Airbnb Market Report...Airbnb Market Report 29401 - June 2017 General Area Statistics Population...

Airbnb Market Report

29401 - June 2017

General Area Statistics

Population

10,900

Total Homes

5,600

Median Income

$51,000

Active Listings

Total Active Listings

214

What is an Active Listing?An Active Listing was live onthe site this month or had aconfirmed booking in themonth.

Active Listing Breakdown

# Bedrooms House Apartment Other Total

Shared Room - - - -

Private Room 9 6 9 24

Studio 1 3 1 5

1 Room 5 48 24 77

2 Rooms 12 34 21 67

3 Rooms 6 8 8 22

4+ Rooms 13 1 3 17

Total 46 102 66 214

Historical Listing Counts

How to read this chartThis candle stick chart depicts the change in number of advertised listings (all listings found on Airbnb within this region)month over month. The wider green (increasing) or red (decreasing) bars show the cumulative increase or decrease innumber of listings from the prior month. The lines above and below the bars show the number of added and removedlistings, respectively.

Listing Count Trend - All Listings

Start of MonthMinus Unlisted in Month

Plus Newly ListedAvailable at Month End

Jul2015125113137125

Aug2015125121136132

Sep2015132128136132

Oct2015132127138133

Nov2015133132144143

Dec2015143137153147

Jan2016147144155152

Feb2016152145161154

Mar2016154151161158

Apr2016158156167165

May2016165161189185

Jun2016185183202200



Jul2016200187212199

Aug2016199191205197

Sep2016197187206196

Oct2016196194207205

Nov2016205200219214

Dec2016214210223219

Jan2017219212232225

Feb2017225218248241

Mar2017241236254249

Apr2017249241253245

May2017245240265260

Jun2017260254270264

JulAug

SepOct

NovDec

JanFeb

MarApr

MayJun

JulAug

SepOct

NovDec

JanFeb

MarApr

MayJun

0

75

150

225

300

Change in Number of Properties

Coun

t of A

ll Ad

verti

sed

List

ings

Occupancy Rates

Median Occupancy Rate

51%

Occupancy RateOccupancy rate is the number of days that a property had a reservationdivided by the total number of days it was available for rent in the month.The median is the 50th percentile for this reporting area. Listings that areblocked for the month or are otherwise "inactive" are not included in thecalculation.

Occupancy Rate Last Twelve Months (LTM)

10th Percentile20th

30th40th

50th60th

70th80th

90th Percentile0%

25%

50%

75%

100%

26%26%

36%36%43%43%

47%47%51%51%

57%57%65%65%

72%72%

82%82%

Property Occupancy Percentile

Occu

panc

y Ra

te

How to read this chartThe occupancy rate varies greatly in every area based on location, price and other factors. In order to show the wholepicture we place each property into a percentile based on their achieved Occupancy Rate in the last full month. Example:If there were 10 properties in the area, the property with the 2nd highest occupancy rate would be in the 90th percentile.In the line chart you can see what the lowest performing to best performing properties were able to achieve.

High Performing Area - Greater than 60% Median OccupancyMid Performing Area - 40%-60%Low Performing Area- Less that 40%

Pricing and overall quality of a listing's photos, text and guest communications have a large impact on individual propertyperformance.

Occupancy Rates (continued)

Historical Occupancy Rates

50th Percentile 66th Percentile 83rd Percentile

Jul 2015

Aug 2015

Sep 2015

Oct 2015

Nov 2015

Dec 2015Jan 2016

Feb 2016

Mar 2016

Apr 2016

May 2016Jun 2016

Jul 2016

Aug 2016

Sep 2016

Oct 2016

Nov 2016

Dec 2016Jan 2017

Feb 2017

Mar 2017

Apr 2017

May 2017Jun 2017

0%

25%

50%

75%

100%

45%45%50%50%

43%43%50%50%

37%37%29%29%

19%19%

40%40%

65%65%64%64%

54%54%48%48%

43%43%39%39%

48%48%48%48%45%45%42%42%35%35%

50%50%

65%65%73%73%

65%65%60%60%

64%64%

73%73%

60%60%64%64%

50%50%

37%37%39%39%

54%54%

71%71%

80%80%

70%70%70%70%67%67%

58%58%

70%70%

61%61%55%55%52%52%

45%45%

63%63%

80%80%83%83%

74%74%75%75%

84%84%87%87%

76%76%75%75%67%67%

55%55%60%60%

66%66%

87%87%90%90%84%84%83%83%

87%87%81%81%83%83%

77%77%72%72%

65%65%58%58%

78%78%

90%90%

93%93%87%87%89%89%

Occu

panc

y Ra

te

Occupancy Rate by Rental Size (LTM)


Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms0%

25%

50%

75%

100%

0%0%

53%53%46%46%

53%53% 54%54%47%47%

42%42%

0%0%

69%69%

48%48%

63%63% 60%60%52%52%

45%45%

0%0%

72%72%

48%48%

76%76% 77%77% 75%75%

49%49%

Number of Bedrooms

Occu

panc

y Ra

te

How do we calculate this?Airdna's technology can determine what dates are actual Airbnb reservation versus which were made "unavailable" bythe host. We divide the total amount of booked days by the total number of days available for rent. The above occupancyrates show what size properties are seeing the most confirmed reservations and the least vacancy.

There must be at least six active rentals of each accommodation size to display comparative occupancy rates. If anysections of the graph above is blank, there is not enough data to calculate it. You can use Airbnb to view the calendars ofproperties in your area of interest to estimate occupancy rates.

