AKRON BEACON JOURNALmedia.ohio.com/.../2013_Media_Kit_Akron_Beacon_Journal_and_Ohi… · 44 E...
Transcript of AKRON BEACON JOURNALmedia.ohio.com/.../2013_Media_Kit_Akron_Beacon_Journal_and_Ohi… · 44 E...
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350
WWW.OHIO.COM
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350
Smartphone apps
Text Messaging
Coupon Inserts
Market Research
Co-op Advertising and Processing
Beacon’s Best Annual Reader Poll
Contests and Giveaways
Clocktower/Video Billboard Ads
Daily Deals
Sales Fliers and Inserts
Database Marketing and Mapping
Direct Mail Solutions
Graphic Design Services
Online Behavioral Targeting
Vendor and Focus Tabs
Yahoo! Partnership
Monster.com Partnership
Autotrader.com Partnership
Zvents Partnership
Special Sections and Magazines
Polybags
Non-subscriber Coverage (TMC)
Indoor/Outdoor Vinyl Banners
Commercial Printing
Post-it® Notes
Classifieds
Local Community Websites
Enjoy.Ohio.com entertainment site
Ohio.com news site
Daily/Sunday Newspaper Ads
Journalism Distinction Informing. Engaging. Essential.
The Akron Beacon Journal/Ohio.com -- Ohio's only four-time Pulitzer Prize-winning newspaper and four-time winner of Ohio's Best Website Award -- is known for in-depth local reporting in print and online, regularly attracting accolades from professional journalism associations at the local, regional, state and national levels. In 2012 alone, the newspaper and its online affiliate earned more than 56 awards for journalism excellence for breaking news, feature writing, food writing, sports writing, columns, business reporting and more, including 23 first-place finishes, two of them at the national level.
This April, the Akron Beacon Journal/Ohio.com begins its 175th year in the community, the oldest continuously operating business in Summit County. Proud to be a trusted news source since 1839, the Akron Beacon Journal/Ohio.com of 2013 delivers news and information in print, online, via Facebook and Twitter social media sites and a full roster of mobile apps
Key Advertising Personnel
Publisher
Andrea Mathewson 330-996-3205 [email protected]
Executive VP and General Manager
Alton Brown 330-996-3310 [email protected]
Marketing Director
Nicole Hawk 330-996-3693 [email protected]
Retail Manager-Major/National/Targeted Accounts
Aimee Krzyscin 330-996-3354 [email protected]
Retail Manager-Key/Local Accounts
Craig Bender 330-996-3258 [email protected]
Classified Advertising Manager
Laura Schumann 330-996-3320 [email protected]
Digital Sales Manager
Craig Madrin 330-996-3243 [email protected]
Sales & New Business Development Manager
Tonia Lawley 330-996-3369 [email protected]
Advertising Operations, Revenue, and Research Manager
Frank Jablonski 330-996-3444 [email protected]
Various Products and Services Available
2
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 3 Source: Scarborough Research 2012, Release 2. Updated 1/2/2013
Akron
Canton
Cleveland
Primary
Market Area
Greater
Akron
Cleveland
DMA
Journalism Distinction Informing.
Engaging.
Essential.
Known for in-depth local reporting, the Akron Beacon Journal has won four Pulitzer Prizes—more than any other Ohio newspaper.
Ohio.com is a four-time winner of Ohio’s Best Website Award. The Ohio Society of Professional Journalists and Press Club of Cleveland each bestowed these honors twice.
In 2011, the Akron Beacon Journal /Ohio.com was honored with more than 40 awards for journalism excellence both regionally and nationally. Among them, 24 first- and second-place journalism awards were won in the annual Press Club of Cleveland competition for best work. A series of articles was also given top honors by the National Association of Black Journalists.
Driving distances from Akron
Canton, OH 23 miles 0:27Cleveland, OH 40 miles 0:46Youngstown, OH 50 miles 0:51Mansfield, OH 64 miles 1:08Pittsburgh, PA 110 miles 1:54Erie, PA 125 miles 2:11Columbus, OH 126 miles 2:02Wheeling, WV 130 miles 2:05Toledo, OH 136 miles 2:14Detroit, MI 191 miles 3:10
Dayton, OH 195 miles 3:10
Fort Wayne, IN 209 miles 3:28
Buffalo, NY 215 miles 3:32
Cincinnati, OH 232 miles 3:42
Niagara Falls, NY 236 miles 3:56
Indianapolis, IN 299 miles 4:46
Chicago, IL 367 miles 5:59
Media Demographics
Akron Beacon Journal:
According to Scarborough Research, there are 521,318 unique adults in the primary market. Of these adults, 76.8% or 400,593 have read an Akron Beacon Journal in the past month. Some key demographics of these readers:
• 53.8% are female and 46.2% are male.
• 56.2% are between the ages of 21 and 54 years old.
• 52.2% have attended any amount of college or graduated from college.
• 53% are married; the Akron Beacon Journal reaches 77.4% of all married adults in the market and 79.1% of all households in the market that do not have children.
• 62% have household incomes greater than $35,000; and the Akron Beacon Journal reaches 63% of all homes in the market that have incomes greater than $75,000 annually.
• 71% own their home; and the Akron Beacon Journal reaches 77.2% of all homes in the market valued between $150,000 and $199,999 and 72.5% of all homes in the market valued greater than $150,000.
