Airbnb · Brian writes an open letter to the Airbnb Community about building a 21st century...

1
Tokyo Seoul Beijing Singapore New Delhi Sydney Berlin Amsterdam London Dublin Paris Milan Barcelona Los Angeles Mexico City Miami Sao Paulo Buenos Aires Washington DC New York City Chicago Toronto Montreal San Francisco Portland Seattle SEPTEMBER 2017 Feeling hungry? Airbnb and Resy team up to offer in-app restaurant reservations at nearly 650 restaurants across the United States directly through Airbnb. OCTOBER 2017 Airbnb China By the end of 2017 there were more than 120,000 active listings in China, over 2.25 million guest arrivals and a 287 percent year-over-year growth. NOVEMBER 2017 Accommodating everyone Airbnb acquires Accomable and welcomes them into the Airbnb family to make it easier for everyone to travel, regardless of physical ability. JANUARY 2018 A 21st Century Brand Brian writes an open letter to the Airbnb Community about building a 21st century company. JANUARY 2018 Opening doors, not building walls Airbnb launches a full-scale television and digital campaign to highlight the beauty of the people and landscapes across Haiti, El Salvador and Africa. “Ten years ago we started Airbnb. Joe and I couldn’t pay rent, so we created the first AirBed & Breakfast and invited three people we’d never met to stay in our home. People said our idea would never work – “Strangers will never trust one another!” A decade later, people have checked into an Airbnb nearly 300 million times. Ten years after we started Airbnb, we’ve often thought, how could an idea like millions of strangers sleeping in each other’s homes ever work? The truth is that we, Airbnb the company, did not do most of this. Our hosts, and the broader Airbnb community, did. And they have taught us two things: people are fundamentally good, and we are 99% the same. If people are good and mostly the same, then we should be able to offer more than people sleeping in one another’s homes. We imagine a world where every one of us can belong anywhere. A world where you can go to any community and someone says, “Welcome home.” Where home isn’t just a house, but anywhere you belong. Where every city is a village, every block a community, and every kitchen table a conversation. In this world, we can be anything we want. This is the magical world of Airbnb. We will probably never fully realize this vision, but we will die trying.” Brian Chesky, Joe Gebbia, Nathan Blecharczyk Co-founders The Airbnb Story (Well, the first 10 years anyway— we’re just getting warmed up!) MARCH 2017 Meeting the global community Airbnb executives travel the globe, meeting with the host community to expand Trips to 20 more cities and launches Music Experiences on its global Trips platform. JUNE 2017 Airbnb Welcome Airbnb.com/OpenHomes, Airbnb’s humanitarian housing platform goes live to the world, connecting hosts with extra space to those displaced. FEBRUARY 2017 #weaccept Airbnb launches the #weaccept campaign in response to the refugee ban. FEBRUARY 2017 Lux Montreal based luxury vacation rental company Luxury Retreats joins the Airbnb family. MARCH 2017 爱彼迎 Airbnb launches its Chinese brand, Aibiying. 2008 2007 NOVEMBER 2016 Welcome to the World of Trips Airbnb announces going beyond the home with the launch of Trips and welcomes 7,000 attendees from over 100 countries in Los Angeles for Airbnb Open. SEPTEMBER 2016 Belong Anywhere Airbnb rolls out the new anti-discrimination policy. APRIL 2016 Live There Airbnb launches an updated App and global brand campaign inspiring people to “don’t just go there, live there, even if just for a night”. AUGUST 2016 Samara Joe launches the internal design studio Samara and introduces a future house prototype in Japan. MARCH 2015 Rio Olympics Airbnb becomes the official alternative accommodation partner for the 2016 Rio Olympics. MAY 25, 2015 Ambassador Chesky The White House appoints Brian as Presidential Ambassador for Global Entrepreneurship. APRIL 2015 Hola! Airbnb launches in Cuba, becoming one of the first U.S. companies