Aip foundation activity report 2015

ACTIVITY REPORTAIP FOUNDATION

2015

5/5/2016 Asia Injury Prevention Foundation Newsletter Archive - Global Jan&Feb 2015 Copy

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ASIA INJURY PREVENTION FOUNDATION

January & February 2015 Newsletter

Dear Friends and Supporters,

I’m happy to share with you our first newsletter of 2015.

In January, we learned of a staggering new estimate from an article in The Lancet that projects lives lost in2030 by the leading risk factors in 2010. A projected 1.7 million people will die from road traffic crashes in2030, compared to the current figure of 1.24. The time is now for countries to put an end to preventable roadcrashes.

At the start of the year in Vietnam, the National Traffic Safety Committee launched the National Child HelmetAction Plan. The Action Plan aims to reach 80% child helmet-wearing rates by 2016 and is a powerful step forVietnam towards improved motorcycle passenger safety.

In Cambodia, the Road Traffic Law—in which all passengers are required to wear helmets—was approved andsigned by the King on January 9, 2015. AIP Foundation looks forward to supporting the enforcement of thislaw.

With the strong coalition of road safety stakeholders in support of this progress, I am hopeful we will reachimproved helmet use rates and fewer deaths on the roads in 2015.

Please see below to read more about our latest activities.

Kind regards,

Mirjam Sidik Chief Executive Officer AIP Foundation

Table of Contents

Global

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Ho Chi Minh City ranks as one of the leastsafe cities

Foreign Policy discusses the motorcyclehelmet situation in Cambodia with AIP

Foundation

AIP Foundation presents at 15th DelhiSustainable Development Summit

Helmets for Kids review workshop highlights2014 results and plans for 2015

Visit to helmet manufacturer helps roadsafety stakeholdersbetter understand helmet

standards

Countdown begins to a nationwidecompliance with child helmet use regulation

and zero tolerance for violators

First Safe School Zone Working CommitteeMeeting convenes

AIP Foundation President is awardedCertificate of Merit by the Da Nang People’s

Committee

Traffic Safety Day festival and Abbottdelegation make helmet education exciting

King signs off on new traffic law, saysgovernment

Traffic Police begin drafting nationwidehelmet enforcement action plan

Early observations show significant increasein helmet use at “Head Safe. Helmet On.”

project schools

Vietnam

Cambodia



UYFC and AIP Foundation partner toincrease helmet use among young

motorcycle passengers

AIP Foundation President meets withMinister of Information in Cambodia

Extracurricular activities and workshop shareroad safety message with 600 students and

staff

Kevin Watkins discusses Thailand's roadsafety after his recent visit

612 students receive helmets in SamutPrakarn for Children’s Day

Helmets for Kids schools selected as roadsafety model schools

Extracurricular activities encourage childhelmet use in Udon Thani

Road safety questionaire gauges students’knowledge at Walk Wise project schools

Thailand

China

Uganda



Mind your safety on that boda ride

HCMC was ranked #48 out of 50 cities in The Economist IntelligenceUnit “Safe Cities” paper

AIP Foundation’s Cambodia Country Director Mr. Pagna Kimdiscussing the helmet wearing situation in Cambodia with Foreign

Policy Magazine

Employment Opportunities Want to join AIP Foundation’s team? View opportunities here.

Global

Ho Chi Minh City ranks as one of the least safe cities January 2015

The Economist Intelligence Unit has released a paperranking the safest cities in the world. In their “SafeCities Index 2015 White Paper,” 50 cities are rankedon more than 40 metrics within four main categories:digital security, health security, infrastructure safetyand personal safety. Ho Chi Minh City, Vietnamranked 3rd from the last overall, coming in at #48. Inthe category of "infrastructure safety" (the quality ofroads, number of disaster-related deaths, etc.), HoChi Minh City finished last.

Access the report at http://safecities.economist.com/

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Foreign Policy discusses the motorcycle helmet situation in Cambodia with AIP Foundation 2 February, 2015—Cambodia

Foreign Policy, a prominent and leading internationalsource for global news, has featured an article titled,“Death Rides a Moto”. The article is written tocoincide with the new traffic laws in Cambodia butalso elaborates on the growth of motorcycles acrossAsia, fatalities in Thailand, and sub-standard helmetuse in Vietnam.

The article features a video with AIP Foundation’sCambodia Country Director, Mr. Pagna Kim, whodiscusses current motorcycle issues in Cambodiaand AIP Foundation’s programs. AIP Foundation is

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His Excellency Ban Ki-Moon, Secretary-General, United Nationsaddressing (via video) attendees at the 15th Delhi Sustainable

Development Summit

Attendees at the Dong Nai Review Workshop discussJohnson & Johnson supported Helmets for Kids program

results and implementation into 2015

implementing “Head Safe. Helmet On.” to addresshelmet safety in Cambodia through behavior-change campaigns, school-based helmet safety programs, andadvocacy for legislation enforcing helmet use.

Watch the video here. Read the article here: “Death Rides a Moto.”

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AIP Foundation presents at 15th Delhi Sustainable Development Summit 7 February, 2015—New Delhi, India

AIP Foundation’s Development Director Mr. ColinDelmore had the opportunity to present AIPFoundation’s work at the 15th Delhi SustainableDevelopment Summit under the thematic track “Safeand Clean Transport for Sustainable Cities.” Thesession focused the contemporary discussion of‘SMART’ cities on ‘safety.’ The panelists alsostressed that transport should include a holisticapproach integrating urban planning, policymeasures, and urban sustainability.

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Vietnam

Helmets for Kids review workshop highlights 2014 results and plans for 2015 January, 2015—Ha Tinh, Quang Binh, and Dong Nai Provinces

Three large review workshops took place to discuss theJohnson & Johnson supported Helmets for Kids program.Attendees reviewed 2014 program results, lessons learnedover the past three years, and plans for 2015. In total, 246local representatives from the Traffic Safety Committee,Department of Education and Training, and Traffic Policewere present with parents and teachers. Eleven schoolsreceived awards for successful program implementationand for having the highest helmet wearing rates.

AIP Foundation saw significant stakeholder engagementand ownership of the Helmets for Kids program across theprovinces and is encouraged by the strong support for thecontinuation of Helmets for Kids.

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Policymakers and journalists visit Long Huei helmet manufacturer tounderstand the entire helmet production process

A press conference was held to launch the National Child HelmetAction Plan, attended by Ambassadors, government representatives,

partners, and additional road safety VIPs

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Visit to helmet manufacturer helps road safety stakeholders better understand helmet standards 7-9 January, 2015—Binh Duong Province

AIP Foundation organized a capacity trainingworkshop supported by the Global Road SafetyPartnership (GRSP), with financial assistance fromthe Bloomberg Philanthropies, for 44 policymakersand journalists from Binh Duong, Long An, and TayNinh Provinces. The capacity trainings providedattendees with detailed knowledge on Vietnam’s childhelmet situation, legislation, and implementation.During the training, participants visited Long Hueihelmet manufacturer to better understand standardhelmets by observing the entire process of producingquality helmets: from the testing laboratory to helmetassembly lines to the final product packaging. Allparticipants agreed that the program provided themwith useful information and is a way to strengthen the bond between NGOs, local government, and relevanttraffic safety stakeholders.

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Countdown begins to a nationwide compliance with child helmet use regulation and zero tolerance forviolators 13 January, 2015—Hanoi

The National Traffic Safety Committee (NTSC),Vietnam’s governmental authority on road safety, haslaunched a National Child Helmet Action Plan topromote child helmet use across the country.

The National Child Helmet Action Plan is coordinatedby the NTSC and its department members, and issupported by many organizations, including AIPFoundation.

The Action Plan seeks to raise public awareness andcreate a transformational shift in the attitude towardschild helmet use and regulation using the keymessage “Love your child, provide a helmet.” Mainactivities include public awareness-raising and massmedia communications on child helmet use, school-based education, and increased police enforcement on a national scale to crack down on violations of the childhelmet regulation.

Read more here.

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The first Working Committee meeting was held in January to discussthe Safe School Zone project

AIP Foundation President Mr. Greig Craft receives the Certificate ofMerit by the Da Nang People’s Committee

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First Safe School Zone Working Committee Meeting convenes 28 January, 2015—Ho Chi Minh City

As a part of the long-term Safe Kids Walk This Wayprogram in Vietnam, Deputy Director of the StandingCommittee of HCMC Traffic Safety Committee, ViceChairman of District People’s Committee, and otherofficials attended the first Safe School Zone WorkingCommittee Meeting in January. The Safe SchoolZone project educates nearly 1,300 students onpedestrian safety, makes infrastructural modificationsto school zones, and collects and analyzes hospitalinjury data in order to improve the pedestrian situationfor children. The project advocates for the SafeSchool Zone model to be implemented in schoolsacross Vietnam.

At the meeting, the results of school surveysconducted in July 2014 were presented and threeschools were chosen for Safe School Zone implementation. Attendees successfully advocated for asphaltspread in front of one of the surveyed schools, which were completed before the Lunar New year to helpstudents travel safely.

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AIP Foundation President is awarded Certificate of Merit by the Da Nang People’s Committee 6 February, 2015—Da Nang

AIP Foundation President Mr. Greig Craft has beenawarded with the Certificate of Merit by the Da NangPeople’s Committee. The award is in recognition ofMr. Craft’s “active contributions to the socio-economic development of Da Nang and enhancingthe friendship and cooperation between Da Nang andforeign partners in 2014.” On February 6, 2014, aceremony was held in Da Nang to award individualsand organizations with Certificates of Merit.

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Traffic Safety Day festival and Abbott delegation make helmet education exciting



Mr. Joseph McKillips, Sr. Manager, Commercial Program Support,Global Environment, Health, and Safety for Abbott plays road safety

games with students

The new law requires all riders—including passengers and children—to wear helmets on motorcycles

10 February, 2015—Ho Chi Minh City

A helmet-themed Traffic Safety Day festival was heldat Truong Dinh Primary School in District 12,educating 867 students on road safety through avariety of interactive festivities. As part of AIPFoundation’s Helmets for Families program, theevent included road safety activities that reinforcereinforce previous interventions. This is the secondyear that Helmets for Families, supported by Abbott,is enforcing quality helmet use among students andtheir parents.

The festivities were attended by a delegation fromAbbott Headquarters, including Mr. Bert Mohrdieck,Manager, Global Commercial EHS, GlobalEngineering Services, Abbott CommercialOperations; Mr. Joseph McKillips, Sr. Manager,Commercial Program Support, Global Environment, Health, and Safety, Abbott; and Mr. Mike P. Ha, EHSManager, Global Commercial Fleet Safety & Global Ergonomics, Abbott Vascular. Students thoroughly enjoyedplaying and competing in road safety activities with these special Abbott visitors.

View more photos here. Read the full press release here.

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Cambodia

King signs off on new traffic law, says government 9 January, 2015—Phnom Penh

Cambodia's King Norodom Sihamoni has signed offon a more robust traffic law, completing the final stepfor legislation that could hit the streets as early asnext month, according to the government’s NationalRoad Safety Committee (NRSC). The bill sailedthrough the National Assembly in a few days ofdebate in December and passed the Senate justbefore the New Year.

Among other changes included in the law,passengers who are older than 3 years and riding ona motorbike will now have to wear a helmet.

Source: Phnom Penh Post

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H.E Lieutenant General Him Yan, Deputy CommissionerGeneral of the National Police, attended the national

action plan workshop

Students wear their new helmets at a handover ceremony

Traffic Police begin drafting nationwide helmet enforcement action plan 29 January, 2015—Phnom Penh

To support the implementation of the new Road Traffic Law,which was officially enacted on January 29, traffic policeattended a workshop in Phnom Penh to develop a nationwideaction plan for the enforcement of the passenger helmet law.

In December, two senior traffic policeman visited Ho Chi MinhCity, Vietnam and Singapore in order to hear experiences andlessons learned from traffic police on the subject ofpassenger helmet use enforcement. Traffic police whoparticipated in the study tour, organized by AIP Foundation,shared their experiences at the workshop along with policefrom national and provincial levels to discuss how these bestpractices can be developed into an action plan applied acrossCambodia.

Read more here.

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Early observations show significant increase in helmet use at “ Head Safe. Helmet On.” project schools 30 January, 2014—Phnom Penh, Kandal, and Kampong Speu Provinces

In January 2015, AIP Foundation conducted the firstpost-intervention helmet observations at the 18schools targeted by the “Head Safe. Helmet On.”project, supported by USAID-DIV and others, as wellas six control schools.

The observation took place at each schoolapproximately two weeks after the ceremony or eventwhere students and teachers received their helmets.Across the 18 target schools, average studenthelmet use rates increased from 0.4% in the pre-intervention observation to 89% in the first post-intervention observation. However, student helmetuse rates at the six control schools remained lowfrom 0.5% to 2%.

The second post-intervention helmet observation will be conducted 10-12 weeks after the ceremony or event ateach school.

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UYFC and AIP Foundation partner to increase helmet use among young motorcycle passengers 10 February, 2015—Phnom Penh





UYFC and AIP Foundation representatives sign a Memorandum ofUnderstanding.

AIP Foundation President Mr. Greig Craft with His Excellency KhieuKanharith, Minister of Information in Cambodia

On February 10, the Union of Youth Federations ofCambodia (UYFC) announced their formal workingpartnership with AIP Foundation to reduce fatalitiesand serious head injuries among vulnerablemotorcycle passengers—including children—inCambodia. The announcement was made officialthrough a Memorandum of Understanding betweenthe two parties, taking effect from February 2015 toDecember 2016.

View photos from the MoU signing here. Read the press release here.

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AIP Foundation President meets with Minister of Information in Cambodia 11 February, 2015—Phnom Penh

On February 11, AIP Foundation President Mr. GreigCraft met with His Excellency Khieu Kanharith,Minister of Information in Cambodia. The meetingtook place following a communications campaignstakeholder consultative meeting. H.E. Kanharith willco-organize a workshop for media on road safety andthe new traffic law in the near future with the Ministryof Public Works and Transportation. The Minister ofInformation in Cambodia supports AIP Foundation’sgoal increasing passenger helmet rates in targetedcommunes of Phnom Penh, Kandal, and KampongSpeu to 80% by 2016.

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Extracurricular activities and workshop share road safety message with 600 students and staff 12 & 17 February, 2015—Phnom Penh

AIP Foundation delivered extra-curricular road safetyactivities to approximately 300 students from AknuWat Primary School, supported by Manulife(Cambodia) Plc. The activities focused on theimportance of helmet use and involved a drawingcontest, question and answer games, and pedestrian,bicycle, and motor-vehicle safety lessons. Thestudents were enthusiastic about learning life-savingskills and were committed to sharing these roadsafety lessons with family and peers.





Students from Aknu Wat Primary School practice safe bicycle skillswhile wearing helmets

While in Thailand, Mr. Kevin Watkins spoke at The 7% Projectlaunch. He discussed his visit in a recent article in the Bangkok Post

Furthermore, AIP Foundation coordinated with theAmerican Intercon School (Toul Kork Branch) andarranged a seminar for approximately 300 staff andstudents focusing on the recently approved RoadTraffic Law.

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Thailand

Kevin Watkins discusses Thailand's road safety after his recent visit 12 January, 2015—Bangkok

In November, Kevin Watkins, Executive Director ofthe Overseas Development Institute, attended The7% Project campaign launch while on a fact-findingvisit to Thailand. While there, AIP Foundationarranged for Mr. Watkins and Road SafetyAmbassador Michelle Yeoh to meet with a fatherwhose 13-year old son was killed in a motorcyclecrash without a helmet.

Mr. Watkins wrote an article in the Bangkok Postabout his visit, discussing this meeting, thecampaign, the road safety situation in Thailand, andhis thoughts on child helmet use.

Read his article: "Slap on a helmet, keep your childsafe on the road."

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612 students receive helmets in Samut Prakarn for Children’s Day 14 January, 2015—Samut Prakarn Province

Students from Intarumphun-Anusorn School received 612high-quality helmets in association with Thailand’s NationalChildren’s Day. The helmet donations, organized underHelmets for Kids and with support from DENSOInternational Asia Co., LTD (DENSO) and the Road Safety




Representatives from DENSO, FIA Foundation, AIPFoundation, Bangmuang Sub District, Samut-Prakarn LandTransportation, and the Department of Disaster Prevention

and Mitigation place helmets on students

Last year, Udon Thani schools participated in many road safetyefforts. Pictured, a Road Safety Day parade to promote helmet use

Students race to match puzzles depicting proper helmetuse

Fund, were provided to promote helmet use and road safetyawareness.

Prior to helmet donation, helmet use rates for studentstraveling by motorcycle or bicycle were observed to be 0%.These rates have increased to 54% after only two weeks ofprogram intervention.

Read more here.

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Helmets for Kids schools selected as road safety model schools 15 January, 2015—Udon Thani Province

Two of AIP Foundation’s Helmets for Kids schools inUdon Thani, Nong Samrong Wittaya and BanNakwang Wittaya, have been selected as modelschools by the Province of Udon Thani based ontheir efforts and success in implementing school roadsafety programs.

A ceremony was held to hand over a certificate toeach of the two schools on January 15, 2015.

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Extracurricular activities encourage child helmet use in Udon Thani 20-22 January, 2015—Udon Thani Province

Three Helmets for Kids schools (Chomchonnakwang,Chomchonmoomon, and Nong Samrong Wittaya) supportedby Vespiario (Thailand) Co., Ltd. participated in extracurricularactivities in January. These activities reinforce helmet useafter a helmet donation that was previously been during theschool year. In total, 619 students played games on trafficlaws, traffic signs, and steps for wearing helmets properly.

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During the 2013-2014 school year, 24,947 students participated inthe Walk Wise project

China

Road safety questionaire gauges students’ knowledge at Walk Wise project schools January - February, 2015 - Kai County

In January, AIP Foundation visited 37 Walk Wiseproject schools to test students’ learning andunderstanding of road safety. Along with road safetyknowledge, the questionnaire asked about the roadsafety environment around schools, students’ roadsafety behavior, and their main means oftransportation.

By the end of February, 2015, AIP Foundation hadreceived around 30 finished forms. This informationis important in order to work to improve road safetyaround schools.

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Uganda

Mind your safety on that boda ride 5 January, 2015—Kampala

It costs 8 million Ugandan Shillings (USD $2,747) on average to treat just one severely injured motorcyclist atMulago Hospital, according to a new study by the Uganda Christian University in partnership with MakerereSchool of Economics.

To manage these cases, Mulago Hospital directs 62.5% of its surgery budget to treating victims of bodacrashes, says Barbara Mwanje, Regional Manager of AIP Foundation in Africa, which operates under theGlobal Helmet Vaccine Initiative (GHVI).

Source: Daily Monitor.

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Photo of the month AIP Foundation included in the 2015Secretary-General Report issued worldwide

#SaveKidsLives reaches 1 million signatures!

s

Global Newsletter November 2015


This month, AIP Foundation took part in the 2nd Global High Level Conference on Road Safety in Brasilia,which brought together over 2,200 delegates from more than 110 countries to exchange information andexperiences on best practices in road safety, to review progress in implementation of the Global Plan for theDecade of Action for Road Safety, and to contribute to the “Brasilia Declaration on Road Safety” which offersrenewed impetus and concrete directions for governments as they strive to achieve the targets outlined in the2030 Agenda for Sustainable Development. Participating in the Conference was a humbling and invigoratingexperience and allowed the road safety community to refocus energy to achieving the goals set forth by theDecade of Action. We also presented at the Conference of ASEAN Road Safety 2015 in Kuala Lumpur andwon a best paper award at the conference, a true honor for AIP Foundation.

Additionally, helmet donations in Vietnam marked the occasion of Teacher’s Day, Cambodia is gearing up tobegin supporting enforcement of the passenger helmet law, and projects in Thailand have revealed positiveevaluation results.

Finally, we observed World Day of Remembrance for Traffic Victims on November 15th. Our hearts are heavyas we remember those lost, but we are inspired and driven to continue our work towards safer roads worldwide.

Please see below to read more on AIP Foundation’s activities and achievements throughout the month.

Kind regards,

Mirjam Sidik CEO, AIP Foundation

Table of Contents

Global

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by the UN General Assembly ConferenceServices

Related News: UN Secretary General Ban Ki-Moon joins launch of new road safety High

Level Panel

AIP Foundation participates in the 2ndGlobal High Level Conference on Road

Safety

AIP Foundation presents at the Conferenceof ASEAN Road Safety 2015 (CARS2015)

UPS hosts “I Love Helmets” Family Dayevent to raise awareness about road safety

AIG celebrates Teacher’s Day by donating820 quality helmets to students and

teachers

Opinion Piece: Vietnam’s jam-packed streetsare about to get worse

Stakeholders from across Phnom Penhdiscuss passenger helmet enforcement

Manulife holds road safety and helmet usetraining for teachers at Sothearos Primary

School

Opinion Piece: Quick To Criticize, DriversForget They Have a Role in Snarled Traffic

Vietnam

Cambodia

Thailand



Street Wise, Chevron sponsored project,midterm review yields positive results

Legal Development Program holds roadsafety advocacy workshop

AIP Foundation Thailand Chairpersoninterviewed by Voice TV

Related News: Thai university students raiseroad safety awareness with harrowing video

compilation

Primary school invites AIP Foundation togive students a road safety lesson

150 motorcycle drivers are surveyed abouthelmet use habits

57 Walk Wise project schools have beguntheir road safety classes

U.S. graduate students pose in front of a project

China


Global

Photo of the month

In Cambodia, a group of U.S. graduate students visited the AIPFoundation office and a project school in Phnom Penh on a studytour. The students supported the ‘Child Declaration for RoadSafety’ by signing for the #SaveKidsLives campaign.

Have a relevant road safety photo? Tag AIP Foundation onFacebook, Twitter, or on Instagram (@makingroadssafe) for achance to have your photo featured here!

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school and support the #SaveKidsLives campaign

Secretary-General Ban Ki-Moon presents the reportwhich describes the activities and achievements by

the road safety community Credit: www.who.int

The #SaveKidsLives campaign calls upon worldleaders to take action on road safety

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AIP Foundation included in the 2015 Secretary-General Report issued worldwide by the UN GeneralAssembly Conference Services 1 November, 2015

The 2015 Secretary-General Report has been issued worldwideby the UN General Assembly Conference Services. The report,prepared by the World Health Organization, in cooperation withthe United Nations regional commissions and other partners ofthe United Nations Road Safety Collaboration, provides anupdated description of activities and achievements by the globalroad safety community in pursuance of the objectives of theDecade of Action for Road Safety (2011-2020) since the previousreport. It also contains recommendations to the Assembly forachieving the goals of the Decade.

AIP Foundation and our work are featured at Pillar 4, Safer RoadUsers, Article 44 Page 12. You can read the report here.

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#SaveKidsLives reaches 1 mill ion signatures! 11 November, 2015

This month, #SaveKidsLives achieved their recent target ofgathering 1,000,000 signatures for their Child Declaration on RoadSafety.

The campaign started earlier this year with a modest goal of100,000 signatures. This was quickly exceeded as thecampaign’s reach grew wider and wider. Now, 1 million peoplehave signed the declaration to demand action on road safety forchildren.

We would like to thank our contributors who have taken part inthe #SaveKidsLives campaign!

At the 2nd Global High Level Conference on Road Safety in Brasilia, children handed over the 1 millionsignatures to our world leaders. Together, we will call upon them to commit to road safety, so that life savingmeasures can be put in place on the roads around the world.

Read more about this significant milestone on the official #SaveKidsLives website here.

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Ban Ki-Moon and FIA President Jean Todt attend theHigh Level Panel launch

Credit: www.fiafoundation.org

Mirjam Sidik, CEO and Pagna Kim, Cambodia CountryDirector with the Cambodian delegation

Related News: UN Secretary General Ban Ki-Moon joins launch of new road safety High Level Panel 12 November, 2015 – New York City, United States

Mr. Ban joined FIA President Jean Todt and members of the HighLevel Panel at the launch event at United Nations headquarters inNew York. The initiative brings together senior figures frombusiness, financial institutions, and public administrations,supported by a body of celebrity ambassadors. The panel aims toengage both the public and the private sectors to raise fundingand political awareness in response to the road safety crisis, andto mobilize new support for the goals of the Decade of Action andfor the road safety targets included in the SustainableDevelopment Goals. The panel members will explore thepossibility of innovative financing measures, including pushing forthe creation of a UN Road Safety Fund, which will finance roadsafety programs.

At the meeting Ban Ki-Moon called for greater efforts to reduce global road traffic casualties, and said he hopedthat the Brasilia High Level Conference would achieve significant results and momentum. He urged support forthe Decade of Action Global Plan, and supported calls for a new UN Fund for Road Safety.

Read the full article to see who the High Level Panel includes.

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AIP Foundation participates in the 2nd Global High Level Conference on Road Safety 18 – 19 November, 2015 – Brasilia, Brazil

AIP Foundation participated in the 2nd Global High-LevelConference on Road Safety through a resolution entitled“Improving Global Road Safety”. The Conference brought togetherover 2,200 delegates from more than 110 countries, including 70Ministers of Transport, Health, and Interior; senior officials fromUnited Nations agencies; representatives of civil society; andbusiness leaders.

The Conference was an opportunity for Member States toexchange information and experiences on best practices in roadsafety. Delegates reviewed progress in implementation of theGlobal Plan for the Decade of Action for Road Safety 2011-2020and discussed how to achieve its stated goal. It is a unique moment to bring a new impetus to the Decade ofAction at its mid-point – a time to reaffirm commitments and propose new strategies for the next five years, inlight of the scenario that should emerge from discussions on the new Sustainable Development Goals.

Read more about Conference here.

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Vietnam





Nuong Nguyen of AIP Foundation presents at theCARS2015 Conference in Kuala Lumpur, Malaysia

Students play games to learn about the importance ofhelmet use

AIP Foundation presents at the Conference of ASEAN Road Safety 2015 (CARS2015) 5 November, 2015 – Kuala Lumpur, Malaysia

Nuong Nguyen, Vietnam Program Director at AIP Foundation,presented at the Conference of ASEAN Road Safety 2015(CARS2015) this month. Nuong presented on Vietnam's NationalAction Plan to increase helmet use among child motorcyclepassengers. At the Conference, a paper submitted by AIPFoundation staff won the Best Paper Award out of 63 paperssubmitted for the publication “Measuring the Effectiveness ofVietnam’s National Action Plan to Increase Child Helmet Use inThree Major Cities.”

