Airport AdvertisingLuleå Airport

Swedavia - a sustainable airport group Sweden and the Lapland regionAirport Advertising

Luleå AirportThe airportStatistics and demographyPlan Terminal Plan OutdoorsPricelist DepartingPricelist ArrivingPricelist Entire airportPricelist Outdoor

DigitalDigital Out of HomePricelist Digital networksPricelist Wifi sponsorship

Contact

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Content

Valid from 2018 with reservation for printing errors and price changes.

5

Swedavia – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

2017

2016

41 655 012

39 513 482

Number of travelers at the ten Swedavia airports:

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Sweden and the Norrbotten region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

Luleå is a fast growing and blooming region with good infrastructure and quick communications, connecting Swedish, Norwegian, Finnish and Russian businesses in the north.

The Norrbotten region has been depending economically on its steel industry based on the iron ore. Scandinavia’s northernmost university, Luleå University of Technology, is nowadays almost as important. It is among the world leading in many technological areas research. This has led to Luleå being a centre for IT, science and business in the north. Luleå also offers an incredible landscape and often stunning views thanks to the changing of the seasons. The crisp and crystal clear win-ters turns into bright, sunny summers which make Luleå and its archipe-lago to a breathtaking destination all over the year.

Due to the broad selection of activities, rich culture life and great variety of events and experiences that Luleå has to offer, the region is also a popular destination for both leisure and business travel. In 2016 more than 1.6 million commercial overnight stays was accounted for in Luleå, which is an increase by half a million since 2006.

Source: norrbotten.se, visitlulea.se, lulea.se

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Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

Luleå Airport

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The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Luleå Airport has been in operation since September 1944 and is the fifth largest airport in Sweden. It has a central role in the region, among other thing because of the closeness to Luleå City. There is only seven kilometers between the airport and the city center of Luleå. The airport also acts as a gateway to Lapland and as a domestic and international airport for ten of the fourteen municipalities in Norrbotten.

To meet the demands of the present and future and to make the travelers stay at the airport more pleasant, the airport has experienced a number of reconstructions and extensions over the years. During the period 2009-2013 the airport underwent an extensive reconstruction in order to handle increased traffic capacity, both domestic and international.

During the last five years the number of travelers via the airport has increased with more than eleven percent and among the airlines that traffic Luleå Airport is SAS, Norwegian and NextJet.

Learn more at swedavia.se/lulea

The traveler

Transport to the airport

Destinations Top 5

Travel purpose

Total

International

Domestic

Transfer

Car

Business Leisure

Bus

Taxi

Other

Gender

Age

Home country

1 205 00092 000

1 113 000

12 000

Unchanged

Men 54%Women 46%

72% 1. Stockholm 2. Göteborg3. Malmö 4. London 5. Copenhagen

30% 70%

19%

17%

2%

16–19 4%20–34 37%35–49 26%50–64 25% 65+ 8%

Sweden 91%Other 9%

Number of passengers

Total traveler increase 2017 compared to 2016

10

Statistics & demography

Business lounge

5 3

2

4

Security

Security

Customs

Business lounge

Customs

Check-in

För resenärer För alla

Digital

Promotion LLA-1241

Special LLA-1163LLA-1152LLA-1011 LLA-1224

Analogue 21 LLA-014 LLA-015 3 LLA-016 4

Digital Portrait6 faces

LLA-017 5 LLA-025 6 LLA-026 7

LLA-1372

LLA-04013

LLA-04114 LLA-09515

LLA-1413 LLA-1554

LLA-1235

LLA-027 8 LLA-028 9 LLA-029 10 LLA-030 11 LLA-03912

LLA-1296 LLA-1347

LLA-031

LLA-1388

Digital Landscape9 faces

1 2 3 4

567

8 9 10 11

121314

16 LLA-099 17 LLA-100 18 LLA-106 19 LLA-107 20 LLA-12726LLA-108 21 LLA-112 22 LLA-113 23 LLA-118 24 LLA-12625LLA-125

15

16

17

1

18

19 2021 22

32

31

4 5

1

24

25

26

LLA-12827 LLA-13028 29 LLA-131 30 LLA-135 31 LLA-139 32 LLA-146 33 LLA-147 34 LLA-148 35 LLA-149 36 LLA-151 37 LLA-15338LLA-152

