IN FLIGHT ADVERTISING – AIR ARABIA

ABOUT ON BOARD ADVERTISING• Full-color graphics allow advertisers to brand aircraft interiors and reach

customers in a distraction-free environment.

• Average dwell time of 2.5 hours with each brand and message inside the aircraft.

• Studies prove 66-94% of passengers are able to recall the brand after the flight.

• 25% increase in intent to purchase or to take part in a program or service from all passengers who view onboard advertising.

• Ability to incorporate product sampling and/or educational pieces ondesignated flights.

ABOUT AIR ARABIAAir Arabia is the Middle East and North Africa’s first and largest low cost carrier, flying to over 73 destinations in over 32 countries across the Middle East, Asia, North Africa, and Europe.

Air Arabia focuses on offering comfort, reliable and value for money air travel,while providing some of the highest standards for safety in the industry.

Air Arabia operates from three main bases in Sharjah, United Arab Emirates,Casablanca, Morocco, and Alexandria, Egypt.

With a fleet of 29 Airbus 320 aircraft, Air Arabia carried more than 4.7 Millionpassengers in 2011, and is projected to carry more than 400,000 passengerseach month during 2012.

Air Arabia was named the Middle East low cost airline in 2010 by World TravelAwards and Best Managed Company in the Middle East 2010 by Euro Money

AIR ARABIA DESTINATIONS

AIR ARABIA DESTINATIONS

SEATBACK ADVERTISING – TRAY TABLES

Seatback Graphics allow for key messages to be placed on the back of each seat visible to all passengers throughout each flight. This ensures each passenger sees your message for at least 40 minutes, and at all times if the tray table is not being used.

Each aircraft has an average of 145 seats. Advertisers can purchase 100% of all Seatback Advertising or every other seat - 50% of all Seatback Advertising. Both options provide each advertiser with 100% passenger view of their brand and message, which is visible throughout the average 2.5 hour flight.

SEATBACK ADVERTISING – TRAY TABLES – MEDIA RATES

Seatback Advertising Media Rates – 100 % of All Seatbacks Number of Aircraft Rate per Aircraft – 100% of All Seatbacks Per

Month (USD)1 to 10 $ 9450

11 to 20 $ 850021 to 29 $7600

Seatback Advertising Media Rates – 50 % of All Seatbacks Number of Aircraft Rate per Aircraft – 50% of All Seatbacks Per

Month (USD)1 to 10 $ 5700

11 to 20 $ 510021 to 29 $4600

SEATBACK ADVERTISING – TRAY TABLES – PRODUCTION RATES

Production Fees: Production fees are one-time fees paid by the advertiser to produce the graphics. The chart below shows the costs per aircraft for production based on use of 100% or 50% of all seats.

Production – Per Aircraft Seatback Advertising

Percentage of seats # of Seats Per Aircraft

Production Per Seat

Production Per Aircraft

100% of All Seats 145 $ 6.86 $ 994.7050% of All Seats 72 $ 6.86 $ 493.92

IN FLIGHT ENTERTAINMENT SYSTEM

IN FLIGHT ENTERTAINMENT SYSTEM

Over Head In Flight Entertainment Advertising

Entire Fleet Monthly Rate (USD)

29 Aircrafts $ 22,500

Utilizing the in flight entertainment system provides a unique opportunity to highlight your band during key moments during the passenger’s experienceonboard the aircraft. In flight commercials can be up to 60 seconds with sound and played to all passengers on all flights after take-off and before the in flight entertainment begins.

3- Ticket Prime Advertising Ads E-mail booking confirmation replaces

traditional paper flight ticket and it is sent to passengers right after reservation payment.

Around 260,000 are issued/emailed a Month Perfect medium to insert corporate logo or brief message or eventually a teaser

Price: 0.4 Dh per booking or 104,000 Dh/Month

PROGRAM ENHACEMENTSAvailable Program Enhancements

•Product samples or information cards can be distributed onboard during designated flights landing into Sharjah from specific departure countries reaching each advertiser’s targeted audience.

•Public address announcements by flight attendants can be made during designated flights into Sharjah from specific departure countries reaching each advertiser’s targeted audience.

Terms and Additional DiscountsMinimum campaign length is three (3) months.Additional discounts available for campaigns utilizing entire fleet.Production fees are due prior to installation.

Dubai- United Arab EmiratesIhab MouradDMC, Building 8, Office 307                                P.O. Box: 502111T: +971 4 390 3270 M: +971 56 6256022M: +971 55 2700053 F : +9714 390 8213E : ihab@mediapolisme.com W: www.mediapolisme.com

Kingdom of Saudi ArabiaShady RabahCountry Manager-KSANayzak MediaOffice # 13, Minara BuildingTahliah Street, Jeddah, KSAT: +966 2 2632302F: + 966 2 2632303M:+966 50 2109377E : shady@mediapolisme.comW: www.mediapolisme.com

Dubai – United Arab EmiratesWassim SiaghaBusiness Development ManagerDMC, Building 8, Office 307P.O. Box: 502111T: +971 4 3903270M: +971 52 8397845F: +971 4 3908213E: wassim@mediapolisme.com W: www.mediapolisme.com

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