Ohio.com
According to Scarborough Research, there are 120,170 unique adults within the primary market that have viewed Ohio.com. In the past month. Some key demographics of these viewers :
• 50.3% are female and 49.7% are male.
• 74.2% are between the ages of 21 and 54; and the Akron Beacon Journal and Ohio.com combine to reach 83.5% of all 25- to 54-year-old women in the market and 83.9% of all adults over 34 in the market.
• 63.8% have attended any amount of college or graduated from college; and the Akron Beacon Journal and Ohio.com combine to reach 81.3% of all college graduates in the market.
• 52.4% of viewer households do not have children; and the Akron Beacon Journal and Ohio.com combine to reach 79% of all households in the market with one or more children.
• 66.9% have household incomes greater than $35,000; and the Akron Beacon Journal and Ohio.com combine to reach 74.7% of all homes that have incomes greater than $75,000 annually.
• 76.5% own their home; and the Akron Beacon Journal and Ohio.com combine to reach 82.3% of all homes in the market valued greater than $250,000.
• The Akron Beacon Journal and Ohio.com combine to reach 78.3% of the 407,024 adults in the market who have accessed the Internet in the past 30 days. Including Yahoo!, the unduplicated primary market reach of adults accessing the internet last month is 90%.
Market Overview
Akron sits in the heart of Summit County, only the second most populous county of the 17 county Cleveland DMA.
Only 40 miles south of Cleveland and 23 miles north of Canton, Akron is at the core of the Cleveland-Akron-Canton megaplex in Northeast Ohio.
Greater Akron includes Medina, Summit, Portage, Wayne and Stark counties within the Cleveland DMA. There are a total of 1,056,752 adults in the Greater Akron area, who represent more than 1/3 of the adult population of the Cleveland DMA.
The Akron Beacon Journal and Ohio.com saturate the Greater Akron region of Northeast Ohio delivering local news and information primarily in Summit, Medina, Stark, Portage and Wayne counties.
Journalism Distinction Informing.
Engaging.
Essential.
Known for in-depth local reporting, the Akron Beacon Journal has won four Pulitzer Prizes—more than any other Ohio newspaper.
Ohio.com is a four-time winner of Ohio’s Best Website Award. The Ohio Society of Professional Journalists and Press Club of Cleveland each bestowed these honors twice.
In 2011, the Akron Beacon Journal /Ohio.com was honored with more than 40 awards for journalism excellence both regionally and nationally. Among them, 24 first- and second-place journalism awards were won in the annual Press Club of Cleveland competition for best work. A series of articles was also given top honors by the National Association of Black Journalists.
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350
Reaching a Large Audience
In a work week, the daily Akron Beacon Journal reaches 376,168 unduplicated readers. In a full week, the Akron Beacon Journal reaches 463,777 unique adults. Adding in viewers of Ohio.com in a week determines the Integrated Newspaper Audience measure (INA). The average INA for the Akron Beacon Journal/Ohio.com is 510,753 adults. The cume or monthly INA for the Akron Beacon Journal/Ohio.com is 674,028 adults.
The Akron Beacon Journal and Ohio.com combine in a week to reach 69.8.8% of the 521,318 adults within the primary market area (PMA) as defined in the ABC Audit. In a month, the two combine to reach an integrated audience of 80.5% of the adults in this market.
Section Readership
The Akron Beacon Journal has loyal customers who generally read more of the paper than all readers within the Cleveland DMA.
The local news content is especially sought after, which makes the Akron Beacon Journal the key source of local and community news and information in the market.
P a g e s /S e c tio n s R e a d o r L o o k e d A t
(M o n -Fr i C u m e R e a d e r s h ip )
A d v e rtis in g c irc u la rs /in s e rts /fly e rs 5 3 .3 % 4 9 .6 %
B u s in e s s /fin a n c e p a g e s /s e c tio n 5 2 .9 % 4 5 .9 %
C la s s ifie d a d v e rtis in g 5 4 .4 % 5 0 .8 %
C o m ic s 5 7 .3 % 5 1 .7 %
E d ito ria l/o p in io n p a g e s 5 1 .7 % 4 5 .6 %
E n te rta in m e n t/life s ty le p a g e s /s e c tio n 5 6 .8 % 5 1 .1 %
F o o d /c o o k in g p a g e s /s e c tio n 5 3 .8 % 4 9 .6 %
H o m e a n d g a rd e n p a g e s /s e c tio n 5 1 .5 % 4 5 .9 %
In te rn a tio n a l/n a tio n a l n e w s 5 1 .6 % 4 6 .9 %
L o c a l n e w s s e c tio n 7 5 .5 % 7 1 .7 %
M a in n e w s /fro n t p a g e s e c tio n 8 1 .2 % 7 6 .9 %
M o v ie lis tin g s a n d re v ie w s 4 8 .6 % 4 4 .2 %
S p o rts p a g e s /s e c tio n 5 5 .2 % 5 3 .1 %
T V o r ra d io lis tin g s 4 6 .6 % 4 2 .2 %
A L L
N e w s p a p e rs
R e a d in
D M A
A k ro n
B e a c o n
J o u rn a l
(M -F )
4 Sources: Scarborough Research 2012, Release 2. Updated 1/2/2013
Readers and Reach
According to Scarborough Research for the Cleveland DMA, the Akron Beacon Journal has the following average readership:
Daily – 224,106
Saturday – 261,086
Sunday – 372,895
In a work week, the daily Akron Beacon Journal reaches 376,168 unduplicated readers. Adding in unique readers on the weekend and also viewers of Ohio.com in a week determines the Integrated Newspaper Audience measure (INA). The average INA for the Akron Beacon Journal/Ohio.com is 510,753 adults. The cume or monthly INA for the Akron Beacon Journal/Ohio.com is 674,028 adults.