Monthly RevenueMonthly revenue is our best estimate of revenue received from Airbnb bookings. Revenue includes cleaning fees. but notextra guest charges or other additional fees.

We determine revenue of each Airbnb property by looking at what the nightly rate for each available day is directlybefore a booking is made. We can not determine whether last minute discounts are made or what revenue is for bookingsmade outside of Airbnb.

Revenue

June's Revenue by Rental Size ($USD)


Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms$0

$5000

$10000

$15000

$20000

$2413$2413$4304$4304

$3216$3216

$5435$5435

$7484$7484 $7475$7475

$2801$2801$4063$4063

$6933$6933$8199$8199

$11364$11364

$3790$3790$5665$5665

$8610$8610

$10974$10974

$16500$16500

Number of Bedrooms

Reve

nue

June's Revenue by # Guests ($USD)


1-2 Guest 3-4 Guest 5-6 Guest 7-8 Guest$0

$3000

$6000

$9000

$12000

$2750$2750

$4101$4101

$5593$5593 $5316$5316

$3779$3779

$5271$5271

$7478$7478 $7475$7475

$4663$4663

$6697$6697

$9448$9448$10448$10448

Max Occupancy

Reve

nue

Revenue (continued)

Revenues - 83rd Percentile ($USD)

Private Room Studio 1 Room 2 Rooms 3 Rooms

JulyAugust

SeptemberOctober

November

DecemberJanuary

FebruaryMarch

April May June JulyAugust

SeptemberOctober

November

DecemberJanuary

FebruaryMarch

April May June$0

$6000

$12000

$18000

$24000

Reve

nue

- 83r

d Pe

rcen

tile

Jul2015

Aug2015

Sep2015

Oct2015

Nov2015

Dec2015

Jan2016

Feb2016

Mar2016

Apr2016

May2016

Jun2016 Total

Shared

Private $3320 $3955 $3073 $2830 $2701 $2462 $2941 $2345 $3406 $4488 $4389 $3550 $39460

Studio $3625 $3800 $4516 $3725 $4650 $920 $2255 $1119 $6610 $3024 $7090 $1879 $43213

1Bedroom

$3095 $4802 $4986 $6109 $3945 $3233 $1857 $3683 $5820 $6239 $6620 $4926 $55315

2Bedrooms

$4989 $4871 $5533 $4800 $3041 $6340 $2518 $5937 $8643 $10520 $8757 $6411 $72360

3Bedrooms

$3136 $3050 $4650 $4400 $3875 $3925 $2775 $4500 $5294 $5475 $5725 $5360 $52165

4+Bedrooms

$5446 $11843 $5396 $2298 $5798 $5745 $1488 $10863 $1509 $17700 $10574 $8500 $87160

Jul2016

Aug2016

Sep2016

Oct2016

Nov2016

Dec2016

Jan2017

Feb2017

Mar2017

Apr2017

May2017

Jun2017 Total

Shared

Private $4790 $3190 $3500 $2880 $3118 $2655 $2334 $2983 $5077 $5945 $4504 $3790 $44766

Studio $1450 $3140 $4200 $1250 $4040 $5760 $1745 $4135 $5130 $4249 $4007 $4805 $43911

1Bedroom

$5390 $4529 $5800 $6120 $4481 $3505 $3270 $4385 $5969 $7167 $6448 $5665 $62729

2Bedrooms

$6665 $5240 $6810 $7887 $5730 $6638 $4657 $6508 $10571 $10669 $9742 $8610 $89727

3Bedrooms

$4175 $5200 $5300 $4266 $5150 $4242 $4857 $19577 $8250 $11098 $9507 $10974 $92596

4+Bedrooms

$5458 $4300 $13975 $6840 $6480 $8075 $7212 $11265 $20182 $19340 $15952 $16500 $135579

What is RevPAR?RevPAR stands for Revenue per Available Room. It is a performance metric widely used in the hotel industry. RevPAR iscalculated by looking at all available accommodations on a given day and divides the total revenue generated by the totalnumber of listings. RevPAR is the best indicator of seasonality and demand. By displaying the demand for vacation rentalsthroughout the year, you can use RevPAR to identify unexpected spikes in demand to increase your listing price far inadvance. RevPAR can also show you the best time to list your place, or uncover how weekends perform versus weekdaysand what local demand is during the holidays.

Weekly and Daily Demand

Seasonality - Weekly RevPAR (revenue per available room)

7/4 8/8 9/1210/17

11/2112/26

1/30 3/5 4/9 5/146/18

7/238/27

10/1 11/512/10

1/142/18

3/254/29 6/3

$0

$500

$1000

$1500

$2000

Week Ending

Seasonality - Daily RevPAR (revenue per available room)

Jul 1Aug 1

Sep 1Oct 1

Nov 1Dec 1

Jan 1Feb 1

Mar 1Apr 1

May 1Jun 1

Jul 1Aug 1

Sep 1Oct 1

Nov 1Dec 1

Jan 1Feb 1

Mar 1Apr 1

May 1Jun 1

$50

$100

$150

$200

$250

$300

$350

$400

$450

Pricing shown here provides an overview of how much the average Airbnb rental was able to charge this month. OurPricing Copilot product provides real-time forward supply and demand data (www.airdna.co/services/datafeed)

ADR = Is the Average Daily Rate that an Airbnb unit is booked for during the month. ADR is a standard metric used in thehotel industry and is a better measurement than price because it shows what price guests are actually paying vs. simplywhat price hosts are advertising.