to offer accommodations for U.S. travelers since President Obama eased travel restrictions. Over 1,000 casas particulares have been added to the community in Cuba NOVEMBER 2015 Bonjour! Airbnb welcomes 6,000 hosts at the Airbnb Open in Paris and launches the Community Compact. JUNE 2014 Rio World Cup Airbnb hosts more than 100,000 guests in just three weeks during the Rio World Cup, generating roughly US$ 30 million in host income. airbnb.com.br JULY 16, 2014 Hello Bélo Airbnb rebrands and introduces the Bélo as a symbol of belonging. JULY 2014 Let’s get down to business! The Business Travel feature launches, making it easier to book work trips via Airbnb. There are now 640,000 hosts with 975,000 listings in 34,000 cities NOVEMBER 2014 Airbnb Open 1,500 hosts attend the second Airbnb Open in San Francisco where the Million dollar liability insurance program is launched for hosts. SUMMER 2013 New Digs Airbnb moves headquarters to 888 Brannan Street in San Francisco and opens the European Hub in Dublin, Ireland. NOVEMBER 2013 Airbnb Open Airbnb brings together the community for the first ever major host event in San Francisco - Airbnb Open. SPRING 2012 Going Global Airbnb opens offices in London, Paris, Milan, Barcelona, Copenhagen, Moscow, Dwelhi and São Paulo. MAY 2012 Peace of Mind Airbnb raises the Host Guarantee coverage from $50,000 to $1 million. NOVEMBER 2012 Australia and Asia Sydney and Singapore offices open their doors. NOVEMBER 7, 2012 Disaster Relief Hundreds of hosts open their homes to displaced residents in the wake of devastating Hurricane Sandy in New York City for free — this is the official launch of the Airbnb Disaster Relief tool. SUMMER 2011 Willkommen in Deutschland! Airbnb begins international expansion and opens an office in Germany. AUGUST 2011 Host Guarantee Airbnb launches a $50,000 Host Guarantee. NOVEMBER 2010 Going Mobile Airbnb launches the iPhone app and Instant Book feature. SEPTEMBER 2009 Growing Community Airbnb hosts its first international host meetup in Paris, France. MARCH 2009 What’s My Name? AirBed & Breakfast changes its name to Airbnb and expands beyond just rooms to apartments, houses, and vacation rentals. Airbnb now has 2,500 listings and 10,000 people using the platform around the world FALL 2008 Cereal Entrepreneurs In a desperate attempt to keep the company afloat, Brian & Joe come up with the idea for Obama O’s and Cap’n McCain’s and sell $30K worth of cereal. Airbnb gets accepted to Silicon Valley startup accelerator program Y Combinator. MARCH 2008 AirBed & Breakfast AirBed & Breakfast makes its debut during the 2008 SXSW conference in Austin. Two bookings were made, one of them by Brian. AUGUST 11, 2008 Democratic National Convention The AirBed & Breakfast website launches again for the Democratic National Convention in Denver. 80 bookings were made. FALL 2007 First 3 Guests Brian & Joe host Kat, Amol, and Michael in their SF apartment on airbedandbreakfast.com to make rent. 2013 Airbnb guests 6 million Cumulative total listings 500,000 Cumulative total guests 10 million Airbnb guests 3 million Cumulative total listings 300,000 Cumulative total guests 4 million+ 2011 Airbnb guests 800,000 Cumulative total listings 120,000 Cumulative total guests ~1 million 2015 Airbnb guests 40 million Cumulative total listings 2 million Cumulative total guests ~70 million 2018 Experiences 4,500+ 2016 Airbnb guests 80 million Cumulative total listings 3 million Cumulative total guests 150 million Experiences by end of year 500 2009 Airbnb guests 21,000 2010 Airbnb guests 140,000 Cumulative total guests 160,000 Airbnb guests 130 million Cumulative total listings 4 million Cumulative total guests 260 million Experiences by end of year 3,500+ 2017 Airbnb guests 16 million Cumulative total listings 1 million Cumulative total guests 26 million+ 2014 2012 At launch there are 500 experiences in 12 cities worldwide Airbnb now lists homes in over 100 countries and more than 1,700 cities A decade later, people have checked into an Airbnb nearly 300 million times