The Akron Beacon Journal and Ohio.com combine in a week to reach 69.8.8% of the 521,318adults within the primary market area (PMA) as defined in the ABC Audit. In a month, the two combine to reach an integrated audience of 80.5% of the adults in this market.
According to Google Analytics, Ohio.com averages over 7,937,000 monthly page views and over 799,000 unique site visitors.
Our weekly targeted delivery program—Savvy Shopper—has the ability to reach non-subscribers throughout much of Summit County; the city of Wadsworth in Medina County; the cities/towns of Streetsboro, Kent, Brimfield and Mogadore in Portage County; the town of Doylestown in Wayne County; and the towns of Hartville and Uniontown in Stark County. This is a reach of around 189,000 additional—primarily unduplicated—households weekly.
Show pass
along
reader
rates.
Also,
Show how
circ
declines
are not
affecting
readership
at the
same rates
A Note About Circulation
While circulation is important, it does not provide the full picture. Readership is the more important element . Even as circulation at newspapers nationwide are declining, the Akron Beacon Journal copies that are distributed are enjoying a higher percentage of pass along readership than in the past, especially on a Sunday. This means that there are still increasingly large numbers of actual readers out there seeing your advertising messages!
T o ta l Av e ra g e
P a id - P r in t
C irc u la t io n
T o ta l Av e ra g e
P a id & Ve r if ie d -
P r in t & D ig ita l
C irc u la t io n
R e a d e rsR e a d e rs
P e r C o p y
S u n d a y 1 2 2 ,0 7 4 1 2 3 ,9 1 6 3 7 2 ,8 9 5 3 .0 1
S a tu rd a y 1 0 4 ,7 4 6 1 0 6 ,2 9 2 2 6 1 ,0 8 6 2 .4 6
D a ily (a v g .) 7 9 ,8 1 8 8 7 ,9 1 0 2 2 4 ,1 0 6 2 .5 5
Reaching the Total Market
Our weekly targeted Total Market Coverage (TMC) delivery program—Savvy Shopper—reaches all Saturday Akron Beacon Journal subscribers and—via US Mail—has the ability to reach non-subscribers throughout much of Summit County; the city of Wadsworth in Medina County; the cities/towns of Streetsboro, Kent, Brimfield and Mogadore in Portage County; the town of Doylestown in Wayne County; and the towns of Hartville and Uniontown in Stark County. This is a reach of around 190,000 additional—primarily unduplicated—households weekly. By combining an insert or display ad within the Savvy Shopper with advertising within a weekend edition of the Akron Beacon Journal, your advertising message can reach virtually 100% of the homes within this targeted geography at the core of our market!
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350
U n iq u e N e w s p a p e r R e a d e r s a n d W e b s it e V ie w e r s
B a s e d o n a d v e rtis in g fre q u e n c y in th e re s p e c tiv e p ro d u c ts
(To ta l A d u l t R e a d e r s / V i e w e r s - S c a r b o r o u g h 2 0 1 2 , R 2 )
T o ta l i n th e
C l e v e l a n d
D M A
T o ta l i n
S u m m i t
C o u n ty
S u m m i t
C o u n ty
R e a c h
T o ta l i n th e
P r i m a r y
M a r k e t
P r i m a r y
M a r k e t
R e a c h
T o ta l i n th e
P r i m a r y
M a r k e t
P r i m a r y
M a r k e t
R e a c h
T o ta l i n th e
P r i m a r y
M a r k e t
P r i m a r y
M a r k e t
R e a c h
O n e D a y O n l in e 5 2 ,4 5 1 2 8 ,3 3 3 6 .8 % 3 7 ,9 6 2 7 .3 % 6 ,0 9 5 1 .2 % N /A N /A
O n e W e e k O n l in e 1 1 3 ,3 1 5 6 1 ,6 7 6 1 4 .7 % 7 8 ,7 7 0 1 5 .1 % 3 1 ,2 2 7 6 .0 % N /A N /A
O n e D a i ly N e w s p a p e r (M -F ) 2 2 4 ,1 0 6 1 4 6 ,3 5 2 3 5 .0 % 1 8 6 ,7 9 7 3 5 .8 % 2 2 ,4 4 5 4 .3 % 2 8 ,9 4 5 5 .6 %
F ive D a i ly N e w s p a p e rs (M -F ) 3 7 6 ,1 6 8 2 2 3 ,7 5 6 5 3 .4 % 2 9 0 ,1 2 4 5 5 .7 % 5 7 ,4 6 3 1 1 .0 % 4 7 ,3 2 5 9 .1 %
O n e S u n d a y N e w s p a p e r 3 7 2 ,8 9 5 2 2 7 ,4 6 1 5 4 .3 % 3 0 5 ,3 0 9 5 8 .6 % 4 8 ,1 8 1 9 .2 % 3 3 ,5 9 1 6 .4 %
