Airtel bangladesh limited
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Transcript of Airtel bangladesh limited
Welcome to our PresentationPresentation Topic: Airtel Bangladesh Limited
Airtel Bangladesh Limited.
The Airtel brand in Bangladesh was formerly owned by Airtel Bangladesh Ltd. which was previously known as Warid Telecom which was a GSM and 3G based mobile operator. Warid was the sixth mobile operator to enter the Bangladesh market and originally launched commercial operations under the brand name 'Warid' on May 10, 2007. In 2010, Bharti Airtel bought out majority share of the company. Airtel provides both post-paid and pre-paid connection plans
Market product focus
• Objective.• Target customer.• Challenges.• Numbers of competitors.• Point of difference.
Objective• Provide easy access to
telephone. • Introduce a new system of
communication. • Provide different range of
services to the customers.• Fulfill the customers
satisfaction.
Target Customer
Challenges
Competitors
Difference
PEST Analysis
Political Factor Economical Factor
Social Factor Technological Factor
Political Factor• Tax policy.• Employment Laws.• Trade Restriction.• Political Stability.
Economic Factor• Exchange Rate.• Inflation Rate. • Consumer Psychology.
Social Factor• Population Growth Rate.• Age Distribution.• Career Attitudes.• Emphasis On Safety.
Technology Factor
SWOT Analysis
Strengths
• Superior product quality for customers• Better customer relationship than competitors• Extra features and services• Committed and efficient staff• Products innovations ongoing• Good reputation among customers• Good packages according to the target market• Low price as compared to quality provided
Weakness
• Less time in market as compared to major competitors
• Less coverage as compared to major competitors
• Less experienced employees than competitors
Opportunities• A developing market• Could develop new products• Extension to overseas• Decline of major competitors• Technologically better
environment
Threats• Emerging companies in
market• Unstable political conditions• High public expectations• Low prices of competing
brands• Substitute options
Marketing Mix
Product
• Prepaid• Postpaid• Internet Modem
Price• SIM Price• Call rate• Internet• SMS• MMS
Place
Promotion
• TVC• E-Mail• Facebook• YouTube• Bill-Board• Banner• Personal Call• SMS
Four Targeting Approaches
• Undifferentiated marketing• Differentiated marketing
Undifferentiated/Mass