (problem definition)
• Team share point site
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ANNI SharePoint Site Where the NIC meet
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Metrics What is not measured .
Progress control • All along the process
• Number of trainings
• Number of RfP
• Number of feedbacks
• Quality of feedbacks
• Outcome of the RfP
• Regularly discussed in NIC team
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Process control Numbers of RfP
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Process Control Feedback to RfPc
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Internal RfP Number Feedback SolutionWay to
solution HintsNo
knowhow UnclearActual Status
Portable 5 1Chelated .. 11 1Encapsulation . 18 1Prevention 2 1.00Paint .. 4 1Adhesion .. 28 1.00Adhesion .. 25 1.00Precision . 3 1Reduction 2 1Reduction 13 1Control . 15 1.00Adhesion . 13 1.00Improvement .. 3 1.00Gloss 3 1.00Label-free . 4 1.00Hammertone ... 1 1.00Achieving .. 22 1.00Formation . 18 1.00Perfect 3 1Approaches .. 20Improving ..Thick .. 1 1Waterborne .. 4 1Fire . 13 1Selective 4 1Radical .. 7 1Coating .. 12 1.00
Color code New and innovative
Helpful and informative
Old and tested
Not so good
Final solution!
About each RfP an outcome summary is prepared and entered into the ANNI database: • Overall evaluation of output • Each idea/feedback is commented
Process Control Outcome reporting
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¾ To date ca. 130 RFPs, average 10
responses per RFP
Broadly engaged AkzoNobel community (speed, spread, responses, quality of ideas and solutions)
Success control Internal RfP
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Implementation Integration into daily activities
• Integration into innovation process
• Part of target setting in some (s)BU
• e.g. 50% of new products with external (to sBU) input
• Part of P&D dialog
• Recognition / awards
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Implementation Recognition
And the Cross Link Award 2009 goes to Functional Chemicals sBU Elotex and Decorative Paint for their cooperation on sustainable latexes!
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OI beyond ANNI AkzoNobel used further approaches
ANNI (int/ext)
Venturing
Academic Programs
< 2 years 2-8years > 8years
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A look back and forward: It is about changing the culture
• Top down initiative
• Resources / responsibilities
• Focus on behavior
• Integration in processes and organization (flexibility)
• Metrics (targets)
• Success stories
Broad engagement (still needs reinforcement)
Culture Behavior
Norms
Beliefs
Values
..
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RD&I | Operational Excellence 36
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