This inaugural conference brought together policymakers,scientists, researchers, practitioners, law enforcers, academics,and a wide range of public and private organizations from the region with an interest in the future of road safety.

Over 250 key players in road safety within the Southeast Asia region as well as in the Asia Pacific regionattended the conference.

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UPS hosts “ I Love Helmets” Family Day event to raise awareness about road safety 7 November, 2015 – Ho Chi Minh City

With support from The UPS Foundation, AIP Foundation held aroad safety event with the theme, “I Love Helmets” at Tan TucPrimary School in Binh Chanh District, Ho Chi Minh City. Theschool is located near Trung Luong Highway, a high-risk trafficarea in Ho Chi Minh City, where students face dangers on theirdaily commute.

The event gathered more than 1,500 students, 200 parents,teachers from primary and junior schools, and representativesfrom The UPS Foundation and Traffic Safety Committee (TSC).Among the participants were representatives from the Ho ChiMinh City TSC and Jeff McLean, Managing Director of UPSVietnam. At the event, students and parents participated in several road safety activities that included painting,a fashion show, interactive games, and a road safety knowledge competition in order to promote child helmetuse.

Read more here and view the event photos here.

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AIG celebrates Teacher’s Day by donating 820 quality helmets to students and teachers 17 November, 2015 – Ho Chi Minh City

In honor of Teacher’s Day, AIP Foundation delivered 820 high-





Tan Hiep students commute daily on dangerousroads, helmets can help them stay protected

Packed streets in Vietnam may get more congestedwith increasingly affordable vehicles

Credit: Reuters

quality helmets to students and teachers at Tan Hiep PrimarySchool. This event, possible thanks to support from AIG, anAmerican multinational insurance company, commemorated the20th anniversary of normalized diplomatic relations between theU.S. and Vietnam. This event is the third helmet handover eventAIG has sponsored for at-risk school children and teachers. Thusfar, AIG has provided 3,036 quality helmets to children andteachers throughout Vietnam.

Students, teachers, and representatives from AIG, the TrafficSafety Committee (TSC), and AIP Foundation attended theevent. Among the attendees were Rena Bitter, U.S. ConsulGeneral in Ho Chi Minh City and Susan E. Loftus, AIG CEO and General Manager at AIG Vietnam.

More information can be found here. To view more photos, click here.

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Opinion Piece: Vietnam’s jam-packed streets are about to get worse 9 November, 2015

The Vietnamese government has announced plans to cutautomobile tariffs, making cars much more affordable in a countrywhere urban traffic is famously anarchic.

Automobile taxes and registration fees currently add up to almosthalf of the retail value of cars in Vietnam, which makes theirownership a luxury. Since major cities in the country do not havea subway or tram system, most citizens take the bus or ride abike.

The streets of Hanoi and Ho Chi Minh are chaotic, with lax trafficcontrol and overcrowded pavements—adding more vehicles mayprove to add traffic congestion. The transport department isplanning to narrow sidewalks to give vehicles more space, potentially increasing pedestrian vulnerability andthreatening their safety.

Read more here.

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Cambodia

Stakeholders from across Phnom Penh discuss passenger helmet enforcement 4-17 November, 2015 – Phnom Penh

Various stakeholders gathered to discuss potential improvementsto the “Head Safe. Helmet On.” (HSHO) project. AIP Foundationheld its second district-wide stakeholder workshops as part of the






Various stakeholders gather to discuss potentialimprovements to the “Head Safe. Helmet On.” project

Teachers are trained on promoting helmet use amongtheir students

Chaotic traffic in Phnom Penh is a challenge to trafficpolice

HSHO project. The purpose of the workshops was to discussactions to support the enforcement of the passenger helmet law,including children, scheduled to begin January 1st, 2016.

The workshops gathered approximately 58 participants includingrepresentatives from the private sector, the Department ofTransport, the Department of Education, Youth, and Sport, theDirectors of target schools, the commune chief, clerk, andcouncil members, the District Provincial Advisor, and the media.At the meetings, stakeholders discussed the project’s recentprogress, challenges faced thus far, and recommendations forthe second year of the initiative. AIP Foundation received criticalfeedback from the community to consider for the second year of implementation.

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Manulife holds road safety and helmet use training for teachers at Sothearos Primary School 19 November, 2015 – Phnom Penh

Supported by Manulife (Cambodia) Plc, teachers at SothearosPrimary School participated in vital road safety training thatfocused on motorcycle helmet use.

38 teachers joined a road safety training that focused on thebenefits of correct helmet use for their families and community,highlighting that an active role by teachers is required to ensurethat their students wear helmets every time they travel by bicycleand motorcycle. The teachers shared their experiences andtechniques on how to encourage students to always wear theirhelmets. At the conclusion of the training, teachers committed toputting helmets on their students, no matter the distance or traveltime, when riding on a motorcycle.

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Opinion Piece: Quick To Criticize, Drivers Forget They Have a Role in Snarled Traffic 4 November, 2015 – Phnom Penh

Drivers on Cambodia’s chaotic streets are often quick to criticizethe traffic police, who seem unable to bring things under control.However, the drivers themselves forget that poor driving and theignoring of traffic laws lead to so many snarls.

The government has sought to break up traffic congestionthrough new laws, more roads, traffic lights, security cameras atmajor intersections and even the presence of youth volunteers onweekends. Yet drivers seem unwilling to cooperate. And whilemany complain that the police or government is to blame, manyoverlook the roles of drivers themselves.



Credit: www.blogs.usembassy.gov

A thorough review of program activities revealedpositive impact on the target communities

Workshop participants learn about advocacy to spuraction on road safety

On any day in Phnom Penh, you can see drivers who speed upwhen lights turn yellow, or push forward into congestion. Three-wheeled tuk-tuks take up space in the motorcycle lanes, and often side roads are used by businesses or forparking. All of this jams traffic and leads to worse congestion.

Read the full article here.

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Thailand

Street Wise, Chevron sponsored project, midterm review yields positive results 3 November, 2015 – Songkhla Province

In September, AIP Foundation Thailand Program Officer AnamikaTangsakulnurak and a Monitoring & Evaluation Specialist fromMahidol University conducted midterm monitoring and evaluationanalysis at 5 schools in Singhanakhon from the 14th to 17th. Theaim of this study was to determine the impact of the Chevron-sponsored Street Wise project’s implementation thus far. Helmetobservations, pedestrian observations, in-depth interviews withschool directors and focus group discussions with teachers aidedin evaluating program activities. Evaluation results werepresented to stakeholders on 3rd November. According to theassessment, the helmet wearing rate of students inSinghanakhon increased from 3% in 2014 to 33% after officially launching the project in July 2015.

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Legal Development Program holds road safety advocacy workshop 12–13 November, 2015 – Bangkok

Legal Development Program's Induction and Road SafetyAdvocacy Workshop was held at The Sukosol Hotel and wasorganized by AIP Foundation in collaboration with the WorldHealth Organization (WHO) and Bloomberg Initiative for GlobalRoad Safety.

The Bloomberg Initiative for Global Road Safety (BIGRS) 2015-2019 seeks to reduce fatalities and injuries from road trafficcrashes in low- and middle-income countries and cities bystrengthening road safety legislation at the national level andimplementing proven road safety interventions at the city level.The WHO will contribute to this new program in five countries,including Thailand, by providing technical support to assess and revise current legislation; building capacitiesof select lawyers on advocating for evidence-based laws and regulations; engaging with journalists with a viewto their writing more in-depth road safety stories focused on change and solutions; and developing normativedocuments reflecting the above efforts.



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AIP Foundation Thailand Chairperson is interviewedabout road safety

Motorists will oftentimes not stop at crosswalks,putting pedestrians at risk

Credit: Stop for Step

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AIP Foundation Thailand Chairperson interviewed by Voice TV 12 November, 2015 – Bangkok

Ratanawadee H. Winther, Chairperson of AIP FoundationThailand was interviewed by Voice TV (Thailand BroadcastTelevision) on road safety in Thailand and AIP Foundation’sinitiatives to improve it.

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Related News: Thai university students raise road safety awareness with harrowing video compilation 5 November, 2015 – Bangkok

The explicit road safety video below, compiled by businessstudents at Bangkok’s Kasetsart University, may upset someviewers. Nevertheless, the compilation produced by the ‘Stop forStep’ road safety campaign is making its mark, having alreadygathered a million views on Facebook.

The ‘Stop for Step’ campaign focuses on poor driver behavior atpedestrian crossings throughout Thailand. Thai motorists oftenwon’t stop at crosswalks, even if faced with a red light. Thisvideo – not an easy watch – reveals the disastrousconsequences.


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China

Primary school invites AIP Foundation to give students a road safety lesson 13 November, 2015 – Chengdu Province

The AIP Foundation China team went to Qingyang ExperimentalMiddle School to give 42 Grade 1 students a road safety lesson.The class teaches students safe pedestrian practices throughgroup discussion and activities. Through games and fun lessons,the students learn how to stay safe on their commutes to andfrom school.


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Children learn about road safety through games andfun lessons

A street-based investigation helps AIP Foundationgauge motorcycle driver habits to better tailor future

interventions

Teachers keep children interested in road safety

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150 motorcycle drivers are surveyed about helmet use habits 21 November, 2015 – Kai County

The Walk Wise team, sponsored by Chevron, worked with KaiCounty Youth League Volunteers to conduct an investigation ofhelmet use among motorcycle drivers. To calculate the baselinesituation of helmet use of motorcycle drivers in Kai County, theAIP Foundation China team worked with the local Youth Leagueto recruit 10 volunteers to conduct the survey. This survey aimsto get information about motorcycle drivers such as when theybegan driving motorcycles, how often they wear a helmet, thereason for why they do or do not wear a helmet, and the quality ofthe helmet they use.

Motorcycle drivers were actively responding during the activityand each motorcycle driver that participated received a voucher with which he or she could get a free helmeton National Road Safety Day on 2 December, 2015.

Through the investigation, basic information on helmet use in Kai County was obtained; this information will beused to guide the next helmet intervention programs.

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57 Walk Wise project schools have begun their road safety classes 25 November, 2015 – Kai County

Walk Wise Phase 4 project schools have begun road safetycurriculum implementation for the 2015-2016 school year. TheWalk Wise program team visited Heyan Primary School; theteachers were excited to teach the road safety class to help keepchildren safe. Teachers make the classes interesting throughgames to learn important skills.

The school is near a main road, which has a lot of traffic andwhere there is no zebra crossing for pedestrians. It is adangerous area, so the road safety classes are necessary for



lessons through fun games and activitiesstudents to learn how to stay safe on the road.

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This is a Test Email only.This message was sent for the sole purpose of testing a draft message.


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Photo of the month World Bank warns on threat of road deaths

Global Newsletter December 2015


As we wrap up another year at AIP Foundation, I can’t help but feel proud of our achievements. We would liketo thank our partners for all of their support throughout 2015, it has truly been an honor and a pleasure.

In 2015, the road safety community made milestone progress in putting road safety on the global agendathrough the Sustainable Development Goals. On an organizational level, we expanded programs in bothThailand and China and achieved helmet use rate increases in target countries. With the global refocusing andprioritization of road safety, I am excited for the work to come in 2016.

In December, we delivered over 4,000 helmets to students in Hanoi, Ho Chi Minh City, and Tra Vinh Province inVietnam, celebrated National Road Safety Day with a pedestrian awareness event in China, and madepreparations to begin supporting passenger helmet law enforcement in Cambodia for 2016.


We wish you a wonderful New Year!

Kind regards,


Table of Contents

Global

Vietnam

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Police trainings conducted at five FIAFoundation project provinces

Abbott expands Helmets for Families toHanoi

AIP Foundation is ready to supportmotorcycle passenger helmet law

enforcement

AIP Foundation counts down to passengerhelmet law enforcement

In anticipation of upcoming enforcement ofthe passenger helmet law, Manulife donates

800 helmets

Road safety and helmet use refreshertraining held for teachers from 18 Primary

Schools

Training workshop encourages effectiveroad-safety journalism

U.S. Ambassador urges for helmets inholiday video message

Related News: Road Deaths Jump, TrafficBlitz Soon

Cambodia

Thailand



Street Wise, sponsored by Chevron, holdextracurricular activities for over 1,000

students

AIP Foundation presents at the 12thThailand Road Safety Seminar “Next Stepsthe Second Half of Decade of Action for

Road Safety 2015-2020”

BIGRS Legal Development Programdevelops work plan for 2016 activities

“The Discussion on Thailand Road Safetywith WHO (World Health Organization)”

enables assessment of current road safetyenvironment

Walk Wise project schools celebrate NationalRoad Safety Day

Community advocacy spreads road safetymessage

China


Global

Photo of the month



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Happy holidays and we wish you a wonderful NewYear!

Road deaths could surpass HIV-AIDS deaths by 2020if improvements are not made / Credit: Phnom Penh

Post

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World Bank warns on threat of road deaths 19 November, 2015

Road deaths could be a bigger killer than HIV-AIDS by 2020without more funding and cooperation to deliver improved roadsafety, World Bank officials have said.

While road deaths are estimated to have leveled off since 2007,they remain high at 1.25 million every year, with 50 millioninjuries. The Sustainable Development Goals aim to halve roaddeaths by 2030.

Bertrand Badré, the World Bank’s managing director and CFO,said to do this both the public and private sectors will need tostep up their efforts. “We must shift from stabilizing todramatically reducing road deaths. This will require morecommitment, scaled-up action and dedicated funding.”

The number of traffic-related deaths is already higher than those from malaria or tuberculosis, and if trendscontinue, traffic-related deaths could surpass those from HIV-AIDS in the next five years. They are already theleading killer among 15-29 year olds.


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Vietnam

Police trainings conducted at five FIA Foundation project provinces 1 December, 2015 -- Can Tho, Gia Lai, Kon Tum, Quang Ninh, and Yen Bai Provinces

From 17 November to 1 December, police trainings took place atfive of six FIA Foundation project provinces. 180 policemenparticipated in the trainings, where they discussed child helmetuse enforcement. During the trainings, police shared theirexperiences and difficulties after their first enforcement of child




Policemen attend workshop to discuss child helmetuse enforcement

In the 2015-2016 school year, Abbott will hand overmore than 4,000 helmets to primary school students

helmet use in April of this year. Training content focused on basichelmet use knowledge and skills, communication skills, and howto deal with parents whose children do not wear helmets.

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Abbott expands Helmets for Famil ies to Hanoi 7 December, 2015 – Hanoi, Ho Chi Minh City, Tra Vinh Province

AIP Foundation, with support from Abbott, collaborated with theNational Traffic Safety Committee (NTSC), and the Ministry ofEducation and Training (MOET) to kick off the Helmets forFamilies program at Lieu Ninh Primary School in Hanoi. This isthe first year the Helmets for Families program expands to Hanoiafter two years of successfully piloting in four schools in Ho ChiMinh City and five schools in Tra Vinh province. In the 2015-2016school year, Abbott will hand over more than 4,300 helmets tostudents and teachers in two primary schools in Hanoi and to firstgrade students in nine schools in Ho Chi Minh City and Tra Vinhprovince. In addition, through an exchange program that coversup to 4,100 subsidized helmets, parents can exchange their low quality helmets for high-quality standardhelmets for 65% of the original price.

Representatives from the NTSC, the MOET, the Hanoi TSC and DOET, traffic police and local authorities,Abbott, students, parents, and teachers joined the ceremony.

For more information, read the press release here. To view more photos, click here.

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Cambodia

AIP Foundation is ready to support motorcycle passenger helmet law enforcement 1 December, 2015 – Phnom Penh

To support the government in kicking-off traffic law enforcementon 1 January, 2016, AIP Foundation’s Behavior ChangeCommunication Program is preparing awareness-raising activitiesaimed at informing target communities about enforcement. Policewill begin fining motorcyclists 15,000 riels for un-helmetedpassengers.





Police will begin fining for un-helmeted passengers inthe coming year

The countdown banner for the enforcement of thepassenger helmet law is revealed

The activities included are the broadcasting of TV and radiocommercials, TV and radio discussion programs, and commune-based educational activities. The activities are scheduled to runfrom December 2015 to March 2016.

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AIP Foundation counts down to passenger helmet law enforcement 9 December, 2015 – Phnom Penh

A new traffic law is set to come into force in the New Year—starting on January 1st, traffic police will start to collect fines forpassengers, in addition to drivers, that are caught not wearing ahelmet. Across Cambodian televisions, spirits will appear toremind Cambodians to always wear their helmets in a commercialby AIP Foundation. These spirits are victims of road crash headinjuries; they are not meant to scare but instead to protect thepublic. The spirits stop a family to tell them that failing to wear ahelmet while riding a motorcycle threatens their lives. Thecommercial reminds Cambodians to wear a helmet, whetherthey’re the driver or a passenger, no matter the distance alongwith spreading the news that “From 1st January 2016, police will fine 15,000 riels for each non-helmetedperson.” The fine has increased five-fold compared to the previous fine of 3,000 riels for drivers violating thehelmet law.

The commercial is part of a campaign supporting the dissemination and implementation of the new RoadTraffic Law. The campaign incorporates media-, street-, and community-based approaches to improve helmetsafety in Cambodia. The campaign is part of AIP Foundation’s “Head Safe. Helmet On.” (HSHO), which is atwo-year project supported by the United States Agency for International Development, DevelopmentInnovation Ventures (USAID-DIV), and others, aimed to increase passenger helmet use in Cambodia.

Read more here.

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In anticipation of upcoming enforcement of the passenger helmet law, Manulife donates 800 helmets 12 December, 2015 – Phnom Penh

In celebration of the upcoming enforcement of the new passengerhelmet law, AIP Foundation, with support from Manulife, donatedhelmets and raised road safety awareness at a Helmets forFamilies event at Sothearos Primary School.





Students are happy to receive helmets and commit towearing them

Teachers are trained on promoting helmet use amongtheir students

Road safety stakeholders, students, teachers, parents, local, andinternational media representatives attended the event. At theevent, 804 helmets were donated to students and teachers atSothearos Primary School, extra-curricular activities such as aquestion and answer session on road safety topics, a roadcrossing simulation corner, and a helmet wearing demonstrationwere held to raise awareness about the importance of qualityhelmet use and of practicing safe road behavior.

The event welcomed the upcoming enforcement of the passengerhelmet law, which is scheduled to begin on 1 January, 2016—traffic police will begin fining anyone found driving a motorcycleor riding as a passenger without a helmet. While the law includes passengers, the final sub-decree does notinclude child passengers in enforcement. Failing to include children in the law’s enforcement leaves childrenvulnerable to injury and/or death in the event of a crash.

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Road safety and helmet use refresher training held for teachers from 18 Primary Schools 17-30 December, 2015 – Phnom Penh

Under the “Head Safe. Helmet On.” (HSHO) project, 500 teachersfrom 18 target Primary Schools participated in a vital road safetyrefresher training session that focused on how to promote helmetuse among students, how to engage parents in road safetytraining, and how to increase student knowledge on road safety.

The session covered the benefits of correct helmet use and newpassenger helmet law for families and the community,highlighting that an active role by teachers is important inensuring students wear helmets every time they travel. Teachersshared their experiences and techniques on how to encouragestudents to always wear their helmets and how to disseminateroad safety messages, especially with the upcoming new passenger law enforcement, to parents. Teacherscommitted to putting helmets on their students, no matter the distance or travel time, when riding on amotorcycle.

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Training workshop encourages effective road-safety journalism 23-25 December, 2015 – Kampong Som

With the passenger helmet law enforcement scheduled for 1January 2016, in which motorcyclists will be fined for theirpassengers who are not wearing helmets, journalists are gearingup to increase raising awareness and promoting helmet use.Media has the unique ability to communicate with the wider publicto influence for good—it can play a vital role in cultivating a



Journalists learn how to effectively report on roadsafety topics to create awareness and inspire positive

behavior change

U.S. Ambassador to Cambodia and his wife concludeholiday video message with reminder on upcoming

passenger helmet law enforcement

healthy road safety culture. AIP Foundation, with support fromthe FIA Foundation, organized a workshop to train journalists onhow to best cover road safety topics and on fact-based, public-interest reporting.

The forum was attended by 40 journalists representing print,online, television, and radio media. At the workshop, journalistsbuilt upon their knowledge, skills, and resources to effectivelycover road safety, specifically focusing on the upcomingenforcement of the new passenger helmet law, to better reach thegreater community. Participants also drafted a year-long plan oftopics and approaches to guide an active, informal network ofjournalists to promote universal helmet use through media.

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U.S. Ambassador urges for helmets in holiday video message 23 December, 2015 – Phnom Penh

“Every life is valuable, so please work together to stay safeduring this holiday season and beyond,” spoke U.S. Ambassadorto Cambodia, William A. Heidt as he sat beside his wife on amotorcycle and pointed to his helmet. This concluded a holidayvideo message for the U.S. Embassy’s social media pages,which received over 1,000 likes.

The Ambassador, who took office in August 2015, displayedimportant support to road safety by reminding the Cambodianpublic about the new motorcycle passenger helmet law,especially important as holiday seasons worldwide consistentlysee spikes in the number of crashes as more people take to theroads to travel or visit loved ones.

Cambodia’s new Road Traffic Law, which took effect January 1st, 2015 on all streets nation-wide, mandateshelmet wearing among motorcyclists – drivers and now passengers, too.

To watch the video, click here.

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Related News: Road Deaths Jump, Traffic Blitz Soon 15 December, 2015

The number of road deaths (in Cambodia) jumped 5% this year –to an average of more than six a day – although injuries and thetotal number of accidents fell, the National Police GeneralCommissariat said in its annual report.

The news comes ahead of new traffic laws and a nationwide blitz

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Road deaths increased in Cambodia to more than sixfatalities daily / Credit: www.khmertimeskh.com

Students learn important road safety lessons in orderto practice safe behaviors

AIP Foundation runs a booth on Street Wise projectachievements and activities

by police beginning the coming year aimed at reducing thenumber of traffic accidents and their social and economic impact.

On average, 20 people are hurt, many seriously, every day intraffic accidents. The number of accidents fell 5 percent to 4,595and the number of injuries also fell 5 percent, to 9,755, but thenumber of deaths rose to 2,265.


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Thailand

Street Wise, sponsored by Chevron, hold extracurricular activities for over 1,000 students 27 November, 2015 – Songkhla Province

Street Wise, sponsored by Chevron, held extracurricular activitiesfor 1,153 students at five schools in Sighnakhon District,Songkhla. The road safety activities were facilitated by AIPFoundation with support and cooperation from the SinghanakhonPolice Station. Activities aimed to educate students and teacherson rules, regulations, and traffic laws. Participants wereencouraged to practice road safety in their daily lives. In addition,Chevron awarded prizes to students that won the road safetycontest, which included poetry, drawing, and essay competitions.

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AIP Foundation presents at the 12th Thailand Road Safety Seminar “ Next Steps the Second Half ofDecade of Action for Road Safety 2015-2020” 14-15 December, 2015 – Bangkok

AIP Foundation presented the Street Wise project curriculum,Helmets for Kids project activities, Legal Development Programactivities, and road safety videos at the 12th Thailand RoadSafety Seminar “Next Steps the Second Half of Decade of Actionfor Road Safety 2015-2020.” Additionally, AIP Foundation ran anactivity booth to promote the Street Wise project, sponsored byChevron, which attracted a total of 100 attendees.

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Participants at the LDP meeting aim to improve roadsafety policy in Thailand

AIP Foundation participates in discussion about thestatus of road safety in Thailand

BIGRS Legal Development Program develops work plan for 2016 activities 17 December, 2015 – Bangkok

AIP Foundation, in collaboration with the World HealthOrganization (WHO) and Bloomberg Initiative for Global RoadSafety (BIGRS), conducted a Legal Development Programmember follow-up meeting. At the meeting, participantsdiscussed previous work and future plans related to the LDPProgram. Research on “Mapping Road Safety in Thailand” waspresented at the meeting and participants also developed a workplan for 2016.

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“ The Discussion on Thailand Road Safety with WHO (World Health Organization)” enables assessmentof current road safety environment 13 December, 2015 – Bangkok

Ratanawadee H. Winther, AIP Foundation Thailand Chairpersonand Oratai Junsuwanarak, AIP Foundation Thailand CountryManager participated in “The Discussion on Thailand Road Safetywith WHO (World Health Organization)” at the Marriott Bangkok.The discussion focused on giving an overview of the current RTI(Road Traffic Injuries) situation and Thailand Action Plan, as wellas identifying potential improvements for the road safety situationin Thailand.

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China

Walk Wise project schools celebrate National Road Safety Day 2 December, 2015 – Chongqing Province

Walk Wise, sponsored by Chevron, celebrated China’s 4thNational Road Safety Day with 37 project schools holdingactivities to celebrate the occasion. Schools organized a “walkingschool bus” to practice pedestrian safety and to spreadawareness to the community. Students wore yellow caps to bevisible to oncoming traffic and teachers and traffic police guardedthem while they commuted. Through this activity students canreinforce the pedestrian safety skills they learned in theclassroom and the community is able to see a demonstrated



Traffic police escort children as they walk and spreadawareness about pedestrian safety

Quality helmets are distributed to attendees toencourage helmet use and to keep motorcyclists safe

commitment to road safety.

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Community advocacy spreads road safety message 21 November, 2015 – Kai County

On China’s 4th National Road Safety Day, with the theme "Drivesafely, beware of dangerous driving,” Walk Wise worked with theKai County Traffic Police Department on promoting quality helmetuse. In preparation for the day, 150 motorcycle drivers weresurveyed by AIP Foundation China volunteers. Survey resultsrevealed that most drivers used sub-quality helmets, which oftenfail to adequately protect them in a crash. To address this issue,AIP Foundation, in collaboration with the traffic policedepartment, organized an advocacy event that attracted over 300participants. At the event, participants answered road safetyquestions and received helmets as gifts. To motivatemotorcyclists to use their helmets, a training on how to wear a helmet correctly was held. Additionally, a smallexhibition and presentation educated participants on different helmets and their use. Finally, 130 helmets weredistributed to participants.

