Airbnb Communications Recommendation

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    14-Feb-2017
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Transcript of Airbnb Communications Recommendation

PowerPoint Presentation

Meherunissa Tariq

Current Scenario

Political

Legal

Racial

WhyHowWhatWho

An online home-sharing rental marketplace.To bring communities closer together.Through an in-your budget experience to viewa destination through the eyes of a local. Travel Culturists seeking unique experiences while exploring new places.And, Home Natives who seek to fill empty spaces.Simon Sineks Why

Brand LadderVisionMission PositioningRoleLens

VisionCreate a world where all 7 Billion people can belong anywhere

MissionChange the way people travel by providing alternative ways

PositioningBringing communities closer together

RoleBe an AgentCollaboration Trust Community Travel

LensAdventureAuthenticity

Belonging

Travel Trend Report 2014

Experiencing a new culture (86%) and eating local foods (69%) were listed as common determining factors for motivating people aged 18 to 24 to travel According to the WTW Global Tendencies Report shows, millennials especially are driven by their desire to experience the lifestyles in other countriesAccording to Terry Dale, president of USOTA its important to offer customers authentic travel experiences across the globe, and provide them with access to trusted professionals on the ground who can ensure their trip goes well. Travel Trends

#pathlesstraveled