O n e D a i ly (M -F ) a n d O n e S u n d a y 3 8 5 ,6 5 3 2 3 4 ,2 6 8 5 6 .0 % 3 1 3 ,4 1 2 6 0 .1 % 5 2 ,7 0 9 1 0 .1 % 4 0 ,3 6 1 7 .7 %
F ive D a i ly (M -F ) a n d O n e S u n d a y 4 5 6 ,2 6 6 2 6 1 ,6 3 5 6 2 .5 % 3 4 3 ,2 4 5 6 5 .8 % 8 0 ,9 6 8 1 5 .5 % 5 2 ,5 0 8 1 0 .1 %
F ive D a i ly, O n e S a tu rd a y, O n e S u n d a y 4 6 3 ,7 7 7 2 6 3 ,5 9 8 6 3 .0 % 3 4 5 ,2 0 8 6 6 .2 % N /A N /A N /A N /A
O n e D a i ly a n d O n e D a y O n l in e 2 5 8 ,8 4 6 1 6 4 ,5 1 2 3 9 .3 % 2 0 7 ,0 4 8 3 9 .7 % 2 7 ,8 8 6 5 .3 % N /A N /A
O n e S u n d a y a n d O n e D a y O n l in e 3 9 7 ,7 5 9 2 3 7 ,4 4 0 5 6 .7 % 3 1 5 ,6 8 4 6 0 .6 % 5 3 ,6 2 2 1 0 .3 % N /A N /A
F ive D a i ly a n d O n e W e e k O n l in e 4 3 7 ,6 5 1 2 4 7 ,5 0 6 5 9 .1 % 3 2 3 ,0 4 9 6 2 .0 % 7 9 ,1 7 7 1 5 .2 % N /A N /A
IN A (a vg ) - F ive D a i ly, O n e S a tu rd a y, O n e S u n d a y, O n e W e e k O n l in e 5 1 0 ,7 5 3 2 7 4 ,8 6 1 6 5 .7 % 3 6 3 ,6 2 6 6 9 .8 % 1 0 0 ,1 2 5 1 9 .2 % N /A N /A
I n D M A I n P M A R e a c h I n P M A R e a c h I n P M A R e a c h I n P M A R e a c h
O n e D a i ly N e w s p a p e r (M -F ) o r O n e W e e k ly N e w s p a p e r 2 2 4 ,1 0 6 1 8 6 ,7 9 7 3 5 .8 % 7 9 ,6 9 0 1 5 .3 % 2 8 ,6 8 3 5 .5 % 2 1 ,4 8 1 4 .1 %
A k ro n B e a c o n J o u rn a l a n d O h io .c o mC le v e la n d P la in D e a le r
a n d C le v e la n d .c o m
K e n t - R a v e n n a
R e c o rd - C o u rie r
U n iq u e W e e k ly N e w s p a p e r R e a d e r s ( in P M A )
B a s e d o n a d v e rtis in g fre q u e n c y in th e re s p e c tiv e p ro d u c ts
(To ta l A d u l t R e a d e r s / V i e w e r s - S c a r b o r o u g h 2 0 1 2 , R 2 )
A k ro n B e a c o n J o u rn a lR e c o rd P u b lis h in g
( A d in E V E R Y I s s u e )W e s t S id e L e a d e r Th e S u b u rb a n it e
5 Sources: Scarborough Research 2012, Release 2. Updated 1/2/2013
The chart below offers more detailed readership numbers compared to other top daily and weekly newspapers in the market and based on common
advertising schedules placed in each.
No Other Newspaper…
The Akron Beacon Journal is the preferred newspaper in the primary market. No other newspaper in the market reaches as many adult readers as the Akron Beacon Journal.
According to Scarborough Research, 85.5% of all Sunday readers in the market read the Sunday Beacon Journal last week and 74.3% of all daily newspaper readers read a daily Akron Beacon Journal .
S u n d a y N e w s p a p e rs in P M A R e a d e rs R e a c h S h a re2 6 9 9 8 6
S u n d a y A k r o n B e a c o n J o u r n a l 3 0 5 ,3 0 9 5 8 .6 % 8 5 .5 %
S u n d a y P la in D e a le r 4 8 ,1 8 1 9 .2 % 1 3 .5 %
S u n d a y K -R R e c o rd -C o u rie r 3 3 ,5 9 1 6 .4 % 9 .4 %
O th e r L o c a l S u n d a ys (c o m b in e d ) 2 4 ,1 6 5 4 .6 % 6 .8 %
S u n d a y N e w Yo rk T im e s 1 0 ,4 7 4 2 .0 % 2 .9 %
D a i ly N e w s p a p e rs in P M A R e a d e rs R e a c h S h a re3 4 2 ,5 6 6
A k r o n B e a c o n J o u r n a l 1 8 6 ,7 9 7 3 5 .8 % 7 4 .3 %
K e n t-R a ve n n a R e c o rd -C o u rie r 2 8 ,9 4 5 5 .6 % 1 1 .5 %
N Y T im e s , U S A T o d a y, o r W S J 2 7 ,7 6 3 5 .3 % 1 1 .0 %
P la in D e a le r 2 2 ,4 4 5 4 .3 % 8 .9 %
O th e r L o c a l D a i l ie s (c o m b in e d ) 3 3 ,6 6 6 6 .5 % 1 3 .4 %
The Exclusive Choice…
Of adults in the market that read only one Sunday newspaper in the last week, 83.9% reached for the Sunday Beacon Journal exclusively over any other available options.
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 6 Sources: Scarborough Research 2012, Release 2 and Multi-Market 2012, Release 1. Updated 1/2/2013
No Other Local Media…
According to Scarborough Research, just one Sunday Akron Beacon Journal reaches more adults in the PMA than any combined day part radio listenership or TV viewership.