Transcript of Airbnb · Brian writes an open letter to the Airbnb Community about building a 21st century...

Page 1: Airbnb · Brian writes an open letter to the Airbnb Community about building a 21st century company. JANUARY 2018 Opening doors, not building ... Airbnb raises the Host Guarantee

Tokyo988937

Seoul988937

Beijing988937

Singapore988937

New Delhi988937

Sydney988937

Berlin988937

Amsterdam988937London

988937

Dublin988937

Paris988937 Milan

988937Barcelona

988937

Los Angeles988937

Mexico City988937

Miami988937

Sao Paulo988937

Buenos Aires988937

Washington DC 988937

New York City 988937

Chicago988937

Toronto988937

Montreal988937

San Francisco988937

Portland988937

Seattle 988937

SEPTEMBER 2017

Feeling hungryAirbnb and Resy team up to offer in-app restaurant reservations at nearly 650 restaurants across the United States directly through Airbnb

OCTOBER 2017

Airbnb ChinaBy the end of 2017 there were more than 120000 active listings in China over 225 million guest arrivals and a 287 percent year-over-year growth

NOVEMBER 2017

Accommodating everyoneAirbnb acquires Accomable and welcomes them into the Airbnb family to make it easier for everyone to travel regardless of physical ability

JANUARY 2018

A 21st Century BrandBrian writes an open letter to the Airbnb Community about building a 21st century company

JANUARY 2018

Opening doors not building wallsAirbnb launches a full-scale television and digital campaign to highlight the beauty of the people and landscapes across Haiti El Salvador and Africa

ldquoTen years ago we started Airbnb Joe and I couldnrsquot pay rent so we created the first AirBed amp Breakfast and invited three people wersquod never met to stay in our home People said our idea would never work ndash ldquoStrangers will never trust one anotherrdquo A decade later people have checked into an Airbnb nearly 300 million times

Ten years after we started Airbnb wersquove often thought how could an idea like millions of strangers sleeping in each otherrsquos homes ever work The truth is that we Airbnb the company did not do most of this Our hosts and the broader Airbnb community did And they have taught us two things people are fundamentally good and we are 99 the same

If people are good and mostly the same then we should be able to offer more than people sleeping in one anotherrsquos homes We imagine a world where every one of us can belong anywhere A world where you can go to any community and someone says ldquoWelcome homerdquo Where home isnrsquot just a house but anywhere you belong Where every city is a village every block a community and every kitchen table a conversation

In this world we can be anything we want This is the magical world of Airbnb We will probably never fully realize this vision but we will die tryingrdquo

Brian Chesky Joe Gebbia Nathan BlecharczykCo-founders

The Airbnb Story(Well the first 10 years anywaymdash wersquore just getting warmed up)

MARCH 2017

Meeting the global communityAirbnb executives travel the globe meeting with the host community to expand Trips to 20 more cities and launches Music Experiences on its global Trips platform

JUNE 2017

Airbnb WelcomeAirbnbcomOpenHomes Airbnbrsquos humanitarian housing platform goes live to the world connecting hosts with extra space to those displaced

FEBRUARY 2017

weacceptAirbnb launches the weaccept campaign in response to the refugee ban

FEBRUARY 2017

LuxMontreal based luxury vacation rental company Luxury Retreats joins the Airbnb family

MARCH 2017

爱彼迎Airbnb launches its Chinese brand Aibiying

2008 2007NOVEMBER 2016

Welcome to the World of TripsAirbnb announces going beyond the home with the launch of Trips and welcomes 7000 attendees from over 100 countries in Los Angeles for Airbnb Open

SEPTEMBER 2016

Belong AnywhereAirbnb rolls out the new anti-discrimination policy

APRIL 2016

Live ThereAirbnb launches an updated App and global brand campaign inspiring people to ldquodonrsquot just go there live there even if just for a nightrdquo

AUGUST 2016

SamaraJoe launches the internal design studio Samara and introduces a future house prototype in Japan

MARCH 2015

Rio OlympicsAirbnb becomes the official alternative accommodation partner for the 2016 Rio Olympics

MAY 25 2015

Ambassador CheskyThe White House appoints Brian as Presidential Ambassador for Global Entrepreneurship

APRIL 2015

Hola Airbnb launches in Cuba becoming one of the first US companies to offer accommodations for US travelers since President Obama eased travel restrictions

