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AIRLINES PROMOTIONSDelta Airlines Quarterly Placements (Secondary)Delta Airlines Annual Placements (Primary)Landing Page for Global Campaign / DeltaUS Airways Quarterly Placement (Triple Miles Suite Deal) Delta Ad Hoc Placements (Triple Miles Suite Deal)SEO / Active Back-linking

DELTA AIRLINES QUARTERLY PLACEMENTS (SECONDARY)

PLACEMENT REACH

QUARTERLY, BETWEEN 250,000 AND 2.6 MILLION /

EMAIL DISTRIBUTION / CONSUMER STATEMENT

DELTA AIRLINES ANNUAL PLACEMENTS (PRIMARY)

PLACEMENT REACH

ANNUALLY BETWEEN 350,000 AND 450,000

TARGETED / EMAIL DISTRIBUTION / ODA

LANDING PAGEGLOBAL PROMOTION / DELTA

PLACEMENT REACH

APPROXIMATELY 12,000 TARGETED PAGE VIEWS SINCE AUGUST 1ST VS

18,000 PAGE VIEWS FOR ALL OTHER GLOBAL CAMPAIGN LANDING PAGES COMBINED ON WORLDHOTELS.COM

US AIRWAYS QUARTERLY PLACEMENTS (SECONDARY)

PLACEMENT REACH

MAXIMUM OF 6 MILLION IMPRESSIONS +166K TARGETED ACCOUNT HOLDERS

OFFER WAS‘TRIPLE MILES SUITE DEAL’

DELTA AD HOC PLACEMENTS (SECONDARY)

PLACEMENT REACH

MAXIMUM OF 3.2 MILLION IMPRESSIONS +85K TARGETED

ACCOUNT HOLDERS OFFER WAS‘TRIPLE MILES SUITE DEAL’

SEO / ACTIVE LINKING

SEO / ACTIVE LINKING

SEO / ACTIVE LINKING

SEO / ACTIVE LINKING

SEO / ACTIVE LINKING

PLACEMENT REACH

APPROX. 300 SEARCHES / MONTH DURING PROMOTIONAL PERIOD ‘TRIPLE MILES FOR EARLY BIRDS’

* SERPS RESULTS / KEYWORD DATA COURTESY GOOGLE ADWORDS / SEMRUSH PRO

TRAVEL INDUSTRY PROMOTIONS

Travel Industry Interactive Gaming Object (IGO) BlastTravel Industry American Express Travel PlacementsTravel Industry BCD HRM Login PlacementsTravel Industry CWT Rewards Incentive ContestTravel Industry HRG Banner PlacementsTravel Industry RADIUS / SABRE POS PlacementsWorldhotels Beconnected Email Blast Distribution

TRAVEL INDUSTRY INTERACTIVE GAMING OBJECT (IGO) SOLO BLAST

PLACEMENT REACH

APPROX. 15,000 TRAVEL AGENTS AT BCD TRAVEL AND OTHER AGENCIES

AMERICAN EXPRESS TRAVELCORPORATE AGENT PLACEMENTS

PLACEMENT REACH

APPROX. 7,500 CORPORATE TRAVEL AGENTS AT

AMERICAN EXRPESS TRAVEL

BCD HRM LOGIN BANNER PLACEMENTS

VERTICALSAMPLE

PLACEMENT REACH

APPROX. 15,000 TRAVEL AGENTS AT BCD TRAVEL AND OTHER AGENCIES

CWT REWARDS TRAVEL INDUSTRY CONTEST

VERTICALSAMPLE

PLACEMENT REACH

APPROX. 2,500 TRAVEL AGENTS AT CWT TRAVEL

WITH DIRECT INCENTIVE TO BOOK MGM PROPERTIES

HRG TRAVEL INDUSTRY BANNER PLACEMENTS

THUMBNAILSAMPLES

PLACEMENT REACH

APPROX. 2,000 TRAVEL AGENTS AT HRG TRAVEL

APPROX. 100K IMPRESSIONS

RADIUS TRAVEL INDUSTRYSABRE POS PLACEMENTS

THUMBNAIL

SAMPLES

PLACEMENT REACH

APPROX. 5,000 TRAVEL AGENTS LOGGING INTO SABRE / TARGETED

BASED ON POS DESTINATION LOADEDAPPROX. 25K IMPRESSIONS

WORLDHOTELS BECONNECTEDEMAIL BLAST DISTRIBUTION

THUMBNAIL

SAMPLES

WORLDHOTELS BECONNECTEDEMAIL BLAST DISTRIBUTION

THUMBNAIL

SAMPLES

PLACEMENT REACH

APPROX. 30,000 TRAVEL AGENTS WITH AN AVERAGING INBOXING RATE OF > 50% BASED ON WORLDHOTELS

BECONNECTED TRAVEL INDUSTRY COMMUNITY DIRECT EMAILING

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