Only 16.3% of adults on average listened to ANY AM/FM radio station during morning drive time Monday-Friday, meaning that an advertisement during an average ½ hour of morning drive time that runs on all 52 local radio stations would reach fewer than half of market adults than just one ad in the daily Akron Beacon Journal.
Due to the above market fragmentation of local radio, simply choosing the top radio stations to run spots on will further limit the overall reach.
Television is fragmented as well with the plethora of cable channels and satellite stations. At best, cable reaches only 19.5% of the adults in the market and only if ads run on every single cable station during an average ½ hour in prime time.
Only 42.6% watched ANY prime time TV (cable and network) on average from Monday to Saturday. So, one TV spot running simultaneously on every single cable and local TV station during an average ½ hour in Prime Time—an expensive proposition—would reach the same number of adults in the market as an ad in just one Saturday Akron Beacon Journal.
No single local television station will reach more than 5.9% of the adults in the market during an average ½ hour in prime time. So much for “mass media”!
Newspapers in General are Highly Relevant
Popularity is a funny thing. If something is deemed popular, it gains a reputation that “everyone” is doing it or is interested in it. Conversely, newspapers have gotten some bad press in recent years as circulations have been declining. As a result, newspapers have gained a hyperbolic reputation as something “nobody” reads. Reality check…
Now compare newspapers to seemingly “popular” things that adults in the Greater Akron area are doing according to Scarborough Research:
• 48.4% had watched the Super Bowl last year
• 22.2% typically watch the late local TV news
• 48.3% typically watch the local evening TV news
• 65.9% typically watch ANY local TV news (at any hour)
• 42.1% watched any of the major cable news stations last week
• 29.8% watched a Cleveland Cavaliers game on TV in the last year
• 39.3% watched a Cleveland Indians game on TV in the last year
• 50.1% watched a Cleveland Browns game on TV in the last year
• 66.4% watched ANY major Cleveland sports game on TV last year
• 27.3% watched any college bowl games on TV in the last year
• 48.1% visited Facebook in the last month
• 61.5% used Google in the last month
• 30.3% listened to any News/Talk/Information formatted radio last week
• 81.8% read a newspaper or visited a newspaper website last week
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 7 Source: Scarborough Research 2012, Release 2. Updated 1/2/2013
Market Dominance Over Media Websites
In the primary market, more visitors come to Ohio.com and Yahoo! than the next local or national media news competitors for breaking news, local and national news, sports, business features and entertainment information.
All local radio website traffic combines to reach only 20.6% of the primary market.
Running an ad for a month on both Ohio.com and Yahoo! In the PMA would reach 58,811 more unique adults than an ad running for a month simultaneously on all 56 of the top local newspaper, TV, and radio websites!
Besides, 79.4% of the adults in the primary market who have visited other local media websites have also visited Ohio.com and/or Yahoo! in the past 30 days.
Additional media partnerships with major media companies such as Yahoo!, Monster and Autotrader allow greater access to Ohio.com and promote increased visitation and usage of the award-winning site.
No Other Local Media Website…
In the primary market, more visitors come to Ohio.com and Yahoo! in a month than the next local or national media news competitors for breaking news, local and national news, sports, business features and entertainment information.
Keeping Good Company
Additional media partnerships with the following major media companies allow greater access to Ohio.com and promote increased visitation and usage of the award-winning site.
Unprecedented, Unduplicated Reach
No need to try and decide which local media websites will provide the best reach. Ohio.com and Yahoo! have the greatest overall reach. And why waste money running ads on any other local media sites when 77.1% of the adults that have visited these sites have also visited Ohio.com and Yahoo!, anyway?
Plus, running an ad for a month on Ohio.com and Yahoo! in the primary market reaches 83,447 more total adults that an ad running on every other local TV, radio, and newspaper website!
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350
Ohio.com features and average monthly page views
Home Page - 1,561,477
News - 2,252,656
Obits - 1,430,304
Sports - 426,943
Lifestyles - 81,268
Business - 120,343
Enjoy.Ohio.com (Entertainment) - 92,583
Relish.Ohio..com (Food & Recipes) - 2,560
Editorial - 91,136
Community publishing - 6,224
Special Sections - 5,846
Blogs - 279,380
Pets.Ohio.com - 16,323 jobs.ohio.com (powered by Monster) - 174,185
homes.ohio.com (with MLS listings) - 436,533
autos.ohio.com (powered by Autotrader) - 68,073
Events.Ohio.com (Zvents event listings) - 257,578
DailyDeals.Ohio.com (50-90% off deals) - 18,570
Barberton.Ohio.com - 7,585
Bath.Ohio.com - 3,932
Copley-Fairlawn.Ohio.com - 8,762
CuyahogaFalls.Ohio.com - 20,108
Green.Ohio.com - 8,493
Hudson.Ohio.com - 5,553
JacksonTwp.Ohio.com - 5,960
Kent.Ohio.com - 6,998
Stow.Ohio.com - 15,201
Wadsworth.Ohio.com - 7,428
Always On. Always Delivers.
Ohio.com ad types
Leaderboard - 728 x 90 pixels
Medium Rectangle - 300 x 250 pixels
Sliding Billboard - (max) 980 x 300 pixels
Corner Peel - (max) 500 x 500 pixels
Pencil - 980 x 32 pixels
Skybox-- 200 x 100 pixels
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Ad types are available as positions and page configurations allow. Some ads may be expandable with rich media. Please consult with a sales representative.