983299Over

1000 casas particulareshave been added to the

community in Cuba

NOVEMBER 2015

BonjourAirbnb welcomes 6000 hosts at the Airbnb Open in Paris and launches the Community Compact

JUNE 2014

Rio World CupAirbnb hosts more than 100000 guests in just three weeks during the Rio World Cup generating roughly US$ 30 million in host income

airbnbcombr

JULY 16 2014

Hello BeacuteloAirbnb rebrands and introduces the Beacutelo as a symbol of belonging

JULY 2014

Letrsquos get down to businessThe Business Travel feature launches making it easier to book work trips via Airbnb

987138There are now

640000 hostswith

975000 listingsin

34000 cities

NOVEMBER 2014

Airbnb Open1500 hosts attend the second Airbnb Open in San Francisco where the Million dollar liability insurance program is launched for hosts

SUMMER 2013

New DigsAirbnb moves headquarters to 888 Brannan Street in San Francisco and opens the European Hub in Dublin Ireland

NOVEMBER 2013

Airbnb OpenAirbnb brings together the community for the first ever major host event in San Francisco - Airbnb Open

SPRING 2012

Going GlobalAirbnb opens offices in London Paris Milan Barcelona Copenhagen Moscow Dwelhi and Satildeo Paulo

MAY 2012

Peace of MindAirbnb raises the Host Guarantee coverage from $50000 to $1 million

NOVEMBER 2012

Australia and AsiaSydney and Singapore offices open their doors

NOVEMBER 7 2012

Disaster ReliefHundreds of hosts open their homes to displaced residents in the wake of devastating Hurricane Sandy in New York City for free mdash this is the official launch of the Airbnb Disaster Relief tool

SUMMER 2011

Willkommen in DeutschlandAirbnb begins international expansion and opens an office in Germany

AUGUST 2011

Host GuaranteeAirbnb launches a $50000 Host Guarantee

NOVEMBER 2010

Going MobileAirbnb launches the iPhone app and Instant Book feature

SEPTEMBER 2009

Growing CommunityAirbnb hosts its first international host meetup in Paris France

MARCH 2009

Whatrsquos My NameAirBed amp Breakfast changes its name to Airbnb and expands beyond just rooms to apartments houses and vacation rentals

987921Airbnb now has

2500 listingsand

10000 peopleusing the platform around the world

FALL 2008

Cereal EntrepreneursIn a desperate attempt to keep the company afloat Brian amp Joe come up with the idea for Obama Orsquos and Caprsquon McCainrsquos and sell $30K worth of cereal

Airbnb gets accepted to Silicon Valley startup accelerator program Y Combinator

MARCH 2008

AirBed amp BreakfastAirBed amp Breakfast makes its debut during the 2008 SXSW conference in Austin Two bookings were made one of them by Brian

AUGUST 11 2008

Democratic National ConventionThe AirBed amp Breakfast website launches again for the Democratic National Convention in Denver 80 bookings were made

FALL 2007

First 3 GuestsBrian amp Joe host Kat Amol and Michael in their SF apartment on airbedandbreakfastcom to make rent

2013Airbnb guests

6 million

Cumulative total listings

500000

Cumulative total guests

10 million

Airbnb guests

3 million

Cumulative total listings

300000

Cumulative total guests

4 million+

2011Airbnb guests

800000

Cumulative total listings

120000

Cumulative total guests

~1 million

2015Airbnb guests

40 million

Cumulative total listings

2 million

Cumulative total guests

~70 million

2018

Experiences

4500+

2016Airbnb guests

80 million

Cumulative total listings

3 million

Cumulative total guests

150 million

Experiences by end of year

500

2009Airbnb guests

21000

2010Airbnb guests

140000

Cumulative total guests

160000

Airbnb guests

130 million

Cumulative total listings

4 million

Cumulative total guests

260 million

Experiences by end of year

3500+

2017Airbnb guests

16 million

Cumulative total listings

1 million

Cumulative total guests

26 million+

2014 2012

987909 988161 991234At launch there are

500 experiencesin

12 citiesworldwide

988937Airbnb now lists homes in over

100 countriesand more than

1700 cities

A decade later people have checked into an Airbnb nearly 300 million times