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5/5/2016 Asia Injury Prevention Foundation Newsletter Archive - Global March 2015_copy

http://archive.benchmarkemail.com/Asia-Injury-Prevention-Foundation/newsletter/Global-March-2015_copy1 1/13

AIP Foundation attends Fourth GlobalMeeting of NGO Alliance for Road Safety in

Morocco

US CDC and AIP Foundation receive“International Partnership” award

AIP Foundation attends 21st meeting ofUnited Nations Road Safety Collaboration


Global Newsletter March 2015


In this month’s newsletter I am pleased to share with you our 2014 Annual Report.

Within the last year, AIP Foundation further developed effective programs that provide life-saving skills tovulnerable road users, strengthened relationships with governments to advance progressive legislation, andpromoted the road safety dialogue to nationwide audiences. We saw increased helmet use rates across ourproject schools and an expansion of our programs to reach additional communities.

Please read the Annual Report here to find out what we have accomplished.

Kind regards,


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Global

Vietnam

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“Love your child. Provide a helmet.” focusingon child helmet use airs across Vietnam

Johnson & Johnson begins a new year ofHelmets for Kids with commitment to donate

9,100 helmets

AIP Foundation organizes Johnson &Johnson Helmets for Kids orientation

workshop

Photovoice semi-final winners announced

Parents invest in road safety acrossCambodia

Annual U.S. Embassy Health Fair promotesmotorcycle helmet use

Cambodian traffic police visit Vietnam toshare helmet enforcement experiences

School of Excellence competition encourage“Road Safety Champions” in support of new

law

Cambodia

Thailand



Deputy Governor to Bangkok expresses hersupport for The 7% Project

Students team up at Walk Rally for RoadSafety supported by DENSO

Street Wise project supported by Chevronsecures commitment from stakeholders

68th anniversary of VESPA festival supportschild helmet use

AIP Foundation meets with Helmets for Kidsproject schools in Udon Thani

AIP Foundation and Udon Thani Helmets forKids schools awarded for increasing helmet

wearing rates

Walk Wise stakeholders discuss lessonslearned and prepare for Spring semester

activities

Walk Wise delegation visits Vietnam toimprove project implementation

UHVI advocates for helmet checkpointenforcement

UHVI communications campaign expandingto reach greater audience

China

Uganda

Tanzania



News

AIP Foundation representatives attend discussions at the 4th GlobalAlliance for Road Safety NGOs Meeting

Last year, members from the CDC visited Cambodia to assist withimproving helmet observation methodologies


Global

AIP Foundation attends Fourth Global Meeting of NGO All iance for Road Safety in Morocco 13-14 March, 2015—Marrakech, Morocco

AIP Foundation attended the Fourth Global Meetingof Nongovernmental Organizations Advocating forRoad Safety and Road Victims in Marrakech,Morocco. The objective of the meeting was toencourage and facilitate members’ involvement inimportant road safety key events, such as the ThirdUN Road Safety Week in May 2015. At the meeting,AIP Foundation presented posters on specificprojects in Thailand, Cambodia, Vietnam, andTanzania.

View AIP Foundation’s posters here.

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US CDC and AIP Foundation receive “ International Partnership” award 24 March, 2015—Georgia, U.S.A.

AIP Foundation and the US CDC’s Global RoadSafety team received the National Center for InjuryPrevention and Control’s Honor Award this year for“International Partnership.” The award recognized AIPFoundation and CDC’s collaborative work on theGlobal Helmet Vaccine Initiative in Cambodia. TheNCIPC Honor Awards celebrate the best of publicservice by recognizing the outstanding, talented, anddedicated staff of CDC and their partners for theircontribution to improving public health and injuryprevention. As the award winner for the Center, thepartnership was also nominated for a CDC-wide





AIP Foundation’s Mr. James Bairstow and Mr. Greig Craft speak tothe Collaboration at the 21st meeting of the UNRSC

“Love your child. Provide a helmet.” addresses parents’ indifferencearound child helmet use

award at the 63rd Annual CDC & ATSDR Honor Awards ceremony held on March 24, 2015. Awards recognizedtwo major areas of US CDC accomplishment—science/program and management/operations.

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AIP Foundation attends 21st meeting of United Nations Road Safety Collaboration 26-27 March 2015—Geneva, Switzerland

The United Nations Road Safety Collaboration(UNRSC), hosted by the World Health Organization(WHO), met in Geneva this month to discuss globalroad safety issues. The Collaboration’s members arecommitted to road safety efforts and the inclusion ofroad safety in the post-2015 development agenda.AIP Foundation presented at the meeting on “ChildHelmet Use in Vietnam: The Turning Point.”

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Vietnam

“ Love your child. Provide a helmet.” focusing on child helmet use airs across Vietnam 7 March, 2015—Provinces across Vietnam

The public service announcement “Love your child.Provide a helmet.” developed by AIP Foundation, isnow airing in Vietnam. The TV commercial, producedwith financial support from The UPS Foundation,reminds parents that they are responsible foreducating children on safety and addresses theindifference parents exhibit around child helmet use.As part of the campaign, AIP Foundation is countingdown to April 10, 2015, when traffic police and publicsecurity forces will begin to strictly fine violators ofthe child helmet mandate.

Watch the PSA here.

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Johnson & Johnson begins a new year of Helmets for Kids with commitment to donate 9,100 helmets 17 March, 2015—Quang Nam Province

A total of 9,100 helmets will be distributed to primary





Five primary schools in Quang Nam Province received 2,987 helmetsat the ceremony in March

A project school teacher demonstrates how to wear a helmetcorrectly

students and teachers throughout 2015 as part ofJohnson & Johnson’s fourth year of support for AIPFoundation’s road safety program, Helmets for Kids.Between February and December of this year, 44schools will receive donations in Ha Tinh, QuangBinh, Dong Nai, and Quang Nam Provinces.

AIP Foundation organized a kick-off ceremony onMarch 17 in Quang Nam Province to mark anotheryear of support. This is the first year Quang NamProvince schools are receiving helmet donations androad safety education under the Helmets for Kidsprogram.

Read more here.

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AIP Foundation organizes Johnson & Johnson Helmets for Kids orientation workshop 18 March, 2015—Quan Binh Province

AIP Foundation organized a Helmets for Kidsorientation workshop supported by Johnson &Johnson in Quang Binh Province, where 63participants discussed and agreed upon projectactivities. Representatives of project schools wereinvited to the stage to demonstrate the three steps towearing a helmet correctly and attendees werereminded how to check and monitor crash cases atschools.

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Photovoice semi-final winners announced 24 March, 2015—Ho Chi Minh City

The Photovoice project utilizes photos and reflectionsfrom students as a way to educate them onpedestrian safety and advocate for better walkingenvironments. This month, FedEx Express and AIPFoundation/Safe Kids Vietnam announced the semi-final winners of the project at an event with more than200 participants. Activities will culminate in May witha final workshop held during The Third UN GlobalRoad Safety Week, themed “children and roadsafety,” where students will present the current




Students view one another’s photos highlighting their pedestriansafety concerns

Mothers receive information on the impacts of road crashes and theirrole in encouraging helmet use among family members

AIP Foundation promotes motorcycle helmet use as a public healthissue at the US Embassy Health Fair

walking environments, proposed modifications, andthe results of mobilizing their friends, parents, andlocal community to support their suggestions forimproved environments.

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Cambodia

Parents invest in road safety across Cambodia 5 March, 2015—Phnom Penh

In support of International Women’s Day, AIPFoundation organized a “Mothers and Helmet Use”forum at Anuk Wat Primary School on March 5. Theforum is a vital part of the Helmets for Familiesproject, sponsored by Manulife (Cambodia) Plc.Mothers received information on the impacts of roadcrashes on society and their families, the relationshipbetween injury prevention and helmet use, and theirrole in encouraging helmet use among familymembers.

In addition, more than 1,200 parents of students fromthe 18 “Head Safe. Helmet On.” target schoolssupported by USAID-DIV in Phnom Penh, Kandal and Kampong Speu Provinces joined road safety trainings inlate March. These trainings highlighted the benefits of parental enforcement of correct helmet use for familiesand communities and discussed the active role parents play in ensuring children always wear helmets onmotorcycles.

Read more about the “Mothers and Helmet Use” forum here.

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Annual U.S. Embassy Health Fair promotes motorcycle helmet use 6 March, 2015—Phnom Penh

AIP Foundation in Cambodia participated in theUnited States Embassy’s Eighth Annual Health Fairin Phnom Penh, which focused on health promotioninitiatives related to healthy lifestyles and diseaseprevention. AIP Foundation was invited by the USEmbassy to be a stall-holder at the fair to promotemotorcycle helmet use. The booth displayed helmetawareness and educational materials, Protechelmets, benefits of the Cambodian passengerhelmet law, and information on the “Head Safe.Helmet On.” project. Approximately 700 peopleattended the Health Fair, with many expressing their




Cambodian traffic police discuss best practices in road safety inVietnam

School of Excellence awards will be presented based on schools’ability to raise awareness of road safety, raise helmet wearing rates,

and increase school participation

interest in the work of AIP Foundation and roadsafety in Cambodia.

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Cambodian traffic police visit Vietnam to share helmet enforcement experiences 16-19 March, 2015—Ho Chi Minh City

In order to more effectively enforce the recentlyapproved Road Traffic Law, 14 Cambodian trafficpolice from provincial, district, and national levelsvisited Vietnam to discuss best practices in roadsafety. Coordinated by AIP Foundation with financialsupport from FIA Foundation, the tour is part of theUSAID-DIV-funded “Head Safe. Helmet On.” projectin Cambodia. Traffic police representatives metVietnam’s Traffic Safety Committee and TrafficPolice to hear their experiences and lessons learnedon helmet legislation and traffic law enforcement,focusing specifically on passenger helmet useenforcement at a district-level. Upon their return fromthe tour, Cambodian traffic police shared experiences and lessons learned at a district-level passenger helmetenforcement action plan workshop.

Read more here.

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School of Excellence competition encourage “ Road Safety Champions” in support of new law 23 March, 2015—Kampong Speu, Kandal, and Phnom Penh Provinces

In support of the new Road Traffic Law, 18 primaryschools across Kampong Speu, Kandal, and PhnomPenh Provinces are taking part in a new initiative toencourage helmet use in and around schoolcommunities. The two-year “School of Excellence inHelmet Use” project, supported by The UPSFoundation, allows schools to compete for the title of“Road Safety Champions” by making outstandingefforts in promoting helmet use. Upon completion,three winning schools will be awarded with a studytour to Vietnam to discuss best practices in school-based road safety initiatives.

Read more here.

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Dr. Pusadee discusses ways to ensure children always wear theirhelmets on motorcycles as part of The 7% Project

Students attend the “Walk Rally for Road Safety” organized by AIPFoundation in cooperation with Thai DENSO Group and Road Safety

Fund

Thailand

Deputy Governor to Bangkok expresses her support for The 7% Project 10 February, 2015—Bangkok

On 10 February, AIP Foundation in Thailand met withthe Deputy Governor of Bangkok, Dr. PusadeeTamthai, to discuss The 7% Project. Dr. Tamthai andseveral officials from the Department of Educationexpressed their support for the project and intend toinclude helmet wearing instructions into the schoolcurriculum.

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Students team up at Walk Rally for Road Safety supported by DENSO February 28, 2015 – Bangkok

A Walk Rally took place at Suan Luang Rama IXPark to promote helmet use and road safetyawareness among students and youth. The “WalkRally for Road Safety” was organized by AIPFoundation in cooperation with Thai DENSO Groupand Road Safety Fund and serves as a space forchildren to come together and engage in road safetyeducational activities.

Upon arrival at the Walk Rally, each participantreceived a road safety “passport” and were asked tojoin a team. Teams had to visit a total of six roadsafety game booths in order to collect stamps in theirpassports and receive a prize.

Read more here. View photos from the event here.

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Street Wise project supported by Chevron secures commitment from stakeholders 12-13 March, 2015—Songkhla Province

AIP Foundation conducted a stakeholder meetingthis month with for Street Wise, AIP Foundation’sproject in Thailand supported by Chevron. Partners





Street Wise aims to improve pedestrian and road safety in SongkhlaProvince, Thailand

AIP Foundation is introduced to attendees at the VESPA festival

AIP Foundation discusses Helmets for Kids with Udon Thani projectschool representatives

included representatives from Chevron staff, schooldirectors, Street Wise teacher coordinators, trafficpolice, educational officers, officers from MuangMunicipality office, and key organizations involved inroad safety in Songkhla Province. Participantsdiscussed Street Wise baseline survey results andbegan planning for upcoming activities under theproject. Street Wise focuses on both pedestrian andhelmet safety in six project schools in Muang andSinghanakhon Districts.

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68th anniversary of VESPA festival supports child helmet use 14 March, 2015—Bangkok

On March 14, a caravan of approximately 3,000VESPA riders drove to the Royal Turf Club ofThailand, where a “68th YEAR OF VESPA: LAFESTA” festival took place. The festival not onlycelebrated 68 years of Vespa, but children’smotorcycle safety. Each count of Vespa or Piaggioscooter joining the caravan was turned into onehelmet to be donated by Vespiario (Thailand) Co.,Ltd. to AIP Foundation’s Helmets for Kids program.The event featured a carnival, shops, activities, aroad safety booth organized by AIP Foundation, andconcerts.

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AIP Foundation meets with Helmets for Kids project schools in Udon Thani 25 March, 2015—Udon Thani

AIP Foundation met with Nong Samrong Wittaya andNakwang Pattanasuksa Schools this month todiscuss the Helmets for Kids program, supported byVespiario (Thailand) Co., Ltd. AIP Foundation heldtwo focus-group discussions and four in depth-interviews with school principals, teachers, andparents to discuss school implementation.



Dr. Kanokwan Suwannarong, Country Director of AIP Foundation inThailand, receiving a Certificate of Appreciation on behalf of AIP

Foundation

Ms. Xiaoyan Xu, Country Manager of AIP Foundation in China,presents AIP Foundation’s work last semester at Walk Wise project

schools

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AIP Foundation and Udon Thani Helmets for Kids schools awarded for increasing helmet wearing rates 26 March, 2015—Udon Thani

AIP Foundation met with the Udon Thani RoadSafety Committe organized by Udon Thani ProvincialTransportation Office. The Deputy Governor of UdonThani presented AIP Foundation and Helmets forKids project schools Chumchon Nakwang School andNong Samrong School with Certificates ofAppreciation for significantly increasing students’helmet wearing rates.

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China

Walk Wise stakeholders discuss lessons learned and prepare for Spring semester activities 13 March, 2015—Kai Xian

AIP Foundation in China organized a meeting withstakeholders of the Walk Wise project supported byChevron to share the previous school semester’slessons learned and prepare major project tasks forthe current Spring semester. In attendance wereprincipals and road safety directors from 37 WalkWise project schools along with representatives fromeducation and traffic police departments.

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Walk Wise delegation visits Vietnam to improve project implementation 23-25 March, 2015—Ho Chi Minh City, Vietnam

AIP Foundation in China organized a study tour forWalk Wise stakeholders to visit AIP Foundation inHo Chi Minh City, Vietnam. The participants includeddelegates from the Kai County Education Committee,



Delegates visit two of AIP Foundation’s project primary schools tosee the implementation of extracurricular road safety activities

Uganda Police Forces give boda boda operators a free helmet fortheir compliance with motorcycle regulations

Kai County Communist Youth Union, Kai CountyNews Agency, Kai County Coordination Office, andproject schools. The objective of the trip was toimprove the ability of the partners to implement andadvocate for road safety programs in Kai County,China.

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Uganda

UHVI advocates for helmet checkpoint enforcement 1 March, 2015—Kampala

An important aspect of addressing boda boda(motorcycle taxi) helmet use and road safety inUganda is targeting enforcement systems and actorswhich influence boda boda operators. The UgandaHelmet Vaccine Initiative, under which AIPFoundation operates in Uganda, has incorporatedactivities to address helmet use enforcement bypartnering with the Uganda Police Force to conduct21 helmet checkpoints across Kampala. Drivers arestopped and those who are compliant withmotorcycle regulations as provided in the Traffic andRoad Safety Act are awarded with a free helmet.

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UHVI communications campaign expanding to reach greater audience 31 March, 2015—Kampala

The Uganda Helmet Vaccine Initiative (UHVI) isfurther promoting boda boda (motorcycle taxi) helmetuse through radio commercials, radio programsponsorship, DJ mentions, billboards, and othersignage through April, 2015. UHVI utilized post-evaluation results from previous phases of thecampaign to select four radio messages with the



A campaign billboard in Kampala with celebrity Bobi Wine tellsdrivers, “Your life is your wealth- wear a helmet!”

highest recall along with radio stations with thelargest reach. Radio commercials will be aired 800times. Furthermore, three radio programs are airingtalk shows led by a panel of organizations, medicalpractitioners, and academic representatives.

UHVI is engaging with local celebrity Bobi Wine asthe campaign ambassador.

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Tanzania

News: Tanzania: Africa Ranks Highest in Global Road Fatali ty As Dar Is Slotted 34th 6 March, 2015—Dar es Salaam

The Honorary Chartered Institute of Logistics and Transport (CILT) International Ambassador, Dr. HarrisonMwakyembe, quoted Global Road Safety Partnership figures, which indicate that 3,500 people die on roadsevery day, while Africa has the highest road fatality rate of all the continents despite having fewer cars on itsroads by comparison.

Source: All Africa

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“But I AM normal: safe? driving in Vietnam”published in Journal of Social Marketing

PBS NewsHour and Pulitzer Center on CrisisReporting feature AIP Foundation and the

road safety situation in Cambodia

Ten strategies for keeping children safe onthe road


Global Newsletter April 2015


As we enter the month of May I’d like to highlight the Third UN Global Road Safety Week, 4-10 May, and itscampaign #SaveKidsLives. The campaign calls on leaders to take actions addressing the plight children faceon the roads. It calls for action ensuring children are safe on the roads and for the inclusion of road safety inthe post-2015 Sustainable Development Goals.

For this week, children created a Child Declaration for Road Safety stating what they need in order to be safeon the roads. We are collecting signatures supporting this. During Global Road Safety Week, AIP Foundationand organizations across the world are delivering signed Child Declarations to key policymakers and leaders,calling on them to take strong action in response to this growing epidemic.

You can take part to keep children safe on the roads. Click www.savekidslives2015.org to read and sign theChild Declaration and call on leaders to Save Kids’ Lives.

Kind regards,


Table of Contents

Global

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AIP Foundation presents at Asia PacificRoad Safety Conference 2015 in Manila

National Enforcement Action Plan launchesto bolster police enforcement of child helmet

use

Abbott volunteers help facilitate schools’extracurricular road safety activities

National Child Helmet Action Plan billboardsand bus ads appear across Vietnam

AIP Foundation discusses National ChildHelmet Action Plan on television

Ford Driving Skills for Life commences its 8thyear in Vietnam

Swedish Embassy and AIP Foundationorganize Traffic Safety Day

More than 300 parents participate withstudents in helmet-themed extracurricular

activities

Vietnam’s 63 provinces take action to protectchildren on the roads

Vietnam

Cambodia



PSA launch: friendly spirits visit Phnom Penhto remind motorcycle passengers to wear

their helmets

Action Plan workshops and communityoutreach training encourage more helmet

use

AIP Foundation attends Cambodia’sNational Road Safety Week

TV roundtable discussion and radio talkshow discuss motorcycle helmet use

Helmets for Kids parents meeting in SamutPrakarn

AIP Foundation presents at the 4thInternational Conference of Thai Society for

Transportation & Traffic Studies

Deputy Governor signs the pledge tosupport The 7% Project

Chevron promotes safe road behaviorsduring Songkran New Year

Thailand

China



Photo exhibition teaches safe roadbehaviors

Walk Wise holds outdoor road safetyactivities

AIP Foundation attends Bloomberg Initiativefor Global Road Safety Tanzania launch

Traffic conditions in Ho Chi Minh City (photo from the Journal ofSocial Marketing)

Tanzania


Global

“ But I AM normal: safe? driving in Vietnam” published in Journal of Social Marketing 30 March, 2015—Vietnam

Co-authored by RMIT Vietnam and AIP Foundation,“But I AM normal: safe? driving in Vietnam” has beenpublished in the Journal of Social Marketing. Thepaper aims to elucidate perceptions of safe drivingand social norms in relation to driving motorcycles inthe Vietnamese context. The research highlightssocial dynamics in relation to how safe driving habitsare established and supported within the socialcontext.

Access the journal here.

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PBS NewsHour and Pulitzer Center on Crisis Reporting feature AIP Foundation and the road safety

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Mr. Pagna Kim, Country Director of AIP Foundation in Cambodia,speaks on the helmet wearing situation in Cambodia

The report highlights ten key recommendationsfor policies to reduce child road traffic injury

situation in Cambodia 13 April, 2015—Cambodia

PBS, an American public broadcaster, incollaboration with the Pulitzer Center on CrisisReporting, has featured the article “Helmet use a nobrainer in Cambodia’s rapid motorization” and aired asupporting segment during PBS NewsHour. Thearticle and video report on how the government andtraffic safety advocates, including AIP Foundation,are working to make helmets accessible and enforcecompliance for all riders.

Read the Pulitzer Center report here. Watch the PBS NewsHour video here.

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Ten strategies for keeping children safe on the road 15 April, 2015—Worldwide

The World Health Organization recommends ten road traffic injuryprevention strategies for protecting children. "Ten Strategies forKeeping Children Safe on the Road" is published leading up to theThird UN Global Road Safety Week.

Access the report here.

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AIP Foundation presents at Asia Pacific Road Safety 2015 Conference in Manila 28-30 April, 2015—Manila, Philippines

AIP Foundation attended the Asia Pacific RoadSafety Conference organized by The Asian

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Ms. My Linh Nguyen discussing the Walk Wise project

C67 traffic police, NTSC, and AIP Foundation launch the NationalEnforcement Action Plan

Development Bank (ADB), Global Road SafetyPartnership (GRSP), and International RoadAssessment Programme (iRAP). The conferencefocused on some of the serious gaps in road safetyin countries across the Asia Pacific region. Ms. MyLinh Nguyen, International Partnership Director of AIPFoundation, introduced the Walk Wise project inChina to participants.

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Vietnam

National Enforcement Action Plan launches to bolster police enforcement of child helmet use 2 April, 2015—Hanoi

National Traffic Police (C67) and National TrafficSafety Committee (NTSC) launched the NationalEnforcement Action Plan for child helmet use. TheAction Plan is a part of the larger National ChildHelmet Action Plan, which aims to significantlyincrease child helmet-wearing rates. An “enhancedpolice enforcement” week took place from April 6-10,during which police and public security forcespatrolled schools for compliance with the child helmetlaw. Reminders shifted to traffic penalty fines on April10.

Read the press release here. View photos from the event here.

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Abbott volunteers help faci l i tate schools’ extracurricular road safety activities 4 April, 2015—Ho Chi Minh City

Extracurricular activities were conducted at TruongDinh Primary School on April 4 with the participationof Abbott volunteers. The volunteers facilitatedgames and activities and distributed prizes tostudents. Extracurricular activities continued throughApril 25 at other project schools.

View more photos here.







Students enthusiastically play games that reinforce important roadsafety messages

Billboards and bus ads can be seen on Vietnam’s busy roadspromoting child helmet use

Mr. Son Nguyen discussing the National Child Helmet Action Plan

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National Child Helmet Action Plan bil lboards and bus ads appear across Vietnam 7 April, 2015—Hanoi, Danang, Ho Chi Minh City

Billboards were erected in Vietnam’s major cities aspart of the National Child Helmet Action Plan’scommunications campaign. On April 7, more than1,000 advertisements were put on buses in Hanoi.The billboards and bus ads tell riders to “Love yourchild. Provide a helmet.” and feature the family fromthe related PSA now airing in Vietnam.

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AIP Foundation discusses National Child Helmet Action Plan on television 10 April, 2015—Ho Chi Minh City and Hanoi

Television stations Voice of Vietnam and HTV9interviewed AIP Foundation this month about theNational Child Helmet Action Plan. AIP Foundationdiscussed their role as a main coordinator anddiscussed the plan's components, including publicawareness-raising and mass media communicationson child helmet use, school-based education, andincreased police enforcement.




with HTV9

Mr. Greig Craft speaks at the launch of Driving Skills for Life 2015

Students, government representatives, Swedish Embassyrepresentatives and AIP Foundation celebrate traffic safety

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Ford Driving Skil ls for Life commences i ts 8th year in Vietnam 21 April, 2015—Hanoi

AIP Foundation President Mr. Greig Craft presentedat Ford Driving Skills for Life 2015 kick-off pressconference event. This year, the program aims totrain a total of 1,500 drivers in seven cities andprovinces. By the end of 2015, the program will havetrained 10,000 drivers in its eight years of running.

Ford Vietnam will cooperate with Universities in Hanoiand Ho Chi Minh city to organize classes that teachbasic driving safety knowledge to students.

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Swedish Embassy and AIP Foundation organize Traffic Safety Day 24 April, 2015—Ho Chi Minh City

The Embassy of Sweden partnered with AIPFoundation to distribute nearly 500 helmets to PhanVan Tri Primary School in Ho Chi Minh City.Consisting of key messages on traffic safety,educational games, and music performances, theevent aimed to support and amplify the National ChildHelmet Action Plan. Special guests included SwedishAmbassador to Vietnam Camilla Mellander andmusician and Good Will Ambassador Thanh Bui.


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More than 300 parents participate with students in helmet-themed extracurricular activities 26 April, 2015—Hai Duong City

AIP Foundation coordinated with Ai Quoc PrimarySchool and organized a second extracurricularactivity event themed “Children with helmets,”supported by ARRB. More than 300 parents attended




Parents and their students attend helmet-themed extracurricularactivities

“We can change this epidemic,” said Dr. Khuat Viet Hung, ViceExecutive Chairman from NTSC

the event, with a total of 1,200 participants. Parentsparticipated with their children in road safetyactivities.

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Vietnam’s 63 provinces take action to protect children on the roads 27 April, 2015—Hanoi

In response to the UN Global Road Safety Weekthemed “Children and road safety,” the NationalTraffic Safety Committee launched a national planadvocating for strengthened road safety with aspecial focus on children. The Plan, No. 142,implements road safety recommendations made bythe World Health Organization, calling on provinces totake action and raise public awareness of children’sroad safety across Vietnam.

Read the press release here.

