AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story...

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AIRASIA, UPS & DOWNS - A LONG TERM STORY AIREEN OMAR CEO, AIRASIA BERHAD 1

Transcript of AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story...

Page 1: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

AIRASIA,

UPS & DOWNS

- A LONG TERM STORY

AIREEN OMAR

CEO, AIRASIA BERHAD1

Page 2: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

0.03 1 2 57

1215

1924

2832

37

4650

2 3 7 17 2742

6578 84

101 108127

169196

-50

0

50

100

150

200

10.00

20.00

30.00

40.00

50.00

60.00

70.00

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Passengers Flown (in mil) No. of Aircraft

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AIRASIA’S GROWTH STORY

- From Malaysia to Asean to Asia

Malaysia AirAsia

ThaiAirAsia

IndonesiaAirAsia

Philippines’ AirAsia

AirAsiaIndia

AirAsiaX

All figures refer to MAA, TAA, IAA, PAA, AAI and AirAsia X

*YTD Sep 2015 for MAA, TAA, IAA, PAA, AAI and AAX

CAGR: 74% CAGR: 41%

Page 3: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

FROM ASEAN TO ASIA

- Associate Structure

AirAsia INDIA (Associate Co - 49% owned)

• Population base: 1.2b• Years in Operation : 1

MALAYSIA AirAsia• Population base: 29m• Years in Operation: 14• Listed on Bursa Malaysia (AirAsia Bhd)

THAI AirAsia (Associate Co - 45% owned)• Population base: 67m• Years in Operation: 12• Listed on SET under Asia Aviation PCL

INDONESIA AirAsia (Associate Co - 49% owned)• Population base: 247m• Years in Operation : 11

PHILIPPINES’ AirAsia (Associate Co - 40% owned)• Population base: 97m• Years in Operation : 3

AirAsia JAPAN (Associate Co - 49% owned)• Population base: 127m• Years in Operation : To start in 2016

AirAsia X (Investment - 13% owned)• AAX (Malaysia), TAAX (Thailand), IAAX (Indonesia)• Years in Operation : 8• Listed on Bursa Malaysia (AirAsia X Bhd)

Langkawi

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Page 4: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

across

117

24323 countries

routes85 are

unique

+3 lease to PIA5

5

5

3

79

45

20

14

2 6

AirAsia Japan 11

21

20

5

2

173

27

+5 A320 under IAAX

EXTENSIVE

NETWORK

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10 25 24 35 46 56

225200

7694 105

140

5 7 7 9 13 14 14 17 18 1929 32

40 45 46 50

83 84

101

Tige

rair

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Ara

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LARGEST LCC IN ASIA

5

Passengers Carried in 2014*

(in millions)

*MAA, TAA, IAA, PAA, AAI & AAX (42.6 million excluding AirAsia X)

**MAA, TAA, IAA, PAA, AAI & AAX (174 aircraft excluding AirAsia X)

Source: Airlines’ Financials and CAPAMAA = 79 (+3 lease to PIA) ; TAA = 45 ; IAA = 25 ; PAA = 14 ; AAI = 6 ; AAJ = 1 ; AAX = 27

LARGEST & YOUNGEST JET FLEET IN ASIA

50million

25% =

ATRs

Page 6: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

36 1,042

2,095 4,872

7,227

11,952 15,342

18,859

23,895

27,603

32,388 36,973

45,776

49,811

2015GMT

Research published

report

2014Indonesia AirAsia

Flight 8501 incident

2013Typhoon

Haiyan hits the Philippines

2011Widespread

floods in Thailand

2008Record high oil price of USD145

per/bbl

2006Military takes over Thailand

2004Indian Ocean

Tsunami

2003Iraq War and

SARS outbreak

2002Terrorist

bombings in Bali, Indonesia

2001Inherits RM40

mil of liabilities

2005Bombings

in Bali, Indonesia

2008Global

Financial Crisis

2011Jet price

reached a high of USD 141

/bbl

2014Kidnapping incident in

Sabah

2014MH370 & MH17

incidents affecting travel demand

2015USDMYR

reached a high of

RM4.45/$ on 29 Sep

2015

2001Tune Air acquires

AirAsia and converts to an LCC

2004Thai & Indonesia

AirAsia begin operations

2004AirAsia successfully

listed on Bursa Malaysia

2005AirAsia receives first Airbus A320

aircraft

2007Launch of long-haul

unit AirAsia X

2012AirAsia

Philippines established

2015AirAsia flew its 300 millionth passenger

AirAsia Group Passengers Flown (Annual) ‘000

KEY CHALLENGES

KEY ACHIEVEMENTS

2011AirAsia ordered 200 A320neo (Airbus’s biggest narrow body

aircraft customer)

2012AirAsia ordered

100 more A320neo (64) and A320ceo

2014AirAsia India

begins operations

2015AirAsia Japan received AOC

2015Voted world’s best low-

cost airline for 7th

consecutive year

AIRASIA’S RESILIENT BUSINESS MODEL

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Page 7: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

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HOW DO

WE DO IT?

