airLED 1 st PEER REVIEW WORKSHOP Budapest , 3 rd -5 th June 2013
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Transcript of airLED 1 st PEER REVIEW WORKSHOP Budapest , 3 rd -5 th June 2013
airLED 1st PEER REVIEW WORKSHOP
Budapest, 3rd-5th June 2013
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
How to attract investors to airport regions
Wojciech JarczewskiMaciej Huculak
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
1. Importance of cities and regions in the pro-investment activities
2. Strategic planning of pro-investment activity
3. Pro-investment offers as a part of the development strategy
4. Specjal Economic Zones
5. Pro-investment promotion
6. Negotiations and services for investors
7. Embeddedness and after care policy
.
Pro-investment success factors
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
1. Importance of cities and regions in the pro-investment activities
Airport regions - pro-investment growth machine (investors in metropolitan areas)
Imortance of pro-investment vision (local and regional authority)
Pro-investment success factors
Pro-investment knowledge (know-how), money, technology
Available on the market
Pro-investment vision(real desire to attract
investors)
There must be a desire (in the hearts and heads)
of local and regional authorities
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
2. Strategic planning of pro-investment activity
- analysis, - objectives, - instruments, - activity, - monitoring and evaluation
Pro-investment success factors
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
3. Pro-investment offers as a part of the development strategy
- master plan, - real estate, - features of offers, - pricing, - tax incentives
Pro-investment success factors
Property
Master plan
Ownership Infrastructure
Transport accessibility
Price
Tax incentives
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
4. Specjal Economic Zones
Is it necessary in airport regions?
Where available, it is necessary!
Pro-investment success factors
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
5. Pro-investment promotion
- promotion as part of the place marketing,- promotion strategies, - indirect promotion, - direct promotion, - image of cities and regions, - the effectiveness of promotional activities
Pro-investment success factors
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
6. Negotiations and services for investors
- negotiation, - professional service, - cultural differences
Pro-investment success factors
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
6. Embeddedness and after care policy
- after care post-investment policy, - embeddedness, - support from local and regional authorities
Pro-investment success factors
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
7. Embeddedness and after care policy
- after care post-investment policy, - embeddedness, - support from local and regional authorities
Pro-investment success factors
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
Pilot implementation: Success of pro-investment policies Niepołomice (Krakow Metropolitan Zone)
Pilot implementation I.
Success of pro-investment policies Niepołomice
Institute of Urban Development30-015 Kraków, ul. Cieszyńska 2
www.irm.krakow.pl
Niepołomice
Small town (20 thousand inhabitants)
in the Krakow Metropolitan Area
Niepołomice 1990
• The bankruptcy of all five major companies• Loss of jobs in companies in Krakow (especially in the steel
mill)• Unemployment is around 30
Niepołomice 2010• 60 new companies (including Coca Cola, MAN and Royal Canin)• 470 million USD investment• 4.6 thousand new jobs• 3% unemployment
Population dynamics in chosen Małopolska municipalities 1996-2008
NiepołomiceWieliczk.
Skała
Krzeszowice
Słomniki
Proszowice
Dobczyce
Myślenice
Sułkowice
Skawina BochniaŚw. Górne
Kraków
Niepołomice population change 2000-2010
area
population in ths. dynamics
2000 20102000-2010
%city 7,9 9,7 21,8commune 20,9 23,9 14,4Source: authors' own compilation based on GUS data
FDI in Małopolska Region
FDI in Malopolska
City of Niepołomice – The highest concetration ofFDI per capita In Małopolska
Source: Inwestycje zagraniczne … (2009)
Niepołomice Industrial Zone Labor Market
N = 2033 employees45% of total NIZ employment
Labor market in the Commune of Niepołomice
area arrivalsdeparture
s
GUS
(2006)
authors'
(2009)GUS
(2006)Kraków 65,5 40,5 35,1Wieliczka County (poviat) 25,5 35,8 53,7Incl. Commune of Niepołomice 16,2 25,2 27,0other 9,0 23,7 11,2Source: authors' own compilation based on GUS data and own survey
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
Repair of the great royal castle
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
Repair of the great royal castle
Technical infrastructure
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
Repair of the great royal castle
Technical infrastructure
The city as an investor
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
Repair of the great royal castle
Technical infrastructure
The city as an investor
Cooperation with multiple partners
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
Repair of the great royal castle
Technical infrastructure
The city as an investor
Cooperation with multiple partners
The high position of mayor
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
Repair of the great royal castle
Technical infrastructure
The city as an investor
Cooperation with multiple partners
The high position of mayor
Coca-Cola and MAN
INSTYTUTROZWOJU
MIAST
Budowa systemu proinwestycyjnego w gminie:Niepołomice success factors
importantimportant
v eryimportant
key
Ownership of land
Buying a brownfield
Local Spatial Development Plan
Repair of the great royal castle
Technical infrastructure
The city as an investor
Cooperation with multiple partners
The high position of mayor
Coca-Cola and MAN
Pro-investment promotion
MANAGEMENT 1990-2000 (rowing - XX century)
2000-2010(control - XXI century)
Preparing investment offersOffers on parcels and the communal facilitiesmainly brownfield
Offers on the parcels partners: private and public owners, the regional government Mainly greenfield
Promotion of investment offers
Direct Promotion: networking with investors looking for location, distribution of investment offers
Indirect Promotion: PAIiIZ, Regional Investor Service Centre, Kraków Technology Park SEZ,
public support -
government grantsExemptions of the tax under the SEZSale of land to investors below cost to purchase (the regional government support through MPP)
Direct economic activitySłuchajZapis fonetyczny
Taking over failing companies by the municipalityDirect involvement in restructuring processes
Withdrawal from economic activity to a minimum (keep holding the auxiliary)
airLED 1st PEER REVIEW WORKSHOP
Budapest, 3rd-5th June 2013
INSTITUTE OF URBAN DEVELOPMENTKRAKÓW, UL. CIESZYŃSKA 2
How to attract investors to airport regions
Wojciech JarczewskiMaciej Huculak