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Cambodia

PSA launch: friendly spiri ts visit Phnom Penh to remind motorcycle passengers to wear their helmets April 2, 2015—Phnom Penh

Spirits were spotted in the streets of Phnom Penh.Stopping traffic and speaking road safety messages,they were visiting not to scare, but to protect thepublic. Victims of road crash head injuries, the spiritswere reminding drivers to protect their lives byensuring they and their passengers always wearhelmets.

These friendly spirits not only visit riders on thestreet, but on TVs across Cambodia. The “visit” was




AIP Foundation launches the new communications campaign under“Head Safe. Helmet On.” with the help of friendly ‘spirits’

Community-based working groups aim to encourage helmet use

part of the launch of a new campaign supporting thedissemination and implementation of the new RoadTraffic Law. The campaign incorporates media-,street-, and community-based approaches to improvehelmet safety in Cambodia. In the TV commercial,spirits tell a motorcyclist to put a helmet on his wifeand son. The message of the commercial is “Protectyour passengers’ lives. Make sure they wearhelmets.”

Read the press release here. Watch the TV Commercial here. View photos from the launch here.

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Action Plan workshops and community outreach training encourage more helmet use 6-8 April, 2015—Phnom Penh, Kampong Speu, and Kandal Provinces

AIP Foundation conducted a district-level helmetenforcement action plan workshop under “Head Safe.Helmet On.” for multiple target districts in PhnomPenh, Kamong Speu, and Kandal Provinces. Over100 traffic police from the district-, provincial-, andnational-levels participated.

In partnership with Chamkar Morn District Office, AIPFoundation also facilitated a training on Commune-wide activities with 36 participants from threecommunes of Chamkar Morn District. The trainingdiscussed how community-based road safety workinggroups can educate and encourage the community towear helmets.

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AIP Foundation attends Cambodia’s National Road Safety Week 10 April, 2015— Kampong Speu

AIP Foundation supported Cambodia’s National RoadSafety Week held from April 7-14 by promotinghelmet use through its school-based programs andadvocating for leaders to commit to children’s safety.AIP Foundation donated 140 helmets to students inKampong Speu Province during the week.



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National Road Safety Week aims to inspire Cambodians to takeaction for safer roads

Mr. Pagna Kim of AIP Foundation and representatives from NationalRoad Safety of Committee and National Police of Cambodia discuss

helmet use

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TV roundtable discussion and radio talk show discuss motorcycle helmet use 11 April, 2015—Phnom Penh

AIP Foundation participated in a TV round tablediscussion and a radio talk show centered around thecommunications campaign, "Protect yourpassengers' lives. Make sure they wear helmets."during National Road Safety Week. The radio talkshow was aired live on FM102 while the TV roundtable discussion was aired on the National Televisionof Kampuchea (TVK). The discussions aimed atproviding messages to drivers, especiallypassengers, to always wear helmets when onmotorcycles.

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Thailand

Helmets for Kids parents meeting in Samut Prakarn 29 March, 2015—Samut Prakarn

AIP Foundation attended a parents meeting atIntarumphan Anusorn School in Samut Prakarn,supported by Denso, late March. The meetingreminded parents that their child’s helmet use iscrucial each and every time they are on amotorcycle.



AIP Foundation remind parents how to properly wear a helmet

Ms. Winther presents at the 4th International Conference of ThaiSociety for Transportation & Traffic Studies

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AIP Foundation presents at the 4th International Conference of Thai Society for Transportation & TrafficStudies 2 April, 2015—Bangkok

As part of The 7% Project development, AIPFoundation conducted a series of small experimentaltrials throughout Bangkok from November 2013 toJanuary 2014 funded by the FIA Foundation and theRoad Safety Fund. These trials tested new andinnovative approaches to increasing child helmetuse, including “pop-up” child helmet retail kiosks andhelmet banks.

Ms. Ratanawadee H. Winther, Chairperson of AIPFoundation in Thailand, presented the “Four trials tocrack the child helmet quandary” paper at the 4thInternational Conference of Thai Society forTransportation & Traffic Studies in Bangkok. Thepaper is co-authored by AIP Foundation and Save the Children Thailand, sponsored by the Road Safety Fund.

View the paper here. View the presentation here.

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Deputy Governor signs the pledge to support The 7% Project 3 April, 2015—Bangkok

AIP Foundation in Thailand and Save the Childrenmet with Dr. Pusadee Tamthai, Deputy Governor ofBangkok Metropolitan Administration (BMA) Thailandto further discuss The 7% Project. Dr. PusadeeTamthai signed the pledge supporting The 7% Projectto ensure youth always wear helmets while riding on

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Dr. Pusadee Tamthai signs The 7% Project pledge

AIP Foundation, Chevron, and the Vice Governor of SongkhlaProvince promote safe road behaviors during Songkran

motorcycles.

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Chevron promotes safe road behaviors during Songkran New Year 10 April, 2015—Songkhla Province

Street Wise, AIP Foundation’s newest road safetyproject supported by Chevron Thailand Exploration &Production, Ltd., promoted safe road behaviorsduring the Songkran New Year Festival.

Chevron volunteers were present at policecheckpoints to distribute hand fans with importantroad safety messages to those who passed by.Representatives introduced road users to the projectand encouraged safe road behaviors during theFestival.

Government officials, including Mr. ChaiwatSirinupong, Vice Governor of Songkhla Province,also visited checkpoints to encourage safe road measures. Mr. Sirinupong joined AIP Foundation in supportingthe #SaveKidsLives campaign.

View photos from the event here. View the press release here.

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China

Photo exhibition teaches safe road behaviors 23 April, 2015—Kai County

Walk Wise project, supported by Chevron, organizeda "Road safety in youth's eyes" photo exhibitionactivity with Gaoqiao Middle School in Kai County.The project educates youth through taking photos ofincorrect road user behavior. Around 200 students

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Chevron representatives Ruan Jie, Chris Kern, and Yin Lei sign#SaveKidsLives signboards with Kai County school students

Students play reinforcing road safety games in a park in Kai County

participated in the exhibition event along withrepresentatives from Kai County's EducationDepartment, Traffic Police Department, CoordinationOffice, Youth League Committee, and Chevron.

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Walk Wise holds outdoor road safety activities 25 April, 2015—Kai County

Students from Fenghuang Primary School joined roadsafety extracurricular activities at a park in KaiCounty. Students and parents took part in variousroad safety games, which attracted positive attentionfrom other children in the park.

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Tanzania

AIP Foundation attends Bloomberg Initiative for Global Road Safety Tanzania launch 9-10 April, 2015—Dar es Salaam

The Bloomberg Initiative for Global Road Safety2015-2019 Tanzania project was launched during astakeholder meeting this month. AIP Foundation,operating under Helmet Vaccine Initiative- Tanzania,was invited by the Ministry of Health and SocialWelfare to attend as a key stakeholder.



The Initiative aims to reduce road crash fatalities and injuries

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5/5/2016 Asia Injury Prevention Foundation Newsletter Archive - Global May 2015 Copy

http://archive.benchmarkemail.com/Asia-Injury-Prevention-Foundation/newsletter/Global-May-2015--Copy 1/15

Pope Francis supports helmet use Yellow May, a month of road safetyawareness

AIP Foundation presents at “Child RoadSafety in the Americas” Congress


Global Newsletter May 2015


In May, AIP Foundation organized multiple events in support of the Third UN Global Road Safety Week,themed “Children and road safety.” At these, we presented the Child Declaration for Road Safety to governmentofficials and road safety community leaders and advocated for safer roads for all children.

AIP Foundation, with the help of Ministries of Education and supportive schools, has collected over 500,000signatures in Cambodia, China, Thailand, and Vietnam supporting the Child Declaration. We received strongcommitment while delivering these signatures to leaders and officials. I would like to thank those of you whoalso signed the Declaration. We are grateful for your support for making roads safe.

Please read more about our activities and achievements during May below.

Kind regards,

Mirjam Sidik Chief Executive Officer Asia Injury Prevention Foundation

Table of Contents

Global

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News

Vietnam strengthens child helmet useawareness at launch of the Third UN Global

Road Safety Week

Child helmet use increases to 68% onaverage across Vietnam’s major cities

FedEx and Safe Kids hold Traffic SafetyForum for Children during UN Global Road

Safety Week

AIP Foundation and AVID volunteer JakeDojcinovic featured in Australian Embassy

documentary

Minister of Transport announces new helmetprogram

U.S. Government and AIP Foundationpartner to protect children on the roads

CDC visits Vietnam and Cambodia More than 1,000 students and their familiesshout “I Love Helmets” in Ho Chi Minh City

U.S. Department of State and AIPFoundation launch new partnership with

helmet donation ceremony

Vietnam

Cambodia



Government policymakers—Cambodia’s“Agents for Change”—commit to improving

road safety

Students receive new helmets and roadsafety education supporting UN Global Road

Safety Week

Support for Third UN Global Road SafetyWeek reaches communes in Cambodia

News

12,000 pledges presented to Governor ofBangkok to call for a helmet wearing policy

at schools

News

Schools launch UN Global Road SafetyWeek by gathering to read Child Declaration

for Road Safety

Students teach pedestrians safe crossinghand-in-hand

Principals and students of Kai County cometogether to promote road safety with

Chevron

Thailand

China



News

Helmet checkpoints creating a culture ofroad safety

News

AIP Foundation selected to be on ProjectCoordinating Committee of Bloomberg 2015-

2019 project in Tanzania

News

Uganda

Tanzania


Global

Pope Francis supports helmet use 21 March, 2015—Italy

In March, Pope Francis donned a helmet in the Neapolitan dialectduring a mass in Plebiscito square in Naples. The helmet reads,"May the Madonna accompany you."

Source: The Telegraph, 24 March, 2015





Photo credit: OSSERVATORE ROMANO/REUTERS

Yellow May, or MaioAmarelo in Portuguese, is

raising road safetyawareness during May

Mr. Greig Craft of AIP Foundation presents to theCongress on affordable motorcycle helmets

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Yellow May, a month of road safety awareness 1-31 May, 2015—Brazil

Following the success of other movements, such as the "Pink October" and "BlueNovember," which raise awareness of breast and prostate cancer, "Yellow May"promotes awareness of the responsibilities and risk assessment of road behaviors.“Yellow May” strives to coordinate action and mobilize the involvement of governmentagencies, companies, associations, federations, and civil society organizations toeffectively discuss road safety, engaging in actions and spreading awareness to everycitizen.

Learn more about Yellow May here.

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AIP Foundation presents at “ Child Road Safety in the Americas” Congress 7-8 May, 2015—Costa Rica

AIP Foundation President Mr. Greig Craft presented at “ChildRoad Safety in the Americas,” a Regional Congress held duringUN Global Road Safety Week. The Congress addressedimportant public health and sustainable development issues ofchild road safety, with a focus on Latin America and theCaribbean. Conference topics spanned the five pillars of theframework of the UN Decade of Action for Road Safety 2011-2020. Mr. Craft led a session on “Promoting motorcycle andbicycle safety for Children: affordable helmets.”


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Vice Minister of Transportation speaks at the launchof UN Global Road Safety Week in Vietnam

Dr. Khuat Viet Hung (fourth from left), Vice Chairmanof NTSC, was presented the Child Declaration for

Road Safety

News: 'Beautiful Mind' mathematician John Nash kil led in crash

US mathematician John Nash, who inspired the Oscar-winning film "A Beautiful Mind", has died in a car crashwith his wife, police said. Nash, 86, and his 82-year-old wife Alicia were killed when their taxi crashed in NewJersey. The mathematician is renowned for his work in game theory, winning the Nobel Prize for Economics in1994.

Source: BBC News, 25 May, 2015

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Vietnam

Vietnam strengthens child helmet use awareness at launch of the Third UN Global Road Safety Week 4 May, 2015—Hanoi

In response to UN Global Road Safety Week and in accordancewith the National Child Helmet Action Plan, the Ministry ofTransport (MOT) collaborated with WHO and AIP Foundation tolaunch strengthened public awareness of child helmet use forsecondary school students. The MOT also distributed 400 Protechelmets to students at Tan Dinh Secondary School in Hanoi atthe event, 100 of which were donated by AIP Foundation.

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Child helmet use increases to 68% on average across Vietnam’s major cities 8 May, 2015—Hanoi

A midterm review of the National Child Helmet Action Plan wasorganized by National Traffic Safety Committee, National TrafficPolice (C67), Ministry of Education and Training, and AIPFoundation. Delegates from ministries, departments, andprovincial levels across Vietnam shared implementationexperiences and discussed the direction for the Action Plan’snext phase. The review also celebrated achievements since itsimplementation. In March 2014, baseline observations foundaverage helmet use among primary school students acrossHanoi, Ho Chi Minh City, and Danang to be 38%. After the launchof the National Child Helmet Action Plan and related policeenforcement, child helmet use increased to 68% across the threecities. Hanoi experienced the greatest increase: from 23% in 2014 to 64% in 2015.

Read the full press release here. View more photos here.



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Mr. Nguyen Trong Thai, Chief Secretariat of NTSC,and Mr. Nguyen Duy Binh, Chief Representative ofFedEx in Vietnam, with students advocating for safer

roads

Jake, an AVID volunteer with AIP Foundation, isfeatured in an Australian Embassy documentary

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FedEx and Safe Kids hold Traffic Safety Forum for Children during UN Global Road Safety Week 9 May, 2015—Ho Chi Minh City

FedEx Express, in cooperation with AIP Foundation/Safe KidsVietnam, recently organized a Traffic Safety Forum for Childrenduring UN Global Road Safety Week. Select students from HoChi Minh City joined a panel discussion to discuss road risks andhazards they encounter when walking to school. Studentspresented their concerns and proposed road safety solutions toleaders from the Ho Chi Minh City People’s Committee andNational Traffic Safety Committee that will enhance the safety ofpedestrians and improve walking environments in high-trafficareas. At the event, Mr. Nguyen Trong Thai, Chief Secretariat ofNTSC, was presented the Child Declaration for Road Safety.

View more photos here. View the press release here.

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AIP Foundation and AVID volunteer Jake Dojcinovic featured in Austral ian Embassy documentary 11 May, 2015—Hanoi

Jake Dojcinovic, a volunteer for AIP Foundation under theAustralian Volunteers for International Development (AVID)program, shares his experiences as a Road Safety EducationOfficer with AIP Foundation in a documentary created by theAustralian Embassy in Vietnam. Jake helped develop a roadsafety education curriculum with AIP Foundation.

Watch the video here.

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Minister of Transport announces new helmet program 13 May, 2015—Hanoi

Minister of Transport Dinh La Thang announced the NationalTraffic Safety Committee’s (NTSC) new helmet program “Love foryour people, love for your family” in response to UN Global RoadSafety Week. Under the program, NTSC will support thedistribution of helmets to students from at-risk communities aspart of the National Child Helmet Action Plan. In attendance wasone of AIP Foundation’s project school students, Nguyen Duc

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Thinh presents Child Declaration signatures toMinister of Transport, calling for action for road safety

U.S. Ambassador Ted Osius and AIP FoundationPresident Mr. Greig Craft sign the MoU

Thinh, who was involved in a serious crash case in 2013. Thinhre-told his crash story at the event and read a letter calling for theGovernment to take action for road safety. He presentedcollected signatures supporting the Child Declaration for RoadSafety to Minister Dinh La Thang, who responded that action isnecessary to protect children.

View more photos here. Read Thinh’s crash story here.

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U.S. Government and AIP Foundation partner to protect children on the roads 14 May, 2015—Hanoi

In celebration of the 20th anniversary of diplomatic relationsbetween the United States and Vietnam, the U.S. Department ofState and AIP Foundation signed a Memorandum ofUnderstanding (MoU) at the U.S. Embassy in Hanoi. The MoUformally launches the Public Private Partnership to raise fundsfrom U.S. and Vietnamese corporations to provide helmets androad safety education to students in provinces across Vietnam.

Under the partnership, AIP Foundation and the U.S. EmbassyHanoi will organize events and helmet donations supporting thepre-existing Helmets for Kids program. The goal is to provideeducational activities and helmets to 25,000 children from at-risk schools across the country.

Attendees at the signing included Ted Osius, U.S. Ambassador to Vietnam; Greig Craft, President of AIPFoundation; Claire A. Pierangelo, Deputy Chief of Mission of the U.S. Embassy Hanoi; Joakim Parker, MissionDirector of USAID in Vietnam; American Chamber of Commerce (AmCham) Board of Governors from Hanoiand Ho Chi Minh City, and Adam Sitkoff, Executive Director of AmCham.

Read the full press release here. View photos from the signing here and on Ambassador Ted Osius’s Facebook here.

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CDC visits Vietnam and Cambodia 14-22 May, 2015—Hanoi, Ho Chi Minh City, and Phnom Penh

Two representatives from the U.S. Centers for Disease Controland Prevention's (CDC) National Center for Injury Prevention andControl visited Hanoi, Ho Chi Minh City, and Phnom Penh. Dr.Erin Parker, PhD, is a Health Scientist and Mr. Dave Ederer,MPH, is a Researcher in the Division of Unintentional InjuryPrevention. During their visit, Dr. Parker and Mr. Ederer met withAIP Foundation's offices in each city, the Hanoi School of Public

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Dr. Parker and Mr. Ederer visiting AIP Foundation inHo Chi Minh City

Students enthusiastically put on their helmets andplay traffic safety games

VIP guests put helmets on students with U.S.Assistant Secretary of State Rivkin

Health, the Ministry of Health, the National Traffic SafetyCommittee (NTSC), the World Health Organization, the Ho ChiMinh City Public Health Institute, Handicap International, andCDC offices in Vietnam and Cambodia.

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More than 1,000 students and their famil ies shout “ I Love Helmets” in Ho Chi Minh City 23 May, 2015—Ho Chi Minh City

The phrase "I Love Helmets" was heard among students acrossHo Chi Minh City as part of a family event encouraging helmetuse. Organized under AIP Foundation’s Helmets for Kidsprogram, the event included a poster exhibition, creative roadsafety competitions, and several interactive road safety games toimprove the awareness and significance of child helmet use. Thisfamily event was the first-ever citywide gathering for schoolstudents and their families to participate in road safety activitiestogether.

View the press release here. View photos here.

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U.S. Department of State and AIP Foundation launch new partnership with helmet donation ceremony 27 May, 2015—Hanoi

A helmet donation ceremony took place in Hanoi on the occasionof the U.S. Assistant Secretary of State Charles H. Rivkin’s visit.Co-organized by AIG, this is the first event to take place underthe new partnership between AIP Foundation and the U.S.Department of State and is one of many that supports the 20thanniversary of normalized diplomatic relations between the U.S.and Vietnam. Assistant Secretary of State Rivkin participated ina symbolic helmet handover at the event that represents theU.S.-Vietnam shared vision of a safer future for its children.Helmets were distributed to all 671 students and teachers.

View the press release here. View more photos here.







Secretary General of the National Road SafetyCommittee is presented the Child Declaration

Students practice proper road behaviors in a safeenvironment

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Cambodia

Government policymakers—Cambodia’s “ Agents for Change”—commit to improving road safety 7 May, 2015—Phnom Penh

Policymakers play a pivotal role in addressing the public’scompliance of the new Road Traffic Law through action plans.AIP Foundation organized a three day training workshop with 44policymakers to finalize draft national-, provincial-, and district-level government action plans enforcing helmet use. Workshopattendees further developed three-year action plans drafted earlierthis year with support from AIP Foundation’s “Head Safe. HelmetOn.” project. Additionally, the National Ministry of Educationdiscussed details for an education-sector action plan, to befinalized after the workshop. The Child Declaration was presentedto the Secretary General of the National Road Safety Committeeand Deputy Director of Central Department of Public Order from the National Police at the workshop.


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Students receive new helmets and road safety education supporting UN Global Road Safety Week 7 May, 2015—Phnom Penh

During UN Global Road Safety Week, 96 new entrance studentsreceived helmets with support from Manulife (Cambodia) Plc. Theevent took place at Sampov Meas Primary School and focusedon raising students’ awareness of safe road behaviors whilecalling on authorities to commit to safer roads for children.


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Support for Third UN Global Road Safety Week reaches communes in Cambodia 9 May, 2015—Kandal Province

More than 100 Korki Thom Commune community membersgathered to receive messages on the motorcycle passengerhelmet law, the importance of helmet wearing, the road crashsituation in the commune and Cambodia, the commune’s plan toincrease passenger helmet wearing, and AIP Foundation’s





A tuk tuk panel with the message, “Protect yourpassengers’ lives. Make sure they wear helmets.” is

driven through the commune

Presenting the 12,000 pledges to the Governor ofBangkok

support. Community members also had the opportunity to raisequestions and concerns with guest speakers.

See more photos here.

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News: Cambodian PM urges drivers to respect laws after bus crash kil ls 18

Cambodian Prime Minister Hun Sen called on all drivers to respect traffic laws after a road crash killed at least18 garment workers and injured 21 others in eastern Svay Rieng Province.

"The problem of traffic accidents is getting worse and worse in Cambodia. This requires all drivers to strictlycomply with traffic laws," he said at a graduation ceremony of students at the Royal University of PhnomPenh. He also ordered officials to enforce traffic laws so as to reduce road traffic fatalities.

Read the full article at: Global Post, 19 May, 2015

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Thailand

12,000 pledges presented to Governor of Bangkok to call for a helmet wearing policy at schools 6 May, 2015—Bangkok

As part of UN Global Road Safety Week, AIP Foundation andSave the Children presented more than 12,000 pledgedsignatures to M. R. Sukhumbhand Paribatra, the Governor ofBangkok. The petition calls for schools in the BangkokMetropolitan Area to have a greater role in raising road safetyawareness and establishing a helmet wearing policy for allstudents.

The project has received continuous media attention since thesubmission. On May 15, Ms. Ratanawadee Hemniti Winther,Chairperson of AIP Foundation in Thailand, was interviewed byChannel 3 to discuss helmet innovations and The 7% Project. On May 18, Ms. Winther and Ms. ArunratWattanapalin, Project Coordinator from Save the Children, were interviewed by Metro TV Channel. Ms. Wintherdiscussed both AIP Foundation and The 7% Project.

Read the press release here. See more photos here. Watch the Metro TV interview here (Thai):


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Students from Walk Wise project schools read theChild Declaration for Road Safety together

Part 1 Part 2 Part 3

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Opinion Piece: Lack of road safety is criminal

You may shake your head in disbelief when you learn that reckless drivers who cause fatal accidents inThailand can walk away without a jail sentence. Based on a number of court verdicts, most drivers chargedwith careless driving resulting in death, do not face a jail term as long as they do not flee the scene, showhumanity by trying to help the victims, and offer compensation. They must also report the incident to policeofficers immediately. In addition, if they have no previous criminal record, courts tend to be lenient and handdown a suspended jail term. Where is the sense of justice?

Read the full article at: Bangkok Post, 20 May, 2015

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China

Schools launch UN Global Road Safety Week by gathering to read Child Declaration for Road Safety 4 May, 2015—Kai County

On the first day of UN Global Road Safety Week, 37 Walk Wiseproject schools held an event to read the Child Declaration forRoad Safety and 20 project schools’ students signed ChildDeclaration boards. AIP Foundation in China has collected nearly26,000 signatures supporting the Child Declaration.

Previously, from 20-30 April, 16 project schools organizedstudent composition contests on road safety. Students wrotewhat they needed in order to feel safer on the roads. Each schoolchose the best composition as their school’s Road SafetyDeclaration.

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Students teach pedestrians safe crossing hand-in-hand 7 May, 2015—Kai County

Students from Kai Xian Hanfeng No.1 and No.5 Primary Schoolsjoined traffic police officers to teach pedestrians how to cross theroad safely. Students stopped pedestrians crossing the road on ared light and informed them that they must wait until the light isgreen. Over 30 students from the two schools distributed 800flyers on road safety, which focus on children’s safety when


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Students help their community cross the street safely

School principals, Chevron, and AIP Foundationrepresentatives sign #SaveKidsLives signboards

walking with adults.


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Principals and students of Kai County come together to promote road safety with Chevron 8 May, 2015—Kai County

Principals from 15 Kai County Walk Wise schools, along witharound 400 students, teachers, and parents attended a roadsafety ceremony at Hanfeng No.6 Primary School in Chongqingsupported by Chevron to celebrate UN Global Road Safety Week.The event was designed to educate students and the communityon safe road behaviors and increase their awareness througheducational road safety games, student performances, a photoexhibition, and speeches from stakeholders. Additionally, nearly26,000 signed road safety Child Declarations were presented toofficials by children from the 37 project schools.

Read the press release here. View more photos here.

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China Traffic Deaths: More than 200,000 annual fatal i ties in road accidents, World Health Organizationsays

Every year, at least 200,000 people die as a result of road accidents in China, the World Health Organizationsaid. The number is more than four times the death toll from such accidents published by the Chinesegovernment.

"Much more needs to be done to spur the adoption of measures to raise road safety, especially with respect tochildren," Bernhard Schwartlander, the WHO's representative in China, wrote Wednesday in a commentarypublished in the China Daily, a government newspaper.

Read the full article at: International Business Times, 6 May, 2015

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Uganda







Bobi Wine gives a motorcyclist an autographedreflective vest for following proper road safety

AIP Foundation’s Tanzania Coordinator Mr. AlpherioNchimbi (third from right, second row) attended the

launch of Bloomberg Initiative for Global Road SafetyTanzania in April

Helmet checkpoints creating a culture of road safety 13 May, 2015—Kampala

At the launch of the second phase of helmet checkpoints inKampala, Uganda Helmet Vaccine Initiative (UHVI) CelebrityAmbassador Bobi Wine reminded boda boda operators of properhelmet use and safe driving behavior. Mr. Wine handed outautographed reflective vests to those who wore helmets andcomplied with motorcycle regulations.


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News: Road accidents costing 1.8 tri l l ion shil l ings of Uganda’s GDP

Health advocates have called for a “heavy crackdown” on traffic offenders to reduce the over 200,000 roadcrash victims the country registers every year. They want every vehicle on the road to be in “acceptablemechanical condition;” every motorist on the road to have the “proper competence” to drive; and every roaduser to be sensitized to road safety practices. No boda boda should be on the road without a two helmets—onefor the cyclist and the other for the passenger—and no child should be transported on a boda boda without anadult accompanying them.

Read the full article at: New Vision, 19 May, 2015

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Tanzania

AIP Foundation selected to be on Project Coordinating Committee of Bloomberg 2015-2019 project inTanzania 30 April, 2015— Dar es Salaam

The Bloomberg Initiative for Global Road Safety 2015-2019Tanzania project was launched during a stakeholder meeting from9-10 April, 2015. At the meeting, it was agreed that a ProjectCoordinating Committee would be formed in Tanzania to overseeimplementation of the project.