An easy way to increase your vacation rental revenue is by adding a fold out couch and temporary sleepingaccomodations. One bedrooms make 20% more if they can accommodate 4 guests instead of just 2.

Average Daily Rate

Shared Room

Private Room

Studio

1 Bedroom

2 Bedroom

3 Bedroom

4+ Bedroom

$175$175

$250$250

$229$229

$371$371

$532$532

$874$874Average Daily Rate

1-2 Guests

3-4 Guests

5-6 Guests

7-8 Guests

9+ Guests

$260

$266

$354

$512

$955

Average Daily Rate

Max

Occ

upan

cy

JulyAugust

SeptemberOctober

November

DecemberJanuary

FebruaryMarch


SeptemberOctober

November

DecemberJanuary

FebruaryMarch

April May June$300

$330

$360

$390

$420

$356$356$365$365$362$362$358$358

$364$364

$342$342

$320$320

$364$364$374$374

$403$403$398$398

$367$367$374$374

$360$360

$375$375

$350$350$348$348$358$358

$308$308

$349$349

$387$387$394$394

$407$407

$380$380

Average ADR by Month

https://www.airdna.co/services/datafeed

Airbnb Listing Optimization

Extra Fees and Discounts

Price and Fee Ranges

# Bedrooms # Listings Daily Price Cleaning Fee Security Deposit

Shared Room - - - -

Private Room 24 $130 -$199 $28 -$50 Avg $767

Studio 5 Avg $366 Avg $78 Avg $400

1 Room 77 $225 -$274 $60 -$95 $200 -$400

2 Rooms 67 $324 -$434 $80 -$125 $300 -$500

3 Rooms 22 $423 -$550 $125 -$175 $200 -$500

4+ Rooms 17 $520 -$977 $189 -$260 $500 -$500

Price range is for the 33rd and 66th percentiles

Additional Fee Usage

No Cleaning Fee No Security Deposit No Extra Guest Charge

Super Hosts 14% 61% 48%

Experienced Hosts 16% 53% 67%

Novice Hosts 31% 54% 75%

Super Host = Over 25 Reviews, Experienced Host = 10-25 Reviews, Novice Host = Under 10Reviews

As hosts get moreexperience they

tend to increase cleaningfees and remove securitydeposits. Act like a proand remove anyadditional fees outside ofcleaning.

Booking Discounts

Weekly Discount Monthly Discount

Top Area Hosts 22% off 37% off

Top State Hosts 29% off 39% off

Top National Hosts 27% off 37% off

Top 10% based on number of reviews

Weekly andMonthly Booking

Discounts for short-termrentals were once in the25% - 50% off range, butdue to the simplificationof the booking process onAirbnb, top hosts nowoffer minimal discountsfor extended stays.

Reservation Settings

Minimum Stay

1 Night 2 Nights 3 Nights 4 Nights 5-6 Nights 7+ Nights

Super Hosts 30% 46% 21% 2% 0% 0%

Experienced Hosts 33% 37% 23% 0% 0% 7%

Novice Hosts 23% 42% 12% 1% 3% 18%

Why is this important?Minimum stay requirements of over 2 nights will make achieving >90% occupancy rate difficult. Only set minimum stayrequirements if you're looking for bookings for a particular special event/holiday. Over 50% of Superhosts nationally haveno min stay requirement.

TipAirbnb now allows hosts to set different minimum night stays for any time period. It is highly recommended to set longerminimum night stays for high demand periods over three months in the future. This will improve your average bookingvalue, reduce vacancy during peak times, and minimize undesirable inquiries. Reduce your minimum night stay to 1 nightonly for dates in the next 30 days. View our blog for more details.

Instant Booking

Charleston

Super Hosts 9%

Experienced Hosts 7%

Novice Hosts 17%

Enable Instant BookAirbnb gives preferentialtreatment to properties withinstant book enabled. You willhaggle less, appear higher insearch results, and performbetter overall.

Cancellation Policy

Strict Moderate Flexible




The majority of Super Hostshave a strict cancellationpolicy. Start with a flexiblecancellation policy andchange it to strict afterreceiving 10 reviews.Cancellations can kill yourprofitability.

Host Information

Host Responsiveness

Response RateDays Since LastCalendar Update

Super Hosts 99% 18

Experienced Hosts 97% 14

Novice Hosts 82% 44

Host Responsiveness is the single mostimportant determinant of successful

Airbnb host. It has been proven to be the largestinfluencer of booking conversions, Airbnb searchplacement, and overall listing views. If you areserious about becoming a Super Host, nothingless a 100% response rate is acceptable. If youare unable to respond to all messages withinone hour it is recommended you sign up for aservice to help manage your inquiries.

Host Experience

50+ Reviews25-49 Reviews10-24 Reviews1-9 ReviewsZero Reviews

48.6%

17.3%

10.3%

12.6%

11.2%

Why is this important?80% of the hosts have less than 10reviews. A high percentage of host withover 10 reviews is a great sign of a HighPotential Area. % Host with 10+ Reviews:

High Potential = Greater than 30%Med Potential = 10% to 30%Low Potential = Under 10%

Ratings

Overall Rating

# of Listings 42 7 2 - -

% of Listings 26% 4% 1% - -

Detailed Ratings

29401 South Carolina U.S.A.

Accuracy 4.85 4.75 4.76

Cleanliness 4.82 4.77 4.79

Commnication 4.91 4.89 4.90

Location 4.98 4.84 4.84

Check In 4.93 4.91 4.90

Value 4.75 4.78 4.76

Over 95% of listings currentlyhave a 4.5 or 5 star rating.Recent changes to the reviewprocess have made achieving5-stars more difficult. Look forratings to increasinglydifferentiate the mostsuccessful hosts.

