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Published by market research agency airlinetrends.com and airline branding specialist SimpliFlying, the Airline Marketing Benchmark Repor t contains a wide range of airline marketing case studies each month, providing you with the latest and most innovative social, digital, experiential and traditional airline marketing campaigns recently launched by airlines around the world.

Whether youre looking for inspiration or are eager to help your airline move into the nex t stage of engagement, while also understanding how your airline marketing initiatives compare to campaigns from competitors in general, these repor ts are indispensable for airline professionals working in the f ield of marketing and corporate communications. The monthly repor ts also helps agencies that work with airlines stay on top of the latest innovative airline marketing initiatives.

PricingEUR 550 per month One-time purchase. Single edition

EUR 4950 per year Annual subscription12 issues, subscription star ts from month of order

EUR 5950 per yearAnnual subscription, including 1 hour monthly call with SimpliFlying and airlinetrends.com12 issues and calls, subscription star ts from month of order

For any questions about the repor t, please contact Shubhodeep Pal at shubhodeep@simplif lying.com.

welcome.

benchmark reportairline marketing

As innovative campaigns come in all shapes and sizes, the Airline Marketing Benchmark Report is categorized into the following f ive themes:

Campaign of the MonthEach month we highlight a major airline marketing campaign or a marketing trend that in our opinion stood out.

ExperientialFaced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are f inding new ways to break through the adver tising clutter to reach consumers.

Social Media Besides engaging their online audience via Facebook and Twitter-based campaigns, the airline industry is also busy experimenting with new social media platforms.

Digital / OnlineWith the huge popularity of smartphones and tablets, airlines are tapping into these digital platforms to engage consumers, as well as releasing videos online which they hope will go viral.

TraditionalDespite the current focus on social, digital and experiential campaigns, airlines continue to serve up creative, traditional media-based, initiatives in order to reach a mass audience.

inside

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