AK Kerani is a knit fashion company that sells high quality handmade products to promote knitting as a therapeutic activity for those struggling with

anxiety and depression.

With this in mind, we actively work to dispel stigmas surrounding mental illness by promoting open and honest dialogue around mental health. We

encourage our fans and followers to live up to their ideal selves, achieving a healthy and productive mental state. We are committed to the sale of our

products in order to advocate for mental health awareness.

AK Kerani was founded in the memory of Atindra Kumar, a close mentor and family member of the company’s CEO. As a successful businessman and

loving uncle, he found great purpose in the world despite his lifelong struggle with mental illness. His adventurous spirit and kind heart will always serve as

an inspiration to keep the company growing and its mission alive.

Live Bold. Live Freely. Live Candid.  

Mission

VP of Production

Daria Malone recently graduated from Northwestern University with a B.A. in Psychology and is passionate about

medicine and healthcare.

VP of Communications

Jenna Fraiser holds a degree in journalism from Northwestern University

and hopes to spread AK Kerani’s mission in order to form a more welcoming and

de-stigmatized society for all.

CEO/President Fashion, Finance, Music and New York

City nearly sums up the package of Danielle Kerani. Devoted to the pursuit of universal mental health, she can’t wait

to take AK Kerani to new heights.

Head Designer

Many talents and passions drive Allison Baskett to seek new inspiration and create things no one has seen before. She hopes to travel and capture it all in sketchbook.

College Relations Sarah is currently a dual-degree student at

Northwestern University studying Viola Performance and Psychology, and is

interested in the field of music therapy.

Audience In a world where 1100 college students die from suicide each year

(activeminds.org), mental health is a pertinent issue. Today’s impressionable young generation is faced with unreasonable pressures

from society concerning their job prospects, appearance and social standards. A study in the journal of Psychological Medicine suggests that stigma against mental illness prevents 75 percent of those needing help

from seeking it. One of the goals of AK Kerani is to encourage every individual to engage in the pursuit of a healthy mental state and balanced mind. However, studies have shown that young people ages 17-25 are

most susceptible to mental illness and severe symptoms in relation.

Facebook Followers 300-500 Twitter Followers 800-1000

Female 70%

17-24 74% 25-34 13% 35+ 13%

Live in Urban Area 83%

 

Partners AK Kerani has built partnerships with several non-profit organizations in

order to have a more hands-on approach to social engagement. We have supported campus events hosted by ActiveMinds, an organization that

focuses on raising mental health awareness among college students. We have also collaborated with NoStigmas, a global non-profit movement that promotes mental wellness, on a series of videos discussing the benefits of

arts therapy. AK Kerani has developed as a company through its involvement with Northwestern University’s Global Engagement Summit,

which gives young social entrepreneurs the tools and mentors to grow. AK continues to build its network of partners in order for its mission to have

the most impact.  

Other  Affiliates:  

Feedback Thank you AK Kerani and all that you do to make beauty out of our

vulnerable thoughts. Please go to their page to find out more about the mission of AK Kerani and their wonderful apparel!

- Sungsub Billy Choo , NU Listens

I just bought a scarf a couple of minutes after seeing a short video clip of you speaking about your work - 1) because the products are beautiful and

2) because you are so sincere & passionate about it. I'm so impressed. - Erin Hilgart

Read the article in the Daily and was immediately intrigued and impressed! I am an SCS student and knitter/crocheter. I have been telling friends for a

while now how crafting can improve your mental health. Kudos for your work!

- Carla Lockwood

Campaigns AK Kerani releases periodic campaigns to engage fans through social

media. Our most successful campaign to date was the Fall 2013, "My Ideal Campaign", which dramatically increased the company's presence on social media while encouraging fans to think about the state of mind in which they

feel “ideal.” Participants filled in the blank of the statement “I’m Ideal When…” and their sentence was superimposed on top of a relevant

photograph and shared on social media. Examples ranged from “I’m ideal when fishing” to “I’m ideal when I open myself up to love.”

relax, socialize and get involved with the production of our handmade goods.

We also launched a mini-campaign for NEDAwareness Week in which we marketed our infinity scarves while inspiring girls to focus on traits of theirs

that are “infinite” as opposed to the shape of their physical bodies. Examples ranged from “Inspiration is Infinite” to “Storytelling is Infinite.”

 

Press Brute Reason

The Daily Northwestern

The Fashion Potential

Hello Perfect

Northwestern Alumni

Magazine

Pretty Living PR

Pristine Finesse

Scarlet Heart

STITCH  

 

Contact

General Inquiries info@akkerani.com

Media/Press

jennafrasier@akkerani.com Products

dariamalone@akkerani.com College Relations

sarahseo@akkerani.com