Amenities

Yes No

Cable TV 57% 43%

Gym 2% 98%

Pool 2% 98%

Heating 91% 9%

Pets Allowed 15% 85%

Fireplace 16% 84%

Kitchen 83% 17%

Yes No

Washer/Dryer 64% 36%

Air Conditioning 96% 4%

WiFi 88% 12%

Free Parking 56% 44%

Smoking 2% 98%

Hot Tub 1% 99%

Breakfast 13% 87%

Percentage of Properties With Amenities A general rule of thumb foramenities in your area

Must Have = 80% or greaterShould Have = 50% to 80%Nice to Have = Under 50%

Top 10 Performing Listings

Below are the Top 10 performing listings in this area over the past 12 months (LTM). This list is ranked by total revenuesLTM, and total number of reviews LTM (must have at least 5 reviews). If your PDF viewer does not support clickable links,you can view these listing by adding the ID to http://airbnb.com/rooms/[ID]

ID TitleEstimatedAnnual Revenue Reviews ADR

Shared Room

Private Room

801410 Home Away from Home $38874 269 $148

4226344 Quaint Downtown Suite LGBT Friendly $38858 200 $189

14555987 Hotel Room In Historic Charleston $37782 13 $182

13310442 Downtown Retreat Blocks from King Street $31742 37 $127

5227820 Merhaven Suite $30070 16 $381

1722040 Ensuite Bedroom Historic Downtown $29254 289 $110

16646561 Charming Charleston Boutique Bed & Break $23816 17 $253

8032304 Comfort Convenience Great Value! $22330 31 $110

7308178 Bedroom w private bath & entrance $16213 63 $186

15866930 Tradd Street apt South of Broad $15617 26 $129

Studio

5403908 Stay n the HEART of Historic Dwntwn $50835 82 $320

1665021 Historic District Downtown King St. $34273 21 $228

16706256 The Elegance Suite B $12860 14 $189

1 Bedroom

4138620 Downtown historic restoration modern l $68668 78 $240

7387000 LOCATION! Walk and bike everywhere! $63334 83 $211

13060817 Luxury 1BR Loft Apartment 301 $62497 11 $326

4725168 Mod Suite City Centre Inn $60378 43 $254

12904506 Downtown Charleston Luxury Loft $59971 66 $218

7600094 Luxury Suite Honeymoon Hideaway $56442 143 $260

13784803 Newly Renovated Loft Cntr Downtown $54287 38 $355

8956965 LOCATION with Serious Style & Bikes $54194 58 $221

13316153 Heart of Downtown Charleston Walk to Eve $53682 33 $242

749366 *LOCATION! FRENCH QUARTER WITH BIKES $51412 154 $217

http://airbnb.com/rooms/801410























Top 10 Performing Listings (continued)


2 Bedrooms

4329575 In the heart of Charleston $100014 85 $518

11220662 Downtown Luxury 2BR Aprtment 203 $95344 16 $392

12368370 Luxury Condo DOWNTOWN Walk to Everythin $90200 34 $447

13429903 KING STREET Charleston Condo! $86817 52 $365

11225138 Luxury 2BR in Heart of Downtown 304 $86075 9 $414

6798211 Maison des Fleur $85733 73 $381

13059855 Luxury 2BR Downtown Apartment 302 $84654 10 $397

11222680 Luxury Charleston 2Br Apartment 204 $80312 10 $372

11252416 Luxury 2BR in Heart of Downtown 305 $77433 42 $380

7618612 BEST LOCATION condo in Charleston! $74575 77 $386

3 Bedrooms

5878794 Beautiful Downtown Condo $63950 39 $587

5295664 Historic District Gem $58350 37 $317

5352607 Downtown Southern Comfort $49725 32 $323

15024919 Apartment in the heart of Charleston $47479 5 $327

9492759 Downtown on the water $42352 31 $258

12655584 3 Bedroom Home w Courtyard Heart of Do $37162 13 $729

17231230 Penthouse Heart of Downtown Charleston B $34042 19 $400

17620465 The Rutledge A Charleston Escape $27698 6 $426

5466561 Amazing Location & Spacious 229B $23773 8 $660

5466169 Beautiful & Centrally Located 229A $20368 8 $550























4+ Bedrooms

13081192 The Colonial Prime Historic Downtown $158363 5 $978

6275457 The Merhaven Full House $157249 20 $1092

12884215 5BR Downtown Charleston Vacation $111036 5 $829

4762644 Anson Cottage $75812 49 $471

16042372 Morning Sunrise 5 BR Historic Downto $58350 8 $614

15174343 Downtown 5 bedroom home perfect for grou $48316 21 $424

14761224 Great Location Historical Apartment $27214 9 $736

5478348 Centrally Located Downtown 6BR! 229 $27209 7 $1183

16924882 Motoryacht Southern Comfort $24975 10 $301

Airdna Intelligence Report - 29401 - June 2017 © Airdna LLC - 2017 - All Rights Reserved










Airbnb Market Report

29403 - June 2017

General Area Statistics

Population

20,800

Total Homes

10,700

Median Income

$28,400

Active Listings

Total Active Listings

588

What is an Active Listing?An Active Listing was live onthe site this month or had aconfirmed booking in themonth.

