Aiming Higher: Chinese Businesses Advancing Consumer Rights

Aiming Higher:Chinese Businesses

Advancing Consumer Rights

Beverly KracherAssociate Professor of Business Ethics & Society

College of Business AdministrationCreighton University

Omaha, Nebraska, USA

Kracher, CIBE Conference 2007

Background

• Focus: Chinese firms’ advancement of stakeholder issues, specifically, consumer rights

• Definitions of “consumer rights”• Government’s role in protecting consumer

rights• Business’s role in protecting consumer

rights


Paper Thesis

• We must identify practical guides for Chinese business firms to advance consumer rights – focus on the positive rather than the negative– Cite examples– Consider the business practices that enhance

consumer rights


Business Practice #1 – Openly Communicate Interests

Chinese companies are communicating their interest in consumer rights via their websites.


Business Practice #2 – Seek/Respond to Consumer

Feedback

Banking http://news.bbc.co.uk/2/hi/business/6665105.stm

http://news.bbc.co.uk/2/hi/business/6665105.stm


Business Practice #3 – Act in Solidarity

• Banking

• Air conditioning industry

• Express Delivery industry


Business Practice #4 –Create Appropriate Business

Systems

• Drinking Water Industry

• E-supervision Initiative


Business Practice #5 – Go Above and Beyond the Law

Computer industry


5 Business Practices that Advance Consumer Rights

1. Openly communicate interests2. Seek/respond to consumer feedback3. Act in solidarity4. Create appropriate business systems5. Go above and beyond the local and

national laws


Conclusion and Future Work

• Balanced perspective is key for maintaining a sense of pride and respect for honorable Chinese business firms

• We must stem the tide of cynicism by reporting positive examples of Chinese firms advancing consumer rights

Aiming Higher: Chinese Businesses Advancing Consumer Rights

Documents

Transcript of Aiming Higher: Chinese Businesses Advancing Consumer Rights