Airline Marketing Brussels Airport - AWACSS Marketing Brussels Airport ... BRU VIE ZRH CPH MUC LGW...
Transcript of Airline Marketing Brussels Airport - AWACSS Marketing Brussels Airport ... BRU VIE ZRH CPH MUC LGW...
MAp Reverse Roadshow,June 2007
Airline MarketingBrussels Airport
Léon Verhallen, Head of Airline Business Development
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Top 25 European Passenger Airports
67,5
56,852,8
46,1 45,5
34,230,8 30,1
25,6 23,7 22,8 22,4 21,8 21,1 20,9 19,2 17,7 16,9 16,7 16,6 15,1 12,3 12,1 12
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Londo
n/LHR
Par is
/CDG
Fran
kfurt
Amste
rdam
Madrid
Londo
n/LGW
Munich
Rome/FC
OBar
celona
Par is
/ORY
Londo
n/STN
Manch
este
rPa
lma
Milan/M
XPDubli
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Zurich
Os loVien
naBru
sse ls
Dusseld
o rfAth
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Lisbon
Helsinki
Hambu
rgpa
x m
ovem
ents
(mln
.)Primary gateways O&D leisure & LCC Secondary gateways
excl. Turkey and Russia
Brussels Airport
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0 10 20 30 40 50 60 70
BRU
VIE
ZRH
CPH
MUC
LGW
AMS
FRA
CDG
LHR
OD Transfer
Large O&D Market
millions
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Belgium
• Catchment area– Belgium 10.5 million– Cross border 11.4 million
• within 120 minutes
• Business travel– Capital of Europe– Fortune 500 companies– European HQ’s
• Leisure travel– Brussels– Art cities: Antwerp, Bruges, Ghent
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Airline Marketing Strategy
• Accelerate traffic growth
– Network– Passenger traffic and cargo
• Strategy
– 1. Network carrier: Brussels Airlines & partners– 2. Long haul airlines– 3. Low fare airlines– 4. Cargo
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Brussels Airlines
• New SNBA / Virgin Express merger airline is low fare / full service
– 32% traffic share at BRU
• Fares start from €49,99 all-in
• 780 weekly departures within Europe
– new: Cagliari and Krakow– 45 ARJ / B737/ A319
• Codeshares with European and long haul partner airlines
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Brussels Airlines
• Unique network to Africa
– 13 sub-Saharan destinations– 19 weekly flights
• Fleet
– 3 Airbus A330-300– 4th A330 from next winter– 5th A330 planned
• Network growth
– Expansion Africa– North America
• Alliance development
– intention to join an alliance
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Long Haul Airlines
AtlantaBoston ChicagoDallas/Fort WorthDetroitHoustonLos AngelesMiamiMontrealNew YorkPhiladelphiaSan FranciscoTorontoVancouverWashington
Abu DhabiDubai
Bangkok Beijing Delhi Hong KongKuala Lumpur MumbaiSeoulShanghaiSingaporeTokyo
JohannesburgNairobi
Sao Paulo
Brussels Airport objective 2011:connected with 20 of the 30 largest gateways to Europe
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Year 2005: 6 Gateways
AtlantaBoston ChicagoDallas/Fort WorthDetroitHoustonLos AngelesMiamiMontrealNew YorkPhiladelphiaSan FranciscoTorontoVancouverWashington
Abu DhabiDubai
Bangkok Beijing Delhi Hong KongKuala Lumpur MumbaiSeoulShanghaiSingaporeTokyo
JohannesburgNairobi
Sao Paulo
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Year 2006: 9 Gateways
AtlantaBoston ChicagoDallas/Fort WorthDetroitHoustonLos AngelesMiamiMontrealNew YorkPhiladelphiaSan FranciscoTorontoVancouverWashington
Abu DhabiDubai
Bangkok Beijing Delhi Hong KongKuala Lumpur MumbaiSeoulShanghaiSingaporeTokyo
JohannesburgNairobi
Sao Paulo
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Year 2007: 13 Gateways
AtlantaBoston ChicagoDallas/Fort WorthDetroitHoustonLos AngelesMiamiMontrealNew YorkPhiladelphiaSan FranciscoTorontoVancouverWashington
Abu DhabiDubai
