8/8/2019 akshaya pm

1/30

AUTOMOTIVE INDUSTRY

OF CANADA

8/8/2019 akshaya pm

2/30

The Canadian Automotive Industry

The Canadian automotive industry produces

light duty vehicles cars, vans, pickup trucks;

heavy duty vehicles - trucks, transit buses, schoolbuses,military vehicles;

a wide range of parts, components, and systems used in vehicles ofthis nature.

The Canadian automotive industry is:

Integrated into NAFTA(North American Free Trade Agreement) Globally competitive

The eighth largest in the world with positive trade balance

A major contributor to the Canadian economy, employing over half amillion people

8/8/2019 akshaya pm

3/30

8/8/2019 akshaya pm

4/30

List of Major Automobile Companies

of Canada

Toyota manufacturing motors Canada(TMMC)

General Motors of Canada Limited(GMCL)

Honda Canada Inc.(HCI) ZENN Motor Company

Toyota Canada Inc.(TCI)

Ford Motor company of Canada(FMCC)

8/8/2019 akshaya pm

5/30

Cont..

Mazda Canada Corp. (MCC)

Hyundai Auto Canada Corp.(HACC)

8/8/2019 akshaya pm

6/30

8/8/2019 akshaya pm

7/30

COMPARISON

MSRP 15455-23455 15345-22145 15450-18960

CITY MPG 21-26 21-25 22-26

HIGHWAY

MPG

29-36 29-33 30-35

ENGINE INLINE-4 INLINE-4 INLINE-4

HONDA CIVIC MAZDA 3 TOYOTA COROLLA

8/8/2019 akshaya pm

8/30

Why HONDA CIVIC was leading ???

First reason is that HONDA CIVIC was the 1st

car in Canada, which was very efficient and

not very expensive.

So Honda has the first mover advantage over

there.

Honda beats others on the basis of its

technology and innovation ie after every 2-3

years they came up with new product.

8/8/2019 akshaya pm

9/30

BUT NOW.

In Canada, there is a battle between Mazda 3

and Honda Civic concerning the highest selling

car.

The latest report indicated that the Mazda 3s

5,436 units sold in April outdid the Civic by

135, and through the end of last month the

Zoom-Zoom ride leads the Honda by just 21

units.

8/8/2019 akshaya pm

10/30

What Mazda Did????

Channel conflict is usually an issue for manufacturersas intermediaries like distributors, and resellers shieldmanufacturers from directly reaching end consumers

Mazda took an innovative approach to solve channel

conflict by transforming their business model byproviding individual dealers with a co-branded e-commerce site that sells OEM accessories toconsumers. The solution allows Mazda to touch theend consumer directly while enabling dealers to

leverage Mazda accessories catalogue and ITinfrastructure. Its a win-win situation! This was aperfect example ofB2B2C

8/8/2019 akshaya pm

11/30

Action items

(1) Brand-related:

Strengthen the product line-up by introducing productsthat reflect the voice of the customer. Improve

customer satisfaction at all touch points. Accelerate development of next-generation dealerships

that are consistent with Mazdas brand strategy.Improve sales productivity at exclusive dealers.

Strengthen marketing initiatives to deepenrelationships with Mazdas younger customer base.

Work toward gaining 100 percent control ofdistributors in the United States and Canada.

8/8/2019 akshaya pm

12/30

2)Products and Technology:

Over the course of four years, increase R&Dinvestment by 30 percent as well as raise capitalinvestment expenditures by 50 percent comparedto the last four years.

With evolved Zoom-Zoom attributes, accelerate thedevelopment of next-generation technology forfurther business growth after 2011.

Enhance Mazdas business structure through anevolution of current key model line-ups and bypromoting a new business model.

8/8/2019 akshaya pm

13/30

They have also made their dealerships a

destination. Not only can you "price shop" on their

Internet terminals, you can spend time in their newcentral cafe and entertainment zones. These also

tend to bring the customer back for post-sale

service needs (another profit center).