Local Community Websites
Ohio.com is now micro-targeted to specific Greater Akron communities. Get all of the news, weather, sports, and more without having to search for the info that is relevant to you. Weekly news updates are also sent via email to those individuals that have subscribed to this content.
B e a c o n B a r
B o t to m L e a d e rb o a rd
B o t to m L e a d e rb o a rd (w ith R o llo ve r)
C o rn e r P e e lb a c k
C u b e
C u b e (w ith R o llo ve r)
E ve n ts S p o n s o r
In te rs t it ia l
L e a d e rb o a rd
L e a d e rb o a rd (w ith R o llo ve r)
M e d iu m R e c ta n g le (A TF )
M e d iu m R e c ta n g le (A TF ) (w ith R o llo ve r)
M e d iu m R e c ta n g le (B TF )
M e d iu m R e c ta n g le (B TF ) (w ith R o llo ve r)
N a vig a t io n B a r
P e n c il
S ite S p o n s o rs h ip
S k in
S k y b o x
S lid in g B il lb o a rd
W e a th e r W id g e t
8 Sources: Google Analytics (January through November 2012) and Media Audit 2012. Updated 1/2/2013
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 9 Source: Scarborough Research 2012, Release 2. Updated 1/2/2013
Text Message Marketing
Let’s face it. The advertising landscape has changed. We live in a
wireless world and we are on the go now more than ever. In order to
connect with our target audience, we have the ability to adapt quickly; text
message marketing offers flexibility, effectiveness and ease of use.
Text Message Marketing
Let’s face it. The advertising
landscape has changed. We live in a
wireless world and we are on the go
now more than ever. In order to
connect with our target audience, we
have the ability to adapt quickly; text
message marketing offers flexibility,
effectiveness and ease of use.
Consider:
• 86.9% of all adults in the Greater
Akron market use a cell phone. Of
them:
• 68.6% use text messaging
• 42.6% access the internet
• 95.3% of Greater Akron adults age
18-49 use a cell phone.
• Of Greater Akron adults using a
cell phone for text messaging,
74.2% are adults 21-54.
• Of Greater Akron adults using a
cell phone to access the internet,
81.1% are adults 21-54
Daily Deals
Offer a great deal at over 50% off
regular retail value. Then, get
customers with NO upfront investment…
With the customers that we actually deliver,
you only “pay” by providing your product or
service to the buyers of your deal!
We will promote your deal and you will benefit
from the social media buzz that your deal creates,
without consuming your time or exerting any effort.
In the end, you can receive a percentage of the sales
back as cash or else reinvest a higher percentage of the
sales as an advertising schedule to promote your
business and further increase general sales.
Just provide us with a signed agreement, the deal details
and an item image… We take care of everything else.
Mobile Reach
Ohio.com and the entertainment site
Enjoy.Ohio.com both have their own
mobile apps for iPhone and Android.
with 320x50 pixel banner ads
available.
The Enjoy.Ohio.com site is also
mobile-enabled. This means that
viewing the site within your mobile
device’s web browser allows all of the
site content to be displayed in a
more mobile-friendly manner.
Ohio.com and other sites will also
soon be formatted this way for easier
mobile viewing of content and ads,
with or without a dedicated app.
Partner Websites
Ohio.com is also partnered with nationally-renowned websites that help provide
greater access and credibility while promoting increased visitation and usage of the
award-winning site.
Local Community Websites
Ohio.com is now micro-targeted to specific Greater Akron communities. Get all of the news,
weather, sports, and more without having to search for the info that is relevant to you. Weekly
news updates are also sent via email to those individuals that have subscribed to this content.
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 10 Updated 1/2/2013
Special products
Savvy Shopper inset – Weekly broadsheet total market coverage (TMC) product that holds inserts and is distributed in-paper and in the mail. ROP ad opportunities are available in the jacket, from a zoned coupon ad up to a full 8-page broadsheet section that is inset between the first two and last two pages of the product.
Beacon Sheets – Print and deliver inserts… All for one low price! Choose from 8.5”x5.5”, 5.66”x11”, 8.5”x11”, 10”x11”, and 11”x17” (folded) on 60# coated or uncoated stock. Additional sizes and stocks available at a premium.
Beacon Notes – Print and deliver sticky notes on the front page of the newspaper. (Can distribute preprinted notes, too. Must be padded and not machine-fed notes.)
Beacon Bags – Print and deliver plastic bags that will hold the day’s paper. (Can also distribute preprinted poly bags and sample bags.)
Kraft jackets – Full broadsheet pages on heavier newsprint used for holding newspaper inserts.
Comics spadea – Full-page, full-color broadsheet advertisement that wraps the spine of the Sunday Comics. Also: Gatefolds.
Mobile marketing – Attract customers with keyword text message marketing and with banner ads within our apps for Ohio.com and Enjoy.Ohio.com.
Beacon clock tower – Video billboard in the heart of downtown Akron that displays ads, news, time and temperature 24 hours a day.
Features
Seven days a week:
Local news, sports, weather, business, obituaries, state/national/world news, editorial and opinion pages, letters to the editor, TV grid, classifieds, comics, crossword puzzle, advertising inserts and more.
Plus . . .