AIP Foundation, operating under Helmet Vaccine Initiative-Tanzania, has been selected by the Ministry of Health and SocialWelfare to be a member of this committee. Nine of the twelveselected committee members are government ministries.





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Tanzania: Campaign Launched to Tame Road Carnage

A silent but vigorous campaign has been launched to tame the scourge of road carnage, which have claimedthe lives of thousands of people in the country. With the theme "Reaching your destinations safely is yourright," the countrywide drive launched by a private firm, Transevents Marketing Limited, aims to promote safedriving by recognizing good bus drivers with awards. Millions of Tanzanians travel by buses every year.

Read the full article at: AllAfrica, 6 May, 2015

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5/5/2016 Asia Injury Prevention Foundation Newsletter Archive - Global June 2015

http://archive.benchmarkemail.com/Asia-Injury-Prevention-Foundation/newsletter/Global-June-2015 1/10

Photo of the month Celebrity Road Safety Ambassador MichelleYeoh distributes helmets in Myanmar

Global Newsletter June 2015


As the 2014-2015 school year ends and we prepare for the next school year, AIP Foundation reflects on ourresults from programs targeting children’s road safety and helmet use.

In Thailand, we saw 12,000 supporters pledge to wear helmets on motorcycles; in Cambodia across 18 projectschools, average student helmet use rates increased from 0.4% in the pre-intervention observation to 85% inthe second post-intervention observation. In Vietnam, policies for enforcement of child helmet use and a massmedia campaign under the National Child Helmet Action Plan led to an increase in child helmet use from 38%in April 2014 to 68% in May 2015 across Vietnam’s three major cities. We look forward to advancing ourcommitment to reducing road crash fatalities and injuries even further during the next school year.

Please read more about our activities and events during June below.

Kind regards,


Table of Contents

Global

Vietnam

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AIP Foundation exchanges parents’ low-quality helmets for high-quality standard

helmets

Related news: “US firms want to invest morein Vietnam: Assistant Secretary of State”

AIP Foundation and Chevron install roadsafety wall murals to reinforce safe road

behaviors

Police visit 4,381 students on InternationalChildren’s Day to emphasize safe road

behaviors

Road safety education focuses on mothersand their children

Related News: “Transported Like Pigs:Cambodia's Garment Makers Risk Death Just

to Get to Work”

“Master Trainers” to create sustainable roadsafety education in schools

Finding creative ways to make helmet safetyfun for youth

Parents commit to road safety at PrathomTaweetha Pisek School

Cambodia

Thailand



Traffic Police and Vespiario assist AIPFoundation in distributing helmets

Related News: “Traffic police are the missinglink for Thai road safety”

Year 3 evaluation measures Walk Wisesuccess and improved road safety for

children

AIP Foundation host interactive road safetygames at the 2015 Children Carnival

Related News: “A new business model forUganda’s motorbike taxi industry”

AIP Foundation attends second BloombergInitiative Global Road Safety Project

Committee meeting

China

Uganda

Tanzania





Michelle Yeoh at the 3rd Memory International FilmHeritage Festival in Myanmar

The helmet exchange component of Helmets for

Global

Photo of the month 21 June, 2015 – Hanoi

On June 21, U.S. Ambassador to Vietnam Ted Osius wore anAIP Foundation Protec helmet while riding a bicycle in Hanoi aspart of a campaign calling on people to protect the rhino.

Have a relevant road safety photo? Tag AIP Foundation onFacebook or Twitter for a chance to have your photo featured!

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Celebrity Road Safety Ambassador Michelle Yeoh distributes helmets in Myanmar 2 June, 2015—Myanmar

While attending the 3rd Memory International Film HeritageFestival in Myanmar, Global Road Safety Ambassador MichelleYeoh was also promoting safer driving. During her visit, Ms. Yeohdistributed 100 of AIP Foundation's Protec motorcycle helmetsfree to local residents with support from Suu Foundation and FIAFoundation.

Read more at Myanmar Times.

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Vietnam

AIP Foundation exchanges parents’ low-quality helmets for high-quality standard helmets 19 June, 2015—Ho Chi Minh City

A year-end meeting between AIP Foundation, local authorities,and four Helmets for Families project schools took place on May21 in Tra Vinh Province and June 19 in Ho Chi Minh City. AIPFoundation presented the program’s achievements and facilitateddiscussions on challenges, lessons learned, and solutions forimprovements.

During the 2014-2015 school year and under the Helmets forFamilies program, 1,399 quality helmets were provided to parentsof nine project schools at subsidized prices in exchange for their


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Families provides quality helmets to parents of projectschools and surrounding communities

U.S. Department of State launched its newpartnership with AIP Foundation on May 27, 2015

Wall mural reminds students of proper helmet use androad behaviors

substandard helmets. AIP Foundation is collaborating withgovernmental stakeholders, civil service workers, and trafficpolice to exchange 2,587 more quality helmets to parents in thesurrounding communities. Parents receive information about the importance of wearing quality helmets, theexpiry of a quality helmet, and how to use a helmet correctly. From February to May 2015, through community-based helmet exchange activities, Helmets for Families trained 65 volunteers, directly reached more than2,500 people, and indirectly reached 121,027 people.

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Related news: “ US firms want to invest more in Vietnam: Assistant Secretary of State” 30 May, 2015—Hanoi

American businesses want to increase their investment inVietnam, U.S. Assistant Secretary of State Rivkin said.Assistant Secretary of State for Economic and Business AffairsRivkin was on his first-ever trip to Vietnam between May 26 and30. On Wednesday, the official participated in the launch of apublic-private partnership between the Department of State andAIP Foundation to support Helmets for Kids, an initiative throughwhich partners are advancing the common goal of promotingessential and life-saving road safety education for childrenthroughout Vietnam.

Source: Tuoi Tre News

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Cambodia

AIP Foundation and Chevron instal l road safety wall murals to reinforce safe road behaviors 26 & 28 May, 2015—Phnom Penh

To promote road safety awareness and serve as a positive visualreminder to students, Chevron and AIP Foundation will installroad safety murals at schools in Phnom Penh. A launch was heldlate May to commence the program.

Chevron will support the re-painting of school fences and theinstallment of murals at Wattanak Vichea and Phum 7 PrimarySchools. More than six murals will be installed at each school,reflecting road safety, proper helmet use, and pedestrian safetymessages. Images encouraging parents to pay special attentionto their their children’s safety on the road and particularly toreinforcing proper helmet-wearing will also be included.

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Police officers instruct students on proper pedestrianand bicycle safety skills

Mothers ask questions about helmet use and the newRoad Traffic Law

Photo: Charles Parkinson

Police visit 4,381 students on International Children’s Day to emphasize safe road behaviors 28 May-15 June, 2015—Phnom Penh, Kandal, and Kampong Speu Provinces

Ninety police officers visited each of AIP Foundation’s 18 projectschools under the “Head Safe. Helmet On.” project to speak to4,381 students and 117 teachers about road safety forInternational Children’s Day. Traffic Police discussed properpedestrian and road user safety, helmet use, and the importanceof wearing a helmet.

View the press release here.

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Road safety education focuses on mothers and their children 17 June, 2015—Phnom Penh

Under the context of International Children’s Day, June 1, 2015,AIP Foundation organized a second “Mothers and Helmet Use”forum at Anuk Wat Primary School. The forum is a component ofthe Helmets for Families project sponsored by Manulife. Mothersreceived information on their role in promoting road safety andencouraging helmet use among family members.

Parents learned about the impacts of road crashes on societyand their families, the relationship between helmet use and injuryprevention, and received information about the new Road TrafficLaw. Students also received this information at a police trainingon June 25, 2015. On June 19 and 26, volunteers reached the community surrounding the school to furtherspread road safety awareness.


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Related News: “ Transported Like Pigs: Cambodia's Garment Makers Risk Death Just to Get to Work” 3 June, 2015—Phnom Penh

Factory workers earning just a few dollars a day have little choicebut to pile into minivans or flatbed trucks often driven byunlicensed drivers on dangerous roads, every morning and night.A study released earlier this year by the Cambodian Ministry ofLabor's National Social Security Fund reported 73 garmentworkers died in crashes during their commutes last year, a near10% rise on the 67 killed in 2013.

Source: Vice News






Teacher trainers received certificates upon completionof the training workshop

Select teachers received training on innovativeapproaches to helmet safety education

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Thailand

“ Master Trainers” to create sustainable road safety education in schools 4-6 June, 2015— Songkhla

As part of the Street Wise project supported by Chevron, AIPFoundation organized a three-day training workshop for 18teachers from primary schools in Songkhla. “Master Trainers”received training in road safety education in order to create asustainable road safety culture at their schools. These trainerswill train other Primary School teachers with the skills toconfidently teach road safety education to their students, who willuse educational materials developed during the workshop.

This is the first road safety curriculum AIP Foundation is pilotingin Thailand. The primary-level curriculum includes pedestrian,bicycle, bus, and motorcycle safety and was developed with the support of consultants Dr. Parichatt Krongkantand Ms. Linda Ivett, a road safety expert with more than 25 years of experience in road safety programs andteaching materials.

On the second day of training, AIP Foundation, Chevron, and Wi Chian Chom School signed a Memorandum ofUnderstanding. The five additional project schools from Singhanakhon District previously signed MoUs withChevron and AIP Foundation in September 2014.

View the press release here. View more photos here.

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Finding creative ways to make helmet safety fun for youth 13-14 June, 2015—Bangkok

Under The 7% Project, AIP Foundation and Save the Children inThailand together trained 12 teachers on innovative newapproaches to improve helmet wearing rates in schools. Thetraining received positive feedback from teachers. AIPFoundation looks forward to rolling out interventions across sixschools soon.

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Parents commit to ensuring their children always weartheir helmets

Representatives from Vespiario, AIP Foundation,Office of Basic Education, and Metropolitan Traffic

Police with parents and teachers of Darakarm School

Parents commit to road safety at Prathom Taweetha Pisek School 14 June, 2015—Bangkok

AIP Foundation visited Prathom Taweetha Pisek School tointroduce Helmets for Kids, supported by ARRB Group, toparents during a Parents’ Meeting. More than 200 parentsparticipated and were asked for their support. Parents signedcommitment letters in order to reinforce road safety amongstudents.

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Traffic Police and Vespiario assist AIP Foundation in distributing helmets 21 June, 2015—Bangkok

AIP Foundation received support from the Metropolitan TrafficPolice Division to distribute Vespa helmets to Darakarm Schoolalong with the Office of Basic Education and Vespiario (Thailand)Co., Ltd. Special guests included Commander of the MetropolitanTraffic Police, Police Major General Apisit Muangkaseam, andDeputy Director of Office of Basic Education for the MetropolitanBKK. AIP Foundation strives to see enhanced enforcement ofhelmet use and higher child helmet use rates with support fromofficials.

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Related News: “ Traffic police are the missing l ink for Thai road safety” 28 May, 2015—Bangkok

Following the fatal accident in Chiang Mai that killed three cyclists and injured two others, demands for stifferpunishments have escalated, especially given the likely influence of alcohol.

What is seemingly lacking among Thai traffic police is not an awareness of these issues but strongcommitment and motivation to implement a sustained policy. The country needs leadership that is willing andable to cope with the significant resistance which will arise from restaurant owners and habitual drinkers.Courage and motivation are necessary within the police system in order to go beyond punishing the poorermotorcyclists and to begin curbing the reckless drinking of those higher in the social ladder who drive cars,including luxury vehicles.

Source: Thai Visa News




Road safety experts meet with AIP Foundation toassess Walk Wise achievements and goals for

improved road safety in Kai County

Children demonstrate their new skills on how to use azebra crossing correctly

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China

Year 3 evaluation measures Walk Wise success and improved road safety for children 15-19 June, 2015—Kai County

International and national road safety experts visited AIPFoundation in China to assist with Walk Wise Year 3 evaluations.Ms. Roopa Umesh is an expert in developing, implementing, andevaluating road safety behavior change programs; Dr. BaoguoDing is an expert in road safety promotion and the CountryManager of Global Road Safety Partnership with responsibility inmanaging the Bloomberg Philanthropies-funded road safetyprojects; and Ms. Shuanghui Wu is a research assistant andgraduate from the School of Sociology, Chinese University ofPolitical Sciences and Law. AIP Foundation visited projectschools, where these expert consultants organized parent focusgroups, teacher focus groups, in-depth interviews, studentknowledge tests, and student road safety behavior observations.

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AIP Foundation host interactive road safety games at the 2015 Children Carnival 27 June, 2015—Kai County

As part of the 2015 Children Carnival held by Kai County YouthLeague and Kai County Children Palace, AIP Foundation ledinteractive road safety games on pedestrian and bus safety. Over600 children and 400 parents attended the carnival with morethan 300 children participating in the road safety games. Parentstogether with their children demonstrated how to use zebracrossings correctly and children learnt safe skills when riding onbusses.

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Uganda

Related News: “ A new business model for Uganda’s motorbike taxi industry” 22 June, 2015—Kampala

Boda-bodas (or motorbike taxis) are a part of everyday life formany Africans. And in Uganda’s capital, Kampala, it is nodifferent, with some estimates indicating well over 100,000 boda-bodas operating in the city. Launched in November 2014,



SafeBoda connects customers with drivers that havebeen trained in road safety

Coordinating Committee of the Bloomberg InitiativeGlobal Road Safety Project

SafeBoda connects customers with drivers that have beentrained in road safety, customer service, motorbike maintenance,and first aid through a partnership with the Ugandan Red Cross.Drivers also provide passengers with road-worthy helmets.

Source: How we made it in Africa

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Tanzania

AIP Foundation attends second Bloomberg Initiative Global Road Safety Project Committee meeting 21 May, 2015—Dar es Salaam

The Helmet Vaccine Initiative Tanzania took part in the secondmeeting of the Coordinating Committee of the BloombergInitiative Global Road Safety Project on May 21, 2015. Theproject aims to improve legislation and the media’s role in roadsafety.

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5/5/2016 Asia Injury Prevention Foundation Newsletter Archive - Global July 2015 Edit

http://archive.benchmarkemail.com/Asia-Injury-Prevention-Foundation/newsletter/Global-July-2015-Edit1 1/14

Photo of the month AIP Foundation receives global award forpedestrian safety at PREVCON ‘15

Over 500,000 Child Declaration signaturescollected by AIP Foundation

Global Newsletter July 2015


This month, we had the great honor of welcoming Second Lady of the United States, Dr. Jill Biden, on her visitto Vietnam. Dr. Biden showed her support for our cause by delivering helmets to disadvantaged kids in Hanoi.

U.S. Ambassador to Vietnam Ted Osius reiterated his strong support to the recent Public-Private Partnershipsigned between the State Department and AIP Foundation, which will provide tens of thousands of helmets torural populations in Vietnam. We are excited and proud to watch such necessary momentum build amongleaders ahead of the new school year.

To further support children as they enter the new school year, we have launched an online fundraisingcampaign called the 3E Project: Educate, Equip, and Empower. Join us to help children in Cambodia, China,Thailand, and Vietnam to be safer road users. Your donation could save a life.

See below to read more on AIP Foundation’s activities and achievements throughout the month.

Please also take note that our website URL has been updated to www.aip-foundation.org.

Kind regards,


Table of Contents

Global

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Call for donors ahead of new school year Related news: “Traffic takes a tremendousglobal toll, but cheap fixes can save lives”

Thai delegation visits Vietnam’s NationalTraffic Safety Committee

Vietnam Party Chief’s U.S. visit marks aturning point

Ford Vietnam gets first Vietnamesemanaging director

Dr. Jill Biden, Second Lady of the UnitedStates, promotes road safety during her visit

to Vietnam

AIP Foundation and Ford present donationto Vietnam’s Road Victim Relief Fund

Related news: “Former President Bill Clintonmakes fifth visit to celebrate 20 years of

normalized U.S.-Vietnam relations”

AIP Foundation goes live on the radio todiscuss child helmet requirements

Media—“Agents for Change”—advocate forchild helmet use across Cambodia

Billboards promoting passenger helmetsviewed by one million road users per day

Mid-term assessment on behavior change Related news: “Traffic Law fines set”

Vietnam

Cambodia



campaign starts

Stakeholders work with AIP Foundation toincrease child helmet use

Teachers prepare for a safe school year withARRB helmet safety training

Street Wise progress and updates reviewedafter first year

Chevron supports road safety project tobring positive change to Songkhla

Related news: “Motorcycle kills road safetypetitioner in Pathum Thani”

Related news: “Over 27,000 road crashesreported in Bangkok last year”

Walk Wise project to engage 2,000community members in educational summer

activities

Legislative meeting held under BloombergInitiative for Global Road Safety

Thailand

China

Tanzania





Photo source: @drbiden on Instagram

From left to right: Shane O’Connor, CommunicationsAdvisor, FedEx Global Citizenship; Nuong Nguyen,Director of Programs, AIP Foundation in Vietnam;

Kate Carr, President and CEO of Safe KidsWorldwide.

Global

Photo of the month

U.S. Second Lady Dr. Jill Biden greeted disadvantaged kids andgave them quality helmets in Hanoi during her recent visit toVietnam.

Have a relevant road safety photo? Tag AIP Foundation onFacebook, Twitter or Instagram for a chance to have your photofeatured!

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AIP Foundation receives global award for pedestrian safety at PREVCON ’15 1 August, 2015 – Washington, D.C., United States

On the closing day of the 2015 Child Injury PreventionConvention (PREVCON) in Washington, D.C., AIP Foundationwas announced the winner of the Safe Kids Worldwide (SKW)international program award for pedestrian safety.

The award recognizes AIP Foundation’s achievements inimplementing the Safe Kids Walk this Way program in Vietnam,as distinct from among the 11 countries and hundreds ofcommunities worldwide that have the program.

Launched globally in 1999 by SKW and FedEx, Walk this Waypromotes pedestrian safety in at-risk communities through fourmain components: awareness and advocacy activities;infrastructure improvements; research; and, education programs.Since 2009, AIP Foundation as Safe Kids Vietnam has implemented Walk this Way across four targetprovinces, reaching 92,647 students from 118 primary and secondary schools.

At the ceremony, SKW took the opportunity to further congratulate AIP Foundation on notable successes inengaging governmental and other stakeholders meaningfully, contributing to increased helmet wearing rates,and gathering over 500,000 signatures for the #SaveKidsLives campaign.

PREVCON is an annual gathering of injury prevention leaders and advocates from across the United Statesand around the world. It is designed to spark new ideas, drive innovative approaches to safety, and contributeoverall to Safe Kids’ decade goal of halving the average number of fatalities from preventable injuries by 2020.

Read more about PREVCON ’15 here. Support the #SaveKidsLives campaign here.

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National Traffic Police officials sign the Declaration inVietnam

Chaotic roads are a common sight but pose greatdangers

Over 500,000 Child Declaration signatures collected by AIP Foundation

AIP Foundation, with the help of Ministries and Departments ofEducation and schools, collected 510,768 signatures from acrossCambodia, China, Thailand, and Vietnam, in support of the ChildDeclaration.

Part of the #SaveKidsLives campaign, the Child Declaration is aglobal call to action for governments to commit to halving roaddeaths in the Post-2015 Development Goals.

In Asia, leaders and officials have voiced strong commitment tothe cause. Vietnam’s Minister of Transport, Dinh La Thang noted,“We must all hear what the children are declaring: the streets aredangerous, action is necessary to protect children, and collaboration is important.” The Ministry of Transportand National Traffic Safety Committee (NTSC) announced a new helmet donation program under which theNTSC will support the distribution of helmets to students from at-risk communities in Vietnam.

Children, too, understand the urgent need for action. “I wish leaders will take action to keep children safe on theroad. We want to go to school without worrying about traffic crashes,” spoke student Nguyen Duc Thinh fromVietnam, who in 2013 was involved in a serious crash. Thinh and peer Hong Anh presented 1,700 collectedChild Declaration signatures from Hanoi to the Minister of Transport.

Click here to sign the Child Declaration and keep kids safe.

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Call for donors ahead of new school year

Approximately 220,000 children die on the world’s roads everyyear. For each child that dies, four more suffer from permanentdisabilities and 10 more suffer from serious injuries. Far too manychildren continue to be unprotected on their daily commute.

We have launched an online fundraising campaign called the 3EProject to reach out to disadvantaged children in our targetcountries (Cambodia, China, Thailand, and Vietnam). Throughthis project, we plan to educate, equip, and empower children tobe safer road users.

Donate now to help save a life.

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Related news: “ Traffic takes a tremendous global tol l , but cheap fixes can save l ives” 25 July, 2015 – Washington, D.C., United States

More than 1 million people die in traffic deaths around the worldeach year — that's drivers, passengers, cyclists and pedestrianscombined.





Tough helmet laws have caused the number ofhelmet wearers in a Vietnamese province to jump from

34% to 76%

Thai delegation with NTSC officials, including Dr.Khuat Viet Hung, Vice Chairman of NTSC, AIPFoundation’s Greig Craft, and Traffic Police

A new report, Cities Safer by Design, is proposing ideas to bringthe numbers down. The report, from the World ResourcesInstitute, was released this week. The solutions aren'trevolutionary. Speed bumps really do slow down traffic. Apedestrian island is a safe haven for someone caught mid-roadwhen the traffic light changes. These kinds of design changesdon't cost a lot but can have a big payoff.

But redesign can't eliminate every traffic death. "Infrastructure ispart of the solution," says David Sleet, a specialist at the Centersfor Disease Control's division of Unintentional Injury Prevention."The other part is a change in the culture of driving, walking,biking behavior." In other words: "Wear seat belts, use helmets, manage speed and avoid drinking andwalking/driving/cycling."

In Vietnam, compulsory helmet-wearing laws on all roads, supported by tough enforcement and penalties,dramatically increased compliance and wearing rates and reduced injuries and fatalities dramatically. In 2011,only 34% of cyclists in Vietnam's Ha Nam province used helmets, and today 76% do.

See NPR’s full article here to read more.

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Vietnam

Thai delegation visits Vietnam’s National Traffic Safety Committee 25 June, 2015—Hanoi

In late June, a delegation from Thailand lead by Dr. BunditSornpaisan, Director of Health Care and all Risk Control fromThai Health Promotion Foundation, visited Vietnam's NationalTraffic Safety Committee (NTSC).

President of AIP Foundation Greig Craft was invited to attend themeeting. Craft shared Vietnam’s experience with theimplementation of the helmet law and AIP Foundation’s publicawareness campaigns on helmet use. He also highlighted theimportance of collaboration and experience-sharing betweenASEAN countries on this issue.

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Vietnam Party Chief’s U.S. visit marks a turning point 7 July, 2015—Washington, D.C., United States

July’s visit to the U.S. by Vietnamese Party General SecretaryNguyen Phu Trong was a turning point in the 20 years ofdiplomatic relations between the two countries.




Vietnamese Party General Secretary Nguyen PhuTrong meets President Obama during U.S. visit

Photo credit: AFP Photo/Saul Loeb

Pham van Dung will be the first Vietnamese nationalto hold the position of Managing Director at Ford

Vietnam.

U.S. Second Lady Dr. Jill Biden delivers helmets tokids and greets parents in Hanoi

This was the first time a General Secretary of the CommunistParty of Vietnam made a visit to the U.S.. The visit came at asymbolic moment as the two countries are marking the 20thanniversary of normalized diplomatic ties.

Source: Thanh Nien News

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Ford Vietnam gets first Vietnamese managing director 11 July, 2015

Ford Motor Company announced the appointment of Pham VanDung to Managing Director, Ford Vietnam, effective August 1,marking the first time a Vietnamese national will hold this title.

Dung joined Ford Vietnam in 1998 as a corporate accountant inFinance, and currently serves as Finance Director of FordVietnam.

In his new role, Dung will have overall responsibility for leadingthe continued growth of Ford’s operations in Vietnam, includingboth the company’s corporate functions and Hai Duong assemblyoperations.

Read more about Dung’s background here.

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Dr. Jil l Biden, Second Lady of the United States, promotes road safety during her visit to Vietnam 19 July, 2015 – Hanoi, Vietnam

Second Lady of the United States Dr. Jill Biden touched down atHanoi’s Noi Bai airport to be greeted on the tarmac by U.S.Ambassador to Vietnam Ted Osius, senior officials of theMinistry of Foreign Affairs, and Greig Craft, President of AIPFoundation.

A group of five children were on-hand to receive motorcyclehelmets from Dr. Biden carrying the 20th Anniversary logo ofnormalization of U.S.–Vietnam diplomatic relations. On theoccasion, Greig Craft presented Dr. Biden with a specialcommemorative helmet which will be displayed in the WhiteHouse.

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From left to right: Mr. Nguyen Trong Thai, Chief of theNTSC; Mr. Khuat Viet Hung, Vice Chairman of theNTSC; Mr. Pham Van Dung, Managing Director ofFord Vietnam; Mr. Greig Craft, President of AIP

Foundation.

Ambassador Osius underlined his strong support for the new Public–Private Partnership (PPP) between theState Department and AIP Foundation, with key sponsorship from U.S. companies. Launched in May, the PPPwill distribute a total of 25,000 child helmets across 15 rural provinces during the 20th anniversary year.

Craft’s goal is to donate 2.5 million child helmets to other developing countries within the next 5 years.

Read more in our press release here and the White House’s press release here. View local news coverage here.

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AIP Foundation and Ford present donation to Vietnam’s Road Victim Relief Fund 30 July, 2015 – Hanoi

AIP Foundation and Ford Vietnam presented a donation of 210million VND (US $9,626) to the Road Victim Relief Fund ofVietnam’s National Traffic Safety Committee (NTSC). This tookplace on NTSC premises in Hanoi as part of the Ford MotorCompany’s Driving Skills For Life (DSLF) program, which is in its9th year of implementation in the Asia Pacific Region.

Attendees included Mr. Pham Van Dung, Managing Director ofFord Vietnam; Mr. Nguyen Trong Thai, Chief of the NTSC; Dr.Khuat Viet Hung, Vice Chairman of the NTSC; representatives ofthe National Police and Ministry of Transport; and Mr. Greig Craft,President of AIP Foundation. The NTSC representatives took theopportunity to highlight the important contribution made by FordVietnam and AIP Foundation’s collaboration.