Active Listing Breakdown

# Bedrooms House Apartment Other Total

Shared Room - 1 1 2

Private Room 49 32 17 98

Studio 2 13 6 21

1 Room 22 67 19 108

2 Rooms 52 101 24 177

3 Rooms 68 28 15 111

4+ Rooms 54 8 8 70

Total 247 251 90 588

Historical Listing Counts

How to read this chartThis candle stick chart depicts the change in number of advertised listings (all listings found on Airbnb within this region)month over month. The wider green (increasing) or red (decreasing) bars show the cumulative increase or decrease innumber of listings from the prior month. The lines above and below the bars show the number of added and removedlistings, respectively.

Listing Count Trend - All Listings



Jul2015298276318296

Aug2015296283315302

Sep2015302295336329

Oct2015329311358340

Nov2015340337371368

Dec2015368356402390

Jan2016390381416407

Feb2016407393422408

Mar2016408400434426

Apr2016426415445434

May2016434426470462

Jun2016462441490469



Jul2016469449515495

Aug2016495473516494

Sep2016494475547528

Oct2016528513562547

Nov2016547534568555

Dec2016555544585574

Jan2017574556595577

Feb2017577557622602

Mar2017602588634620

Apr2017620606647633

May2017633617689673

Jun2017673657707691

JulAug

SepOct

NovDec

JanFeb

MarApr

MayJun

JulAug

SepOct

NovDec

JanFeb

MarApr

MayJun

0

200

400

600

800

Change in Number of Properties

Coun

t of A

ll Ad

verti

sed

List

ings

Occupancy Rates

Median Occupancy Rate

51%

Occupancy RateOccupancy rate is the number of days that a property had a reservationdivided by the total number of days it was available for rent in the month.The median is the 50th percentile for this reporting area. Listings that areblocked for the month or are otherwise "inactive" are not included in thecalculation.

Occupancy Rate Last Twelve Months (LTM)

10th Percentile20th

30th40th

50th60th

70th80th

90th Percentile0%

25%

50%

75%

100%

25%25%34%34%

39%39%45%45%

51%51%57%57%

63%63%

74%74%83%83%

Property Occupancy Percentile

Occu

panc

y Ra

te

How to read this chartThe occupancy rate varies greatly in every area based on location, price and other factors. In order to show the wholepicture we place each property into a percentile based on their achieved Occupancy Rate in the last full month. Example:If there were 10 properties in the area, the property with the 2nd highest occupancy rate would be in the 90th percentile.In the line chart you can see what the lowest performing to best performing properties were able to achieve.

High Performing Area - Greater than 60% Median OccupancyMid Performing Area - 40%-60%Low Performing Area- Less that 40%

Pricing and overall quality of a listing's photos, text and guest communications have a large impact on individual propertyperformance.

Occupancy Rates (continued)

Historical Occupancy Rates


Jul 2015

Aug 2015

Sep 2015

Oct 2015

Nov 2015

Dec 2015Jan 2016

Feb 2016

Mar 2016

Apr 2016

May 2016Jun 2016

Jul 2016

Aug 2016

Sep 2016

Oct 2016

Nov 2016

Dec 2016Jan 2017

Feb 2017

Mar 2017

Apr 2017

May 2017Jun 2017

0%

25%

50%

75%

100%

44%44%40%40%

35%35%

46%46%38%38%

27%27%26%26%

39%39%

62%62%67%67%

58%58%60%60%52%52%

43%43%50%50%48%48%

41%41%40%40%

29%29%

43%43%

61%61%

70%70%

60%60%58%58%58%58%57%57%52%52%

60%60%

50%50%

39%39%39%39%

55%55%

77%77%83%83%

77%77%77%77%71%71%

65%65%66%66%61%61%

53%53%55%55%

45%45%

57%57%

77%77%83%83%

74%74%73%73%75%75%75%75%73%73%73%73%70%70%

57%57%63%63%

75%75%

90%90%

93%93%

92%92%

93%93%87%87%86%86%85%85%

74%74%70%70%71%71%68%68%

79%79%

90%90%96%96%

90%90%89%89%

Occu

panc

y Ra

te

Occupancy Rate by Rental Size (LTM)


Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms0%

25%

50%

75%

100%

0%0%

59%59% 57%57% 59%59%

49%49%41%41%

45%45%

0%0%

73%73%

61%61%

74%74%

58%58%

49%49% 50%50%

0%0%

82%82%88%88%

82%82%

71%71%

62%62% 61%61%

Number of Bedrooms

Occu

panc

y Ra

te

How do we calculate this?Airdna's technology can determine what dates are actual Airbnb reservation versus which were made "unavailable" bythe host. We divide the total amount of booked days by the total number of days available for rent. The above occupancyrates show what size properties are seeing the most confirmed reservations and the least vacancy.

There must be at least six active rentals of each accommodation size to display comparative occupancy rates. If anysections of the graph above is blank, there is not enough data to calculate it. You can use Airbnb to view the calendars ofproperties in your area of interest to estimate occupancy rates.

Monthly RevenueMonthly revenue is our best estimate of revenue received from Airbnb bookings. Revenue includes cleaning fees. but notextra guest charges or other additional fees.