Bangkok Beijing Delhi Hong KongKuala Lumpur MumbaiSeoulShanghaiSingaporeTokyo
JohannesburgNairobi
Sao Paulo
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Benchmark Airports Long Haul Network
510.Stockholm
69. Brussels
78. Athens
97. Dusseldorf
96. Copenhagen
125. Manchester
134. Vienna
153. Milan/MXP
202. Munich
211. Zurich
2005
610.Stockholm
89. Athens
98. Dusseldorf
97. Brussels
106. Copenhagen
115. Manchester
134. Vienna
163. Milan/MXP
212. Munich
221. Zurich
2006
610.Stockholm
89. Copenhagen
98. Athens
107. Dusseldorf
106. Manchester
135. Brussels
144. Vienna
173. Milan/MXP
222. Zurich
231. Munich
2007
Weekly frequencies development Brussels Airport: 51/week > 59/week > 96 week (5th ranking)
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Brussels – USA Network 2007
• New: US Airways– daily to Philadelphia– as per 2 June
• New: Northwest Airlines– daily to Detroit– as per 16 June
• Network USA– 3rd European airport with all
6 main US airlines– 9 daily flights to 6 airports
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Jet Airways Hub at Brussels Airport
• ‘Brussels Inc’– 5 destinations India– 5 destinations North America– August 2007: 2 routes– February 2008: 3 routes
• Partnership– Brussels Airlines– Brussels Airport
• Operations– B777-300ER and A330-200– Westbound/Eastbound wave
• Passengers– 1 million passengers– OD/transfer/transit
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Long Haul Opportunities 2008-2011
AtlantaBoston ChicagoDallas/FWDetroitHoustonLos AngelesMiamiMontrealNew YorkPhiladelphiaSan FranciscoTorontoVancouverWashington
Abu DhabiDubai
Bangkok Beijing Delhi Hong KongKuala Lumpur MumbaiSeoulShanghaiSingaporeTokyo
JohannesburgNairobi
Sao Paulo
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Low Fare Airlines
• ELFAA: European Low Fare Airline Ass.: 11 airlines– 106 million passengers– 83% of seats filled– 400 aircraft
• average age under 4 years
– minimised fuel burn and CO2 emissions
• modern aircraft• high seat load factors
– 30% share of scheduled intra European traffic
• Brussels Airport 2006– Virgin Express integrated in
Brussels Airlines• offers B-lite one way fares
– 2 ‘ true’ low fare airlines• Vueling• SkyEurope
– only 2% of European scheduled frequency
– growing competition from regional airports
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Low Fare@Brussels 2007
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Leisure & Low Fare
• Homebase for the two main tour operator airlines
• Jetairfly (TUI)– 8 B737– 1 B767 for Caribbean flights
• Thomas Cook Airlines– 6 A320– 1 B767 Caribbean, Africa, Asia (Martinair)
• Growing number of scheduled and seat only flights
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East Midlands
Madrid
Liege
Milan/MXP
Cologne
Brussels
Luxemburg
London/LHR
Amsterdam
Paris/CDG
Frankfurt
Tonnes cargo (000)
Cargo: 6th Airport in Europe
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Cargo Marketing
new belgian airline
new bilateral 7th freedom
new with 5 calls
from 3 to 6 calls
from 12 to 20 calls
Results (weekly calls)
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Airline Marketing Team• Léon Verhallen
– 18 years at Amsterdam Schiphol– lead AMS to Routes Airline Marketing
Awards in 1997, 2000, 2002, 2003, 2004– joined April 2006
• Stefan Hollands
– 5 years Planning & Alliance Mgt. at Sabena and Swiss; 1 year SH&E
– joined October 2003
• Mark Povall
– 3 years at British Aerospace; 6 years at Liverpool Airport
– joined April 2006
• Philippe Fierens
– 10 years in the forwarding industry: Kuehne & Nagel, EGL, TNT Express
– joined September 2006
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Airline Marketing. In the Very Heart of Europe