At no cost to participants, the 2015 DSLF program in Vietnam will offer 1,500 drivers comprehensive coursesand hands-on trainings to improve road safety and fuel economy. Target groups include school-bus drivers, taxidrivers, and young drivers.

Overall, the DSLF program works in Vietnam well as Thailand, the Philippines, Indonesia, Malaysia, andMyanmar to reduce the devastating number of road deaths and the harmful environmental effects of cars inthese countries and globally.

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Related news: “ Former President Bil l Clinton makes fi fth visit to celebrate 20 years of normalized U.S.-Vietnam relations” 2 July, 2015 – Hanoi

Former U.S. President Bill Clinton joined the 20th AnniversaryGala reception in Hanoi on 2 July, 2015, where he deliveredremarks to an audience of over 1,000 guests.

The Gala commemorates the 20th anniversary of the historicnormalization of diplomatic relations between the United States

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Former President Clinton on the 20th anniversary ofnormalized U.S.-Vietnam relations in Hanoi

AIP Foundation joins Cambodian National Police onlive radio to discuss child helmet use

Media forum convenes high-level representatives todiscuss child helmet advocacy

and Vietnam. The 1995 announcement was one of many actionstaken by President Clinton to help the two nations embrace thespirit of reconciliation and move into the future together, includingthe lifting of the trade embargo and the negotiation of a bilateraltrade agreement.

Read more about the visit here. Read President Clinton’s fulladdress here.

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Cambodia

AIP Foundation goes l ive on the radio to discuss child helmet requirements 13 July, 2015 - Phnom Penh

AIP Foundation and the National Police of Cambodia held a jointradio discussion on child helmet laws. A week prior to thediscussion on 8 July, the Cambodian government issued a sub-degree stipulating a fine for non-helmeted adult motorcyclepassengers, to take effect January 2016. However, the sub-degree failed to include a fine for non-helmeted children. AIPFoundation used the show as one of many activities aimed atadvocating for the inclusion of such a fine, in order to savechildren’s lives.

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Media—“ Agents for Change”—advocate for child helmet use across Cambodia 15 July, 2015—Phnom Penh

AIP Foundation, in collaboration with the Club of CambodianJournalists, organized a forum with over 90 high-level mediarepresentatives to discuss how they can support efforts toincrease child helmet use. Attendees discussed the cost- andlives- savings analysis of passenger helmet laws, and how toeffectively cover topics in road safety and helmet use to engagea wider community.

As “Agents for Change”, media actors and policymakers have apivotal role to play in increasing knowledge about the new RoadTraffic Law, and in ultimately influencing good road safetybehavior.

Overall, the “Agents for Change” initiative utilizes forums, workshops, trainings, and awards to build capacityand collaboration among media platforms. Key activities include a policymaker training workshop held in May

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Billboard promotes helmet-wearing above busy streets

One-on-one outreach to road users seeks to improvesafety behavior

2015, a journalist training workshop scheduled for September 2015, and “Excellence Awards” for effective roadsafety communications.


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Bil lboards promoting passenger helmets viewed by one mill ion road users per day 27 July, 2015 - Phnom Penh, Kandal and Kampong Speu provinces

“Protect your passengers’ lives. Make sure they wear helmets.”is the tagline featured on AIP Foundation’s six billboards alongthree national roads in six target districts in Cambodia. It isestimated that approximately 1,000,000 road users view the twobillboards in Phnom Penh city alone each day.

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Mid-term assessment on behavior change campaign starts 27 July to 10 August, 2015 - Phnom Penh, Kandal and Kampong Speu provinces,

AIP Foundation started a mid-term assessment to measure theeffectiveness of its campaign to affect positive changes in theknowledge, attitude, and practice of motorcycle passengersacross three target provinces in Cambodia – Kandal, KampongSpeu, and Phnom Penh. The behavior change assessmentcomes after one year of the “Head Safe. Helmet On.” projectimplementation and is scheduled to take place from the end ofJuly to early September 2015. More than 400 respondents fromthe target provinces will participate in the assessment. Itsfindings will be used to inform the project’s second year andimprove commercials and other communication materials.

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Related news: “ Traffic Law fines set” 8 July, 2015—Phnom Penh

A sub-decree being drafted by the Interior Ministry is adding teethin the form of markedly heavier fines to the Kingdom’s nearly 6-month-old, still yet-to-be enforced, Traffic Law.

Under the sub-decree’s terms, motorcyclists and motorcycle




A motorcycle driver and passengers are seen withouthelmets on Phnom Penh’s roads, in violation of the

new sub-decree Photo credit: Hong Menea

AIP Foundation staff in Thailand discuss componentsof Helmets for Kids with community stakeholders

Teachers in Thailand attend a training on helmet law

passengers who fail to wear a helmet will have to pay 15,000 riel(3.75 USD) – a five-fold increase on the 3,000 riel (0.75 USD) finecurrently only levied against the vehicle’s drivers.

The sub-decree fills a gap in the new Traffic Law, approved inDecember 2015, which established stricter rules on crashhelmets and the use of seatbelts, but did not state the penaltiesoffenders would incur.

Both the Traffic Law and the new sub-decree are set to come intoforce in January, with Director of the Interior Ministry’s PublicOrder Department, Run Rathveasna, saying the coming monthswould be a phase of “education and awareness” during whichauthorities will communicate the coming changes to the public.

Source: Phnom Penh Post

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Thailand

Stakeholders work with AIP Foundation to increase child helmet use 7 July, 2015—Bangkok

AIP Foundation, supported by ARRB Group, conducted astakeholder meeting for the upcoming Helmets for Kids project atPrathom Taveetha Pisek School in Bangkok. AIP Foundation metwith police officers, teacher coordinators, traffic police, andeducational officers to introduce upcoming activities and discusstheir involvement with the project. Participants agreed to workclosely together to increase helmet wearing rates amongstudents.

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Teachers prepare for a safe school year with ARRB helmet safety training 7 July, 2015—Bangkok

A training on helmet law was delivered to 33 teachers of PrathomTaveetha Pisek School as part of the Helmets for Kids project.Support for the project is provided by ARRB Group, one ofAustralia’s most trusted road safety advisors, in collaborationwith the Matilda Bay and Srapathum Rotary Clubs. Topicscovered included how to maintain the proper condition of helmets,and how to wear them correctly. Teachers discussed their rolesand responsibilities in the Helmets for Kids project throughout theupcoming year and the ways in which they will put into use the




and helmet-wearing guidelines

Stakeholders meet to review year one of the StreetWise project

Students engage with Chevron’s road safety mascotat Street Wise launch

materials and teaching aids distributed during the training.

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Street Wise progress and updates reviewed after first year 17 July, 2015 – Bangkok

AIP Foundation visited Chevron Thailand Exploration andProduction Limited at SCB Park Plaza to discuss progress andnext steps in their joint project, Street Wise, which kicked off lastsummer.

Ms. Anamika Tangsakulnurak, Street Wise Program Officer,presented a progress report on year one of projectimplementation. AIP Foundation briefed participants on plans forthe launch ceremony in Songkhla Province on 23 July, 2015.

To conclude, Ms. Pornsuree Konanta, Manager of Brand andCommunications at Chevron Thailand, handed over the check forthe last tranche of project funds to Ms. Ratanawadee Hemnithi Winther, Chairperson of AIP Foundation inThailand.

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Chevron supports road safety project to bring positive change to Songkhla 23 July, 2015— Songkhla Province

More than 500 teachers, students, and parents from five schoolsin Singhanakhon District gathered together with special guests tolaunch the Street Wise project in Songkhla Province. StreetWise, supported by Chevron Thailand Exploration & Production,Ltd., aims to improve road safety awareness and behaviors ofcommunities in Singhanakorn and Muang districts.

To kick off the project, 1,000 helmets provided by Chevron withsupport from the Road Accident Victims Protection CompanyLimited were distributed to project school students. The StreetWise curriculum, which covers pedestrian, bicycle, bus, andmotorcycle safety, was also symbolically handed out to students at the event. This primary-level curriculum isthe first road safety curriculum launched by AIP Foundation in Thailand as well as the first road safetycurriculum designed specifically for children in Songkhla Province.


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Related news: “ Motorcycle kil ls road safety petitioner in Pathum Thani”




Advocates of pedestrian safety stand near the site ofthe crash

Congested roads in Thailand’s capital city Photo credit: Scotty Graham

16 July, 2015 – Pathum Thani Province

A woman was run over and killed by a motorcycle moments aftershe signed a petition calling for improved pedestrian safety inPathum Thani Province.

According to police, the motorcyclist crashed into the 54-year-oldwoman, Lanchakorn Chanklom, while she was walking across azebra crossing on Rangsit - Pathum Thani Road. Themotorcyclist was identified as a university student, who was alsoinjured and has been sent to the hospital.

Approximately 14,000 people are killed in road crashes annuallyin Thailand.

Source: Khaosad English

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Related news: “ Over 27,000 road crashes reported in Bangkok last year” 30 June, 2015—Bangkok

According to the Bangkok Metropolitan Administration (BMA), thecapital saw over 27,000 road crashes and 262 subsequent deathslast year. Statistics stated that Thailand now ranks second in thelist of countries with the highest road traffic deaths worldwide,with 44 deaths per 100,000 people per year.

The BMA made known that a majority of drivers failed to complywith traffic regulations which caused most of the crashes.Speeding, overtaking other vehicles and drunk-driving are majorfactors contributing to the high death toll. The BMA said it willcontinue to campaign to prevent road crashes, especially incongested areas in the capital.

Source: Pattaya Mail

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China

Walk Wise project engages 2,000 community members in educational summer activities 9 and 10 July, 2015 – Kai County

A series of educational summer activities took place in KaiCounty as part of AIP Foundation’s Walk Wise project.

Between 9 and 10 July, approximately 700 people came togetherin Kai County to watch educational videos on road safety. Theirfocus was on child safety – specifically, how to ensure safe





A young volunteer gives a fan promoting pedestriansafety to older community members

Bloomberg Initiative stakeholders meet in Dar esSalaam

travel to school by bus – as well as lessons learned fromprevious road incidents in rural Kai County.

During the week of 21-24 July, the elderly were engaged viaawareness-raising activities on road safety rules. In Yangxing,Ankang, and Fulbou communities, AIP Foundation worked withthe Kai County Youth League Committee to set up four mobilebillboards at crosswalks near markets frequented by an olderpopulation. Throughout the week, volunteers distributed around1,000 fans to passers-by and observed the behavior of around2,000 pedestrians. Observations revealed that the outreachpositively impacted pedestrian use of zebra crossings.

To view more photos, visit our Flick site here.

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Tanzania

Legislative meeting held under Bloomberg Initiative for Global Road Safety 29 July, 2015 – Dar es Salaam

A consultative meeting on legislation was held between AIPFoundation and representatives of the Bloomberg Initiative forGlobal Road Safety Programme 2015-2019, which was launchedin Tanzania this past April. The program works with countries atthe national level to review and strengthen road safety legislation,with the aim of reducing fatalities and injuries from road crashes.

The main objectives of the meeting were: to identify andconsolidate information from recent legislative assessments; todefine the scope of future assessments to be conducted byindependent bodies; and, to provide information about theprogram and road safety legislation to potential candidates.

Read more about the Bloomberg Initiative here.

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5/5/2016 Asia Injury Prevention Foundation Newsletter Archive - Global Aug 2015

http://archive.benchmarkemail.com/Asia-Injury-Prevention-Foundation/newsletter/Global-Aug-2015 1/13

Photo of the month “Of critical importance for humanity”: UNdevelopment agenda includes road safety

targets in final text

The BMJ publishes AIP Foundation’s paperon Helmets for Kids

Global Newsletter August 2015


Exciting news to share this month – the United Nations finalized its Post-2015 Sustainable Development Goalsand chose to include key road safety targets. This landmark gain comes after years of advocacy and providesan important framework for our global efforts.

Also this month, the BMJ (British Medical Journal), one of the world's most influential medical journals,officially published a paper titled "Helmets for Kids: evaluation of a school-based helmet intervention inCambodia”. Co-authored by Mr. David Ederer, MPH, from the U.S. Centers for Disease Control and Dr. TruongBui, MD. MPH, from AIP Foundation, the research highlights the combination of helmet provision and roadsafety education as a methodology to increase helmet use among children. Read the abstract here.

As high-level support grows, AIP Foundation’s grassroots activities continue. In August, we held educationalactivities that engaged a diverse audience, ranging from students and teachers to police and local officials.With the new school year right around the corner, there’s no better time for communities to brush up onessential road safety knowledge. Together, we can ensure that our kids get to and from school without danger.


Now you can also follow us on Instagram @makingroadssafe to stay up-to-date on our work.

Kind regards,


Table of Contents

Global

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Related news: Kerry sees U.S.-Vietnameseties deepening

Related news: First-ever road safetyhackathon takes place in India

PACCOM gala celebrates 20 years ofnormalized U.S.-Vietnam ties

Cross-sector educational activities makeroads safer in Vietnam

CDC epidemiologists in Vietnam target roadsafety through data-driven policy

550 teachers in Dong Nai receive roadsafety training to kick off the new school year

Related news: Vietnam to begin issuinginternational driving permits to foreigners in

October

Related news: Toyota increases support toenhance road safety in Vietnam

Communes benefit from local road safetyworking groups

Spirits deliver helmet safety message onCambodian TV

Related news: Road crashes kill 1,229people in Cambodia in 1st half of 2015

Vietnam

Cambodia

Thailand



Hundreds of students receive helmets andtraining to get to school safely in Bangkok

Walk Wise workshop held for master trainersand road safety directors

Related news: Jaywalkers made to wear‘green hats of shame’

AIP Foundation and WHO join mediaworkshop under Bloomberg Initiative

Related news: Tanzania grapples withKampala-style boda boda problems

UHVI project wraps up after two years ofsuccessful implementation

China

Tanzania

Uganda


Global

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Credit: Conor Richardson / Streets of Saigon /@UrbanDialectic

The UN set 17 goals with 169 targets overall for theworld’s post-2015 development agenda.

Photo of the month

Many adults wear helmets in Vietnam to avoid fines, but mostchildren still travel unprotected. Globally, youth remain at thehighest risk for road death. AIP Foundation is seeking a strongcoalition of partners to fund the distribution of 2.5 million helmetswithin Vietnam and Cambodia. This initiative could save the twogovernments $78 million USD.


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“ Of critical importance for humanity” : UN development agenda includes road safety targets in final text 2 August, 2015 – Geneva, Switzerland

Marking a milestone in the campaign for safer roads, the UnitedNations (UN) finalized the text of the Post-2015 SustainableDevelopment Goals (SDGs) and included two road safety targets:

• In the Health Goal, a specific stand-alone target to reduce roadtraffic fatalities by 50% by 2020; and

• In the Cities Goal, a target on safe, affordable, accessible, andsustainable urban transport.

The SDGs, 17 in total, set out an extraordinary agenda for thenext 15 years: to end extreme poverty, fight inequality andinjustice, and fix climate change.

Recognition of road safety as essential for global development comes after years of advocacy efforts,coordinated by FIA Foundation in partnership with a wide coalition. As part of the effort, AIP Foundation helpedto collect over 500,000 signatures for the #SaveKidsLives campaign, credited with influencing decision-makersin drafting the SDGs.

To read more about the road safety targets, click here. To read the full text of the agenda, click here.

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The BMJ publishes AIP Foundation’s paper on Helmets for Kids

"Helmets for Kids: evaluation of a school-based helmetintervention in Cambodia”, co-authored by Mr. David Ederer,MPH, from the U.S. Centers for Disease Control and Dr. TruongBui, MD. MPH, from AIP Foundation, has been officiallypublished by The BMJ (British Medical Journal).

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The BMJ is one of the world’s leading medical journals

U.S. Secretary of State John Kerry shakes hands withVietnamese Foreign Minister Pham Binh Minh before

their meeting in Hanoi Credit: Reuters

Winners of India’s first-ever road safety hackathonwith their awards

Credit: keralaitnews.com

The paper analyses helmet use before and after implementationof Helmets for Kids, AIP Foundation’s school-based helmetdistribution and road safety program in Cambodia. At programtarget schools, observed helmet use increased from below 1% tonearly 90%, indicating that such intervention can have significantimpact.

Joining the global body of knowledge on injury prevention, thepaper’s methodology and conclusions help to make road safetymore achievable world-wide.

Read the full abstract here.

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Related news: Kerry sees U.S.-Vietnamese ties deepening 7 August, 2015 – Hanoi, Vietnam

The U.S. Secretary of State, John Kerry, visited Vietnam tocommemorate the 20th anniversary of normalized U.S.-Vietnamrelations.

Kerry’s visit came after he attended meetings of the Associationof Southeast Asian Nations (ASEAN) in Malaysia.

In a previous visit in 2000, then-Senator Kerry launched AIPFoundation’s Helmets for Kids program in Hanoi.

Read more here about Kerry’s latest visit.

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Related news: First-ever road safety hackathon takes place in India 22-23 August, 2015 – Kerala, India

More than 200 tech-savvy minds gathered in Kerala for India’sfirst-ever road safety hackathon, organized with support from theWorld Bank. The purpose of the event was to leverage the ICTsector in developing new software/hardware solutions to mitigateroad crashes in the country.

Focus was given to four areas critical to road safety: engineering;enforcement; education; and, emergency care or post-crashmanagement.

A representative of the World Bank commended the success ofthe initiative and indicated plans to replicate it in other parts ofthe globe.





TPACCOM gala convenes foreign NGOs andgovernment officials in Hanoi

Police officers gather at a workshop to developeffective, efficient traffic law enforcement strategies

To read more about the event and its winners, click here.

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Vietnam

PACCOM gala celebrates 20 years of normalized U.S.-Vietnam ties 30 July, 2015 – Hanoi

To celebrate the 20th anniversary of normalized U.S.-Vietnamdiplomatic relations, the People's Aid Co-ordinating Committee(PACCOM) of Vietnam held a gala dinner in at the InternationalConvention Center in Hanoi.

Among the attendees were the U.S. Ambassador to Vietnam, TedOsius; President of AIP Foundation, Greig Craft; andrepresentatives of international NGOs operating in Vietnam.

Established in 1989, PACCOM is a specialized, functional bodyof the Vietnam Union of Friendship Organizations (VUFO), taskedwith facilitating activities of international NGOs and mobilizing aidin partnership with the Vietnamese Government.

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Cross-sector educational activities make roads safer in Vietnam 18 August, 2015 – Tan Truong, Hai Thuong, and Mai Lam communes

AIP Foundation, with support from Nghi Son Refinery andPetrochemicals (NSRP), has concluded a series of cross-sectoreducational activities on road safety in Vietnam’s Tan Truong, HaiThuong and, Mai Lam communes.

On 30 July at the Headquarters of Nghi Son Police Station in TinhGia District, a workshop was held to enhance the policing of high-risk road behavior. Among the 40 total participants were 25 policeofficers from the three aforementioned communes, joined byrepresentatives of NSRP and the Thanh Hoa and Tinh Gia trafficsafety committees and police.

The objectives of the workshop were to develop strategies for increased traffic law enforcement, targetingspecific high-risk violations; strengthen the network among provincial, district, and commune police, therebycreating a platform to share knowledge and best practices; and, establish resources for continued professionaldevelopment. In the long run, the training is expected to translate into reductions of dangerous behavior onlocal roads as well as improved community awareness of traffic laws.

Between 5 and 6 August, on-the-job safe driving training was offered to over 300 participants from Anh Phatand Lilama manufacturing corporations.

From 10 to 11 August in Tan Truong Commune and from 15 to 16 August at Nghi Son High School, a total of




Motorcyclists on a busy street in Ho Chi Minh City Credit: CDC

AIP Foundation staff discuss proper helmet use withparticipants

214 motorcycle drivers received training on road traffic laws and safe driving skills. Participants each receiveda quality helmet courtesy of NSRP and will take their driving license exam at the end of the month.

Finally, three new billboards were installed and six renovated to promote road safety in the threeaforementioned communes.

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CDC epidemiologists in Vietnam target road safety through data-driven policy 20 August, 2015 – Ho Chi Minh City

In partnership with the U.S. Consulate, the U.S. Centers forDisease Control (CDC) held a story-telling event at the AmericanCenter, where a large audience of young people gathered to hearepidemiologist Dr. Ninh Thi Ha discuss road safety from a globalhealth perspective before delving into local helmet-wearingbehaviors.

A large portion of the data presented was drawn from CDC fieldresearch conducted in the Chu Chi District of Ho Chi Minh City.Through a mini-grant from the CDC and TEPHINET,epidemiologists are measuring the effect of the national helmetlaw in reducing head injuries and death. As part of Vietnam’s Field Epidemiology Training Program, based inthe Ministry of Health, these professionals will utilize data to analyze the situation and make policyrecommendations.

After an engaging Q&A session, 100 Protec helmets were handed out to attendees by Consul General RenaBitter. The helmets bore the 20th anniversary logo of normalized U.S.-Vietnam diplomatic relations.

See pictures of the event here. Read the CDC article on their field research here on page 4.

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550 teachers in Dong Nai receive road safety training to kick off the new school year 21 August, 2015 – Dong Nai

The Dong Nai Department of Education and Training (DoET) andTraffic Safety Committee (TSC) organized a two-day trainingworkshop on road safety education for 550 primary, secondaryand high school teachers in the province. This was the kick-offcapacity-building event for teachers in Dong Nai in the 2015-2016school year.

Nhu Nguyen, Program Coordinator at AIP Foundation in Vietnam,gave a training on pedestrian and helmet safety, and proposededucational and communication activities that schools canimplement in order to inspire behavior change among studentsand their parents.






International driving permits will soon be issued inVietnam

A memorandum on road safety is signed by Toyotaand Vietnam’s National Traffic Safety Committee

The teachers actively participated in discussions and conducted teaching simulations at the end of the training.The learning resources and proposed educational activities provided in this seminar were highly appreciated bythe participants. It is expected that they will use the knowledge gained from the training to implement moreeffective road safety education at their schools.

Plans are underway for Dong Nai DoET and TSC to distribute relevant communications materials including14,300 banners and 60,000 notebooks to all schools, and donate 5,000 helmets for underprivileged students inthe province.

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Related news: Vietnam to begin issuing international driving permits to foreigners in October 22 July, 2015 – Hanoi

Vietnam’s transport authorities will start granting InternationalDriving Permits (IDPs) to Vietnamese and foreigners in October,allowing the holders to drive in more than 80 countries thatrecognize the licenses.

Locals and those foreigners who have permanent residencepermits can apply for the IDPs, so long as they have a driver’slicense issued.

The IDP has roots in the Vienna Convention on Road Traffic, aninternational treaty designed to facilitate international road trafficand to increase road safety by establishing standard traffic rulesamong the contracting parties.

Among the 85 countries to ratify the treaty are Austria, Belgium, Germany, France, Italy, South Korea, Spain,the UK, and Vietnam.

Read more here.

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Related news: Toyota increases support to enhance road safety in Vietnam 30 July, 2015 – Hanoi

Japan-backed Toyota Motor Vietnam and the National TrafficSafety Committee (NTSC) inked a memorandum of cooperationon road safety enhancement for 2015-2018 with a view topromoting educational activities and raising awareness on safetyregulations.

According to NTSC Vice Chairman Khuat Viet Hung, for the firsttime, road deaths fell to below 9,000 people last year in Vietnam,with the trend continuing over the first half of this year.

Government support has been pivotal in positively transformingroad behavior in Vietnam.




Local outreach allows effective, person-to-personapproaches to road safety

Spirits show the public that helmet-wearing can belife-saving

Read more about the new partnership here.

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Cambodia

Communes benefit from local road safety working groups 1-20 August, 2015 - Phnom Penh, Kandal, and Kampong Speu provinces

Supported by AIP Foundation, 18 Road Safety Working Groupshave been formed and trained to address road safety issues intheir respective communes. Educational activities implementedto date, focused especially on helmet-wearing, include 123 totalstreet-based, door-to-door, and commune-wide activities.

These working groups function as the sustainable local structuresmandated via the Cambodian government’s sub-degree on roadsafety.

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Spiri ts deliver helmet safety message on Cambodian TV 15 August, 2015 – Phnom Penh

Over the last four months, AIP Foundation’s TV commercialpromoting helmet-wearing has reached 94% of the nationalpopulation, over 11.9 million people. Additionally, 83.9% of targetaudiences – namely, males and females aged 16 to 45 – haveseen the commercial at least 3 times within the four-monthperiod.

In the commercial, a spirit father and daughter give helmets to anunprotected family on a motorcycle. It is made clear that thespirits had been killed in a crash while not wearing their helmets.

The tagline of the ad drives home a live-saving message:“Protect your passengers’ lives. Make sure they wear helmets.”

To view the TVC click here.

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Related news: Road crashes kil l 1,229 people in Cambodia in 1st half of 2015 29 August, 2015 – Phnom Penh

The number of road fatalities in Cambodia had risen to 1,229people in the first six months of this year, up 5% compared to the

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Road crashes are too common a sight in Cambodia

Helmet handover ceremony in Bangkok

same period last year, according the Interior Ministry's PublicOrder Department. Meanwhile, the figures for total crashes andnon-fatal injuries decreased.

"On average, six people died and 22 others injured in roadcrashes per day," the report said, "Some 83% of the victims weremotorists and 69% of them did not wear helmets."

High-speed driving attributed to about 41% of the crashes, drinkdriving took some 12% of the accidents, and the rest of theaccidents were caused by neglectful driving, vehicle problems,and traffic law violations.

Read more here.

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Thailand

Hundreds of students receive helmets and training to get to school safely in Bangkok 7 August, 2015 – Bangkok

Students and teachers from Prathom Taveetha Pisek School inBangkok received 597 high-quality helmets. Support for theHelmets for Kids project was provided by ARRB Group, one ofAustralia’s most trusted road safety advisors, in collaborationwith the Matilda Bay and Srapathum Rotary Clubs.

Before the helmet donations, AIP Foundation trained all teachersand students of Prathom Taveetha Pisek School on importantroad safety messages and proper helmet use, reminding studentsto wear their helmets every day.

Read the full press release here. View photos of the event here.

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China

Walk Wise workshop held for master trainers and road safety directors 23-25 August, 2015 – Chengdu Province

AIP Foundation’s Walk Wise project has completed its finalactivities for the 2014-2015 school year period, and preparationsare underway for phase four.

