Akjaroen Rice

“TRIPLE A report”

The Royal Chitralada Projects

BEST PRACTICESORGANIZATION STRATEGIES FOR BUSINESS SUSTAINABILITY

NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS

Focus on foreign markets (not only domestic)

Focus on foreign markets (not only domestic)

Focus in a majority of population: farmers

Low labor cost (localization) The only company with a Fair Trade Certificate

There are connectivity between many of the projects or activities

Marketing strategies: Product => special design, quality – ISO 9001:2008; Prices => 3 level; Promotion=> distributors with good relation with hospital, exhibitions

Insurance quality to its customer, competitive price and without chemicals

Long term political support, it is The King project

Low cost of production: Machine design by himself, work at night

Use natural resources effectively and healthy way

German experts in marketing and production areas

Experience working as engineer in big companies

Technical support

Promotion of creativity, training

Long term and strong relation with farmers: back money, training, meetings, provide seed

“R&D” of the farmers (experimentation and demonstration purposes)

ORGANIZATION STRATEGIES FOR HUMAN RESOURCES

NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS

Promotion of creativity, training

Long term and strong relation with farmers: back money, training, meetings, provide seed

One department

“Give the people what the people want” (Owner ‘s words)

MECHANISM FOR BUSINESS COMPETITIVENESS

NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS

Received support from Government

Received support from Government

Give support in R&D for farmers

Low labor cost (localization) The only company with a Fair Trade Certificate

Differentiation in quality

To have a vision of the future

INCORPORATION OF BUSINESS ETHNIC CONCEPT AND CSR

NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS

No explicit policy No explicit policy but in facts benefit farmers in many ways

Focus in farmers

Incorporate foreigner workers

DEVELOPING / STRENGTHENING BUSINESS TO BUSINESS NETWORKS

NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS

Works only with distributors Long term and strong relation with the main suppliers – the farmers: back money, training, meetings, provide seed

There are connectivity between many of the projects or activities

RECOMMENDATION AND COMMENTS

AKJAROEN RICE

Diversify risk by expanding to others farmers in different regions

What will happen when other companies get the Fair Trade Certificate ?

RECOMMENDATION AND COMMENTS

NTN MEDICAL TEAM

Look for partners for new markets

Obtain the ISO 13485

LESSONS LEARNED

NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS

Experience is needed (to trade to produce)

Experience is needed (from being an engineer to being the manager)

Long term policies is required

Is the stage of life important? The owner wants to grow up the company

Is the stage of life important? The owner wants to keep things in the short time and focus in his family

Makes your company looks as international company

Obtain all the certificate you can (if you are the only one, BETTER!)

THANK YOU!THANK YOU!THANK YOU!THANK YOU!THANK YOU!