We determine revenue of each Airbnb property by looking at what the nightly rate for each available day is directlybefore a booking is made. We can not determine whether last minute discounts are made or what revenue is for bookingsmade outside of Airbnb.

Revenue

June's Revenue by Rental Size ($USD)


Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms$0

$6000

$12000

$18000

$24000

$1700$1700$2914$2914 $3807$3807 $3868$3868

$6165$6165

$11575$11575

$2134$2134$3170$3170

$4305$4305 $4868$4868

$7353$7353

$14895$14895

$2478$2478$3739$3739

$5001$5001$6530$6530

$9027$9027

$20346$20346

Number of Bedrooms

Reve

nue

June's Revenue by # Guests ($USD)


1-2 Guest 3-4 Guest 5-6 Guest 7-8 Guest$0

$2500

$5000

$7500

$10000

$2302$2302

$3797$3797$4287$4287

$6170$6170

$2983$2983

$4517$4517

$5737$5737

$7725$7725

$3807$3807

$5350$5350

$7644$7644

$8931$8931

Max Occupancy

Reve

nue

Revenue (continued)

Revenues - 83rd Percentile ($USD)

Private Room Studio 1 Room 2 Rooms 3 Rooms

JulyAugust

SeptemberOctober

November

DecemberJanuary

FebruaryMarch


SeptemberOctober

November

DecemberJanuary

FebruaryMarch

April May June$0

$3000

$6000

$9000

$12000

Reve

nue

- 83r

d Pe

rcen

tile

Jul2015

Aug2015

Sep2015

Oct2015

Nov2015

Dec2015

Jan2016

Feb2016

Mar2016

Apr2016

May2016

Jun2016 Total

Shared $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Private $1680 $2142 $1540 $1644 $1387 $1320 $1285 $1800 $2709 $2830 $3507 $2531 $24375

Studio $3200 $2788 $2514 $3045 $3285 $2615 $1137 $3994 $3388 $4265 $4060 $3764 $38055

1Bedroom

$4365 $4271 $3605 $4215 $3224 $3112 $3150 $3329 $4587 $5390 $5335 $5072 $49655

2Bedrooms

$3515 $3025 $3265 $4415 $4226 $3096 $2710 $3250 $5714 $6143 $5896 $5282 $50537

3Bedrooms

$5665 $5383 $4850 $7235 $6215 $4610 $3452 $4541 $7159 $8885 $7975 $6471 $72441

4+Bedrooms

$5546 $7433 $5144 $7512 $6850 $9567 $5580 $10990 $10096 $13260 $11500 $17115 $110593

Jul2016

Aug2016

Sep2016

Oct2016

Nov2016

Dec2016

Jan2017

Feb2017

Mar2017

Apr2017

May2017

Jun2017 Total

Shared $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Private $2640 $2292 $2065 $2325 $2051 $1888 $1883 $1870 $2896 $2983 $2887 $2478 $28258

Studio $2945 $2980 $2490 $2910 $2125 $1988 $1390 $1942 $3595 $3978 $3709 $3739 $33791

1Bedroom

$4930 $4352 $4974 $4389 $3599 $3575 $2973 $3496 $5440 $5767 $5709 $5001 $54205

2Bedrooms

$5234 $4147 $4390 $4546 $3934 $3956 $3092 $4349 $6936 $7441 $6840 $6530 $61395

3Bedrooms

$7786 $6291 $7842 $6601 $5714 $6048 $4398 $5828 $9985 $11296 $9770 $9027 $90586

4+Bedrooms

$14600 $12975 $15073 $15543 $11394 $14372 $10747 $16543 $21993 $23832 $20533 $20346 $197951

What is RevPAR?RevPAR stands for Revenue per Available Room. It is a performance metric widely used in the hotel industry. RevPAR iscalculated by looking at all available accommodations on a given day and divides the total revenue generated by the totalnumber of listings. RevPAR is the best indicator of seasonality and demand. By displaying the demand for vacation rentalsthroughout the year, you can use RevPAR to identify unexpected spikes in demand to increase your listing price far inadvance. RevPAR can also show you the best time to list your place, or uncover how weekends perform versus weekdaysand what local demand is during the holidays.

Weekly and Daily Demand

Seasonality - Weekly RevPAR (revenue per available room)

7/4 8/8 9/1210/17

11/2112/26

1/30 3/5 4/9 5/146/18

7/238/27

10/1 11/512/10

1/142/18

3/254/29 6/3

$0

$500

$1000

$1500

$2000

Week Ending

Seasonality - Daily RevPAR (revenue per available room)

Jul 1Aug 1

Sep 1Oct 1

Nov 1Dec 1

Jan 1Feb 1

Mar 1Apr 1

May 1Jun 1

Jul 1Aug 1

Sep 1Oct 1

Nov 1Dec 1

Jan 1Feb 1

Mar 1Apr 1

May 1Jun 1

$100

$200

$300

$400

$500

Pricing shown here provides an overview of how much the average Airbnb rental was able to charge this month. OurPricing Copilot product provides real-time forward supply and demand data (www.airdna.co/services/datafeed)

ADR = Is the Average Daily Rate that an Airbnb unit is booked for during the month. ADR is a standard metric used in thehotel industry and is a better measurement than price because it shows what price guests are actually paying vs. simplywhat price hosts are advertising.

An easy way to increase your vacation rental revenue is by adding a fold out couch and temporary sleepingaccomodations. One bedrooms make 20% more if they can accommodate 4 guests instead of just 2.