Towards this end, a training workshop was held to allow pastproject schools to share experiences with upcoming projectschools. The event convened 18 master trainers, 18 road safetydirectors, and one representative from Kai County Department of


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Participants after a successful group workshop

Traffic police combat jaywalking by means of greenhats

Ms. Callie Long, WHO Chief Facilitator, at a mediaworkshop in Dar es Salaam discusses best practices

and shares her experiences from Cambodia

Education, in order to: enhance skills in participatory methods oftraining; increase communication among project stakeholders asa basis for mutual learning; and, develop teacher’s plans for the next school year.

AIP Foundation staff conducted the training on these topics and reported strong willingness among participantsto implement Walk Wise in their schools.

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Related news: Jaywalkers made to wear ‘green hats of shame’ 5 August, 2015 - Shenzhen

Police in one Chinese city have come up with a novel way oftackling jaywalkers - making them wear green hats while helpingto direct traffic.

Officers in Shenzhen, in the southern Guangdong Province,began the new initiative this month to try to cut the number ofpedestrians who dodge traffic on the city's busy roads. Butthey've been facing some resistance to the color of headgear,because in Chinese culture the expression "wearing a green hat"signifies that a man's wife or girlfriend has cheated on him. Thepolice say the hats are just meant to protect people from the sun,and match the green vests which are also being used.

Police decided to try the new tactic after seeing the number of jaywalking offences rise to 127,000 in the firsthalf of the year.

Read more about the innovative tactic here.

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Tanzania

AIP Foundation and WHO join media workshop under Bloomberg Initiative 10-11 August, 2015 – Dar es Salaam

As part of the Bloomberg Initiative for Global Road Safety inTanzania, AIP Foundation took part in a preparatory meeting formedia facilitated by Ms. Callie Long from the World HealthOrganization (WHO).

The main purpose of the meeting was to strengthen theprofessional network among key media actors, including mediahouses, editors, reporters, and agencies. Participants were alsorequested to give input into the design of the road safetyfellowship program in Tanzania.




Helmet-less riders on an overloaded boda boda inTanzania Credit: Jospeh Zablon

“Wear a helmet and live your life”

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Related news: Tanzania grapples with Kampala-style boda boda problems 13 August, 2015 – Dar es Salaam

Tanzania’s capital of Dar es Salaam is struggling to keep up withthe rapid increase of boda bodas, a motorcycle taxi popular inUganda. This means of transport has long been identified as thefastest growing cause of road crashes, injuries and deaths.

Like Uganda, Tanzania has tens of thousands of young mendropping out of school each year, with neither job skills nor viablework opportunities. In a day or two, without any formal training,they can learn to ride a motorcycle and vroom off withpassengers.

Both countries legally require boda boda operators andpassengers to wear helmets – but few do. Police are struggling to enforce traffic laws strictly as they are underdifferent pressures of politics and security.

Read more about the rising issue here.

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Uganda

UHVI project wraps up after two years of successful implementation 30 June, 2015 – Kampala

The ”Wear a helmet” campaign, supported by AIP Foundation andthe CrossRoads Challenge Fund, officially closed on 30 June,2015 after two years of successful implementation.

The project’s main components included: 20 traffic and helmetsafety workshops for a total of 100 boda boda (motorcycle taxi)operators; the “Wear a helmet and live your life” media campaignutilizing radio ads, talk shows, billboards, and road signs; high-level advocacy for helmet laws and standards; and, monitoringand evaluation.

As a key outcome, helmet use among boda boda operators rose from 49% to 77% from project start to end.

In order to sustain the positive impact, police must continue to enforce motorcycle laws strictly andconsistently across Kampala.

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Photo of the month Road safety officially included in Post-2015Development Agenda at UN Summit

Greig Craft, President of AIP Foundationpresents to the U.S. National Transportation

Safety Board

Global Newsletter September 2015


This month, we made progress towards safer roads through hosting and participating in several stakeholderworkshop meetings. In Vietnam, a movie night helped spread the message of the importance of helmet use; inCambodia, preparations for the upcoming enforcement of the passenger helmet law are being made; inThailand we worked with provincial leaders to roll out road safety activities across six schools; and inTanzania, lawyers set the groundwork for policy-change to address and improve road safety conditions.

Greig Craft, President of AIP Foundation, was invited to present at the U.S. National Transportation SafetyBoard in Washington, D.C. this month. He presented on child motorcycle helmets and the UN Decade of Actionfor Road Safety. AIP Foundation is honored to have been invited to present and hopes to continue spreadingthe message of the importance of road safety and its potential to save lives.


Kind regards,


Table of Contents

Global

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WHO releases guide for journalists reportingon road safety

Opinion piece: Tackling the invisiblepandemic on our roads

U.S. Embassy organizes event at SOSChildren’s Village to educate on road safety

AIP Foundation and MOET launch schoolguidelines on child helmet use

Industrial zone residents attend road safetyevent sponsored by Nghi Son Refinery and

Petrochemical

Picture caption contest launched to increasechild helmet use awareness

Related news: Fewer traffic deaths but stillfar too many

Related News: Government looks to youthfor improving traffic safety

“Head Safe. Helmet On.” mid-term evaluationshows positive results

AIP Foundation hosts second commune-wide meeting on road safety

AIP Foundation gathers stakeholders fromacross Cambodia to discuss passenger

helmet enforcement

Vietnam

Cambodia



Road safety school groups inspire theircommunity to be safer road users

Related News: Developing world’s roadtrauma crisis prompts search for new

solutions

Related article: Traffic carnage continues

Chevron hosts Street Wise extracurricularactivities across five program schools

AIP Foundation receives donation fromDucati Thailand to support road safety

projects

ARRB Group sponsored Helmets for Kidsholds extracurricular activities to promote

road safet

AIP Foundation meets with stakeholders tointroduce upcoming road safety activities

sponsored by Denso Thailand

Related news: Thailand ranked amongcountries with most road deaths

Related news: Why drivers in Chinaintentionally kill the pedestrians they hit

Related news: Girl who lost both legs intraffic crash becomes a model student

Thailand

China

Tanzania



Legislation workshop sponsored by theBloomberg Initiative for Global Road Safety

Related News: Police Vehicle Knocks Pupilto Death

Thousands of vehicles are stuck along a street in HoChi Minh City after working hours on 10 September,2015. The congestion reportedly stretched over three

kilometers. Photo credit: Tuoi Tre

17 Sustainable Development Goals were adopted atthe UN Summit this week, including road safety


Global

Photo of the month


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Road safety official ly included in Post-2015 Development Agenda at UN Summit 25-27 September, 2015 – New York, United States

Member countries of the United Nations convened for the UNSustainable Development Summit 2015 on 25-27 September inNew York to officially adopt the Post-2015 Development Agenda(now known as Agenda 2030). At the highly anticipated Summit,global leaders reaffirmed their commitment to internationaldevelopment and formally instated 17 Sustainable DevelopmentGoals (SDGs) to focus on after 2015 until 2030. This Summitmarked a momentous occasion for road safety advocates,because for the first time in SDG history road safety wasincluded under not just one but two of the 17 SustainableDevelopment Goals adopted:

Goal 3: Ensure healthy lives and promote well-being for all at all ages:

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President and Founder,Greig Craft and NTSB ViceChairman, Tho Bella Dinh-

Zarr

The new guide reflects theexperiences and lessonslearned from workshops

with journalists and editors

• 3.6. By 2020, halve the number of global deaths and injuries from road traffic accidents

Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable: • 11.2. By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all,improving road safety, notably by expanding public transport, with special attention to the needs of those invulnerable situations, women, children, persons with disabilities and older persons

Read the full article at: Global Alliance of NGOs for Road Safety, 30 September, 2015

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Greig Craft, President of AIP Foundation presents to the U.S. National Transportation Safety Board 30 September, 2015 – Washington D.C., United States

AIP Foundation’s President, Greig Craft, was invited to present at the U.S. NationalTransportation Safety Board (the NTSB), an independent federal agency charged withdetermining the probable cause of transportation accidents, promoting transportationsafety, and assisting victims of transportation accidents and their families.

The NTSB is a government agency that reports directly to President Barack Obamaand it is an honor for AIP Foundation to present to the board, which includesrepresentatives from a variety of sectors like aviation, rail, and marine safety. At theevent, Mr. Craft presented on child motorcycle helmets and the UN Decade of Actionfor Road Safety.

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WHO releases guide for journalists reporting on road safety

WHO and the Pulitzer Center, with support from Bloomberg Philanthropies, havereleased a new guide which aims to increase media interest and understanding of roadsafety as a critical health and development issue. In this guide for journalists, readerswill find links to stories, suggestions for new story angles, descriptions of projects,and tips from editors, journalists and public health experts to enhance reporting onroad safety.

Download the guide here.

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Jean Todt, President of the FIA, Special Envoy of theUN Secretary General for Road Safety

Credit: FIA

U.S. Ambassador Ted Osius and AIP FoundationPresident Greig Craft meet children at the SOS

Village in Hanoi

Opinion piece: Tackling the Invisible Pandemic on Our Roads 22 September, 2015

In a recent Huffington Post article, Jean Todt, the FIA President,who is also UN Secretary General’s Special Envoy for RoadSafety, calls for the ratification of road safety as specific targetsin the United Nation’s Sustainable Development Goals, which willform the organization’s agenda over the next 15 years, andappeals for urgent public and political attention to be devoted tothe issue of safety of the world’s roads.

Jean Todt’s op-ed ‘Tackling the Invisible Pandemic on Our Roads’can be read here.

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Vietnam

U.S. Embassy organizes event at SOS Children’s Vil lage to educate on road safety 10 September, 2015 – Hanoi

The U.S. Embassy held road safety education activities andgames at an SOS Children’s Village in Hanoi. SOS Children’sVillages aim to care for abandoned, destitute, and orphanedchildren by providing family-based child care. During the event,U.S. Ambassador Ted Osius met one of the SOS familiesheaded by mother Nguyen Thuy Mai, who has adopted 27 SOSchildren in the past 23 years. He presented 100 Protec helmetswith the logos of the 20th anniversary of U.S.-Vietnam relationsto the SOS children and advised them how to wear their newhelmets correctly.

To view photos of the Ambassador’s visit, click here.

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AIP Foundation and MOET launch school guidelines on child helmet use 12 September, 2015 – North Central Region

School guidelines on child helmet use developed by the MOETand AIP Foundation were promulgated during the launch of the2015 Traffic Safety month lead by the Ministry of Education andTraining (MOET) and in collaboration with the National TrafficSafety Committee, C67 traffic police, Honda, AIP Foundation,and five Provincial Departments of Education and Training(DoET) in the North Central region.

The guidelines are aimed to help school administrators and





Representatives from Vinh University, Nghe An, MoET,Honda, C67, NTSC, DoET, AIP Foundation, and

1,000 students attended the launch of Traffic Safetymonth

President of the Mai Lam Commune makes openingremarks to start the night

Enter our helmet safety caption contest for a chanceto win a grand prize

teachers to plan and organize extracurricular activities ineducation and to encourage helmet use. At the ceremony, held atVinh University, Nghe An, a Representative of the five DoETs inthe North Central region signed an agreement with the MoET toimplement the objectives of ensuring road safety and enhancing child helmet use in schools.

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Industrial zone residents attend road safety event sponsored by Nghi Son Refinery and Petrochemical 12 September, 2015 – Thanh Hoa Province

A “Movie and Road Safety Night,” held by Nghi Son Refinery andPetrochemical, LLC (NSRP), was organized for citizens of theMai Lam Commune. The event aimed to educate people aboutroad safety through a documentary screening of dangerous crashareas around the NSRP plant in order to raise awareness aboutthe immediate risks and for residents to exercise caution whennavigating these areas.

With assistance of AIP Foundation, the documentary film wasmade by local community members who were trained to identifyhigh-risk areas –“hot spots”—in their respective communes. Thefootage featured risks specific to the hot spots identified includingexamples of the most common unsafe driver behaviors in those areas and highlighted inadequacies ininfrastructure and safety measures. During the screening, a facilitator mediated a discussion around the videoscreening. The event attended by 600 participants also included performances, dances, comedies, and gamesto raise further awareness.

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Picture caption contest launched to increase child helmet use awareness 20 September, 2015 - Nationwide

To support the National Child Helmet action plan, AIP Foundationis holding a helmet safety caption contest to increase childhelmet use awareness throughout Vietnam. From 20 Septemberto 16 October 2015, 8 photos will be published on the campaign’sFacebook page and website. To enter the competition, a roadsafety caption for each photo must be submitted. Every week, awinner will receive a prize; on the fourth week, a grand-finalist willbe selected and will receive a prize worth up to 5,000,000 VND($222 USD).

Please review the terms and conditions and enter the photocaption contest here.

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The scene of a crash in Thu Duc District, Ho Chi MinhCity

Credit: www.vov.vn

10,000 helmets are presented to elementary studentsin central Binh Dinh Province in an event held by the

National Committee for Traffic Safety Credit: VNA/VNS Photo Manh Minh

Related news: Fewer traffic deaths but sti l l far too many 11 September, 2015 – Hanoi

On 10 September, 2015 a sleeper bus in Quang Nam Provincekilled an 18-year-old woman and injured 40 others after hitting atruck parked on the side of National Highway 1A. Despite theNational Traffic Safety Committee’s report of a drop in thenumber of road crashes and related casualties this year, theincident is not uncommon. Repeat offenders of traffic violationsand a risky road-culture continue to make roads unsafe. There isstill a long way to go and AIP Foundation is dedicated topromoting road safety and continuing improvements.


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Related News: Government looks to youth for improving traffic safety 21 September, 2015 – Ho Chi Minh City

More than 2,000 students paraded on motorcycles and electricbikes as part of a government program to improve road-safetyeducation. The Ministry of Education and Training, along with theNational Traffic Safety Committee (NTSC), is sending helmetsafety guidelines to primary schools to urge them to organizemore extracurricular activities to educate students and theirparents on road safety. Written by the Ministry with consultationfrom the Committee and AIP Foundation, these guidelines arepart of the Ministry’s National Child Helmet Action Plan, launchedlast March, which aims to increase students’ helmet use rates.

To read more about how schools are educating students on howto be safe road users, click here.

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Cambodia

“ Head Safe. Helmet On.” mid-term evaluation shows positive results 10 September, 2015 – Phnom Penh

Over the past year, as part of the “Head Safe. Helmet On.”project, AIP Foundation has been implementing a publicawareness campaign aimed to inform people about theimportance of helmet use and the new passenger helmet law.

After a year of delivering the public awareness campaign,findings from the project’s mid-term evaluation survey, which had





A media campaign spread the message of theimportance of helmet use throughout Cambodia

Participants at the meeting discuss helmet use

more than 400 respondents in 18 target communes, showpositive results. Through school based programs, helmet use hasincreased at 18 target schools compared to control groups androad safety knowledge has increased since initiating the project.Through the enabling environment campaign component of theproject, we have helped enhance the commitment of thepassenger helmet law and assisted with enforcement actionplans.

Behavior change communications also appear to havecontributed to increased road safety awareness. The evaluationrevealed that 78% of passengers are more likely to wear a helmetand believe that wearing helmets is as necessary for passengers as for drivers. The main message of theproject was “Protect your passengers’ lives. Make sure they wear helmets.” The evaluation found that 88% ofrespondents recognized this message. When prompted with an image from the campaign, 85% reported seeingit as a TV commercial. Posters on tuk tuks and billboards were the most commonly reported sources forreceiving the campaign message.

When asked if there is a law that requires passengers to wear a helmet while they are riding, approximately91% of people responded “Yes”. Many people know about the law regardless of age group, gender, andgeographic location. The Royal Government of Cambodia will begin the enforcement of the new Road TrafficLaw in January 2016.

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AIP Foundation hosts second commune-wide meeting on road safety 17 September, 2015 – Phnom Penh

Under the “Head Safe. Helmet On.” (HSHO) project, AIPFoundation organized a second commune-wide meeting whichattracted 45 participants in Chba Ampov District, Phnom Penh.The participants included commune road safety groups from thethree targeted communes, district governmental officials, andmedia representatives. At the meeting, AIP Foundation reviewedcommune-based activity plans and presented the progress,challenges, and recommendations for future HSHO activities.Chba Ampov’s District Governor attended and gave welcomingremarks to participants, delivering key messages for groupdiscussion and highlighted the importance of promoting a betterroad safety environment.

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AIP Foundation gathers stakeholders from across Cambodia to discuss passenger helmet enforcement 29 September, 2015 – Phnom Penh

AIP Foundation held its second nationwide stakeholder workshopas part of the “Head Safe. Helmet On.” project. The purpose of


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Participants lead discussion on the upcomingenforcement of the passenger helmet law

The award committee discussed the criteria and theprocess of evaluating Schools of Excellence in helmet

use

the workshop was to discuss the enforcement of the passengerhelmet law, especially to include children, scheduled to beginfrom January 1st, 2016.

The workshop gathered approximately 30 participants fromgovernment institutions and the private sector. Among theattendees were representatives of the General Secretariat of theNational Road Safety Committee and of the Department of Order,Ministry of Interior. At the event, AIP Foundation presentedinformation on the project’s recent progress, challenges facedthus far, and recommendations for the second year of theinitiative.

Group discussions focused on the law and its sub-decree that mandates penalties for un-helmeted passengers,and particularly the importance of including children in the new traffic law. Also discussed were the national-and district-level passenger helmet enforcement action plans, which are currently in their draft phase.


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Road safety school groups inspire their community to be safer road users 30 September, 2015 – Phnom Penh, Kandal, Kampong Speu

Last month, 18 schools from Phnom Penh, Kandal, andKampong Speu completed disseminating road safety messagesas part of a “schools of excellence” competition to raise roadsafety awareness.

Throughout the year, school groups arranged road safety muralsand distributed materials to help improve road safety behaviorand their school’s surrounding infrastructure. To take part in thecompetition, students and teachers received road safetyeducation training.

In August, an award committee, comprised of representativesfrom the National Road Safety Committee, National Police,Ministry of Education, and AIP Foundation evaluated the 18 schools. The committee reviewed relevantdocuments and interviewed teachers and students. Afterwards, the committee surveyed the area around theschool to observe school murals, the surrounding infrastructure, and safety materials available for students tocross the road. After gathering the necessary information, the committee will provide information to AIPFoundation to determine the outstanding school in each participating province and to track its progress thefollowing year. Evaluating successful schools is important in developing improved implementation guidelinesand to determine best practices in order to cultivate safe road environments for all students.

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Related News: Developing world’s road trauma crisis prompts search for new solutions 8 September, 2015




Rescue volunteers treat two women involved in ahead-on motorbike collision in Vientiane, Laos

Credit: Getty Images

Traffic law enforcement is taking measures to crack-down on unsafe driving behaviors

Credit: www.khmer440.com

In many parts of the world, economic development is closelylinked to a rise in road crashes, injuries, and deaths. Boomingeconomic growth led to the popularity of motorcycles andscooters in the 1990’s in South East Asia. Tom Hundley, whoresearched the surge in motorcycle ownership for Foreign Policymagazine, believes that while motorcycles are cheap, fast, andallow for more flexible mobility, they’re also proving to be highlydangerous. Approximately a third of all highway deaths in Asiainvolve two and three-wheeled vehicles. Compounding the issue,law enforcement is rather weak in many south-east Asiancountries and police do not fully implement traffic laws.

Hundley's research took him to Cambodia, where he found thatonly about a quarter of drivers know what a simple stop sign means, few have a license to drive even thoughit’s mandatory, and helmets are rarely worn although they are compulsory for motorcycle riders. Even whenhelmets are worn, they are severely lacking in quality with their only purpose being to deter the police fromstopping drivers rather than to protect the driver’s head.

Experts have recommended implementing preventative strategies, like increasing seatbelt and helmet use. AIPFoundation strives to fill the gap and address the road death epidemic.

Read more about new solutions here.

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Related article: Traffic carnage continues 16 September, 2015 - Sihanoukville Province

In Sihanoukville Province, Cambodia highways and roads are thescene of many crashes involving motorists and pedestrians. Lastweek, photos of a 20-foot truck that had veered off the road andcrashed into the front of a shop, causing injury and carnage, werepublished. In the days before the photo was published, there hadbeen television reports of drivers colliding with buffalo, pictures ofsmashed scooters and dead, helmet-less riders along withimages of riders being rushed to hospitals with serious injuries.

Doctors in Sihanoukville report that a large percentage of theirpatients arrive with road crash related trauma—broken bones andhead injuries being the most common afflictions—but medicalfacilities are oftentimes inadequate and many patients are sent to Phnom Penh for better care. It is notuncommon for doctors to refer a traffic crash patient elsewhere when they know he or she will not survive. Lastyear, Cambodian officials documented 4,350 crashes and 2,400 deaths. According to the World HealthOrganization, on average, 6.5 motorists and road-users are killed daily—many believe this number is actuallyhigher since many crashes go unreported and unrecorded.

Cambodia is taking measures to crack-down on unsafe driving behaviors. The Land Traffic Law is expected tobegin implementation in January 2016, with increases for fines for offenses like speeding and talking on thephone while driving. Fines for not wearing a helmet are set to increase. AIP Foundation believes that updatinglaws is a step in the right direction but needs to be supported with increased funding, enforcement, andawareness in order to see improvement. Working together with key stakeholders, AIP Foundation strives to




Students learn about traffic signs and how to practicesafe behavior on the roads

AIP Foundation receives a check for 120,000 THBfrom Ducati Thailand

better the road safety environment in Cambodia.

Read more here.

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Thailand

Chevron hosts Street Wise extracurricular activities across five program schools 3 September, 2015 — Songkhla Province

From the 24th to the 28th of August 2015, five schools in theSignhanakhon District in Songkhla Province participated in StreetWise activities. Sponsored by Chevron Thailand Exploration &Production, Ltd., the project aims to improve road safetyawareness and behaviors of the Signhanakhon and MuangDistricts. According to baseline research, only 3% of children inthe Signhanakhon District wear helmets.

The activities held at the five schools include lessons on how towear a helmet properly and how to practice safe pedestrianbehavior. Other components of the extracurricular activitiesincluded sessions on road safety regulations and laws, led byEducational Officers from the Department of Land Transport, Songkhla Province and bicycle safety activitiessuch as road traffic simulations led by Phithan Panit Company Ltd. and Honda Ariya Motor Co., Ltd.

AIP Foundation is dedicated to equipping children to be safe on the roads. With the activities conductedthrough the Street Wise project, Thailand is making progress towards developing a generation of safe roadusers.

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AIP Foundation receives donation from Ducati Thailand to support road safety projects 11 September, 2015 – Bangkok

Ducati Thailand gives AIP Foundation a donation of 120,000 THB(US $3,300) to support road safety projects in Bangkok. Mr. PaulSmart, an English Ducati racer and former world champion visitedThailand to deliver 24 special edition Ducati Scrambler PaulSmart Edition motorcycles to their new owners. At the event, ahelmet and photo auction was held by Ducati Thailand to benefitAIP Foundation. AIP Foundation is grateful for Ducati Thailand’ssupport.

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Students at Prathom Tawee Pisek School learn aboutthe importance of helmet use

AIP Foundation meets with key stakeholders to beginplanning for road safety activities in target schools

ARRB Group sponsored Helmets for Kids holds extracurricular activities to promote road safety 18 September, 2015 – Bangkok

This month, AIP Foundation staff delivered extra-curricular roadsafety activities to 522 students and 20 teachers from PrathomTawee Pisek School. Thanks to the support from ARRB Group,these road safety education programs have been made possibleand are accessible to children who need it most. The activitiesfocused on the importance of helmet use and involved roadsafety drawing along with question and answer sessions andseveral road safety games.

AIP Foundation hopes that through these activities, children willbecome safer road users.

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AIP Foundation meets with stakeholders to introduce upcoming road safety activities sponsored byDenso Thailand 21-23 September, 2015 – Udon Thani Province

AIP Foundation in collaboration with the Udon Thani ProvincialTransportation Office conducted a stakeholder meeting forHelmets for Kids, supported by Denso Thailand at Udon ThaniProvincial Office. Participants included school directors,educational officers, and key organizations involved in roadsafety in Udon Thani Province. Participants began planning forupcoming activities under the project, which will roll out acrosssix schools in Udon Thani province. AIP Foundation also signedMoU's (Memorandum of Understanding) with the three top-upschools. Further meetings were held with teachers, parents andcommunity leaders of the three new schools joining the Helmetfor Kids program this September.

In addition, AIP Foundation conducted stakeholder meetings with Rotary Udon Thani, the Chamber ofCommerce, the local Administrative Office, and Udon Thani Provincial Police to introduce the Helmets for Kidsprogram and to discuss further collaboration and partnership.

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Related news: Thailand ranked among countries with most road deaths 5 September, 2015

According to the World Health Organization, Thailand is amongthe top five countries with the highest number of road fatalities inthe world. The results of a survey on road fatalities conducted bythe WHO found that Libya has the highest road death rate at 48.4per 100,000 people, followed closely by Iraq at 40.5, and thenThailand at 38.1 per 100,000 people. South Africa held the fourth



Thailand ranks third in the world on highest roaddeath rates according to the World Health

Organization Credit: www.thaivisa.com

Look both ways: Pedestrians wait for the light tochange in central Beijing Credit: Getty Images

Having endured serious injury after being struck by abus, Xu attends school

ranking and the United Kingdom held the fifth.

Thailand’s high road death rate highlights the importance andrelevance of AIP Foundation’s work towards safer roads in thecountry.

Read more here.

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China

Related news: Why drivers in China intentionally kil l the pedestrians they hit 4 September, 2015

A hit-to-kill phenomenon is sweeping China, as drivers who haveinjured pedestrians will sometimes then try to kill them. Many saythat laws on victim compensation have, in part, driven thishorrific trend. In China, compensation for killing a victim in atraffic accident is small compared to paying for a lifetime of carefor a disabled survivor. Drivers who hit-and-kill are oftentimesdoing so because it is more economical. Chinese legislators andpolicymakers are working towards changing the law to criminalizethis practice and to condemn it as murder.

Pedestrian safety remains an important priority for China in lightof this trend. AIP Foundation is committed to providing childrenwith the skills necessary to stay safe on the road. Read more here.

