AirIQ -- a personal analytics startup I created in 2011-2012

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This is the VC and angel investment for "AirIQ" -- the personal analytics startup I created in 2011-2012. I did receive initial angel funding, was seeking Series A, when I decided to put the company and the product on-ice, in the wake of personal family needs, and the fact that Contactually was doing such a great job.

Transcript of AirIQ -- a personal analytics startup I created in 2011-2012

  • AirIQNed Hayes 2012
  • Ive led data analytics product teams atAdobe Advanced Technology Labs + 4 startups focused on text analytics + machine learning GlobalPlanIT, Kiha TeleTrust, Meshin @ PARC
  • Key Insight: data analytics startups analyzing mountains of dataour team sees the detailed scoring of user data but the users dont see the analytics. Why not?
  • Personal Analytics BENEFITS Drives behavior (for the individual) Measures behavior (for the business) Produces bottom-line results
  • Numbers Matter Health MeasurementPersonal Finance Measurement
  • Numbers Matter Online FriendsPolitics: Numbers Matter
  • Personal Analytics Can drive behavior (for the individual) Measure behavior (for the business) Produce bottom-line results We have no personal analytics on our daily communications
  • What if we did?
  • Use Case is a 97. That guy Hes only a 22 for me.
  • Who are these people to you?49 66 84 91
  • Maybe the people who really matterARENT the ones who stand out in a crowd 42 71 35 86 16 22 98
  • Your Numbers Matter99
  • Critical Information in the Numbers Whats your response rate to incoming email? Are you communicating with the most important people first? How fast are you in getting back to clients? How comprehensive is your coverage of your prospect / client / partner list? Who have you forgotten about this week? How can you be more effective? Who is wasting your time? Who needs your love?
  • Numbers Tell the Truth Problems We Solve INDIVIDUAL: How to know which emails / voice-mails were important? Which ones deserved a response? Todays Solution: Read them all. MANAGERIAL: Managers dont know if their sales people are responding to the RIGHT people, or taking the right actions. Bottom line impact on end of quarter numbers
  • What if we had a Number? A NUMBER that aggregates all your communications activities (keep it simple, clear) Over time, longitudinal tracking of activity Dynamically updates based on recent activity
  • Three Possibilities
  • 1. CONTACT RATIO RANKING Todays activity (Jan. 4 between 8 a.m. and 5 p.m.) BOEING (all contacts from this Company) is a (97) this week 97 61 / 73 email & calls returned to this COMPANY Misia Tramp is an (89) this week 89 54 / 61 email & calls returned to this PERSON 45 Jim Broadman is a (45) this week 30 / 60 emails & calls returned this week 39 Anne Washington is a (39) this week 12 / 24 emails & calls returned this week Janet Stephens is a (22) this week 22 4 / 23 emails & calls returned this week.
  • 1. CONTACT RATIO RANKING USECASE That new client, Bob, is a 97 for me this week! My boss is the only 97 for me! Bob can stay a 22 forever in my book.
  • 2. TOPICS / ACTIVITY METRICS Todays activity (Jan. 4 between 8 a.m. and 5 p.m.) BOEING is a (90) this week 90 61 email & calls made ABOUT THIS COMPANY MSDN Global Sales is an (84) this week 84 56 email & calls made ABOUT THIS TOPIC PROJECTX is a (53) this week 53 30 emails & calls made ABOUT THIS TOPIC 32 AIRBUS INDUSTRIES is a (32) this week 22 emails & calls made ABOUT THIS COMPANY PATH PLANNING is a (15) this week 15 4 emails & calls made about this TOPIC.
  • 2. TOPICS / ACTIVITY METRICS USE CASE Im tracking ProjectX at a 99. Im all over the account. Ive got two accounts that are lagging. Im only a 16 on Airbus, and 42 on UW.
  • 3. MANAGER TEAM METRICS what my people did today Todays activity (Jan. 4 between 8 a.m. and 5 p.m.) 15 Communications with Important PeopleJOHNSSCORE 45 Communications with Average PeopleTODAY= 55 55 2 Communications with Unimportant People / Timewasting Stuff
  • See what my people did today / this week / thismonth 55 71 35 86 16 22 98 Highest Communication Performers
  • Proof Points of Emerging Market in Personal Analytics
  • Klout Measures social influence (FB, Twitter) Not very useful for actual work measurement
  • RescueTime Measures desktop activity by checking which applications are open. No communications.
  • Market is a Green Field(With Klout, weve only seen the beginning) Klout Social Media Scoring $100 Million Opportunity ? -- Proof of a Market for Personal Scores RescueTime Desktop Apps $500 Million Opportunity ? $5 Billion Market ? Personal Scoring of Vital Communications & Daily Activity Email, Phone Calls, SMS and Other Important Activities
  • Market is a Green Field(With Klout, weve only seen the beginning) Klout Social Media Scoring $100 Million Opportunity ? -- Proof of a Market for Personal Scores RescueTime Desktop Apps $500 Million Opportunity ? $5 Billion Market ? Personal Scoring of Vital Communications & Daily Activity Email, Phone Calls, SMS and Other Important Activities
  • Opportunity : Big Data Analytics One market which will be huge in 2012 is Big Data deriving business insights frompreviously unmanageable amounts of data. Processing the data faster or combining the data to create better information represents an enormous opportunity for start-ups. EMC, IBM and HP have all recently announced massive investments in this area for 2012 acue for talented entrepreneurs to invent andpackage products from Big Data. Ron Conway, The Economist, Nov 17, 2011 http://www.economist.com/node/21537967
  • Emerging Opportunity: Market ResearchWe are entering an era of personal analytics wherewe can take control of our own data, display it in adashboard, and use it to inform better life decisions. Wired.UK Martin Blinder Intelligence Squared If Conference http://www.wired.co.uk/news/archive/2011-11/28/martin-blinder-personal-analyticsPersonal analytics will set the Analytics field on fire in 2012 and beyond. Shawn Hessinger, All Analytics.com 12/21/2011 http://www.allanalytics.com/messages.asp?piddl_msgthreadid=244247&piddl_i