Average Daily Rate

Shared Room

Private Room

Studio

1 Bedroom

2 Bedroom

3 Bedroom

4+ Bedroom

$97$97

$157$157

$198$198

$267$267

$430$430

$934$934Average Daily Rate

1-2 Guests

3-4 Guests

5-6 Guests

7-8 Guests

9+ Guests

$210

$274

$369

$454

$750

Average Daily Rate

Max

Occ

upan

cy

JulyAugust

SeptemberOctober

November

DecemberJanuary

FebruaryMarch


SeptemberOctober

November

DecemberJanuary

FebruaryMarch

April May June$250

$300

$350

$400

$450

$292$292$301$301$300$300

$320$320$319$319$319$319

$344$344$336$336

$360$360$376$376

$365$365$356$356$370$370

$350$350$351$351$345$345$348$348$359$359

$331$331$346$346

$417$417$433$433

$421$421$402$402

Average ADR by Month

https://www.airdna.co/services/datafeed

Airbnb Listing Optimization

Extra Fees and Discounts

Price and Fee Ranges

# Bedrooms # Listings Daily Price Cleaning Fee Security Deposit

Shared Room 2 Avg $467 - -

Private Room 98 $85 -$138 $21 -$38 $100 -$200

Studio 21 $164 -$208 $50 -$70 $200 -$200

1 Room 108 $200 -$252 $60 -$75 $200 -$250

2 Rooms 177 $273 -$365 $80 -$125 $250 -$300

3 Rooms 111 $399 -$498 $120 -$160 $250 -$450

4+ Rooms 70 $699 -$1000 $200 -$300 $500 -$500

Price range is for the 33rd and 66th percentiles

Additional Fee Usage

No Cleaning Fee No Security Deposit No Extra Guest Charge




Super Host = Over 25 Reviews, Experienced Host = 10-25 Reviews, Novice Host = Under 10Reviews

As hosts get moreexperience they

tend to increase cleaningfees and remove securitydeposits. Act like a proand remove anyadditional fees outside ofcleaning.

Booking Discounts

Weekly Discount Monthly Discount

Top Area Hosts 24% off 36% off

Top State Hosts 29% off 39% off

Top National Hosts 27% off 37% off

Top 10% based on number of reviews

Weekly andMonthly Booking

Discounts for short-termrentals were once in the25% - 50% off range, butdue to the simplificationof the booking process onAirbnb, top hosts nowoffer minimal discountsfor extended stays.

Reservation Settings

Minimum Stay

1 Night 2 Nights 3 Nights 4 Nights 5-6 Nights 7+ Nights

Super Hosts 39% 45% 15% 0% 0% 0%

Experienced Hosts 25% 62% 11% 1% 1% 1%

Novice Hosts 25% 55% 14% 1% 1% 4%

Why is this important?Minimum stay requirements of over 2 nights will make achieving >90% occupancy rate difficult. Only set minimum stayrequirements if you're looking for bookings for a particular special event/holiday. Over 50% of Superhosts nationally haveno min stay requirement.

TipAirbnb now allows hosts to set different minimum night stays for any time period. It is highly recommended to set longerminimum night stays for high demand periods over three months in the future. This will improve your average bookingvalue, reduce vacancy during peak times, and minimize undesirable inquiries. Reduce your minimum night stay to 1 nightonly for dates in the next 30 days. View our blog for more details.

Instant Booking

Charleston

Super Hosts 16%

Experienced Hosts 12%

Novice Hosts 18%

Enable Instant BookAirbnb gives preferentialtreatment to properties withinstant book enabled. You willhaggle less, appear higher insearch results, and performbetter overall.

Cancellation Policy

Strict Moderate Flexible




The majority of Super Hostshave a strict cancellationpolicy. Start with a flexiblecancellation policy andchange it to strict afterreceiving 10 reviews.Cancellations can kill yourprofitability.

Host Information

Host Responsiveness

Response RateDays Since LastCalendar Update

Super Hosts 99% 15

Experienced Hosts 98% 14

Novice Hosts 93% 16

Host Responsiveness is the single mostimportant determinant of successful

Airbnb host. It has been proven to be the largestinfluencer of booking conversions, Airbnb searchplacement, and overall listing views. If you areserious about becoming a Super Host, nothingless a 100% response rate is acceptable. If youare unable to respond to all messages withinone hour it is recommended you sign up for aservice to help manage your inquiries.

Host Experience

50+ Reviews25-49 Reviews10-24 Reviews1-9 ReviewsZero Reviews

7.7%

9.9%

10.2%

67.3%

Why is this important?80% of the hosts have less than 10reviews. A high percentage of host withover 10 reviews is a great sign of a HighPotential Area. % Host with 10+ Reviews:

High Potential = Greater than 30%Med Potential = 10% to 30%Low Potential = Under 10%

Ratings

Overall Rating

# of Listings 99 21 11 2 3

% of Listings 19% 4% 2% 0% 1%

Detailed Ratings

29403 South Carolina U.S.A.

Accuracy 4.84 4.75 4.76

Cleanliness 4.81 4.77 4.79

Commnication 4.94 4.89 4.90

Location 4.69 4.84 4.84

Check In 4.93 4.91 4.90

Value 4.72 4.78 4.76

Over 95% of listings currentlyhave a 4.5 or 5 star rating.Recent changes to the reviewprocess have made achieving5-stars more difficult. Look forratings to increasinglydifferentiate the mostsuccessful hosts.

