HUB AND SPOKE MARKETING

BY A

MRI

TAN

GSHU

THE PROBLEMS WITH TRADITIONAL MARKETING

The reason ?? they are interruption based

Traditional Marketing Will Not always Reach Your

Target Audience

Traditional Marketing Does Not

Work like it did in the past.

Traditional Marketing Is

Expensive

The solution??

BECAUSE WE GIVE THE USER WHAT HE WANTS

And not what we want to show him

WHY??

HUB AND SPOKE MARKETING

IT’S VERY SIMPLE

BRING IN CUSTOMERS THROUGH SPOKES

GENERATE BUISENESS THROUGH HUB

HOW IT WORKS

• We develop some awesome content the users wants.

• The people that you’re connected to there are pulled to your site to read it, they click on other things they find interesting

• Their friends see your stuff too, which helps to expand your reach and build more connections for your business.

• If your content is really good, they may even share it, re-tweet, or re-pin it (which is awesome).

• Each thing you share on your social channels should be your own content or be related to your business and of interest to your target market.

• The goal is to keep them establish your expertise, keep them engaged, and keep them coming back for more.

You get some content here

You get redirected here

YOU LIKE OUR CONTENT

YOU FIND OUT ABOUT US

WELCOME OUR NEW CUSTOMER!!

The core principal is to keep your lead generation within the “wheel”.

1 •lead should channel back through to a lead capture tool on your website.

2 •It may be a contact form, an offer landing page, or an email list sign-up

3 •You can either convert that lead into a customer, or you can add them to a database of potential future clients to be nurtured through follow up marketing

WORK FLOW

Gently share valuable content (to them) over time. Tell a story.

Watch behaviors for buying readiness.

Use the phone to confirm readiness.

If ready, pass to Sales

WHY HUB AND SPOKE MARKETING?

Case studyROBIN SHARMA

AUTHOR (OF “THE MONK WHO SOLD HIS FERRARI”)

WHAT HE DOES….

• HE generates content on facebook like

What happens

• People like and share his facebook page• He gets more followers• He gains popularity which in turn increases his

worth as an author• As now people know him and want to read his

books

• So in the end his marketing is sucessfull

What we can do??

• Generate content that user want

• Access more social platforms• Get more users to like and share our page• Hence Get more potential customers

Some ideas to work on Motivational quotes

Search Engine OptimizationStart a blog

Make a websiteExpand to Twitter

Have a you tube channelRe-share stuff from AIESEC India