Besides, if the service customer is "waiting" in a

cafe surrounded by new cars...what might happen?

Does it work? ??????

8/8/2019 akshaya pm

14/30

Mazda reports that at the showrooms that

have been revamped they are seeing a 32%

jump in sales and a doubling of profitscompared to the dealerships still doing it the

old way

8/8/2019 akshaya pm

15/30

Toyota manufacturing motors

Canada(TMMC)

Toyota Motor Manufacturing Canada (TMMC)

owns and operates 3 automotive assembly

plants in Southern Ontario. A Toyota

Corolla/Matrix plant and a Lexus plant are

located in Cambridge, Ontario. Another Toyota

RAV4 plant is located in nearby Woodstock,

Ontario.

8/8/2019 akshaya pm

16/30

Products:

4-Door Corolla Sedan

8/8/2019 akshaya pm

17/30

Matrix

8/8/2019 akshaya pm

18/30

Lexus RX 350

8/8/2019 akshaya pm

19/30

RAV4

8/8/2019 akshaya pm

20/30

General Motors of Canada

Limited(GMCL)

Headquartered in Oshawa, Ontario, General Motors ofCanada Limited (GMCL) employs over 9,000 peopleacross the country and is a recognized leader in greenmanufacturing.

GMCL markets the full range of fuel-efficient

Chevrolet

Buick

GMC and Cadillac vehicles and related services throughCanada's largest automotive dealer network, whichemploys over 23,000 people dedicated to delivering atop customer experience.

8/8/2019 akshaya pm

21/30

Vehicles of GMCL

Buick

Cadillac

Chevrolet

GMC

Hummer

Pontiac

8/8/2019 akshaya pm

22/30

BUICKCHEVROLET

PONTIAC

CADILLAC

HUMMER

8/8/2019 akshaya pm

23/30

Mazda Canada Inc.

Mazda Canada Inc. is the distributor of Mazda

vehicles in Canada. The company is a

subsidiary of Mazda Motor Corporation of

Hiroshima, Japan and was established in 1968.

Mazda Canada's head office is located in

Richmond Hill, Ontario

8/8/2019 akshaya pm

24/30

Products Of Mazda

Mazda 2

Mazda 3

Mazda 5

Mazda 6

CX 7

CX 9

MX 5

RX8

8/8/2019 akshaya pm

25/30

Honda Canada Inc.(HCI)

Honda Canada Inc. is the Canadian division of

the Honda Motor Company. Founded in 1969,Honda has been building cars in Canada since

1986. The head office is in Toronto, Ontario

8/8/2019 akshaya pm

26/30

Vehicles

Currently produced

Honda Civic

Acura CSX

Acura MDX

Previously produced

Honda Pilot (production moved to Honda Manufacturing ofAlabama)

Honda Odyssey (production moved to Honda

Manufacturing of Alabama) Honda Ridgeline (production moved to Honda

Manufacturing of Alabama)

Acura EL

8/8/2019 akshaya pm

27/30

ZENN Motor Company

ZENNMotor Company (stock symbol ZNNMF),

ZENN is an initialism for Zero Emissions No

Noise, is a Canadian-based company that

previously developed small lead-acid electric

vehicles that were suitable for the

neighborhood electric vehicle (NEV) market.

Currently, their focus is to capitalize on theownership and rights to EEStor capacitor

technology.

8/8/2019 akshaya pm

28/30

8/8/2019 akshaya pm

29/30

Ford motor company of Canada(FMCC)

Cars- Mustang

Fiesta

Focus

Fusion

Taurus

Mustang Shelby GT 500

Trucks- Ranger

F-150

F-150 SVT raptor

Super duty

Explorer sport trac

E-series

8/8/2019 akshaya pm

30/30

SUVs and Crossovers- Escape

Edge

Flex Explorer sport trac

Explorer

Expedition

Commercial- F-150

Super duty Super duty chassis cab

Medium duty

E-series

Transit connect

Future vehicles- 2012 focus

2011 edge

2011 explorer

2011 F-150