27

6

28

29

7

7

7 7

7

30

2

8

8

23

3

9

9

LLA-1459

32 33

34

35

36

3738

10

LLA-15410

4

7

11

LLA-15611 LLA-15712

12

13

LLA-15913

5

LLA-1584

1

2 3

4

Analogue 21 LLA-121 LLA-136 3 LLA-140 4 LLA-150

Pricelist

Product

Banner

Lightbox

Lightbox

Banner

Analogue sign

Banner

Analogue sign

Analogue sign

Analogue sign

Branding, Gate 2

Analogue sign

Analogue sign

Analogue sign

Analogue sign

Analogue sign

Analogue sign

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Price, monthly*

8 500 SEK

7 000 SEK

7 000 SEK

15 000 SEK

6 500 SEK

13 000 SEK

7 900 SEK

13 500 SEK

15 000 SEK

10 000 SEK

6 000 SEK

20 000 SEK

20 000 SEK

20 000 SEK

15 000 SEK

15 000 SEK

Departing

Designation

LLA-099

LLA-100

LLA-106

LLA-118

LLA-125

LLA-126

LLA-127

LLA-128

LLA-130

LLA-134

LLA-135

LLA-146

LLA-147

LLA-148

LLA-151

LLA-152

* All prices excl. VAT. Promotion

Special

Analogue

13

Pricelist

Product

Analogue sign

Promotion area

Floor decal

Value boxes

Promotion area

Foil, windows

Price, weekly*

-

10 000 SEK

-

-

15 000 SEK

-

Price, monthly*

15 000 SEK

-

10 000 SEK

15 000 SEK

-

30 000 SEK

Departing, continuing

Designation

LLA-153

LLA-154

LLA-155

LLA-156

LLA-158

LLA-159

* All prices excl. VAT. Promotion

Special

Analogue

14

LLA-127LLA-154

LLA-146 & LLA-147 LLA-128

Pricelist

Product

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Banner

Foil, bagage belt

Foil, bagage belt

Promotion area

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

10 000 SEK

Price, monthly*

12 000 SEK

12 000 SEK

12 000 SEK

12 000 SEK

9 000 SEK

9 000 SEK

9 000 SEK

12 000 SEK

12 000 SEK

12 000 SEK

12 000 SEK

9 000 SEK

9 000 SEK

9 000 SEK

15 000 SEK

13 000 SEK

13 000 SEK

-

Arriving

Designation

LLA-014

LLA-015

LLA-016

LLA-017

LLA-025

LLA-026

LLA-027

LLA-028

LLA-029

LLA-030

LLA-031

LLA-039

LLA-040

LLA-041

LLA-095

LLA-122

LLA-123

LLA-124

* All prices excl. VAT. Promotion

Special

Analogue

16

Pricelist

Product

Analogue sign

Promotion area

Analogue sign

Promotion area

Banner

Analogue sign

Price, weekly*

-

10 000 SEK

-

10 000 SEK

-

-

Price, monthly*

15 000 SEK

-

9 000 SEK

-

15 000 SEK

9 000 SEK

Arriving, continuing

Designation

LLA-131

LLA-137

LLA-139

LLA-141

LLA-149

LLA-157

* All prices excl. VAT. Promotion

Special

Analogue

17

Arrival hall

Pricelist

Product

Magazine racks

Foil, jettie 3

Lightbox

Lightbox

Lightbox

Lightbox

Foil, jettie 5

Foil, jettie 4

Foil, wall

Luggage trolleys

Price, weekly*

-

-

-

-

-

-

-

-

-

-

Price, monthly*

7 000 SEK

25 000 SEK

7 000 SEK

7 000 SEK

7 000 SEK

7 000 SEK

25 000 SEK

25 000 SEK

14 500 SEK

26 500 SEK

Entire airport

Designation

LLA-080

LLA-101

LLA-107

LLA-108

LLA-112

LLA-113

LLA-115

LLA-116

LLA-129

LLA-138

* All prices excl. VAT. Promotion

Special

Analogue

19

LLA-101

Pricelist

Product

Analogue sign in triangle

Analogue sign in triangle

Analogue sign in triangle

Banner

Price, weekly*

-

-

-

-

Price, monthly*

12 500 SEK

12 500 SEK

12 500 SEK

12 500 SEK

Outdoor

Designation

LLA-121

LLA-136

LLA-140

LLA-150

* All prices excl. VAT. Promotion

Special

Analogue

21

BMA-023

GOT-082LLA-150

Luleå AirportDigital

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Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is integra-ted and interactive and offers a wide range of possibilities to adapt cam-paign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH cam-paigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimi-zed impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time.

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Pricelist

Placement

Entire airport

National (all ten Swedavia airports)

Share of Voice

12.5 %

12.5 %

Digital network Portrait

* All prices excl. VAT.

Number of spaces

6

172

Price, weekly*

10 000 SEK

300 000 SEK

Placement

Entire airport

National (except Bromma Stockholm)

Share of Voice

12.5 %

12.5 %

Digital network Landscape

Number of spaces

10

113

Price*

10 000 SEK

200 000 SEK

25

Digital network Portrait Digital network Landscape

Pricelist

* All prices excl. VAT.

Wifi sponsorship

Product

Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

Share of Voice

100 %

Number of spaces

Two formats

Price, monthly*

150 000 SEK

Designation

D-RIKS-013

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swedavia.com/about-swedavia/advertising