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Related news: Girl who lost both legs in traffic crash becomes a model student 22 September, 2015 - Guizhou

At the young age of six Xu Caifen lost her legs when a speedingtruck crushed her. She was walking to the local market with hermother when a truck came their way, Xu managed to push hermother out of the truck’s way but was crushed herself. She wasfortunate to have survived and she very quickly learned how towalk with her hands. Despite her handicap, she still wanted to goto school like all the other children. Her parents were reluctant atfirst because the commute would be too difficult and they wereconcerned about bullying, but after devising a cover for her lowerbody and shoes for her hands she began attending school. She is

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Credit: www.dailymail.co.uk

Lawyers meet to discuss potential policy action forimproving road safety

A student crossing the road to commute to schoolwas hit and killed

now an eighth-year student at Kuanping Middle School. Xu’sdreams are not inhibited by her disability, as hopes to attenduniversity.

Xu is an exceptional person and while her disability has not prevented her for dreaming big, the loss of her legsmay have been prevented if road conditions were better for pedestrians in Guizhou. AIP Foundation workstowards improved road conditions and seeks to equip children and communities with the skills necessary tostay safe on the roads to prevent injuries like Xu’s from happening.

Read more about her story here.

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Tanzania

Legislation workshop sponsored by the Bloomberg Initiative for Global Road Safety 8-20 September, 2015

Lawyers representing different firms attended a LegislationWorkshop in Tanzania. The workshop was meant to enhanceparticipants’ capacity on development of comprehensivelegislation on the main risk factors associated with road injuryand death.

Participants looked at the overviewing status of road injuries andfatalities and the magnitude of the issue in Tanzania to developlegal context. Additionally, the participants reviewed thechallenges and opportunities of implementing a road safety legalframework in Tanzania.

At the workshop, participants completed a number of tasks including reviewing evidence for relevant riskfactors, identifying ways to improve laws and regulations, outlining proposed changes to the Road Traffic Actto include mandatory helmet usage for passengers.

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Related News: Police Vehicle Knocks Pupil to Death 1 September, 2015 – Kibaha

Two students in Kibaha, Tanzania were hit by a police vehicleduring their commute to school. One student died and the otherwas critically injured. The incident occurred as the students werecrossing the road to school and the police vehicle wastransporting staff to different posts in the district.

Tragedies like this exemplify why road safety work and educationis necessary to protect lives. AIP Foundation is working diligentlyto promote the safety of road users.

Read more about the incident and the actions taken here.

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Credit: FIA Foundation

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This is a Test Email only.This message was sent for the sole purpose of testing a draft message.


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Photo of the month AIP Foundation television commercialsselected to screen at the APHA Global

Public Health Film Festival

A new Luc Besson film highlights thedangers children face on their commute to

school

Global Newsletter October 2015


This month we celebrated International Walk to School Day on October 7th, which affirms that children musthave the basic right to walk to and from school free from road traffic danger every day. The 2015 UN Secretary-General Report: Improving global road safety, which was issued this month, mirrored this idea. The reportincluded the recommendation that “more action needs to be undertaken to meet the goal of the Decade ofAction for Road Safety and the sustainable development goals to reduce deaths, in particular with regard toprotecting vulnerable road users.”

We are also excited to announce our work with the International Road Assessment Program to conduct roadassessments of areas planned for use in a new public transportation progress in Vietnam. Together we hope tomake improvements in infrastructure towards a safer road environment.

Two of our television commercials promoting helmet-use have been selected to screen at the American PublicHealth Association Global Public Health Film Festival in Chicago, Illinois, U.S.A. The film festival showcasedmore than 115 films from over 26 countries. AIP Foundation is honored to have been selected and hopes thatthrough this exposure we may continue spreading the message of the importance of helmet-use and its life-saving potential.


Kind regards,


Table of Contents

Global

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Opinion piece: Road Safety for Children IsGoing Global

Opinion Piece: Helmeted bicycle riders havesignificantly reduced severity of injury after

an accident

IRTAD 2015 annual report on Road SafetyPerformance

WHO publishes Global Status Report onRoad Safety 2015

Johnson & Johnson donates 6,115 morehelmets to 44 primary schools

AIP Foundation was trained by theInternational Road Assessment Programmeto conduct road assessments in Vietnam

FedEx and Safe Kids Vietnam supportInternational Walk to School Month and

launch Walk With FedEx Tour

Related News: In Vietnam, residents struggleto drive on dusty roads full of potholes

Vietnam

Cambodia



AIP Foundation revises helmet awarenesscommercial to promote the new passenger

helmet law

Stakeholders from across Kampong SpeuProvince gather to discuss passenger helmet

enforcement

AIP Foundation publishes policy brief oneffective enforcement of the passenger

helmet law

Helmets for Kids project year comes to aclose with an increase in the helmet use rate

AIP Foundation invited to present on "SafetyEducation" at Rangsit University

Related News: Thailand's roads second-deadliest in world, UN agency finds

Walk Wise Phase 3 wraps up with positiveresults

Chevron and AIP Foundation organize asafe walking parade to promote road safety

Walk Wise Phase 4 successfully completesteacher training workshop

Related News: China suffers 250,000 roaddeaths a year: WHO

Thailand

China

Uganda



Related news: The helmet, the message,your safety: Artist Collin Sekajugo’s story

Silvia Shrubsall of Matilda Bay Rotary Club’sInternational Service, raising awareness for our

Helmets for Kids program at a fundraising event inPerth, Australia

AIP Foundation’s television commercials wereselected for the APHA Global Public Health Film

Festival


Global

Photo of the month

This month, one of our supporters, Silvia Shrubsall of MatildaBay Rotary Club’s International Service, raised awareness for ourHelmets for Kids program at a fundraising event in Perth,Australia. Silvia and the Matilda Bay Rotary Club’s InternationalService are strong advocates of child helmet use and have raisedover AU$5,000 to support our Helmets for Kids initiatives inBangkok, Thailand


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AIP Foundation television commercials selected to screen at the APHA Global Public Health FilmFestival 31 October, 2015 – Chicago, U.S.

“Love your child. Provide a helmet.” and “Protect yourpassengers’ lives. Make sure they wear helmets.” are the twotelevision commercials selected by the American Public HealthAssociation (APHA) for the 2015 APHA Global Public Health FilmFestival, to be held during APHA’s Annual Meeting and Expo(Oct. 31 – Nov. 4, 2015) in Chicago, Illinois, USA.

The film festival showcased more than 115 films from over 26countries, including feature films, shorts, television programs,community-made films, student films, public serviceannouncements, and interactive media. Through the festival, theAPHA aims to engage, educate, and inspire audiences on a

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Film director Luc Besson on location in South Africa Credit: www.fiafoundation.org

This is a blog post written by Kate Carr, President and

diverse range of public health topics.

For more details on the event, click here.

To view all of AIP Foundation’s TVC click here.

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A new Luc Besson fi lm highlights the dangers children face on their commute to school 7 October, 2015

Movie director Luc Besson has joined the #SaveKidsLivescampaign, directing a powerful advocacy film highlighting thedangers, poor infrastructure and inequities facing millions ofchildren around the world in their daily journey to and from school.

The film launched 7th October to coincide with and supportInternational Walk to School Day, and to deliver the message thatchildren must have the basic right to walk to and from school freefrom road traffic danger today and every day.

Co-funded by the FIA and the FIA Foundation – the filmillustrates the contrasts in the journey to school by children fromdiverse countries, and the different, but real, risks both face. The film aims to raise awareness of the 500 childdeaths and many thousands of serious injuries that occur every day on the world’s roads and to encouragewider support for action to put in place measures to reduce this toll. The film asks people to sign the ‘ChildDeclaration for Road Safety’ of the #SaveKidsLives campaign. Since the campaign, AIP Foundation hascollected more than 500,000 signatures for the #SaveKidsLives Declaration in South East Asia and China. Thecampaign will hold a Rally on the eve of the Brasilia Global High Level Conference on Road Safety, on 17thNovember, 2015.

Watch and read more about the film here.

Read the FIA Foundation/UNICEF report ‘Safe to Learn: Safe Journeys to School Are a Child’s Right’

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Opinion piece: Road Safety for Children Is Going Global 7 October, 2015 – Safe Kids Worldwide

The United Nations has approved new global goals that includetargets for reducing road deaths and injuries. The new GlobalGoals are particularly important to children, who are among themost vulnerable. Road traffic injuries are the number one killer ofkids ages 5 to 19 in the U.S. and around the world. Global Goals3 and 11 aim to change this:

Goal 3 calls on the world to reduce road traffic fatalities by 50%by 2020; and Goal 11 calls for “safe, affordable, accessible andsustainable transport systems for all, improving road safety,” and







CEO, Safe Kids Worldwide.

Wearing a helmet reduces the odds of sever traumaticbrain injury in the event of a crash

demands special attention to children. Right now, more than186,000 kids die each year on or around the roads. If Goals 3 and11 are fully implemented, more than 93,000 can be saved per year.

Safe Kids Worldwide, an AIP Foundation partner, is in the forefront of the fight to improve road safety, joiningwith partners like the U.S. Department of Transportation; the World Health Organization; the World Bank; JeanTodt, the UN Special Envoy for Global Road Safety; the FIA Foundation; and others to live up to the promise ofthe UN Decade of Action for Road Safety.

Road crashes are an epidemic, but it is possible to implement common sense steps to improve safety. Withthe new Global Goals providing important targets, AIP Foundation and its partners will strive towards savingmore lives.

Read the rest of Kate’s article here.

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Related research: Helmeted bicycle riders have significantly reduced severity of injury after an accident 8 October, 2015 – Arizona, U.S.

According to researchers from the University of Arizona, Tucson,helmeted bicycle riders have reduced odds of severe traumaticbrain injury after a crash compared to their non-helmetedcounterparts. Their findings were presented during the 2015Clinical Congress of the American College of Surgeons.

Researchers performed an analysis using the 2012 NationalTrauma Data Bank (NTDB) of the American College of Surgeons,analyzing records of 6,267 patients who had a traumatic braininjury after a bicycle related accident. Among the group ofpatients, just over 25 percent were wearing helmets. Resultsrevealed that among the selected group of patients--those whosustained traumatic brain injury after a bicycle related accident--the ones wearing helmets had a 58% reducedodds of severe traumatic brain injury and a 59% reduced odds of death.

Read more about the study and results here.

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IRTAD 2015 annual report on Road Safety Performance 12 October, 2015 – Paris, France

The International Road Traffic and Accident Database (IRTAD) has released their 2015annual report on Road Safety.

IRTAD is a permanent working group of the International Transport Forum at theOrganization for Economic Co-operation and Development (OECD). It is composed ofroad safety experts and statisticians from renowned safety research institutes,national road and transport administrations, international organizations, universities,





A new annual report onRoad Safety has been

released Credit: OECD Publishing

Children received helmets donated by Johnson &

automobile associations, the automobile industry, and others from OECD and non-OECD countries.

The report provides an overview on road safety performance for 2013 in 38 membercountries, with preliminary data for 2014, and detailed reports for each country. Itprovides detailed safety data by road user, location and age together with informationon recent trends in speeding, drink-driving and other aspects of road user behavior.This is an essential tool for policymakers wishing to gain an understanding of thesuccesses and challenges facing road safety policy from an international perspective.

To download the full report click here.

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WHO publishes Global Status Report on Road Safety 2015 19 October, 2015 – Geneva, Switzerland

The World Health Organization (WHO) released the Global Status Report on RoadSafety 2015 this month, reflecting information from 180 countries, indicating thatworldwide the total number of road deaths has plateaued at 1.25 million per year, withthe highest road traffic fatality rates in low-income countries. While there has beenprogress towards improving road safety legislation and in making vehicles safer, thereport shows that the pace of change is too slow. Urgent action is needed to achievethe ambitious target for road safety reflected in the newly adopted 2030 Agenda forSustainable Development. This report is the third in the series, and provides asnapshot of the road safety situation globally, highlighting the gaps and the measuresneeded to best drive progress.

The full report, infographics, and country specific summaries can be downloaded here.

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Vietnam

Johnson & Johnson donates 6,115 more helmets to 44 primary schools 1-12 October, 2015 – Ha Tinh, Quang Binh, Quang Nam, Dong Nai Provinces

With support from Johnson & Johnson, 6,115 helmets weredistributed to 44 primary schools in the provinces of Ha Tinh,Quang Binh, Quang Nam, and Dong Nai for the new school year2015-2016, which brings the total to 9,104 donated helmets sincethe beginning of 2015. This is Johnson & Johnson’s fourth yearof sponsoring AIP Foundation’s Helmets for Kids program. Thetop off ceremonies were organized by the National Traffic SafetyCommittee (NTSC), Ministry of Education and Training (MoET),AIP Foundation, and provincial and district counterparts in HaTinh, Quang Binh, Quang Nam, and Dong Nai, with the goal of


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Johnson

iRAP representatives trained AIP Foundation andrelated stakeholders to conduct assessments

Students have fun learning about road safety with aWalk With FedEx tour mascot

increasing child helmet use.

Additionally, students’ parents were able to buy subsidized helmets at a reduced price to replace substandardor damaged helmets.

Read more about the event here.

View more photos of the top-off events here.

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AIP Foundation was trained by the International Road Assessment Programme to conduct roadassessments in Vietnam 12 October, 2015 – Ho Chi Minh City, Vietnam

In February 2015, Ho Chi Minh City, Vietnam was announced tobe one of Bloomberg Philanthropies' selected 10 cities and fivecountries to participate in a new phase of the foundation’s GlobalRoad Safety Initiative, which aims to reduce fatalities and injuriesfrom road crashes. With a new five-year commitment (2015-19),the program will work at both the national level and the city levelto implement proven road safety interventions.

As part of the initiative, the International Road AssessmentProgramme (iRAP) trained AIP Foundation to conductassessments of the Bus Rapid Transit (BRT) corridor between AnLac in the Southwest of Ho Chi Minh City to Rach Chiec in theNortheast of Ho Chi Minh City, which is being developed as part of the World Bank-financed Ho Chi Minh CityGreen Transport Development project. From 12 to 14 October 2015, iRAP representatives trained AIPFoundation and related stakeholders in conducting road surveys, data collection, and coding. Results fromthese assessments will play an essential role in making sure the BRT design is innovative and safe. Ongoingproject support is underway and will continue until the end of 2016.

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FedEx and Safe Kids Vietnam support International Walk to School Month and launch Walk With FedExTour 30 October, 2015 – Ho Chi Minh City, Vietnam

FedEx Express, in collaboration with Safe Kids Vietnam/AIPFoundation celebrated International Walk to School Month andlaunched this year’s Walk With FedEx Tour.

The event included a parade of students and representativeswalking to school to support the International Walk to SchoolMonth, which was held in parallel with walks in more than 40countries around the world. This event also kicked off the WalkWith FedEx Pedestrian Safety Tour for the 2015-2016 schoolyear, which will bring pedestrian safety education, equipment, and

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On National Road 55, potholes turn into largepuddles during the rainy season while the roadsurface becomes slippery and very dangerous for

drivers Credit: Tuoi Tre

Stakeholders meet to discuss the revised televisioncommercial

materials to over 20,000 students across 18 primary schools inDistrict 9, Ho Chi Minh City and increases awareness about pedestrian safety in the wider community.

From November 2015 to May 2016, Safe Kids Vietnam/AIP Foundation will hold a school-wide Safety Day ateach school to train students on pedestrian safety knowledge and skills, and encourage them to practice theirnewly-acquired skills in mobile traffic simulation corners. The training will be followed by a Comedy Play tour,performing “The Tortoise and the Hare”, featuring actors from Ho Chi Minh City Theater to reinforce pedestriansafety messages for students in an entertaining and fun way.increases awareness about pedestrian safety inthe wider community.

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Related News: In Vietnam, residents struggle to drive on dusty roads ful l of potholes 5 October, 2015

Dangerous road conditions in Vietnamese provinces often lead toroad crashes. Many roads which link the Central Highlandsprovince of Lam Dong to other provinces in the central region,including Binh Thuan, Khanh Hoa, and Dak Lak, are in poorcondition. The National Road 55 from Lam Dong’s Bao LamDistrict to Binh Thuan’s Ham Thuan Bac District has worriedresidents for years—nearly 20 kilometers of the road are filledwith potholes. Residents near the road have witnessed accidentscaused by the damaged road, even seeing trucks flip over.

Hoang Anh Tuan, Deputy Director of the Lam Dong Department ofTransport, said that repairs to some damaged national roads arepending due to many reasons, such as budget constraints andharsh weather conditions.


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Cambodia

AIP Foundation revises helmet awareness commercial to promote the new passenger helmet law 22 October, 2015 – Phnom Penh, Cambodia

AIP Foundation held a second consultative stakeholder meetingto discuss revisions to the television commercial of the “HeadSafe. Helmet On.”(HSHO) project. HSHO is a two-year projectsupported by the United States Agency for InternationalDevelopment, Development Innovation Ventures (USAID-DIV)and others, aimed to increase helmet use in Cambodia. Thepurpose of the meeting was to generate support and sharefeedback on the revised television and radio commercialmessage, “From January 2016, police will fine 15,000 riels for notwearing a helmet,” which will be broadcast during the project’s

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Various stakeholders gather to discuss potentialimprovements to the “Head Safe. Helmet On.” project

Information is spread in the local language about whyit is urgent to include children in the passenger helmet

law

second year.

The meeting gathered approximately 30 participants from relevant ministries and sub national levelgovernment. Among the attendees were the Secretary General of the National Road Safety Committee and thesenior representative from General Commissariat of National Police. At the event, behavior change campaignmaterials were revised based on the recent mid-term evaluation results to better spread awareness about theupcoming passenger helmet law enforcement scheduled to begin January 1st, 2016.

The Cambodia Daily shared this article about the campaign.

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Stakeholders from across Kampong Speu Province gather to discuss passenger helmet enforcement 6-21 October, 2015 – Kampong Speu Province

AIP Foundation held its second districtwide stakeholderworkshops as part of the “Head Safe. Helmet On.” (HSHO)project. The purpose of the workshops is to discuss actions tosupport the enforcement of the passenger helmet law scheduledto begin January 1st, 2016.

The workshops gathered approximately 124 participants includingrepresentatives from the private sector, the Department ofTransport, the Department of Education, Youth, and Sport, theDirectors of target schools, the commune chief, clerk, andcouncil members, the District Provincial Advisor, and the media.At the meetings, stakeholders discussed the project’s recentprogress, challenges faced thus far, and recommendations for the second year of the initiative. AIP Foundationreceived critical feedback from the community to consider for the second year of implementation.

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AIP Foundation publishes policy brief on effective enforcement of the passenger helmet law 28 October, 2015 – Phnom Penh

A new policy brief was developed to highlight the sharedresponsibility of government officials, family members, thecommunity, and the private sector to ensure the fundamentalrights of children by urgently enforcing the passenger helmet law,including children. Distributed to National Police representatives,National Road Safety Committee representatives, provincialgovernors, district police departments, commune leaders, and theprivate sector, this document aims to inform decision-makersabout why including children in the helmet law would save morelives and lead to a culture of safe road use.

Read the policy brief here.

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Students are fitted with quality helmets donated byARRB during the project’s launch

AIP Foundation delivered a lecture on safetyeducation to PhD students

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Thailand

Helmets for Kids project year comes to a close with an increase in the helmet use rate October 2015 – Bangkok

Helmets for Kids sponsored by ARRB Group in collaboration withRotary Matilda Bay and Rotary Sraprathum ended this monthafter a year of successful implementation. The project was heldat Prathom Taveetha Pisek School located in Bangkok YaiDistrict, Bangkok in a high-density traffic area. The school has729 students and 49 teachers, of which 80% travel to and fromschool on bicycles or their parents’ motorcycles. Students arevulnerable to traffic crashes as they travel to and from schoolevery day, so the project aimed to raise helmet use rates and topromote safe behaviors.

Students helmet use rates increased from 11.5% to a high of67.2 % during the project year. The results prove project intervention activities were effective in increasing theroad safety knowledge and skills of students, hence encouraging them to wear helmets.

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AIP Foundation invited to present on "Safety Education" at Rangsit University 3 October, 2015 – Bangkok

Ratanawadee H. Winther, Chairperson of AIP FoundationThailand, held a guest lecture on "Safety Education" for PhDstudents of the Education Department at Rangsit University inBangkok.

During her lecture, Mrs. Winther raised road safety awareness tocreate a better understanding of the necessity of public safety.She also described AIP Foundation’s work in previous years andcurrent projects that strive to develop a road safety culture inThailand.

To see what else we are doing in Thailand, like our AIPFoundation Thailand Facebook page.

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Related News: Thailand's roads second-deadliest in world, UN agency finds 20 October, 2015

According to a new World Health Organization survey, a lack ofkey safety standards and poor enforcement of laws already onthe books have combined to give Thailand the second-highest




Five people were hurt when this truck smashed intocars at a red light in May 2015

Credit: Bangkok Post

This graph shows the percentage of students thatanswered question on safe road crossing procedure

correctly, after training through the program

road-fatality rate in the world. In its 2015 Global Status Report onRoad Safety, the WHO said 14,059 people were killed on Thairoads and highways in 2012, translating to a road-death rate of36.2 people per 100,000, a rate only surpassed by war-torn Libya,where 73.4 people per 100,000 died that same year.

Thailand's traffic-death rate was only even approached by Iran(32.1 per 100,000), Togo (31.1) and nine African countries thathad rates between 30 and 35.

Furthermore, the WHO concluded, road fatalities in Thailand wereactually far higher than reported. Based on its models, theagency estimates 24,237 people actually were killed in 2012,42% more than stated by the Public Health Ministry.


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China

Walk Wise Phase 3 wraps up with positive results 16 October, 2015

Walk Wise Phase 3, supported by Chevron, used four differentstrategies to inform students and the community about roadsafety and to encourage safe behaviors. A combination ofschool-based education, community education and publicadvocacy, stakeholder involvement and capacity building, androad treatments near school zones helped to foster a healthyroad safety environment for students at project schools.

Evaluation of Phase 3 used student surveys, focus groupdiscussions, behavior observation, and interviews to gather datafor the report, which revealed positive results. Approximately53,650 children were directly educated on road safety in 37primary schools for the 2014-2015 school year. Evaluation findings suggest that the program met its objectiveof raising road safety awareness among children and school communities.

Children’s knowledge and attitude towards road safety has shown improvement in all schools that haveparticipated in the project since 2012. Parents believe the program helped to improve the awareness, attitude,and behavior of their children on the road. Finally, surveys indicated that there has been more activeparticipation from stakeholders, and community interest in road safety is improving.

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Chevron and AIP Foundation organize a safe walking parade to promote road safety 16 October, 2015 – Chongqing Province

AIP Foundation together with Kai County Education Committee,




Traffic police help students learn how to be safe onthe road

A teacher feels more confident teaching studentsabout road safety after receiving training

Kai Youth League organized the Walk Wise Phase 4 Launchceremony at the beautiful Hanfeng Lake, Kai County, Chongqing.This is the fourth year Chevron supported Walk Wise. The eventaimed to educate the community and encourage everyone to be aresponsible pedestrian.

At the ceremony, 20 primary school principals and safetydirectors took part along with students, parents and membersfrom five communities. A walking path was set up where peoplecould learn pedestrian and helmet safety knowledge, and playroad safety activities. Students, together with our Walk Wisepanda mascot studied the five steps of crossing a road: stop,look, listen, think, and walk.

More than 370 people took part in the ceremony. Students from Hanfeng No.5 Primary School performed adance on road safety. After the walk, all the principals, school safety directors, and officials attended thestakeholder meeting at Hanfeng No.9 Primary School to share and communicate road safety education andtheir Walk Wise project experience. At the meeting, AIP Foundation introduced the main findings of the WalkWise phase 3 evaluations and Hanfeng No. 9 Primary School gave a report about Walk Wise and SchoolSafety Management.

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Walk Wise Phase 4 successful ly completes teacher training workshop 26-29 October, 2015 – Chongqing Province

AIP Foundation has successfully held teacher training workshopsfor Walk Wise Phase 4. 388 teachers from 20 Phase 4 projectschools attended the workshops. After the training workshops,teachers understood how to use the road safety handbook andteaching materials. The training aims to help teachers feel moreconfident when teaching students about road safety education.

At the training, 137 teachers supported the ‘Child Declaration forRoad Safety’ by signing for the #SaveKidsLives campaign.

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Related News: China suffers 250,000 road deaths a year: WHO 20 October, 2015

More than 250,000 people are killed on China’s notoriouslydangerous roads every year, the World Health Organization(WHO) said — over four times official government statistics. In aglobal status report on road safety, the WHO estimated 261,367people were killed in 2013 in the world’s most populous country.




China continues to have high rates of road deaths Credit: www.ibtimes.com

Collin Sekajugo aims to raise awareness about roadsafety through art

Credit: http://www.newvision.co.ug/

The WHO figures are strikingly higher than officialpronouncements, in a country where official statistics are oftenquestioned. China is the world’s biggest auto market and itsgrowing middle class is increasingly able to afford cars, but trafficregulations are often flouted which leads to increased crashesand casualties.

More than one in four who died on China’s roads werepedestrians, the WHO report said, citing statistics from China’sministry of public security.


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Uganda

Related news: The helmet, the message, your safety: Artist Coll in Sekajugo’s story 12 October, 2015 – Kampala, Uganda

Collin Sekajugo is an artist and a social entrepreneur establishedboth in Kigali (Rwanda) and in the Ugandan capital Kampala.Over the last eight years, he has been a visual artist in Kenya,Rwanda and later in Uganda. Since early 2013, he has investedhis artistic skills into driving home an emphatic message on roadsafety, particularly boda boda (motorcycle) safety through thehelmet. Since the beginning of 2013, he has dedicated his workto using art as a catalyst for promoting boda boda safety bywhich he began training a group of youth from Kamwokya andBukoto to learn designing and decorating skills—choosing safetyas an integral aspect of the designs.

Sekajugo has also created “Safety Visuals” to act as backdrops for showcasing interactive images andmessages about public safety and began decorating helmets that would appeal to the general public as a wayof enticing boda boda users to start buying them for personal use.

Given the extreme urban migration in countries like Uganda, unemployment amongst youth has led themventuring into the boda boda business. An enormous number of youth have sought refuge in operating thesedangerous commuter carriers, thus fatalities on Ugandan roads have continued to rise.

Read more about this entrepreneur and the impact he is making here.

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Aip foundation activity report 2015

Documents

Transcript of Aip foundation activity report 2015