Page 8: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

Single Class One Class ConfigurationSame specification on all aircraft

Point to Point Point to point routes

Single Aircraft Type

All Airbus A320 (AirAsia) All Airbus A330 (AirAsia X)Single pool of professionals training, spare parts inventory, tools

Modern & EfficientFleet with GoodMaintenance

Young fleet with average age of 5 yrsSharklets (4% more fuel efficient) A320neo (16%)Long term engine programme with GE

OperationalExcellence

25 minutes turnaround time (AirAsia)40 minutes turnaround time (AirAsia X)

Interest Rate

Low interest rate on all aircraft financing

People No UnionsHigh productivity and deep management

High Aircraft Utilisation

12.5 hours a day (AirAsia)16.3 hours a day (AirAsia X)

Low Distribution Cost 73% sales via internet

Favorable terms Discount on aircraft and engine purchaseTax incentives on purchase of aircraft

Economies of scale Cost Savings among AOC when operating same destination

Simplified Model No dedicated cargo fleet, catering, MRO, etc.

A PROVEN LEAN BUSINESS MODEL

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Page 9: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

DISCIPLINED COST STRUCTURE

9

4.0

2

5.0

0

4.9

8

3.9

7

4.3

8

4.5

8

4.6

7

4.7

4

4.8

0

4.8

7

5.0

0

5.0

5

5.1

4

5.2

0

5.2

1

5.2

2

5.2

6

5.4

4

5.6

9

6.6

8

6.7

3

7.1

4

7.3

2

7.6

2

7.7

7

8.2

6

8.6

5

8.8

8

9.2

3

9.5

4

9.6

8

9.9

8

10

.07

11

.86

12

.91

13

.59

2.0

3

2.7

5

2.7

7

2.1

4

2.6

4

2.8

2

2.9

3

2.6

8

2.5

9

3.1

0

2.7

5 4

.95

3.2

0

3.3

5

3.3

9 4.9

1

2.7

1

3.5

1

3.7

3

3.7

6

3.8

1

4.9

0

4.6

8

5.1

7

5.2

6

4.7

6

5.5

4

6.2

9

6.2

8

6.6

7

7.2

2

5.7

3

6.9

4 8

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9.6

8

10

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A

CASK CASK (ex-fuel)

Jan-Dec 2014 CASK & CASK Ex-Fuel(US cents)

Source: JP Morgan

LCCs have the lowest unit costs. Target market is price sensitive.

Low cost is the only way to maintain margins.

FSC’s nature of business and target

market typically result to high cost

Page 10: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

Over

168 milaverage views per month

Over

10 milaverage unique visitorsper month

73% salesfrom airasia.com

Hits from over

240different countries

8.0

3.1

179

1.4

STRONG ONLINE PRESENCE &

LOW DISTRIBUTION COST

Annual conversionrate of

4.2%

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In-flight WIFI

BIGloyalty programme

AirAsiaMobile

app

e-boarding pass

HomeBaggageTag

SelfBag-Drop

CONSTANTLY INNOVATING

2002

Fully ticketless system

2003

World’s first airline SMS booking system

2005

World’s first airline to offer a comprehensive booking system for phones and wireless devices

2010

News Skies, state-of-the-art booking system

2013

Malaysia’s first baggage self-tagging service

2014

First airline in Malaysia to provide Wi-Fi onboard aircraft

2015

E-boarding pass

Self bag drop and Home bag tag

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Page 12: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

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Malaysia

> International 50% (#1)

> Domestic 47% (#1)

Thailand

> International 16% (#2)

> Domestic 30% (#1)

Indonesia

> International 25% (#1)

> Domestic 4%

Philippines

> International 4%

> Domestic 9% India

> International 3%

> Domestic 1%

DIVERSIFIED MARKET

*12 months data from PaxIS for period between Jun-14 and May-15 (by passengers flown). Market share covers airlines flying from respective countries to Asia and Australia markets only.

MARKET SHARE

Page 13: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

No UnionsEqual Opportunity

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Page 14: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

WE INVEST IN OUR PEOPLE,

OUR GREATEST ASSETS!

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2016 – A VERY GOOD START!

Fuel price reached 12 year low in January 2016

• Good for airlines

• Fuel is 42% of AirAsia’s cost

Rational market leads to improvement in fares

Chinese demand has recovered for Malaysia & Thailand

• +21% YoY since May 2015 onwards for Malaysia

Weak regional currencies = Consumers trading down

• Travel within the region instead of US & Europe

Strong load trends for the whole Group (above 80%)

LOAD

75%

83%

70%77% 79%80% 80%

73%80%

83%82%81% 75%

84%

76%

91%82% 81% 83% 83%82%

81% 80% 82% 81%

1Q15 A 2Q15 A 3Q15 A 4Q15 F 1Q16F

Page 16: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

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AIRASIA – A LONG TERM STORY

Growing LCC Market Share in Asia

29%32%

37%41% 43% 45% 47%

54% 57% 56%

9% 11% 14% 16% 18% 21% 21% 24% 26% 25%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 (Dec)ASEAN Asia Pacific

Page 17: AIRASIA, UPS & DOWNS - A LONG TERM STORY · PDF fileairasia, ups & downs - a long term story aireen omar ceo, airasia berhad 1

THANK YOU

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