Monday – American Profile magazine
Tuesday – Your Health (first Tuesday of every month)
Wednesday – Food
Thursday – High school sports (in season), Driver's Seat (Auto), Enjoy entertainment tab, and Home and Garden (in season)
Friday – Homehunter Preview (real estate)
Saturday – Home (with HomeHunter real estate guide), Saturday lifestyle section, Savvy Shopper, Relish magazine (first Saturday of the month), and Spry magazine (second Saturday of the month)
Sunday – Life (Arts, Lifestyle, Books, Music, and Travel), Channels TV section, and ohio.monster.com Job Source.
(Subject to change without notice. No advertising M-F in Business/finance section.)
Premium ad positions
A1 (front page) strip - 12” x 2.06”
Broadsheet front page strip - 12” x 2.06”
Enjoy (front page) strip - 9.97” x 2.06”
Tabloid front page strip - 9.97” X 2.06”
Section front flag - 3.25” X 2”
Weather page - 12” X 10.92”
Section back page - 12” X 22”
Driver's Seat - front page - 12” x 13.14”
HomeHunter - page 3 or 4 - Varies
Job Source – front page - Varies
Obits - Varies
Church Directory - Varies
Travel Directory - Varies
Sunday Comics flag ad - 3.89” x 2.06”
Sunday Comics vertical strip - 3.8” x 18.75”
Sunday Comics horizontal strip - 11” x 3.5”
Sunday Comics half page - 11” x 10”
Sunday Comics reverse gatefold- 2 @ 5” x 21.5”
Sunday Comics spadea wrap - 4 @ 5” x 21.5”
Sunday Comics flysheet - 2 @ 11” x 21.5”
(Subject to change without notice..)
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 11 Dates/offerings subject to change without prior notice. Updated 1/2/2013
January
Careers & Business (T) – For employers and job seekers featuring the latest employment-related products, services, and advice.
HBA Envision Awards (M) – Features award-winning homes, remodeling projects, and commercial designs of local builders and remodelers.
Super Bowl (P) – Focus on the big game with the latest statistics and scores, sports stories, and articles.
February
Cleveland Auto Show (B) – Highlights the event at the IX Center.
Summer Camp Guide (B) – An excellent resource guide for parents and a showplace for advertisers.
March
New Baby News (T) – Showcases babies born last year in a keepsake section with baby pictures and informative articles.
Greater Akron Chamber (T) – Highlights Chamber accomplishments over the past year.
April
Golf Guide (Q) – Annual course listing and golf season kick-off designed to fit easily into a golf bag for use throughout the season.
Indians Preview
(P) – Commentary and analysis at the dawn of a new baseball season.
Job Fair (T) – Features timely articles and advice for job seekers and is your place to attract top-notch employees.
May
National Nurses Week (B) – Salute to the nurses of our community.
Green Chamber (T) – Focus on the community of Green
It’s All About Trucks (T) – Showcases that today’s trucks can go from the work site to the country club.
Star Students & Grads (B) – Recognizes the accomplishments of Greater Akron’s top students and graduates.
June
Relish Cooking Show and Expo
(M) – Show program features recipes, cooking techniques, the footprint of Expo exhibitors, celebrity profiles, and more.
July
Bridgestone Invitational Preview and Coverage
(P/B) – Event preview on Sunday with section coverage throughout the tournament.
August
High School Football Preview
(B) – Includes game schedules, player profiles, conference overviews, and features on coaches.
Military Career Fair (T) – Targeting top-quality military personnel transitioning to the private sector.
September
Rubber City Music Festival (T) – Showcases the events a music schedule for the festival in Cuyahoga Falls, along with coverage of local musicians and bands.
Beacon’s Best (T) – Reveals the best of the best in more than 100 categories as determined by readers’ votes.
Akron Marathon (T) – Features an event guide, course maps, spectator guide, and messages of “Good Luck” to runners.
October
Akron Area Arts Alliance (B) – Serves as a year-long reference for patrons of the arts with a calendar of upcoming events, a complete membership roster, and more.
Cavaliers Preview (P) – Will prepare readers for the season ahead.
Cleveland Beer Week (T) – Raises awareness of the growing craft beer industry while promoting patronage of local establishments .
November
High School Spirit (T) – Results of the six-week voting contest.
Veteran’s Day (T) – Honors present, past, and deceased members of the armed forces in photos and messages submitted by readers.
Holiday Magazine (M) – Thanksgiving Day piece reaches Black Friday shoppers and includes high-interest content on local holiday happenings, recipes, ideas for entertaining, decorating tips, and more.
December
Cookie Book (T) – Features classic holiday cookie recipes from local bakeries and readers.
Wrap It Up (B) – Local content on things to do, advice from advertisers, and last-minute gift ideas.
Special sections
January Career Guide (T)
February HBA Envision Awards (M) Summer Camp Guide (B) Sales and Marketing Executives International (SMEI) (B) Cleveland Auto Show (B)
March New Baby News (T) Home and Garden feature (B), (P) Cleveland Indians Preview (P)
April Home and Garden feature (B) Golf Guide (M)
May Nurse's Week (P) Home and Garden feature (B) Graduates (P) Star Students (B)
June/July Home and Garden feature (B) Beacon’s Best – Reader Poll Voting (B)
August Bridgestone Invitational (P) Home and Garden feature (B) High School Sports Preview (B) High School Spirit (T)
September Home and Garden feature (B), (P) Cleveland Browns Preview (P) Home Energy Guide (P) Beacon's Best – Reader Poll Results (T)
October Cleveland Cavaliers Preview (B) Cleveland Beer Week (B) Akron Area Arts Alliance (P)
November/December Holiday (M) Christmas Cookies (T) Wrap It Up Gift Guide (B)
(B) Broadsheet – (T) Tabloid – (P) Broadsheet pages in a section – (M) Magazine
Dates/offerings subject to change without prior notice.
