AISIN SOFC in Japanese Market and Entry into European Market · AISIN SOFC in Japanese Market and...

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June 26 / 2014 FECN Webinar 1 AISIN SOFC in Japanese Market and Entry into European Market About AISIN AISIN SOFC for Japanese Market Status of Japanese Market Entry into European Market Future Challenges AISIN SEIKI Co., Ltd Osamu Nishimura

Transcript of AISIN SOFC in Japanese Market and Entry into European Market · AISIN SOFC in Japanese Market and...

June 26 / 2014 FECN Webinar 1

AISIN SOFC in Japanese Market

and Entry into European Market

• About AISIN

• AISIN SOFC for Japanese Market

• Status of Japanese Market

• Entry into European Market

• Future Challenges

AISIN SEIKI Co., Ltd

Osamu Nishimura

June 26 / 2014 FECN Webinar 2

About AISIN

June 26 / 2014 FECN Webinar 3

■AISIN SEIKI mainly produce automobile parts. 95% of sales amount come from automobile related business.

■AISIN is aiming to grow L&E business as company's second pillar, centering around SOFC

Gas engine

driven heat

pump

●Life & Energy

related business 5%

●Automobile related 95%

About AISIN

μCHP

Bed Sewing machine

Toilet seat

Drivetrain

Body

Brake, Chassis

Engine

June 26 / 2014 FECN Webinar 4

AISIN SOFC for Japanese Market

June 26 / 2014 FECN Webinar 5

2012 MODEL 2014 MODEL

Dimension / Weight

(Generation Unit)

935㎜×600㎜×335㎜

/ 94kg (Dry)

935㎜×600㎜×335㎜

/ 96kg (Dry)

Dimension / Weight

(Boiler & Water Tank)

1760㎜×740㎜×310㎜

/ 94kg (Dry)

1760㎜×740㎜×310㎜

/ 91kg (Dry)

Power output 50 - 700W 50 - 700W

Ele. efficiency 46.5%(LHV) 46.5%(LHV)

Total efficiency 90%(LHV) 90%(LHV)

Hot Water Tank

Capacity

90L 90L

Fuel Natural gas Natural gas, LPG

Maintenance Interval 3.5 years 5.5 years

Power Output During

Blackout

Not Available Available (Option)

Price* 2 950 000 JPY 2 350 000 JPY

Specifications

AISIN SOFC for Japanese Market

2014 MODEL achieved 20% cost reduction compared with previous model.

2012 MODEL

2014 MODEL

*Including heat recovery unit, excluding installation cost, subsidy

NEW

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Hot water Fuel gas

AISIN SOFC for Japanese Market

Electricity

Boiler reheats hot water if needed

Heat from generation unit is stored in hot water tank.

NO!

All of generated power is consumed in the house.

Grid

NOTE: • Outdoor installation • Feeding into the grid is not allowed • Heat used only for domestic hot water, not for space heating • In operation for 24h a day

Water

Fuel cell unit

Boiler

Hot water tank

June 26 / 2014 FECN Webinar 7

Status of Japanese Market

June 26 / 2014 FECN Webinar 8

Sales Quantity of Fuel Cell CHP (<1kW)

13,500

6,500

5,000

50,000

25,000

11,500

0

50,000

2009 2010 2011 2012

Sa

les

qu

an

tity(U

nit

s)

25,000

Accumulated sales (Units)

Annual Sales (Units)

2013

35,000

53,000

2014

85,000

138,000

100,000

150,000

Target of Government

2020:1.4million units

2030:5.3million units

Status of Japanese Market

Sales quantity is increasing rapidly.

June 26 / 2014 FECN Webinar 9

11,400

21,000

33,500

45,0004,000

1,500

5,000

2,100

5,0006,500

13,500

25,000

35,000

50,000

0

10,000

20,000

30,000

40,000

50,000

'09 '10 '11 '12 '13 '14

1,400 1,3501,050

700450 430

SOFC

SOFC

380

PEFC

SOFC AISIN

JX

PEFC PANASONIC

TOSHIBA

Annual Sales & Subsidy

PEFC

Subsidy / unit

(Thousand ¥)

Annual sales

(units)

ZERO

in 2016 (independent)

Status of Japanese Market

Subsidy, PEFC vs. SOFC

June 26 / 2014 FECN Webinar 10

Entry into European Market

June 26 / 2014 FECN Webinar 11

Entry into European Market

In cooperation with BOSCH, 70 of AISIN SOFC units will be installed in 4 countries

DE

NL UK

FR

ene.field project

June 26 / 2014 FECN Webinar 12

Entry into European Market

Boiler

Domestic

hot water

tank

75L

Heat storage tank

150L

Power generation unit

(Supplied by AISIN)

System Appearance

AISIN supplies SOFC power generation unit to BOSCH.

BOSCH assembles μCHP unit with tanks and a boiler.

June 26 / 2014 FECN Webinar 13

Entry into European Market

Modification for European Market

Indoor installation • Connection to chimney

• Sealed package

Adaptation to EU grid • New inverter

Grid Voltage: AC100V(JP)→AC230V(EU)

• Compliance with grid connection standard

Adaptation to EU natural gas • Gas flow control adjusted

CE marking • Some safety sensors and

switches added

June 26 / 2014 FECN Webinar 14

Entry into European Market

Bosch

CFCL Hexis Vaillant SOFC Power

0.7W 1.5kW 1.0kW 1.0kW 2.5kW

Baxi Innotech

Elcore Viessmann

Dantherm

Power

RBZ

? W 0.3kW 0.75kW 0.5-2kW 5kW

SOFC

PEFC

+AISIN

+TOSHIBA +Panasonic

?

Competitors in Europe

June 26 / 2014 FECN Webinar 15

0.228

0.115

0.206

0.323

0.159

0.284

0.077

0

0.1

0.2

0.3

0.4

Japan

US

A

UK

Germ

any

Fra

nce

Italy

Kore

a

$/k

Wh

0.214

0.0820.107 0.121

0.102

0.15

0.083

0

0.1

0.2

0.3

Japan

US

A

UK

Germ

any

Fra

nce

Italy

Kore

a

$/k

Wh

Entry into European Market

Expensive Electric Power

2000 2009

Comparison of Electricity Price for Residential Use

Expensive electric price makes payout time shorter.

June 26 / 2014 FECN Webinar 16

Entry into European Market

Political boost

Political boost is complicate and variable

• EPBD (Energy Performance of Buildings Directive)

High efficiency of AISIN SOFC can take advantage.

• FIT (Feed in Tariff)

In Japan \0, In Europe 5-10 ct.Euro/kWh at this moment

• Subsidies for installation

Depends on countries

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Future Challenges

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1. Good feedback from ene.field Grid connection, Gas types, Lifestyle etc.

We focus on the following 5 points as key issues to accelerate further promotion of SOFC.

Future Challenges

2. Keeping an eye on social condition Prices of electricity and natural gas, Policies

3. Further improvement of power generation efficiency

More attractive to fit well insulated new house

4. Drastic cost down is needed

Subsidies/FIT will disappear in the future.

5. Further downsizing

Especially, for Japanese market

June 26 / 2014 FECN Webinar 19

Thank you for your attention