Amenities

Yes No

Cable TV 51% 49%

Gym 2% 98%

Pool 2% 98%

Heating 96% 4%

Pets Allowed 28% 72%

Fireplace 9% 91%

Kitchen 94% 6%

Yes No

Washer/Dryer 82% 18%

Air Conditioning 98% 2%

WiFi 92% 8%

Free Parking 78% 22%

Smoking 2% 98%

Hot Tub 0% 100%

Breakfast 16% 84%

Percentage of Properties With Amenities A general rule of thumb foramenities in your area

Must Have = 80% or greaterShould Have = 50% to 80%Nice to Have = Under 50%

Top 10 Performing Listings

Below are the Top 10 performing listings in this area over the past 12 months (LTM). This list is ranked by total revenuesLTM, and total number of reviews LTM (must have at least 5 reviews). If your PDF viewer does not support clickable links,you can view these listing by adding the ID to http://airbnb.com/rooms/[ID]


Shared Room

Private Room

9789974 Perfect 1 Bedroom w Pvte Bath in great l $38545 84 $134

2262598 TOP RATED B&B BIG SOUTHERN BREAKFAST F $33886 44 $255

7239837 TOP RATED B&B BIG SOUTHERN BREAKFAST F $30593 8 $273

12422758 Idyllic Downtown Hampton Park Home $29900 13 $230

5073952 Charming Home with Paws $28636 252 $94

4098005 The Kingsolver Room @ The Annex $28252 143 $94

626135 Private bed bath in funky 30s bungalow $26676 163 $114

4099850 The Hemingway Room @ The Annex $26038 191 $94

10634458 Charleston Charm $25810 98 $142

11188656 DOWNTOWN SURF SHACK $24871 184 $74

Studio

5749587 ""The Studio"" Studio apt w Parking $35910 133 $153

14684054 Downtown Studio Loft $29448 31 $157

4815393 Private Studio Apartment Downtown LOCAT $23996 108 $156

14935139 Downtown at MUSC Upper King Street. 109 $23126 20 $148

10099985 Cozy Studio by Upper King St 249A $22950 35 $130

1941166 Karples View 65B 1 Bedroom Loft $20030 35 $185

14693378 Taste Charleston Lite Cozy Studio $19746 58 $123

12903717 Sunny Apartment on the Peninsula! $14889 20 $149

5352769 Private Carriage House Downtown $14665 29 $173

15902623 Stylish Downtown Loft Near Upper King St $14122 16 $124























1 Bedroom

695655 A Pirate's Life For Me Houseboat! $66114 110 $246

51665 Downtown Cottage with Pool and Courtyard $63592 100 $246

4021535 Charming Historic Home Private Courtyard $59170 184 $218

13641410 Beautiful Centrally Located Historic S $57337 25 $218

9059499 Downtown Home in Heart of Charleston $51614 27 $253

9906637 Modern Houseboat Downtown w Bikes $50665 54 $212

6755407 Historic Charming Carriage House in Cent $49851 93 $232

6760886 Walk2King Dwn Town Parking! Be local $48921 173 $168

11929061 Downtown Apartment with Roof Deck $48677 128 $150

8334788 Quaint Historic Carriage House in Center $48335 105 $227

2 Bedrooms

11065064 1 block off King St. Free parking. $126805 11 $501

5410503 The King Suite Trendy Loft in Heart of $71860 29 $549

14451762 71A Spring St 2 BR 1ba $69518 34 $346

14520567 Spacious pool table private deck loca $66285 36 $436

14711725 Near Everything Charleston Condo! $65830 34 $338

12911914 Luxury Home in Historic Charleston $65822 60 $298

4879340 Historic Modern 2BR 2B Apt. D'town! $63324 55 $310

9706013 Walk to it all Downtown Loft! $62640 27 $326

15283961 Casa Bella Boutique Historic Downtown $59842 5 $464

16706752 Urban Oasis Penthouse $57940 6 $568























3 Bedrooms

9877193 Historic Meets Hip $104610 45 $503

13075000 BEST LOCATION Classic Charleston Style $100604 31 $582

6761578 Limon Cello Historic Downtown $93495 14 $773

11850373 Downtown Beauty $91180 33 $383

10658885 Modern life in Downtown Charleston $88420 14 $489

6364039 Spacious Historic Home in the Heart of D $87395 75 $579

13412968 The Fenway Contemporary Cozy Home in Do $86788 10 $711

2406502 3 Bedroom Home in Downtown Charleston $85776 89 $427

9048529 Beautiful 3BR House Near King Street! $84595 56 $460

8775411 Cozy Historic Downtown House!! $77523 10 $438

4+ Bedrooms

13127150 Downtown accommodations for 20 $216955 5 $1456

9155656 Huge old Downtown Historic House $186752 28 $873

9134641 Great for Groups Historic Downtown $183010 23 $839

10853782 Poseidon Prime Historic Downtown $167598 9 $1180

1816525 Huge house that is great for groups $160317 9 $1121

13311555 The Marlborough Prime Historic Downtown $154619 8 $954

16724437 69A&B 71A Spring St 7 BR 4 ba $154026 5 $1213

15023359 71A&B Spring Street 5 BR 2.5 ba $146262 16 $1030

15299203 The Majestic Prime Historic Downtown $141985 6 $1495

11983228 La Bella Vita Historic Downtown $131655 19 $1005

Airdna Intelligence Report - 29403 - June 2017 © Airdna LLC - 2017 - All Rights Reserved





















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