Abbreviation Guide: B) Broadsheet – (T) Tabloid – (P) Broadsheet pages in a section – (M) Magazine – (Q) Quarter-fold booklet
INFORMING. ENG AGING. ESSENTIAL.
AKRON BEACON JOURNAL WWW.OHIO.COM
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 12 Updated 1/2/2013
Newspaper specs
The Akron Beacon Journal is a broadsheet daily newspaper printed 7 days a week, 365 days a year on a 50-inch web. Image area for a full broadsheet ad is 12 inches wide by 22 inches tall. Image area for a retail full tabloid page ad is 9.97 inches wide by 12 inches tall and for a classified full-page tabloid ad is 10.8 inches wide by 12 inches tall.
Ads are available in specific modular size units from as small as 1/60th of a broadsheet page (1.86” x 2.06”) up to a Full Page (12” x 22”) or Double-Truck (24.5” x 22”). Ads also have a modular rate structure that varies by day of week, placement, ad frequency, annual ad spend, and other factors. Contact an Advertising Representative to discuss specific needs and available options.
The Savvy Shopper (TMC) is a weekly full-color broadsheet product that holds advertising sales fliers and is inserted into the Akron Beacon Journal on Saturdays and also mailed weekly to non-subscribers. Image area for a full broadsheet ad is 11.5 inches wide by 21.5 inches tall.
Special services AdDesk – Upload copy or completed ads at ads.thebeaconjournal.com.
E-Tearsheets – Sign up to receive electronic tearsheets of your ads at www.shoom.com/etearsheets
Preprint specs
The minimum number of pages accepted for a tabloid insert is 4, printed on 70-lb. or heavier stock, and 4 pages in a standard size insert. Card inserts are accepted up to 11 inches by 12 inches. Cards with larger measurements will be billed at the applicable 4-page tab rate and must be folded to be inserted.
The folded edge of an insert must measure between 7 inches (min.) and 11 inches (max.). The cut edge of a piece must be between 5 inches (min.) and 12 inches (max.). Any preprint folded to the above dimensions will be considered standard size and charged accordingly. Preprints with gatefolds or attachments that measure less than half of the preprint page size will be counted as 2 pages and charged at the applicable cost per thousand. Multiple page gatefolds or attachments must be quoted by your representative.
Preprints are priced by page count except for those bound for the mailed portion of Savvy Shopper, where the price is based on the weight (in ounces) of an individual insert.
All inserts must be reserved at least 3 weeks in advance of the publication date and received on our dock at least 10 days prior to the publication date.
Deliver all inserts for Akron Beacon Journal and Savvy Shopper to:
Akron Beacon Journal 485 S. Broadway Akron, OH 44328
Dock – 330-996-3975, Directions – 330-996-3000, #8 General Receiving Hours – Monday-Friday: 6:30 am to 3:30 pm NOTE: If inserts are going into both the Akron Beacon Journal and Savvy Shopper, please make sure that the inserts arrive bundled separately for each product and are properly identified as to which product the bundle/skid is for.
ROP Deadlines Liners DeadlinesROP Order
w/Materials Proof Out
Final
Proof Back Digital Ads
Classified Liners
Orders
MONDAY Wed. 5 pm Fri. 11 am Fri. 2 pm Thurs. 5 pm MONDAY Fri. 6 pm
TUESDAY Thurs. 5 pm Mon. 11 am Mon. 2 pm Fri. 5 pm TUESDAY Mon. 3 pm
WEDNESDAY Fri. 5 pm Tues. 11 am Tues. 2 pm Mon. 5 pm WEDNESDAY Tues. 3 pm
THURSDAY Mon. 5 pm Wed. 11 am Wed. 2 pm Tues. 5 pm THURSDAY Wed. 3 pm
Enjoy & Auto Mon. 5 pm Tues. 5 pm Wed. 2 pm Tues. 5 pm FRIDAY Thurs. 3 pm
FRIDAY Tues. 5 pm Thurs. 11 am Thurs. 2 pm Wed. 5 pm SATURDAY Fri. 3 pm
SATURDAY Wed. 5 pm Fri. 11 am Fri. 2 pm Thurs. 5 pm Home Hunter Wed. 5 pm
Home Hunter Mon. 5 pm Tues. 5 pm Wed. 3 pm Tues. 5 pm SUNDAY Fri. 3:30 pm
Sat. Church ads Wed. 5 pm N/A Thurs. 2 pm Wed. 5 pm
SUNDAY Wed. 5 pm Thurs. 5 pm Fri. 2 pm Thurs. 5 pm
Publication Date Publication Date
Savvy Shopper Print and DeliverROP Order
w/Materials Proof Out
Final
Proof Back Digital Ads
ROP Order
w/Materials Proof Out
Final
Proof Back Digital Ads
FRIDAY Fri. 5 pm Mon. 5 pm Tues. 2 pm Tues. 5 pm VARIES 8 6 1 3
Publication
Date
Publication
Date
BUSINESS DAYS PRIOR TO SENDING FILES TO PRINTER(PLEASE REFER TO THE P&D PRINT CALENDAR)
10 BUSINESS DAYS PRIOR TO PUBLICATION DATE